ICCA Association Database · 2014. 9. 23. · International Congress and Convention Association Difference series/events International Organiser ICCA Series 1 Event 13-16 June 2012

International Congress and Convention Association www.iccaworld.com

ICCA Association Database

UK/Ireland Chapter

QEII, London

18 September 2014


Let’s introduce


Let’s introduce


Log-ins >01-01-13

1 Glasgow City Marketing Bureau 1728

2 ACC Liverpool 1170

3 Visit Manchester 944

4 Manchester Central 768

5 ExCeL London 654

6 Scottish Exhibition & Conference Centre 633

7 Marketing Edinburgh, Convention Bureau 630

8 Visit Belfast 626

9 Watterston Associates Ltd. 626

10 Belfast Waterfront Conference Centre 624

11 Edinburgh International Conference 502

12 International Convention Centre -ICC- 307

13 Business Tourism Consultants 292

14 Liverpool Convention Bureau 287

15 Aberdeen Exhibition and Conference 273

16 VisitAberdeen 232

17 London & Partners 231

18 Queen Elizabeth II Conference Centre 214

19 VisitEngland 151

20 Marketing Birmingham 105


“ICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage.”

Mission Statement


• Not corporate

• Not intergovernmental

• Not sports

• Not entertainment



• Long-term business

• Rotating between different countries (no repeat business)

• Long lead time

• Almost every interest has an association

• By invitation from local counterpart

Association characteristics


Our leads in the database must:

• have at least 50 participants

• be organised on a regular basis

• move between at least 3 countries

Association Database Criteria


• # Associations: 11,500

• # Series: 19,517

• # Events: 200,409

(as at 29 August 2014)



»Let’s go nuts!

Almost every interest has an association






International organiser: ICCA, Amsterdam HO Series (1): ICCA Research, Sales & Marketing Programme Event: 8th: 2-5 July 2014, Amsterdam, the Netherlands Series (2): ICCA Congress & Exhibition Event: 53nd: 1-5 November 2014, Antalya, Turkey Series search = Looking for potential business Event search = Looking up confirmed business

Difference series/events


Difference series/events

International Organiser

ICCA

Series 1

Event

13-16 June 2012

Bregenz

Event 7-10 July

2013 Amsterdam

Event 2-5 July

2014 Amsterdam

Series 2

Event 20-24 Oct

2012 San Juan

Event 2-6 Nov

2013 Shanghai

Event 1-5 Nov

2014 Antalya


Series: ICCA Congress

San Juan 2012

Shanghai 2013

Antalya 2014

Buenos Aires 2015

E V E N T S Kuching 2016

Prague 2017


Series

1. Please have a look at series # 1604101. Does the UK have a chance of winning the bid for 2022?

2a. Let’s see how many series (conferences) are organized by International Organisations (associations) based in Frankfurt am Main, Germany.

2b. Where can you find the names of the series?



3a. Please look for potential business in Ireland with a maximum of 1,200 attendants.

3b. Please save your result

3c. Look at your result. You decide to immediately follow up on the first lead. Let your colleagues know this by attaching a note.

3d. Export the selection and check how many Series make use of a congress centre.



4. You are scheduled to attend the Research, Sales and Marketing Programme in Amsterdam, the Netherlands next year. Please find contact details of associations based in Amsterdam that organize conferences that could be potential business for the UK. Remember that you can further filter your search in Excel after exporting.



5a. You open the Database and go straight to the Research Corner. What kind of information can you find there?

5b. Please filter the information and find only what is relevant for you.



Business Exchange


Business Exchange


Business Exchange


6a. You are interested in the Congress of the European Atherosclerosis Society -EAS- and look it up in the database. This EAS series was used in a 2011 Business Exchange, and after 6 months the detailed information given at this Exchange was put on-line. Can you find this information?

6b. You see in the Overview of Events that in 2012 the congress took place in Milan. You want to see more details, and in particular about the exhibition attached to this meeting. Where can you find this information?




Events


Events

7. You are working for a congress centre based in Manchester and want to check if there are any events in the ICCA Database taking place in that city as of 1 January 2016 without a venue.

8. You work for Contendam Ltd. and want to know if all the association events your company is involved in in 2014 are in the database. How do you go about this?



9a. You are discussing the dates of a future event with a client. How can you use the database to check conflicting dates?

9b. You want to make sure that the event is put in the database. How can you do this?

9c. What can you do if you know a lot about an event and you would not mind other ICCA members contacting you about it?



Event insiders


- ICCA criteria - Target your search: Series or Events? - Series: - Search for potential business - Association details - Report an update - Decision information - Additional scanned information - BE extra information - Remarks - UIA - Events: - Search for confirmed business - Report an update - I’m an insider - Exhibition link

- Research Corner & User Manual Association Database

Remember:


Researcher of the Month


Research Hall of Fame


ICCA Statistics Tool


– what goes on in your destination

– see the business development

– create a higher acceptance of your bureau on the local market

– awareness for the importance of the Meeting Industry

– measure the results of marketing efforts

– evaluate the economic impact

Why we need statistics


– compare with other destinations

– recommend new (infra)structures if needed

– be one step ahead of competitors

– compare with other tourism segments in the destination



• look forward and anticipate changes

• make predictions with some degree of confidence

• assess the health of the meetings market

• strengthen ICCA‘s culture of openness and business exchange



– It is a MUST for each and every Convention Bureau to collect and provide statistical information

– It is a MUST that the suppliers (hotels, congress centers, PCOs) provide the data to the Convention Bureau

What the Convention Bureau & suppliers have to do


Steady Growth

0

2000

4000

6000

8000

10000

12000

14000

2005 2006 2007 2008 2009 2010 2011 2012 2013

5283 5838

6681 7475

8294 9120

10070 11150

11685

2542

2727

2590

2674 2130

1940 1182

185

198

361

302 607

662 802 1067

Growth of nr. of Events in Statistical year Report

Growth >2012 report

Growth up to 2012 report

Snapshot per year


1 USA 829

2 Germany 722

3 Spain 562

4 France 527

5 UK 525

6 Italy 447

7 Japan 342

8 China-P.R. 340

9 Brazil 315

10 Netherlands 302

Number of international meetings ICCA country ranking 2013


1 Paris 204

2 Madrid 186

3 Vienna 182

4 Barcelona 179

5 Berlin 178

6 Singapore 175

7 London 166

8 Istanbul 146

9 Lisbon 125

9 Seoul 125

Number of international meetings ICCA city ranking 2013


1. Singapore 994

2. USA 799

3. Korea-Rep 635

4. Japan 588

5. Belgium 505

Spain 505

7. Germany 428

8. France 408

9. Austria 398

10. UK 349

UIA Country Ranking 2013


1. Singapore 994

2. Brussels 436

3. Vienna 318

4. Seoul 242

5. Tokyo 228

6. Barcelona 195

7. Paris 180

8. Madrid 165

9. Busan 148

10. London 144

UIA Ranking Cities 2013


ICCA & UIA Statistics compared (nr of meetings)


ICCA & UIA Statistics compared (nr of meetings)


Apples & Pears


– Exclude national meetings

(tremendous impact on overnights)

– Exclude religious, political, commercial, sporting events

– Exclude all international meetings not qualified

– Exclude the corporate market

(meetings, incentives, product launches)

ICCA & UIA statistics do not reflect the market


• Use them as a trendbarometer,

BUT

• establish your own statistics!

ICCA & UIA statistics do not reflect the market


• Put statistics in correct context; ICCA stats cover one segment of market, your success in other segments reduces the amount of space available for international association meetings.

• Low ranking year with fewer, longer lasting events with large number of delegates, may have a bigger economic impact than a high ranking year.

Right interpretation


• Association market has the longest lead time of any market segment. The results of 2013 reflect the bookings made in the early days of marketing.

• Never use ICCA statistics in isolation as they give only one side of the picture for a destination’s meetings business and relative level of success.

• ICCA’s stats are genuinely significant indicators.

The right context


• Where do you believe you should be

• Who are your comparators

• What do your hear from the clients

• To stand still is to be overtaken

Realism rules


Cities through the years, number of events in the respective reports


The power of hindsight


Another approach, another ranking!


ICCA: Vienna hosted 181 events in 2011

Vienna:

638 International Association Congresses

1,018 Association Congresses

3,151 Total number of Events

28.3 , 17.7 & 5.7% respectively

Context is king


ICCA: Vienna hosted 80,953 participants in 2011

Vienna:

213,974 International Association

328,787 Association

475,298 delegates Total number of Events

37.8 , 24.6 & 17.0% respectively

Context is king


http://www.youtube.com/watch?v=HRLIZir67pU

• Are you collecting and publishing your own stats?

• Let’s share best practices!

London in the ICCA Rankings




10a. Open the Statistics Tool and go to Report Wizard. You want to see how London did in terms of number of meetings, number of participants per category, and in terms of venues used over the past 10 years compared to Barcelona, Berlin and Amsterdam. What steps do you need to take to obtain this information?

10b. After you have run the report, you realize that you also need information on the subjects of the meetings. What is the best way to add that information to your report?

ICCA Statistics Tool


Big Data


Big Data & Local Ambassadors

What is Big Data and why is it going to radically transform business models, marketing strategies, and competitiveness in

every industry


Big Data

We’re inundated with metrics, reports, and unstructured contacts, on a constant basis.

If used correctly, all this data can bring the contact center closer to the customer, identify areas that require improvement, and help improve overall efficiencies.


Big Data

Everything we do in our lives is (or will soon) leave a digital trace (or data), which we (and others) can use and analyze


Big Data

Haven’t companies and organizations captured and analyzed data for a long time?

Two things that are changing at the moment and are making the phenomenon of ‘big data’ real:

• The rate at which we are generating new data

• Our ability to analyze large and complex forms of data



• # Series: 19.517

• # Events: 200.409

• # Associations: 11.500

• # Associations with Key Contacts: 2921

• # Associations with Key Contacts:25,9%






Big Data Search


Big Data Search: BigDataExplorer


Big Data Search: Infos + Stats


Big Data Search: Infos + Stats


Big Data Search: Discover Local Champions
















Second Path




Big Data Search: Explore Industry Topics


Big Data Search: Explore Industry Topics








Big Data Search: Track leads on your Website

TRACK LEADS ON YOUR WEBSITE : REGISTERING


Summary:

To develop a tool that can perform complex analytics on the web, which involves detecting a range of evidence and using it to compile partial or full matches relating to specific individuals and organizations and will help identifying and reaching out to potential local “influencers” to champion the project

Big Data


Summary:

Identifying suitable candidates to bid for future international association congresses, should enable low-budget members to more easily set up and manage a simple ambassador programme, and should enable those members who already operate such programmes to reduce costs, increase the number of potential ambassadors, and to operate a more complex/targeted programme.

Big Data


Thank you for your attention!

ICCA Association Database · 2014. 9. 23. · International Congress and Convention Association Difference series/events International Organiser ICCA Series 1 Event 13-16 June 2012

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