© Copyright 2010 Resource Interactive 5 digital trends impacting the real-time web. Dan Shust: Resource Interactive’s RI:Lab 1
Sep 12, 2014
© Copyright 2010 Resource Interactive
5 digital trends impacting the real-time web.Dan Shust: Resource Interactive’s RI:Lab
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First, let’s review the consumer behaviors...
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Feeding - producing and consuming bite size experiences, nuggets of info and conversations in streams and apps.
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Discovering - becoming aware, interested, and engaged in content...often in unexpected and unplanned ways.
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Layering - creating or consuming content or experiences as an enhancement to existing physical objects, locations, etc.
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Now, let’s look at some trends...
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TREND O1Location matters.
Feeding LayeringDiscovering
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TREND O1: Location matters.
Your current location (and location habits) will increasingly influence the delivery of your digital experiences. Content will become aware of its surroundings and configure itself accordingly.
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TREND O2: Location matters.
SimpleGeo is indexing more than 1 million location-based objects every hour.
Data: ReadWriteWeb April 2010
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TREND O1: Location matters.
Foursquare
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TREND O1: Location matters.
Foursquare Pepsi Takeover
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TREND O1: Location matters.
CauseWorld
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TREND O2Social commerce.
Feeding LayeringDiscovering
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TREND O2: Social commerce.
Commerce experiences will be increasingly influenced by your social graph and available in non-traditional locations.
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TREND O2: Social commerce.
JanSport
Polyvore
Carmax
Polo Rugby Adidas
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TREND O2: Social commerce.
Facebook users became “fans” of a particular company, brand, product or person 2O million times daily.
Data: Facebook Statistics, April 2010
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TREND O2: Social commerce.
Pantene Facebook Status Update
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TREND O2: Social commerce.
Pantene OTW
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TREND O2: Social commerce.
Levi’s Friends Store
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TREND O2: Social commerce.
Levi’s Friends Store
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TREND O2: Social commerce.
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TREND O2: Social commerce.
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TREND O2: Social commerce.
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TREND O3Interactive products.
Feeding LayeringDiscovering
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TREND O3: Interactive products.
We are becoming conditioned to the expectation of having digital interactions with physical objects and locations.
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TREND O3: Interactive products.
Red Laser
The Weather Channel
Golf Digest
Google Goggles/Shopping
Blick Magazine
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TREND O3: Interactive products.
Barnes & Noble iPhone App
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TREND O3: Interactive products.
In December 2OO9, Google Goggles was launched, bringing image recognition-based search to millions of Android mobile devices.
Data: Google
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TREND O3: Interactive products.
Google Goggles
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TREND O3: Interactive products.
Stickybits
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TREND O4Your reality will be augmented.
Feeding LayeringDiscovering
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TREND O4: Your reality...augmented.
The Holodeck? Not yet, but this augmented reality thing is more than a fad.
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TREND O4: Your reality...augmented.
Data: Juniper Research
There were over 1 million mobile AR app downloads in 2OO9. That number is expected to rise to 4OO million by 2O14.
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TREND O4: Your reality...augmented.
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TREND O4: Your reality...augmented.
Samsung
Lego
Yelp!
Tobi Fashionista
Microsoft Project Natal
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TREND O4: Your reality...augmented.
Adidas AR Shoes
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TREND O4: Your reality...augmented.
USPS Virtual Box Simulator
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TREND O4: Your reality...augmented.
Microsoft Bing AR Maps
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TREND O5The rise of the tablet.
Feeding LayeringDiscovering
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TREND O5: The rise of the tablet.
Consumer tablet computers (like the iPad) will usher in a new era of computing...AND new forms of interaction AND potentially the reinvention of paper.
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TREND O5: The rise of the tablet.
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TREND O5: The rise of the tablet.
MLB iPad Application
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TREND O5: The rise of the tablet.
WIRED iPad Prototype
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So, what happens next?
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Thanks!For more information about the RI:Lab contact:
Dan Shust / Director, Emerging [email protected]: @getshust
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AboutDan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.
The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences.
Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com
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