iBodyFit Slide Deck
Jul 07, 2015
Hi, I'm Franklin, Founder of iBodyFit.com.
I'm an ACE certified personal trainer and one of SHAPE's 50 hottest trainers of 2013.
I created iBodyFit.com so everyone can have professional fitness advice, workouts, interactions and guidance.
iBodyFit offers online personal training, online workouts, diets and professional fitness advice.
I'm an ACE certified personal trainer and one of SHAPE's 50 hottest trainers of 2013.
I created iBodyFit.com so everyone can have professional fitness advice, workouts, interactions and guidance.
iBodyFit offers online personal training, online workouts, diets and professional fitness advice.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Management Team • ACE Personal Trainer• SHAPE 50 Hottest Trainer 2013• Official Kmart Fitness Blogger• Official Sears Fitness Writer• TPI level 3 Certified Golf
Fitness Personal Trainer
(1 of 200 in the world)
Management Team cont’d
• Jennifer D.
former Sears CMO• Jonathan Moldofsky
founder, JGrant web design• Jeremy Theisen
CFO, MBA in finance and business• Fitness Trainers
20 on staff and ready to go
iBodyFit Features
• Online workouts catalog• Online personal training• Online yoga & pilates• Online travel workouts• Online diets
Revenue Streams
Revenue Growth
Net Income Growth
Seeking Capital1. $100k – $200k– Phase 1– 2015 – 2016 fiscal year
Use of Funds1. Hire a National Marketing Firm– Online Advertising– SEO– Social Media
2. Add Sales Staff– Corporate Wellness Program Sales – Industry Partnerships– Sports Specific Training Sales
3. IT/Application Development– Infrastructure– Additional Website Development– Phone App Development
Market Development• Corporate Wellness Programs– Large to medium sized companies– Diet programs (i.e. Weight Watchers)– Company Intranet Advertising
• Individuals– Online Advertising– Social Media– Gym Partnerships
• Industry Partnerships– Licensing
SWOT AnalysisStrengths
•Market Leader– Ranked #4 in Online
Fitness from Top 10 •Industry Affiliations
– Under Armour & more– Shape Magazine & more
•Customer Loyalty•Social Media Presence
– 9,000 Twitter followers– 5,000 Facebook
subscribers
Weakness•Position in Market– Unbalanced Revenue
Streams
•Lack of Sales Team
SWOT AnalysisOpportunities
•Millions of Potential Users•Market Awareness– Corporate Wellness
Program Growing– Individuals More
Health/Fitness Conscious
– Sports specific fitness•Industry Partnerships– Licensing
Threats•Competition•Achieving Economies of Scale
Competitive Landscape1. Fitorbit.com•Online personal training •Online diets$150 per month
2. Hitchfit.com•12 or 16 week workout programs •Nutrition package$279 for 12 weeks
3. Trainonline.com•Videos & exercises•Printable workouts$5.99 per month
Why iBodyFit works• 15 years experience• Corporate relationships• Excellent customer service• Recognized industry expert• Industry leader affiliations• Leading fitness brand affiliations• Ranked #4 in online fitness from Top Ten Reviews• Ability to work, edit, change, grow quickly• Programs for all user budgets and goals• Honesty. No gimmicks.
iBodyFit Screen Shots
• Online workout catalog• Online personal training• Online yoga & pilates• Online travel workouts• Online diets
iBodyFit Screen Shots • Over 1,000 online
video exercise
demonstrations• Beginners to
advanced• Sports specific• Body weight &
equipment
Media Recognition
iBodyFit has been featured in:
Media Recognition cont’d.
iBodyFit has been featured in:
Industry Partnerships
iBodyFit partnerships with industry leaders:
Industry Partnerships cont’d.
Partnerships with industry leaders:
As of September, 2014• Profitable• Industry leader• Strong industry affiliations• Strong industry partnerships• 12k registered users
Contact: Franklin Antoian
Related Documents
