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© Copyright 2010 Resource Interactive 5 digital trends impacting the real-time web. Dan Shust: Resource Interactive’s RI:Lab 1
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iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

Sep 12, 2014

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Page 1: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

5 digital trends impacting the real-time web.Dan Shust: Resource Interactive’s RI:Lab

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Page 2: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

First, let’s review the consumer behaviors...

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Page 3: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

Feeding - producing and consuming bite size experiences, nuggets of info and conversations in streams and apps.

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© Copyright 2010 Resource Interactive

Discovering - becoming aware, interested, and engaged in content...often in unexpected and unplanned ways.

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Page 5: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

Layering - creating or consuming content or experiences as an enhancement to existing physical objects, locations, etc.

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Page 6: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

Now, let’s look at some trends...

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© Copyright 2010 Resource Interactive

TREND O1Location matters.

Feeding LayeringDiscovering

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© Copyright 2010 Resource Interactive

TREND O1: Location matters.

Your current location (and location habits) will increasingly influence the delivery of your digital experiences. Content will become aware of its surroundings and configure itself accordingly.

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Page 9: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O2: Location matters.

SimpleGeo is indexing more than 1 million location-based objects every hour.

Data: ReadWriteWeb April 2010

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Page 10: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O1: Location matters.

Foursquare

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Page 11: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O1: Location matters.

Foursquare Pepsi Takeover

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© Copyright 2010 Resource Interactive

TREND O1: Location matters.

CauseWorld

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Page 13: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

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TREND O2Social commerce.

Feeding LayeringDiscovering

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© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

Commerce experiences will be increasingly influenced by your social graph and available in non-traditional locations.

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© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

JanSport

Polyvore

Carmax

Polo Rugby Adidas

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© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

Facebook users became “fans” of a particular company, brand, product or person 2O million times daily.

Data: Facebook Statistics, April 2010

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Page 17: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

Pantene Facebook Status Update

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Page 18: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

Pantene OTW

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Page 19: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

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TREND O2: Social commerce.

Levi’s Friends Store

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Page 20: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

Levi’s Friends Store

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© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

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© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

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© Copyright 2010 Resource Interactive

TREND O2: Social commerce.

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© Copyright 2010 Resource Interactive

TREND O3Interactive products.

Feeding LayeringDiscovering

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TREND O3: Interactive products.

We are becoming conditioned to the expectation of having digital interactions with physical objects and locations.

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© Copyright 2010 Resource Interactive

TREND O3: Interactive products.

Red Laser

The Weather Channel

Golf Digest

Google Goggles/Shopping

Blick Magazine

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Page 27: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O3: Interactive products.

Barnes & Noble iPhone App

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Page 28: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O3: Interactive products.

In December 2OO9, Google Goggles was launched, bringing image recognition-based search to millions of Android mobile devices.

Data: Google

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© Copyright 2010 Resource Interactive

TREND O3: Interactive products.

Google Goggles

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© Copyright 2010 Resource Interactive

TREND O3: Interactive products.

Stickybits

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TREND O4Your reality will be augmented.

Feeding LayeringDiscovering

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TREND O4: Your reality...augmented.

The Holodeck? Not yet, but this augmented reality thing is more than a fad.

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Page 33: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O4: Your reality...augmented.

Data: Juniper Research

There were over 1 million mobile AR app downloads in 2OO9. That number is expected to rise to 4OO million by 2O14.

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© Copyright 2010 Resource Interactive

TREND O4: Your reality...augmented.

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Page 35: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O4: Your reality...augmented.

Samsung

Lego

Yelp!

Tobi Fashionista

Microsoft Project Natal

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© Copyright 2010 Resource Interactive

TREND O4: Your reality...augmented.

Adidas AR Shoes

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Page 37: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

TREND O4: Your reality...augmented.

USPS Virtual Box Simulator

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TREND O4: Your reality...augmented.

Microsoft Bing AR Maps

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© Copyright 2010 Resource Interactive

TREND O5The rise of the tablet.

Feeding LayeringDiscovering

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© Copyright 2010 Resource Interactive

TREND O5: The rise of the tablet.

Consumer tablet computers (like the iPad) will usher in a new era of computing...AND new forms of interaction AND potentially the reinvention of paper.

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© Copyright 2010 Resource Interactive

TREND O5: The rise of the tablet.

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TREND O5: The rise of the tablet.

MLB iPad Application

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© Copyright 2010 Resource Interactive

TREND O5: The rise of the tablet.

WIRED iPad Prototype

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© Copyright 2010 Resource Interactive

So, what happens next?

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© Copyright 2010 Resource Interactive

Thanks!For more information about the RI:Lab contact:

Dan Shust / Director, Emerging [email protected]: @getshust

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Page 46: iCitizen 2010: 5 Digital Trends Impacting the Real-Time Web

© Copyright 2010 Resource Interactive

AboutDan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.

The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences.

Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com

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