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JANUARY 2010 International Competency Standards for Meeting and Business Event Management Presented by: Amanda Cecil, PhD, CMP, Chair, MPI’s Body of Knowledge Task Force Didier Scaillet, MPI’s Chief Development Officer Philip Mondor, Senior VP, CTHRC Vicki Hawarden, MPI’s VP of Knowledge
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Ics Presentation

Oct 19, 2014

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International Competency Standards for Meetings and Business Events Management.
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Page 1: Ics Presentation

JANUARY 2010

International Competency Standards for

Meeting and Business Event Management

Presented by:

Amanda Cecil, PhD, CMP, Chair, MPI’s Body of Knowledge Task Force

Didier Scaillet, MPI’s Chief Development Officer

Philip Mondor, Senior VP, CTHRC

Vicki Hawarden, MPI’s VP of Knowledge

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It is one thing to call ourselves professionals and another thing altogether to be respected as professionals by organizations and employers outside the meetings industry. A recognized body of knowledge, or competency standards, will provide the increased credibility we have been seeking for decades. For those of us in academia, an accepted body of knowledge is an exciting opportunity to develop and deliver more practical and relevant education. Now we have something concrete, standardized and globally recognized with which to develop curriculum that may be harmonized across institutions in the future. This is a quantum leap for our profession and I am grateful to have had the opportunity to participate in this exciting collaboration. Quote from Carol Krugman, MEd, CMP, CMMMetropolitan State College of DenverDepartment of Hospitality, Tourism & Event ManagementMember, MPI Body of Knowledge Task Force

What’s this all about?

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Why the need for competency standards?Industry Landscape is Rapidly Changing…• As part of the evolution of our profession, it’s time for globally accepted standards

and practices such as those for more mature industries

• Greater scrutiny of industry

• Increased focus on ROI

• The value of meetings questioned

• Economic uncertainties

• Consolidation pressures

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Therefore…• Workforce needs difference skills

• Focus changing from hospitality affiliation to business and communication tool

• Urgency to prove effectiveness and value of meetings• Need defined standards and training methods

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The Approach

MPI assembled a Task Force representative of expert practitioners and academics.

The Task Force partnered with the Canadian Tourism Human Resources Council, a federal agency with significant experience in developing standards for industry segments.

The Task Force based its work on the International Event Management Standard (IEMS), developed by the Canadian Tourism Human Resource Council and completed in June 2009.

The Task Force modified IEMS for the meeting and business event industry with a focus on:

relevance: tasks were important

context: tasks, examples, terms and concepts were meaningful

currency: standards reflected current and emergent practice

completeness: standards were comprehensive and covered the scope of the profession

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Task Force ParticipantsAmanda Cecil, PhD, CMP│Chair

Terri Breining, CMP, CMMBetsy Bondurant, CMP, CMMMary Davar, MBA, CMP, CMMBarbara Cummins, CMP, CMMMichael Goldsmith, CMPEli Gorin, CMPTyra Hilliard, Phd, JD, CMPTeresa John, MBACarol Krugman, MEd, CMP, CMMJessica SchanbaumJanet Sperstad, CMPPeta Helen Thomas, CMP, MBACara Tracy, CMP, CMMAlexandra WagnerChrissy Ward, CAE

MANAGEMENT LIAISON

Vicki Hawarden, CMP

MANAGEMENT PARTICIPANTS

Didier ScailletJoyce Dogniez, CMMDr. Graydon DawsonBrooke Dillier

CTHRC PARTNERS

Philip MondorVal NicholsBrent Moore, CMP, CMMEva Schausberger

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The CTHRC is a Canadian skills sector council whose goal is to improve on the quality of the Canadian labour force, and to assist businesses to be more flexible in meeting changing competitive demands. CTHRC is funded by the federal department of labour: Human Resources and Skills Development Canada (HRSDC). The Council works on behalf of the tourism sector to support a globally (including meetings and events) competitive workforce. www.cthrc.ca

Who is CTHRC?

MPI partnered with CTHRC to create standards for

meetings and business events. Working together,

CTHRC advanced its cause of creating standards

for its workforce, and MPI achieved the creation of

competency framework that is the first to be

recognized by a government agency. Together,

each partner met its goals more effectively.

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What are the new Meeting and Business Event Competency Standards?

Integrated outline of knowledge and skills required to be considered competent at managing a variety of meetings and business events at an expert level

– Benchmarked and informed by IEMS, CMP and APEX

– Contains skills and knowledge that describe a competent meeting

professional

– Broad and inclusive to apply to a wide range of industry career paths

and experience levels

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Do These Standards Replace the CMP?

• No, absolutely not. The Certified Meeting Professional designation is a certification based on knowledge of selected components of the meeting planning process

• These standards include the knowledge areas required to obtain the CMP and do not conflict with, but complement, the CMP requirements

• The International Competency Standards for Meeting and Business Event Management can be used as a basis for future certifications

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STRATEGIC PLANNING

PROJECT MANAGEMENT

RISK MANAGEMENT

FINANCIAL MANAGEMENT

ADMINISTRATION HUMAN RESOURCES

STAKEHOLDER MANAGEMENT

EVENT DESIGN SITE MANAGEMENT

MARKETING PROFESSIONALISM COMMUNICATION

Manage strategic plan for meeting or event

Develop sustainability plan for meeting or event

Measure value of meetings

Plan meeting or event project

Manage meeting or event project

Manage risk management plan

Manage risks

Develop financial resources

Manage budget

Manage cash handling

Perform administrative tasks

Manage human resources plan

Acquire staff and volunteers

Train staff and volunteers

Manage workforce relations

Manage stakeholder relationships

Design program

Engage performers and entertainers

Coordinate food and beverage services

Design environment

Manage technical production

Develop plan for attendee/participant management

Select site

Design site

Manage site

Manage site infrastructure

Manage on-site communications

Manage marketing plan

Manage marketing materials

Manage meeting or event merchandise

Promote event

Conduct public relations activities

Manage sales activities

Exhibit professional behaviour

Conduct business communications

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And now here is an

outline of the new

competency

standards

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What will these standards accomplish for our profession?

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Portable,

globally

recognized,

standardized

skills and

knowledge

Ability to hire

employees

who meet

recognized

standards

Provide a better understanding of the new business realities for our industry

Transition

the

profession

to a

business

results focus

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Why should you care as an individual?

Competency standards will:• Create clear career paths and options• Help you gain employment and advancement

through proof of competency with certificates and certifications based on global standards

• Help you build and grow your business through your ability to hire competent, knowledgeable employees

• Create more job opportunities on a global basis with portable, proven skills

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How will MPI use these standards to enable your success?

• They will serve as the foundation of MPI’s global training program

• They will be introduced in 15 leading universities and institutes around the world. Partnerships to date include:– Hong Kong Polytechnic University– Qatar MICE Development Institute– Ryerson University– San Diego State University– SKEMA Business School

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MPI Global TrainingThe standards will be used to create allcertificates and certifications for MPI.

Intro

duction

B

asics

In

termediate

Advanced Stra

tegic

Executive

Executive Leadership Program

Certification in Meetings Management (CMM)

Global Certificate in Meetings and Business Events III

CMP Exam Preparation & Study Materials

Global Certificate in Meetings and Business Events I

Introduction to the Meeting & Event Industry

Skills Assessment

Global Certificate in Meetings and Business Events II

Global Certificate in Meetings and Business Events IV

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How will MPI use these standards to enable your success?

Additionally, the standards will drive the development of:

• MPI education products and services

• Research

• Textbooks

• One+ magazine content

• Visual representation of career paths

• An updated framework for the skills assessment tool

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Next Steps

• Community input through January 31, 2010• Task Force reviews all the comments in February 2010• Final standards will be released at MeetDifferent 2010• Endorsement from other organizations and governmental

agencies will be sought• Standards will be updated regularly to remain current and

credible

Remember, the deadline to provide commentary is January 31!

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To Comment:1. Review each standard and

determine: Is it complete?Is it accurate?

2. If you have recommendations, record reference number and:

3. Click here to view the standards and provide comments by January 31:

www.mpiweb.org/standards

MPI is seeking your feedback on the International Competency Standards for

Meeting and Business Event Management!

Comments accepted through January 31

Reference number

Task / skill

Specific knowledge

and abilities associated with

the task / skill

Describe what should change

Provide brief explanation on why the change is needed

Partial review or general commentary also welcome

Questions? Email Vicki Hawarden, MPI’s VP of Knowledge

[email protected]

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