IBC2008 Pre-Show Distributor Meeting Rosarium Friday September 12.

IBC2008Pre-Show Distributor Meeting

RosariumFriday September 12

Meeting Agenda:09:30–09:50 Corporate Update

Oddbjørn Bergem, CEO

09:50–10:20 ProductsRonny Sletteng, Jan Helgesen

and Misty Farrell 10:20–10:35 Booth practicalities

Tracey Ford, Petter Hole

10:35–10:50 Distributor of the Year Hans Hasselbach

CEO Oddbjørn Bergem

Network VPG IBC 2008

Network VPG is in the buzz!

Network VPG is forging ahead

The Global Video Transport Leader

5 times the size in 5 years: From 2003 to 2008E it was done.

We will do it again!

• any format:3G-SDI, HD-SDI, SDI, ASI, AES, E1/T1, uncompressed or compressed, analogue or digital

• any network: Existing or future: Dark fibre, grey fibre, telco networks (Sonet/SDH), IP networks

• any distance: Short haul to intercontinental

Network VPG transport solution

any format,any network,any distance

Unbeaten by competition in flexibility and power

consumption!

Recent wins

• Political wins: Signal Processing for the EU parliament and Signal Transport for the US Presidential election. Total value of more than 3M€

• Large US Telco: Compressed and uncompressed video from London to many cities in US.

• Us Telco: HD over existing SD infrastructure using JPEG2000

Flashlink news

IBC 2008

Ronny SlettengProduct Manager

[email protected]

Outline

• Flashlink Signal Processing & Distribution (SP&D)

• Flashlink Fiber Optics

• Flashlink Success stories

Flashlink SP&D News – IBC 2008

• Intelligent switching solution for HD/SD• FRS-HD-CHO

• Analog audio HD/SD embedding• AAV-HD-XMUX • AAV-SD-XMUX

• Analog audio HD/SD de-embedding • AAV-HD-DMUX • AAV-SD-DMUX

FRS-HD-CHO– dual input HD/SD frame synchronizer with a change over

functionality that can switch on signal integrity

FRS-HD-CHO• Passive loop through of both inputs to outputs at board

failure • De-glitching of input video signal.• Programmable switching logic• SDI label insertion• Frame Sync features similar to FRS-HD(-DMUX)• Audio de-embedding – processing – re-embedding

• Availability: Shipping from November 2008

FRS-HD-CHO is ideal for ENG Applications– Constant signal feed is critical for downstream equipment

like MPEG2 encoders

http://en.wikipedia.org/wiki/Electronic_news_gathering

AAV-HD-XMUX (-R/-T)– 2-ch analog audio and 2-ch AES Embedder– 2-ch AES de-embedder– Optional optics

• Both analog and digital audio interfaces• Extensive audio processing core• Compatible with other Flashlink embedders• Audio and video generator

• Availability: Now

AAV-HD-XMUX (-R/-T)

– 2-ch analog audio and 4-ch AES De-embedder

AAV-HD-DMUX(-R)

• Audio processing similar to the AAV-HD-XMUX

• Also available as SD only versions:– AAV-SD-XMUX– AAV-SD-DMUX

• Availability: Now

AAV-HD-DMUX(-R)

Flashlink Fiber News – IBC 2008

• L-band over fiber• LB-EO-C1xxx

• 3G multi rate transponder for CWDM/DWDM• MR-TR-3G-C / MR-TR-3G-D

• 3G/HD/SD time division multiplexing video transport solution• SDI-TD-3GMX-5 / SDI-TD-3GDX-5

LB-EO-C1xxx

All 16 CWDM wavelengths available from stock

L-band over fiber

• Two independent switches for port selection• Support for 3G-SDI• Avalanche Photo Diode (APD) receiver• Up to 8 cards per frame (doubled DWDM density)• LED power level meter mode

MR-TR-3G, what’s new?

MR-TR-3G functional block diagram

Electrical to optical converter Optical to electrical converter

MR-TR-3G functional block diagram

Optical to optical transponderfor video formats with electrical drop

• Single mode fiber only

• DWDM available Oct08/Nov08• CWDM available Dec08/Jan09

MR-TR-3G, hard facts

Best fibre contribution/distribution/transport solution

• 2nd generation of TDM modules in Flashlink• 5 inputs• More signal formats: SD/HD/3G-SDI• TDM output signal is standards compliant HD-SDI/3G-SDI• Where other solutions stop at the doorstep, we can

transport the mux signal into the heart of the TV station

• Availability: May 2009

SDI-TD-3GMX-5/-3GDX-5

SDI-TD-3GMX-5 block diagram

SDI-TD-3GDX-5 block diagram

• Transports: – 1x 3G-SDI– 2x HD-SDI asynchronously– 1xHD-SDI and 4x SD-SDI– 8x SD-SDI (two modules)

• Upgrade path for SDI-TD-MUX-4

SDI-TD-3GMX-5/-3GDX-5

Success

• Central Europe• 500 SDI (HD and SD) links 2008• 250 more in 2009

• Competition: Evertz and Harris

Success story – Satellite Uplink station

• Major telco in Northern Europe• 40-ch DWDM system• Returning Flashlink DWDM customer

Success story – DWDM

Success story - Euro 2008

• 9 football stadiums• 12 ice hockey stadiums

• Sports contribution network in Central Europe• HD/SD JPEG2000 over IP

Success story – JPEG2000

• 60+ units in total• In full operation

So far:• 177 Flashlink frames w/dual PSU• 1200+ modules

– 400+ AV-HD-XMUX w/optics– 200+ HD Frame syncs– 180+ ETH1000/D422 to fiber– 100+ Distribution Amplifiers– 70+ HD fiber converters– 80+ Audio and video glue– 51 GYDA-SC – 15 VikinX Sublime routers

• Frame agreement• Additional orders received

Success story- European Parliament

Routing, Control & NMS

IBC 2008

Jan I. HelgesenProduct Manager

Sublime Compact

• Ultra low power and high reliability design• Pre-configured panels• Control via RS-232 and NCB• Full backwards compatibility with Compact command

set• 8x8, 16x16 and 16x2 for SD-SDI, HD-SDI, AES, Analog

Audio and Analog Video• 20% discount on Compact list price during transition to

Sublime Compact

Modular 3G

• Modular 3G-SDI upgrade project has been started

• Excellent test results from pre-project• Release date not yet defined• Functionality will be similar to

existing Modular HD router• Multi-rate support: 3G-/HD-/SD-SDI

and DVB-ASI in one frame• Also suitable for routing MADI and

AES-3id• Future-proof complete 3G-SDI

compatibility in our line of products!

Multicon – New Extensible System Controller

• Control routing, signal processing and distribution from the same panel

• Integrated support for VikinX and Flashlink

• Plug-in support for 3rd-party equipment and automation systems

• Central processing of control data (e.g. virtual router, salvo and mnemonics)

• Installation support using System Configurator

• Software Development Kit (SDK)• Replacing Syscon and ETH-CON• Backwards compatibility

DataMiner – NMS for Flashlink, Ventura and VikinX

• Use DataMiner to win large projects where NMS is a requirement

• Use integration as sales argument for customers that are already using DataMiner

• Manage the entire network from one single user interface

• Common management interface for Flashlink, Ventura and VikinX

• Reduced deployment time due to pre-integration of Flashlink, Ventura and VikinX

• Utilize all the network management functionality provided by DataMiner

• Strong multi-vendor support

NMS of Flashlink and Ventura

GYDA System Overview

Transport SolutionsSales Engineering Manager

Misty Farrell

• Transport of uncompressed services up to 3G-SDI

• Transport of JPEG and MPEG compressed SD-SDI, HD-SDI and other services such as ASI, AES, E1/T1

• Cost-efficient architecture for smaller regional networks as well as large wide area networks

• Interfaces to WDM, Ethernet/IP and SDH/SONET infrastructure

• Monitoring and control via full featured NMS and advanced element manager

Network VPG transport solutions

Any formatAny networkAny distance

Flashlink

Flashlink

FlashlinkFlashlink

VPG equipment

NE equipment

SDH / IP link from Telco

Dark fiber available

VPG equipment

Broadcaster site

Broadcaster site

Broadcaster site

Broadcaster site

Dark fiber available

Dark fiber available

Dark fiber available

Telco network

Sales Synergies – Network/VPG

• Complete end to end solution• Addressing Broadcasters

needs• Carrying broadcasters needs

through the carrier networks

SDH / IP

Transport & Conversion Products

All VPG products are NEBS Level 3

compliant

Ventura – New Product Family

Private Ethernetor IP/MPLS

SDH Fiber-Overlay

VS901-GX

VS908-AX

VS901-SX STM-1

VS811-S-X STM-16

VS551-D-X

VS905-X

VS861-X STM-64

VS901-TX

VS252-JM

Ventura – Any Format, Any Network, Any Distance

VS901-SX STM-4

VS9155-SX STM-1

VS9345-SX DS-3

VS416-DWDM

VS416-DWDM-AUX

Ventura Product Line Up – 08, Q109

• VS861 6 x HD-SDI into STM-64• VS811-S 8 x 270 into STM-16• VS811-SHD [1 x HD + 2 x SD] into STM-16• VS901-Sx-12 [2 x SD or 1 x HD(J2K) + 1 x SD] into STM-4• VS901-Sx-03 [1 x HD(J2K) or 1 x SD(J2K)] into STM-1• VS9155 4 x ASI into STM-1• VS9345 4 x ASI into DS-3• VS9500 4 x ASI into SDTI or ASI* (Submux)• VS7700 ASI Intelligent Protection Switch• VS901-IE-GE HD(J2K) to GigE• VS905-Mx-GE PAL/SDI (MPEG-2) to GigE• VS908-Ax-GE 8 x ASI to GigE• VS901-Tx-27 HD-SDI(J2K) to SDTI• VS731-TRX [100BaseT + 4 x RS-422 + 2 x T1 + 8 x GPIO + Talkback] to SDTI• VS416-DWDM 16-channel DWDM covering ITU channels 39 to 54• VS416-DWDM-AUX 16-channel DWDM covering ITU channels 23 to 38 with an expansion port for 39 to 54

Want to further optimize your SDH infrastructure to transport multiple signals?

• Need efficient use of space, conserve fiber and bandwidth

• Cost-effective solution to grow multimedia and data traffic that saves customer money

• Maximize the use of the existing network through bandwidth optimizing

• Easily deploy configured equipment that doesn’t require frequent reconfiguration, therefore saving your customers maintenance costs

• Avoid creating new infrastructure requirements just to support HD or required services

Eight HDs into one STM-16

Handles HD or SD input automatically

Want to use existing IP infrastructure to transport real-time broadcast video applications?

• Ensure that signal won’t be degraded • Save customer cost of a huge fiber rollout for product

deployment of new services • Conserve editability and contribution quality with JPEG

2000 compression• Easily deploy configured equipment that doesn’t require

frequent reconfiguration, therefore saving your customers maintenance costs

• Avoid creating new infrastructure requirements just to support HD or required services

Map multiple NTSC/SDI signals on Gig-E

VS551-D, VS905-E and VS908 application

VS551-DADC

IPPacket

MultiplexerAnd MAC

VS551-DADC

Local Church

Library

Town Hall

VS551-DADC

TV Station

VS551-DADC

VS551-DADC

VS551-DADC

VS551-DADC

VS551-DADC

NTSC/SDI

NTSC/SDI

NTSC/SDI

NTSC/SDI

VHO

VS908TS

Aggregator

VS905E

VS905E

VS905E

VS905E

NTSC/SDI

ASI

ASI

ASI

ASI

NTSC/SDI

NTSC/SDI

NTSC/SDI

100/1000BASE-T

IBC 2008

• Active Demos– VS811-SM-48 and VS811-SD-48 8 Chan Mux over STM-16– VS901-TE-27 and VS901-TD-27 JPEG2000 over 270Mbps– VS551-D-ADC and VS551-D-DAC Universal Card– VS9345-MUX and VS9345-DMUX DS3 Network Optimizer

• Hardware also on booth– VS905 MPEG-2 Encoder to IP– VS908 ASI TS Aggregator over IP– VS901-IX-GE JPEG2000 over Gig-E interface

Show informationIBC 2008

Tracey J W Ford VP of Strategic Sales & group Marketing

Outline

• Booth Location

• Booth layout

• IBC 2008 news

• Catalogue

• Data Sheets

• Extracold

• Press conference

• Happy hour

• College wk41

Stand 8.B70

Booth Location

MirandaOmneon

Booth Layout

Booth Layout

Booth Layout

Booth Layout

IBC News 2008

Ventura Application notes

Product catalogue 2008-2009

New Product brochures

Event – Xtracold

Event – Happy Hour

Last hour of the show

Friday – Saturday – Sunday – Monday

Event – Press conference

Saturday 4.30pm

Bring your local press

Event – College week41

Hans Hasselbach

Distributor of the Year 2008

What makes a real partner

• Average 20% growth rate • Characterized by:

– Eagerness to grow with us!– Frequent open and frank

communication – Selling projects as well as small

orders- Knowledgable- Invest into the future- Demo stock- Top level Service

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

2005 2006 2007 2008

100 NO

K

Candidates are... troll ceremony:

• Network Electronics Netherlands• Network Electronics France• Logic Media Solutions Germany

Logic Media Solutions, Germany

” 2008 Distributor of the Year”

IBC2008

Special promotional offerings

IBC2008 Promotion;

• VikinX Compact promotion, 20% extra• Buy demokit; VS901-TE-27 + VS901-TD-27• Buy demokit; Downconverter and Frame

synchroniser with input change over

IBC2008

Thanks again for being here;

have a good show!