IC Group Capabilities

Over 2,500 Promotions delivered onlinePartners for the Biggest Brands in the World

American Express, Subway, AOL, Time Warner, PepsiCo & Many MoreOver 75 Million people in USA Registered for promotions since 2005Over 100 Million Game Plays delivered since 2005Over 37.5 Million people Opted-in since 2005Over 10 Million prizes awarded since 2005Dynamic Award Winning Creative - iMedia , PMA & Promo Awards

iC Group specializes in producing high impact experiences increasing the participation of your target

Promotion, Contest & Content ToolsPromotion, Contest & Content Tools

The Ideas

• Creative Concept

• Tactical Strategy

• Online Media Strategy

Testing The Ideas

• Focus Groups

• A/B & Pilot Tests

• Online Surveys

Analysis

• Data Analysis

• CRM Analysis

• Competitive Analysis

Risk Mitigation

• Financial Modeling & Redemption Calculations

• Insurance Products

• Legal Rules Writing

• Registration & Bonding

• Terms & Conditions

• PIN Code Creation & Management

• Print Security and Management

• Cairns Patent Indemnification

iC Group Strategic ServicesiC Group Strategic Services

Avg. Back to School Spending in 2008 Declined 7% from 2007

What About the Economy?What About the Economy?

Even affluent consumers are tightening their belts with a 19.7% reduction in luxury item spending in Q2 of 2008

Lottery Programs Win millions so you can take care of your family, travel the world, and experience things you wouldn’t normally have the opportunity to do People like to dream – especially in tough times

Encourage daydreaming. It can be fun to play the ‘what if we won the lottery tomorrow . . .” game. Your Family’s Mental Health During an Economic Downtiurn, January 13, 2009, MedHelp.org

Daydreaming increases as economy decreases

Flagging Economy Could Boost Coupon Use: SurveyApr 1, 2008•86% of people have used coupons and/or discount codes while shopping. •37% said they would increase the use of coupons and/or discount codes in a recession. •43% of women (31% of men) said they would use coupons and discount codes.•54% of adults said they would reduce discretionary spending during an economic recession. •Majority of adults (63%) said they would not make a purchase if there was no deal attached.

Harris Interactive"When people feel like they are behind compared to where they were yesterday, they want to make up for that. They become risk-seeking in order to catch up and the small hope of winning becomes more attractive.

Emily Haisley, a postdoctoral associate at the Yale

School of Management

Coupon sites were the fastest-growing online category in November 2008, up32% from October to 35.6 million visitors.Coupons.comScoreMedia Metrix

Many states' lottery sales are rising in recessionJan. 12, 2009

More than half of all states with lotteries have reported rising sales over the past six months, and some researchers say financial insecurity might be driving people to risk more of their money than usual on $1 and $5 instant scratch-offs and other

daily games in hopes of a big payoff.

25 of 42 states with lotteries have experienced higher sales of scratch-off and daily lottery games since July, according to Scientific Games, a maker of scratch-offs

"Someday somebody is going to win and I hope it is me," said Albert Atwood of Nashville, who spends $100 weekly playing the Pick 5 and Lotto Plus. "I imagine

that I would be a heap better off if I saved this money, but everybody has dreams.“

Lotto Ticket sales rise as the jackpot rises – people don’t rationalize that their chances are lower of winning in these lotteries, they dream of the big prize they

could win – they already understand that the chance of winning is slim

http://www.lotterypost.com/news/187401

Successful promotional campaigns provide the highest level of value by ensuring the

prize, the creative treatment, and the messaging are personal,

relevant, and speak to the values of target consumers

Prize Matters - ImpactPrize Matters - Impact

What Motivates

You?

Prize Matters – Security & ConfidencePrize Matters – Security & Confidence

Performance Bonus

Athlete Bonus

Team Bonus

Consumer Bonus

Watch and WinWatch and Win

Pin on pack/product/bookPin on pack/product/book

Pin on pack to mobile

Full Integration

Promotional InsurancePromotional Insurance

Games of Chance Insurance

$Millions in Prizing for 3-5% of the prize value!

Tie to Online, TV & Event

Excite your consumers/viewers to new levels.

Promotional InsurancePromotional Insurance

Over Redemption InsuranceOver Redemption Insurance

Sharing Coupons with friends is “in” so viral effect increases chance of over-redemption

Complete Creative Services

Concept generation, creative development and copy writing

Services include:

– Cutting edge Flash development

– Full range of 3D development capabilities

– Traditional Pencil Artistry

– Video post production capabilities

– Professional photography and video shoots

Interactive & Creative ServicesInteractive & Creative Services

SweepstakesSweepstakes

Capabilities•Simple Sweepstakes – Templated quick to market•Traditional Sweepstakes – Strong creative, unique data capture•Leveraged Sweepstakes – Using odds to generate huge prizing

DEMO LINK:http://demo.icmodus.com/aol/AOL-Esurance/index.htmlhttp://demo.icmodus.com/aol/AOL-TheBiz/Default.htm

Instant WinsInstant Wins

Capabilities•Templated Instant Win– Templated quick to market•Traditional Instant Win – Flash Animation •Leveraged Instant Win – Time Stamped Huge Prizes

DEMO LINK:http://demo.icmodus.com/aol/AOL-ING/Main.htmhttp://demo.icmodus.com/aol/AOL-WeddingCrashers/Default.htmhttp://bumblebeeuat.icmodus.com/

LoyaltyLoyalty

Capabilities•Simple collect and reward•Full shopping cart system•Ecommerce •Inventory Control Systems•PIN Based systems•Consumer interaction tagging•Coupon Integration

DEMO LINK: http://demo.icgrouplp.com/demofiles/blizzard_loyalty/https://enjoytheriderewardsusuat.securepromotion.com/

Default.aspx?bhcp=1

Loyalty Programs DefinedLoyalty Programs Defined

Traditional LoyaltyTraditional Loyalty

This model spells financial disaster. The more points users accrue, This model spells financial disaster. The more points users accrue, the more redemptions you will be faced with and the more the more redemptions you will be faced with and the more

costs you will have to outlay eroding your revenue from sale.costs you will have to outlay eroding your revenue from sale.

Buy ProductBuy Product Save PointsSave PointsSpend on Spend on Catalog of Catalog of

AwardsAwards+ =

Earn PointsEarn Points Spend PointsSpend Points

Where the REAL problem Traditional Loyalty is!Where the REAL problem Traditional Loyalty is!

The real problem is not in the “purchase and receive points” The real problem is not in the “purchase and receive points” aspect of loyalty. The true problem is how we allow consumers aspect of loyalty. The true problem is how we allow consumers

to spend their points.to spend their points.Traditional Loyalty fails to burn off points on non-costly benefits Traditional Loyalty fails to burn off points on non-costly benefits

to the consumer.to the consumer.

Buy ProductBuy Product Save PointsSave PointsSpend on Spend on Catalog of Catalog of

AwardsAwards

The problem is that they The problem is that they ONLYONLY offer 1 spend mechanic offer 1 spend mechanic

+ =

Marketing ANNOUNCINGMarketing ANNOUNCING

Marketing such as emails, websites, banner ads, magazines, radio, print, direct mail Marketing such as emails, websites, banner ads, magazines, radio, print, direct mail ALLALL fail to help a loyalty program achieve its objectives of “Loyalty”. fail to help a loyalty program achieve its objectives of “Loyalty”.

They merely They merely ANNOUNCEANNOUNCE the program but do not the program but do not ACTIVATEACTIVATE it! it!

If your marketing is only telling consumers to purchase product for a chance to earn If your marketing is only telling consumers to purchase product for a chance to earn points and what wonderful things they could earn. points and what wonderful things they could earn.

Then it is FAILING at being the most effective tool in driving ACTIVATIONThen it is FAILING at being the most effective tool in driving ACTIVATION

Marketing Marketing Material Material

sentsent

Received Received by by

ConsumerConsumer

.05% to .05% to 2.5% 2.5%

response response RateRate

This is not a good enough return on investment.This is not a good enough return on investment.

iC Group model allows for your marketing materials to iC Group model allows for your marketing materials to ACTIVATE ACTIVATE consumers to join and start playing to win consumers to join and start playing to win IMMEDIATELY!IMMEDIATELY!

Increasing instant gratification, opening the door forIncreasing instant gratification, opening the door for LOYALTY LOYALTY

iC Group Modus LoyaltyiC Group Modus Loyalty

Respond to EmailRespond to Email Attend an EventAttend an Event Sign up for NewsletterSign up for Newsletter Answer a Poll/SurveyAnswer a Poll/Survey Upload ContentUpload Content Enter a PromotionEnter a Promotion Post to Social NW SitePost to Social NW Site Tell-A-FriendTell-A-Friend Make a Wish ListMake a Wish List Enter code from Direct MailEnter code from Direct Mail Enter code from FSIEnter code from FSI Enter code from TV spotEnter code from TV spot Enter code from Radio Enter code from Radio Enter code from MagazineEnter code from Magazine Enter code from Product Enter code from Product

AuctionsAuctionsMonthly Sweepstakes Monthly Sweepstakes Daily Instant Win GamesDaily Instant Win GamesMillion $ chances to WinMillion $ chances to WinBuy downloadable contentBuy downloadable contentDonate to CharityDonate to Charity

Earn PointsEarn Points Spend PointsSpend Points

SAVE PointsSAVE Points

SPEND PointsSPEND Points

Spend on Spend on Catalog of Catalog of

AwardsAwardsLimited Limited

InventoryInventory

Heavy weighting is put on product purchase for points accumulation, which will Heavy weighting is put on product purchase for points accumulation, which will increase purchase cycles along with adding more value and usage of items like Wish increase purchase cycles along with adding more value and usage of items like Wish

List and email reminders.List and email reminders.

Marketing Marketing Material Material

sentsent

Received Received by by

ConsumerConsumer

5% to 15% 5% to 15% response response

RateRate

Each marketing material will work harder and have an increase Each marketing material will work harder and have an increase in success in driving receiver to the Loyalty Program.in success in driving receiver to the Loyalty Program.

Marketing Marketing ACTIVATIONACTIVATION

Bottom LineBottom Line

• We We iincreasencrease the value of each marketing $ spent by activating it with Loyalty the value of each marketing $ spent by activating it with Loyalty

• We We eliminateeliminate financial disaster and long term variable cost by removing financial disaster and long term variable cost by removing fixation on catalog, and spread points burn to other activities.fixation on catalog, and spread points burn to other activities.

• We We increase consumer satisfactionincrease consumer satisfaction by delivering a more engaging by delivering a more engaging experience with instant gratification components.experience with instant gratification components.

• We provide a We provide a flexibleflexible platform to enable You to react to market changes, platform to enable You to react to market changes, consumer insights and competitor moves. The market can change in a consumer insights and competitor moves. The market can change in a minute, we provide the ability to change with it using dynamic administrator minute, we provide the ability to change with it using dynamic administrator tools.tools.

• We We managemanage each requirement for a success build, launch and experience each requirement for a success build, launch and experience from A to Z from A to Z

Micro-sites & Content Management

Capabilities•Complete concept and site development•FLash/HTML integrations•XML & RSS Content Feeds•Live Content refresh tools•Partner Integration•Message Boards•Blogs•Live/Delay Moderation

DEMO LINK: http://demo.icmodus.com/aol/aol-usarmy http://discovercard.icmodus.com/

3D Creative Development3D Creative Development3D Virtual Development• Complete concept generation• In house 3D environment• In house Rendering• Multiple worlds for levels games• Shopping list/dynamic populated from 3D

DEMO LINK:http://demo.icmodus.com/demofiles/HomeDepot-Outdoor/index.html

Big Concepts – Big Ideas – Big TechnologyBig Concepts – Big Ideas – Big Technology

• Big Idea Developers• Sophisticated Technology Architecture• Intense project Execution• Fearless go to market strategy –go big or go

home!

DEMO LINK: http://dailywish.amexnetwork.com/

Photo/Video/Txt Based UGC Photo/Video/Txt Based UGC

Capabilities•Photo Upload – computer or wireless device•Video Upload •Txt Upload – Poems, stories, Diaries and more

• Voting Tools• Judging Tools• Moderation Tools• Live Publishing Tools

https://www.styleyourslim.com/http://demo.icgrouplp.com/demofiles/aol-nintendobrainage2/

Capabilities•Virtual Model•Build a House•Build a Car•Photo Upload onto Video•Dream Builder•Build anything

DEMO LINK:http://demo.icmodus.com/aol/AOL-CaressOil/default.html

Build-ToolsBuild-Tools

Interactive Flash VideoInteractive Flash Video

Capabilities•Layering Video into 3D/2D Environments•Video Production/Green Screen Shooting•Interaction points with click•Copywriting and scripting•Flash integration•Hosting

DEMO LINK:http://demo.icgrouplp.com/demofiles/HomeDepot-Eco/

index.html

Data Harvesting & ManagementData Harvesting & Management

24 / 7 online reports

Robust reporting suite

End of Program Reports

Customizable solutions

pCRM Systems

How is my promotion going ?How is my promotion going ?

• Sweepstakes• Instant Wins• $ Million Probability Games• Collect & Wins• Loyalty• Voting Platforms• Picture, Video, Song, text & creative uploads• Video Gamer Games• Trivia Games• Simple Word Games/Puzzle games• Moderation and 3rd party systems • Micro-sites• Coupons, Vouchers, Rebates• Customer Training Systems• Build a model, house, car, build ANYTHING

• Silent Auctions, Real-time Auctions, Price Dropping Auctions

• 2D Animation, 3D Animation, Green Screen Human Animation

• SMS & IVR Promotions via Aggregators

• Message Boards & Blogs• E-Commerce – shopping basket• Tools – Tips Tools, Search Tools,

database tools, security tools• e-newsletters, banners. • Email marketing• Customer Management Systems• End to End Fulfillment Services

If You need it, We have it!If You need it, We have it!

How you work with iC GroupHow you work with iC Group

Once we begin discussions we will assign a contact to your account who will provide you access to all of our technical, legal and concept resources.

If the size and quantity of the projects you will be executing requires a dedicated team of experts we will assign that team to ensure incredible service.

If you need concepts, mocks, pricing or legal guidance just pick up the phone and call or email your iC Account person!

We build our model to fit your business.