Iawp62810

It is Not Easy Being (or It is Not Easy Being (or Defining) GreenDefining) Green

Presentation by Gary Crossley to Presentation by Gary Crossley to the IAWP 97the IAWP 97thth Educational Educational

Conference Conference

Monday, June 28, 2010Monday, June 28, 2010

2Workwww.LovetoWork.org

[email protected]

Phone -- 843/452-4121

OutlineOutline

Defining GreenDefining Green State Work -- Green Jobs & Other Mythical State Work -- Green Jobs & Other Mythical

Creatures/TXCreatures/TX WIC Green Jobs Study GroupWIC Green Jobs Study Group BLS Work on Definitions & ProcessBLS Work on Definitions & Process ONET Research & Web SiteONET Research & Web Site ETA Community of PracticeETA Community of Practice Green Jobs Grants for States/ConsortiaGreen Jobs Grants for States/Consortia Q & AQ & A

It is Not Easy Being GreenIt is Not Easy Being Green

Green BuzzGreen Buzz Defining GreenDefining Green New Green CareersNew Green Careers Green ResourcesGreen Resources Charleston Goes GreenCharleston Goes Green

Green Buzz – Is it the Holy Grail?Green Buzz – Is it the Holy Grail?

Green EmphasisGreen Emphasis Early Findings (OR, WA, CT, TX, MI)Early Findings (OR, WA, CT, TX, MI)

• Not as many jobs as expectedNot as many jobs as expected• More of a need for retraining existing More of a need for retraining existing

workersworkers• Expanded career fields of energy Expanded career fields of energy

auditors and brokersauditors and brokers Expense of Going GreenExpense of Going Green

It is Not So Easy Defining GreenIt is Not So Easy Defining Green

Bureau of Labor Statistics issued a Federal Bureau of Labor Statistics issued a Federal Register notice a few months ago inviting Register notice a few months ago inviting comments on their proposed surveyscomments on their proposed surveys

Builds from work of Workforce Information Builds from work of Workforce Information Council Study Group of federal/state researchCouncil Study Group of federal/state research

Defining Green – Look at economic activity that Defining Green – Look at economic activity that help protect/restore the environment or conserve help protect/restore the environment or conserve natural resources natural resources

Two Surveys – One to identify jobs associated Two Surveys – One to identify jobs associated with producing green goods/services and One to with producing green goods/services and One to identify environmentally friendly processesidentify environmentally friendly processes

WIC Green Jobs Study GroupWIC Green Jobs Study Group

State LMI, BLS, ETA joint study group, State LMI, BLS, ETA joint study group, commissioned by Workforce Information commissioned by Workforce Information CouncilCouncil

Charge: Recommend green jobs definition Charge: Recommend green jobs definition and measurement (not as easy as it sounds)and measurement (not as easy as it sounds)

State members: recommend the unit of State members: recommend the unit of analysis at the green analysis at the green jobjob level, not green level, not green industries or green businessesindustries or green businesses

http://www.workforceinfocouncil.org/Documehttp://www.workforceinfocouncil.org/Documents/WICGreenJobsStudyGroupReport-2009-1nts/WICGreenJobsStudyGroupReport-2009-10-01t.pdf0-01t.pdf

Understanding the Green Understanding the Green EconomyEconomy

What is California LMI Doing/Planning?What is California LMI Doing/Planning? CollaboratingCollaborating to expand knowledge to expand knowledge

Federal/state/local research partners Federal/state/local research partners

State and local workforce partners State and local workforce partners

Control entities and utilities bringing about climate changeControl entities and utilities bringing about climate change

Responding to state and national information needsResponding to state and national information needs

Share knowledge across agencies and geographic areasShare knowledge across agencies and geographic areas

Host a shared “green web page” Host a shared “green web page” http://www.labormarketinfo.edd.ca.gov/?pageid=1032http://www.labormarketinfo.edd.ca.gov/?pageid=1032

SurveyingSurveying California businesses to establish baselines of green California businesses to establish baselines of green employment and green business practicesemployment and green business practices

Conducting and publishing career researchConducting and publishing career research to support workforce to support workforce developmentdevelopment

CA’s Working Definition of Green JobsCA’s Working Definition of Green Jobs

Green jobs produce (“Green jobs produce (“supplysupply”) goods or services that result ”) goods or services that result in:in:• GGenerating and storing renewable energy enerating and storing renewable energy

• RRecycling existing materials ecycling existing materials

• EEnergy efficient product manufacturing, distribution, nergy efficient product manufacturing, distribution, construction, installation, and maintenance construction, installation, and maintenance

• EEducation, compliance and awareness ducation, compliance and awareness

• NNatural and sustainable product manufacturingatural and sustainable product manufacturing

For the complete definition see:For the complete definition see:

http://www.labormarketinfo.edd.ca.gov/contentpub/Greehttp://www.labormarketinfo.edd.ca.gov/contentpub/GreenDigest/Californias-Draft-Definition-Green-Industries.pdfnDigest/Californias-Draft-Definition-Green-Industries.pdf

California’s Survey ResultsCalifornia’s Survey Results

• Nearly 15,200 employers respondedNearly 15,200 employers responded

• 8.6 percent of employers report employees working on green 8.6 percent of employers report employees working on green products and servicesproducts and services

• About 3.8 percent of all workers are working on green About 3.8 percent of all workers are working on green products and servicesproducts and services

• About two-thirds of green workers spend more than half time About two-thirds of green workers spend more than half time on green aspects of jobon green aspects of job

• 63 percent of employers report using at least one green 63 percent of employers report using at least one green business practicebusiness practice

• Three-quarters of current green workers were trained on the Three-quarters of current green workers were trained on the jobjob

BLS Green Jobs InitiativeBLS Green Jobs Initiative

Goals are to provide information on:Goals are to provide information on:• Number of green jobs and trends over Number of green jobs and trends over

timetime• Industrial, occupational, and Industrial, occupational, and

geographic distribution of these jobsgeographic distribution of these jobs• What these jobs payWhat these jobs pay

FY 2010 appropriationsFY 2010 appropriations• $7.8 million for BLS to develop new $7.8 million for BLS to develop new

green jobs datagreen jobs data

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Defining green jobsDefining green jobs

No widely accepted definition No widely accepted definition availableavailable

Definition should be objective and Definition should be objective and empirically measurableempirically measurable

Use standard classifications to Use standard classifications to provide comparability to other dataprovide comparability to other data

North American Industry Classification North American Industry Classification System (NAICS)System (NAICS)

Standard Occupational Classification (SOC)Standard Occupational Classification (SOC)

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Defining Green JobsDefining Green Jobs BLS background workBLS background work

• Reviewed the literatureReviewed the literature• Examined international workExamined international work

Statistics Canada, EurostatStatistics Canada, Eurostat

• Consulted with stakeholdersConsulted with stakeholders Federal agencies, industry associations, Federal agencies, industry associations,

StatesStates

• Green Jobs Study GroupGreen Jobs Study Group http://www.workforceinfocouncil.org/http://www.workforceinfocouncil.org/

GreenJobs.aspGreenJobs.asp

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BLS green jobs definitionBLS green jobs definition

Broadly defined, green jobs are Broadly defined, green jobs are jobs involved in economic activities jobs involved in economic activities that help protect or restore the that help protect or restore the environment or conserve natural environment or conserve natural resources.resources.

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Categories of green economic Categories of green economic activityactivity

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Renewable energyRenewable energy Recycling and waste reductionRecycling and waste reduction

Energy efficiencyEnergy efficiency Agricultural and natural resources Agricultural and natural resources conservationconservation

Greenhouse gas reductionGreenhouse gas reduction Education, compliance, public Education, compliance, public awareness, and trainingawareness, and training

Pollution reduction and clean-upPollution reduction and clean-up

Inputs•Labor•Capital•Energy•Materials & equipment•Services•Natural resources

Production

Processes

Outputs

Goodsand

Services

Consumers

Pollutantsand

Waste

BLS green jobs definitionBLS green jobs definition Green economic activities result in:Green economic activities result in:

• Production of green goods and services Production of green goods and services (outputs)(outputs)

• Use of green production processes and Use of green production processes and practices (processes)practices (processes)

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Two approaches to definition and Two approaches to definition and measurementmeasurement• Output approachOutput approach

Identify establishments producing green Identify establishments producing green goods and servicesgoods and services

Count the associated jobsCount the associated jobs

• Process approachProcess approach Identify establishments using Identify establishments using

environmentally-friendly production environmentally-friendly production processesprocesses

Count the associated jobsCount the associated jobs17


Output approachOutput approach• BLS defined four types of green goods BLS defined four types of green goods

and servicesand services

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1. Direct green goods and 1. Direct green goods and servicesservices

3. Specialized inputs 3. Specialized inputs

2. Indirect green goods and 2. Indirect green goods and servicesservices

4. Distribution of green goods4. Distribution of green goods


1. Direct green goods and services1. Direct green goods and services• A good or service produced A good or service produced

specifically for an environmental specifically for an environmental protection or natural resource protection or natural resource conservation purpose.conservation purpose.

• ExamplesExamples Pollution control equipmentPollution control equipment Weatherizing buildingsWeatherizing buildings

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2. Indirect green goods and services2. Indirect green goods and services• When produced, consumed, or When produced, consumed, or

scrapped, better for environment or scrapped, better for environment or conservation than other goods used for conservation than other goods used for same purposesame purpose

• For example:For example: Purpose of a hybrid vehicle is to provide Purpose of a hybrid vehicle is to provide

transportation. But when used, it may transportation. But when used, it may produce less pollution and greenhouse produce less pollution and greenhouse gases than a conventional fuel vehicle. gases than a conventional fuel vehicle.

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2. Indirect green goods and 2. Indirect green goods and servicesservices• Also includes:Also includes:

Goods containing recycled inputsGoods containing recycled inputs• At the production stage where such inputs are At the production stage where such inputs are

introducedintroduced Remanufactured goodsRemanufactured goods Organic agricultural products and Organic agricultural products and

processed foodsprocessed foods

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2. Indirect green goods and 2. Indirect green goods and servicesservices• Standards for green-nessStandards for green-ness

To identify indirect goods that are “more To identify indirect goods that are “more energy efficient,” “ less polluting,” etc., a energy efficient,” “ less polluting,” etc., a goal is objective standardsgoal is objective standards

Exploring use of federal and other Exploring use of federal and other standards, for example:standards, for example:

• USDA certified organicUSDA certified organic• Energy Star appliancesEnergy Star appliances• LEEDS certification in constructionLEEDS certification in construction

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2. Indirect green goods and 2. Indirect green goods and servicesservices• ExamplesExamples

Electricity produced from renewable Electricity produced from renewable sourcessources

Hybrid vehiclesHybrid vehicles Mercury-free batteriesMercury-free batteries Recycled steelRecycled steel Retreaded tiresRetreaded tires Organic canned organic vegetablesOrganic canned organic vegetables

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3. Specialized inputs to production 3. Specialized inputs to production of a direct or indirect green good of a direct or indirect green good or serviceor service• ExamplesExamples

Wind turbine bladesWind turbine blades Mass transit rail carsMass transit rail cars

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4. Distribution of green goods4. Distribution of green goods• Services that specialize in distribution of Services that specialize in distribution of

green goods, including services ingreen goods, including services in Transportation and warehousing servicesTransportation and warehousing services Wholesale and retail tradeWholesale and retail trade Rental and leasing servicesRental and leasing services Food servicesFood services

• ExamplesExamples Transport of wind turbinesTransport of wind turbines Organic food markets Organic food markets Caterers specializing in organic productsCaterers specializing in organic products

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BLS Green Jobs DefinitionBLS Green Jobs Definition Definition is based on economic activityDefinition is based on economic activity

• Does not consider job aspects unrelated to the work Does not consider job aspects unrelated to the work (e.g., wages, union membership, benefits, career (e.g., wages, union membership, benefits, career ladders)ladders)

But BLS will collect wage data by occupationBut BLS will collect wage data by occupation

Goal is a broad definition, with presentation of results in Goal is a broad definition, with presentation of results in sufficient detail for users to adjust for their needssufficient detail for users to adjust for their needs

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Do not have sufficient information Do not have sufficient information to use a ‘net impact on the to use a ‘net impact on the environment’ concept to classify environment’ concept to classify goods and services as green or not goods and services as green or not greengreen

No mechanism yet for updating No mechanism yet for updating green and non-green concepts green and non-green concepts (e.g. if hybrids become the norm)(e.g. if hybrids become the norm)

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Measuring green jobs: Measuring green jobs: output approachoutput approach

BLS identified industries where BLS identified industries where green goods and services are green goods and services are classifiedclassified• List of detailed NAICS industriesList of detailed NAICS industries

Data collectionData collection• Green goods and services industry Green goods and services industry

survey survey • Occupational Employment Statistics Occupational Employment Statistics

(OES) survey expansion(OES) survey expansion28

Measuring green jobs: output Measuring green jobs: output approachapproach

Green goods and services industry Green goods and services industry surveysurvey• Sample establishments in industries where Sample establishments in industries where

green goods and services are classified green goods and services are classified • Present to respondents a description of Present to respondents a description of

green products or services classified in their green products or services classified in their industryindustry

• Request share of revenue accounted for by Request share of revenue accounted for by sale of green goods and servicessale of green goods and services

• Use share of revenue as proxy for share of Use share of revenue as proxy for share of employmentemployment

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Publication goal and examplePublication goal and example• For all NAICS codes where green activity is For all NAICS codes where green activity is

found, publish one or more categories of found, publish one or more categories of green employment. green employment.

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NAICSNAICS IndustryIndustry EmploymentEmployment

221119221119 Other electric power generation Other electric power generation xx,xxxxx,xxx

- Solar power generation - Solar power generation x,xxxx,xxx

- Wind power generation - Wind power generation x,xxxx,xxx

-Geothermal power generation-Geothermal power generation x,xxxx,xxx

-Other renewable power generation-Other renewable power generation x,xxxx,xxx

236118236118 Residential remodelers Residential remodelers xxx,xxxxxx,xxx

- Green residential remodelers - Green residential remodelers xx,xxxxx,xxx


Occupational Employment Occupational Employment Statistics (OES) surveyStatistics (OES) survey• Obtain occupational staffing patterns Obtain occupational staffing patterns

and wages of establishments in the and wages of establishments in the industry survey sampleindustry survey sample

• Overlap of industry sample with Overlap of industry sample with regular Occupational Employment regular Occupational Employment Statistics (OES) sampleStatistics (OES) sample

• Expand OES sample as neededExpand OES sample as needed

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Measuring green jobs: process Measuring green jobs: process approachapproach

Businesses may implement green production processes Businesses may implement green production processes for any type of good or servicefor any type of good or service

• Production of green goods and services for use Production of green goods and services for use within the establishmentwithin the establishment

Example: retail store generates solar powerExample: retail store generates solar power

• Use of production methods that have positive impact Use of production methods that have positive impact on environment or natural resources conservationon environment or natural resources conservation

Example: redesigning product packaging to Example: redesigning product packaging to reduce use of plasticsreduce use of plastics

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Measuring green jobs: process Measuring green jobs: process approachapproach

Special employer survey to measure jobs Special employer survey to measure jobs related to environmentally-friendly production related to environmentally-friendly production processesprocesses

• Does the establishment use Does the establishment use environmentally-friendly production environmentally-friendly production processes?processes?

• If yes, does it employ any workers whose If yes, does it employ any workers whose primary duties relate to those processes?primary duties relate to those processes?

• If yes, collect information on number of If yes, collect information on number of workers and their wages, by occupationworkers and their wages, by occupation

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Feedback on definitionFeedback on definition Federal Register Notice soliciting public Federal Register Notice soliciting public

comment on green jobs definitioncomment on green jobs definition

• Comment period March 16-April 30, 2010Comment period March 16-April 30, 2010• Access at Access at www.bls.govwww.bls.gov/green/green• As of April 30, 143 comments receivedAs of April 30, 143 comments received• Summary of comments being preparedSummary of comments being prepared

Discussion with Federal agencies at OMB-Discussion with Federal agencies at OMB-hosted session, April 15, 2010hosted session, April 15, 2010

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Feedback on definitionFeedback on definition Federal Register Notice responsesFederal Register Notice responses

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Respondent CategoryRespondent Category NumberNumberPercent Percent

DistributionDistributionBusiness or industry associationBusiness or industry association 41 41 28.7%28.7%State workforce agencyState workforce agency 2020 14.0%14.0%Private employerPrivate employer 1818 12.6%12.6%IndividualIndividual 1515 10.5%10.5%UnionUnion 1414 9.8%9.8%Other state or local governmentOther state or local government 1212 8.4%8.4%Academic/Research organizationAcademic/Research organization 99 6.3%6.3%Federal governmentFederal government 77 4.9%4.9%Non-profitNon-profit 77 4.9%4.9%TotalTotal 143143 100.0%100.0%

Feedback on definitionFeedback on definition

Three topics of special interest to Three topics of special interest to BLS for commentBLS for comment• Composition of the seven types of Composition of the seven types of

green economic activities identified green economic activities identified by BLSby BLS

• Including services that specialize in Including services that specialize in distribution of green goodsdistribution of green goods

• Using revenue to apportion Using revenue to apportion employmentemployment

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What happens next?What happens next?

Finalize green jobs definition Finalize green jobs definition Output approach data collectionOutput approach data collection

• Industry survey field testing Industry survey field testing underwayunderway

• Sample design work underway Sample design work underway • OMB Clearance, including another OMB Clearance, including another

public comment periodpublic comment period• Survey collection during FY2011Survey collection during FY2011• Results in FY2012Results in FY2012

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What happens next?What happens next?

Process approach data collectionProcess approach data collection• Initial development underway; field Initial development underway; field

testing starting fall 2010testing starting fall 2010• Public comment on approach and Public comment on approach and

OMB ClearanceOMB Clearance• Survey collection during FY2011Survey collection during FY2011• Results in FY2012Results in FY2012

Career InformationCareer Information• First products in FY2010First products in FY2010

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New Green CareersNew Green Careers

See New O*Net Green EconomySee New O*Net Green Economy www.online.onetcenter.orgwww.online.onetcenter.org Existing/expanding career fields:Existing/expanding career fields:

• logistic engineers, fuel cell engineers, energy logistic engineers, fuel cell engineers, energy auditors, photonics engineers, robotics auditors, photonics engineers, robotics technicianstechnicians

New/emerging careers:New/emerging careers:• Wind turbine engineers, wind farm service Wind turbine engineers, wind farm service

technicians, biofuel plant operators, solar plant technicians, biofuel plant operators, solar plant technicians, weatherization technicians & technicians, weatherization technicians & installers, carbon credit tradersinstallers, carbon credit traders

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Greening of the World of WorkGreening of the World of Work • Investigated the implications for the O*NET SystemInvestigated the implications for the O*NET System

- How were the current O*NET-SOC occupations affected? - How were the current O*NET-SOC occupations affected? - What about N & E occupations?What about N & E occupations?

- Extensive literature and web reviewExtensive literature and web review- Define Define Green EconomyGreen Economy and and Green SectorsGreen Sectors- Develop concept of Develop concept of Greening of OccupationsGreening of Occupations- Identify Identify O*NET Green OccupationsO*NET Green Occupations

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Green EconomyGreen Economy

• ““Green Economy”Green Economy” economic activity related to reducing the use economic activity related to reducing the use

of fossil fuels, decreasing pollution and of fossil fuels, decreasing pollution and greenhouse gas emissions, increasing the greenhouse gas emissions, increasing the efficiency of energy usage, recycling efficiency of energy usage, recycling materials,materials, and developing and adopting and developing and adopting renewable sources of energyrenewable sources of energy

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Green Economy SectorsGreen Economy Sectors Research, Design, and Consulting ServicesResearch, Design, and Consulting Services

ManufacturingManufacturing

Renewable Energy GenerationRenewable Energy Generation

Green ConstructionGreen Construction

Environment Protection Environment Protection

TransportationTransportation

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Green Economy SectorsGreen Economy Sectors (cont.)(cont.)

Governmental and Regulatory AdministrationGovernmental and Regulatory Administration

Energy EfficiencyEnergy Efficiency

Agriculture and ForestryAgriculture and Forestry

Recycling and Waste ReductionRecycling and Waste Reduction

Energy TradingEnergy Trading

Energy and Carbon CaptureEnergy and Carbon Capture

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O*NET Green MethodologyO*NET Green Methodology

Sector focusedSector focused Extensive literature and web review conducted by Extensive literature and web review conducted by

trained occupational analysts:trained occupational analysts:• Industry associations and organizationsIndustry associations and organizations• Educational programsEducational programs• Local, state, and federal programs/agenciesLocal, state, and federal programs/agencies• Job posting sitesJob posting sites

Information gathered, documented, and detailed Information gathered, documented, and detailed criteria for inclusion appliedcriteria for inclusion applied

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Greening of OccupationsGreening of Occupations

• The extent to which green economy activities The extent to which green economy activities and technologies increase the demand for and technologies increase the demand for existing occupations, shape the work and existing occupations, shape the work and worker requirements needed for occupational worker requirements needed for occupational performance, or generate unique work and performance, or generate unique work and worker requirementsworker requirements

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Greening of Occupations (cont.)Greening of Occupations (cont.)• Green Increased Demand Occupations:

– increase in the employment demand for an existing occupation– changes in work context– few if any significant changes in work (tasks) and worker requirements of the

occupation

• Green Enhanced Skills Occupations: – significant changes in work and worker requirements– essential purposes of the occupation remain the same, but tasks, skills,

knowledge, and external elements, such as credentials, have changed– may or may not result in an increase in employment demand for the occupation

• Green New & Emerging Occupations: – impact of green economy activities and technologies creates unique work and

worker requirements, which results in the generation of a new occupation relative to the O*NET taxonomy.

– The new occupation could be new or “born” from an existing occupation

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New/Emerging O*NET EvaluationNew/Emerging O*NET Evaluation

Each potential occupation is evaluated in terms of Each potential occupation is evaluated in terms of specific criteria:specific criteria:• Significantly different work performed from other Significantly different work performed from other

O*NET-SOCsO*NET-SOCs• Not well-reflected in O*NET-SOC classification Not well-reflected in O*NET-SOC classification

structurestructure• Appropriate occupation levelAppropriate occupation level• Significant employment (at least 5,000+ job Significant employment (at least 5,000+ job

incumbents)incumbents)• Positive projected growthPositive projected growth

O*NET Green ResultsO*NET Green Results Green Increased Demand Occupations:Green Increased Demand Occupations:

• 64 O*NET-SOC occupations64 O*NET-SOC occupations Geological and Petroleum Technicians; Locomotive Engineers; Architectural Drafters; Chemists; Natural Science Mangers; Agricultural InspectorsGeological and Petroleum Technicians; Locomotive Engineers; Architectural Drafters; Chemists; Natural Science Mangers; Agricultural Inspectors

Green Enhanced Skills Occupations:Green Enhanced Skills Occupations:

• 60 O*NET-SOC occupations60 O*NET-SOC occupations Power Plant Operators; Electrical Engineers; Heating and Air Conditioner Mechanics and Installers; Roofers; Nuclear Engineers; Construction Managers; Farmers and Ranchers; Hazardous Materials HandlersPower Plant Operators; Electrical Engineers; Heating and Air Conditioner Mechanics and Installers; Roofers; Nuclear Engineers; Construction Managers; Farmers and Ranchers; Hazardous Materials Handlers

O*NET Green Results (cont.)O*NET Green Results (cont.) Green New & Emerging Occupations:Green New & Emerging Occupations:

• 91 total N & E Occupations91 total N & E Occupations 45 O*NET-SOCs previously identified through research on in-demand industries45 O*NET-SOCs previously identified through research on in-demand industries

• Logistic Engineers, Fuel Cell Engineers, Energy Auditors, Precision Agriculture Technicians, Photonics Engineers, Robotics Technicians, Manufacturing Engineering TechnologistsLogistic Engineers, Fuel Cell Engineers, Energy Auditors, Precision Agriculture Technicians, Photonics Engineers, Robotics Technicians, Manufacturing Engineering Technologists 46 additional N &E occupations (13 wait listed)46 additional N &E occupations (13 wait listed)

• Wind Turbine or Farm Engineers, Wind Turbine Service Technicians, Biofuels Plant Operators, Solar Power Plant Technicians, Solar Sales Representatives/Assessors, Weatherization Technicians/Installers, Carbon Credit Traders Wind Turbine or Farm Engineers, Wind Turbine Service Technicians, Biofuels Plant Operators, Solar Power Plant Technicians, Solar Sales Representatives/Assessors, Weatherization Technicians/Installers, Carbon Credit Traders

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O*NET Green Results (cont.)O*NET Green Results (cont.)

0 10 20 30 40 50 60 70 80

Number of O*NET-SOC Occupations

Energy and Carbon Capture and Storage

Energy Trading

Recycling and Waste Reduction

Agriculture and Forestry

Energy Efficiency

Governmental and Regulatory Administration

Transportation

Environment Protection

Green Construction

Renewable Energy Generation

Manufacturing

Research, Design, and Consulting Services

Gre

en

Ec

on

om

y S

ec

tors

Distribution of Green O*NET-SOC Occupations Across Sectors

Increased Demand Enhanced Skills New & Emerging

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Affect of the New Green Economy on O*NET OccupationsAffect of the New Green Economy on O*NET Occupations

Occupation InformationOccupation Information

Occupation TypeOccupation Type

New & EmergingNew & Emerging Enhanced SkillEnhanced Skill Increased DemandIncreased Demand

Specific Specific --Job Titles--Job Titles--Tasks--Tasks--Tools & Technology--Tools & Technology--Detailed Work Activities--Detailed Work Activities

ALL NEW & GREENALL NEW & GREEN ADDITIONALGREENADDITIONALGREEN STAYS THE SAMESTAYS THE SAME

Knowledge, Skills, and Knowledge, Skills, and AbilitiesAbilities

--Importance and level ratings --Importance and level ratings on current O*NET KSAson current O*NET KSAs

ALL NEW & GREENALL NEW & GREEN CHANGEDCHANGED

STAYS THE SAMESTAYS THE SAME

New Knowledge, Skills, or New Knowledge, Skills, or AbilitiesAbilities

--KSAs not currently identified --KSAs not currently identified within the O*NET Content within the O*NET Content ModelModel

POTENTIALLYPOTENTIALLY POTENTIALLYPOTENTIALLY

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Current ActivitiesCurrent Activities

Green Job TitlesGreen Job Titles Green Task DevelopmentGreen Task Development Green Tools & TechnologyGreen Tools & Technology Green Data CollectionGreen Data Collection O*NET Green Economy Book of O*NET Green Economy Book of

ReferencesReferences

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Green Job TitlesGreen Job Titles

Harvest green titles from the green reportHarvest green titles from the green report• 839 titles identified for 135 occupations839 titles identified for 135 occupations

New & Emerging = 666 new titlesNew & Emerging = 666 new titles Enhanced Skill = 173 additional titlesEnhanced Skill = 173 additional titles

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Green Task Project Green Task Project

Develop new task lists for Green N & E Develop new task lists for Green N & E OccupationsOccupations

Augment the current task list for Enhanced Augment the current task list for Enhanced Skill OccupationsSkill Occupations• Review existing tasksReview existing tasks• Modify existing tasks to include green Modify existing tasks to include green • Identify new green tasksIdentify new green tasks

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Green Task Results to DateGreen Task Results to Date

Completed initial review of 72 occupationsCompleted initial review of 72 occupations• 47 New & Emerging47 New & Emerging

714 new tasks 714 new tasks

• 25 Enhanced Skill25 Enhanced Skill 47 existing tasks were green47 existing tasks were green 105 modified/new green tasks105 modified/new green tasks

Task information for all 138 green Task information for all 138 green occupations will be complete in the summer occupations will be complete in the summer of 2010 of 2010

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Modified Green Task ExampleModified Green Task Example

Soil and Water Conservationists Soil and Water Conservationists

• ORIGINALORIGINAL: : Participate on work team to plan, develop, Participate on work team to plan, develop, and implement water and land management programs and implement water and land management programs and policiesand policies

• MODIFIEDMODIFIED: : Participate on work teams to plan, Participate on work teams to plan, develop, and implement programs and policies for develop, and implement programs and policies for improving environmental habitats, wetlands, and improving environmental habitats, wetlands, and groundwater or soil resourcesgroundwater or soil resources

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New Green Task ExampleNew Green Task Example

Soil and Water Conservationists Soil and Water Conservationists

• NEWNEW: : Gather information from geographic information Gather information from geographic information systems (GIS) databases or applications to formulate systems (GIS) databases or applications to formulate land use recommendationsland use recommendations

• NEWNEW: : Identify or recommend integrated weed and pest Identify or recommend integrated weed and pest management (IPM) strategies, such as resistant plants, management (IPM) strategies, such as resistant plants, cultural or behavioral controls, soil amendments, cultural or behavioral controls, soil amendments, insects, natural enemies, barriers, and pesticides.insects, natural enemies, barriers, and pesticides.

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Green Tools & TechnologyGreen Tools & Technology

Green N & E occupations prioritized within Green N & E occupations prioritized within tools and technology data collectiontools and technology data collection• By the 2010 release all green related By the 2010 release all green related

occupations will be populatedoccupations will be populated

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Green Data CollectionGreen Data Collection

Increased Demand and Enhanced Skill Increased Demand and Enhanced Skill OccupationsOccupations• All updated at least once via incumbent/OEAll updated at least once via incumbent/OE• Enhanced skill occupations will be collected Enhanced skill occupations will be collected

again with updated task listagain with updated task list New and Emerging OccupationsNew and Emerging Occupations

12 published12 published 38 in data collection38 in data collection

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Green Book of ReferencesGreen Book of References

Currently 250+ ReferencesCurrently 250+ References Updated QuarterlyUpdated Quarterly Primary ReferencesPrimary References

• Organized by Green Sectors + General EconomyOrganized by Green Sectors + General Economy Title, Source, Reference Type, Web AddressTitle, Source, Reference Type, Web Address

Supplemental Source ReferencesSupplemental Source References Industry associations, trade publication/journals, Industry associations, trade publication/journals,

university/community college programs, training providers, university/community college programs, training providers, business sites, & job search sitesbusiness sites, & job search sites

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Future ActivitiesFuture Activities

Green Detailed Work ActivitiesGreen Detailed Work Activities• What are the DWAs for N & E and Enhanced Skill What are the DWAs for N & E and Enhanced Skill

Occupations?Occupations? KSA analysis of Enhanced Skill OccupationsKSA analysis of Enhanced Skill Occupations

• What Knowledge, Skills, and Abilities become more What Knowledge, Skills, and Abilities become more important or have a change in level requirement due to important or have a change in level requirement due to the green economy?the green economy?

KSA analysis of New & Emerging OccupationsKSA analysis of New & Emerging Occupations• What Knowledge, Skills, and Abilities are important?What Knowledge, Skills, and Abilities are important?

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Future Activities (cont.)Future Activities (cont.)

New KSA identificationNew KSA identification• Have new, green Knowledge, Skill, and Abilities Have new, green Knowledge, Skill, and Abilities

emerged that are not currently identified in the O*NET emerged that are not currently identified in the O*NET Content Model?Content Model?

Analyze the task, DWA, and tools & technology info Analyze the task, DWA, and tools & technology info

Monitor the demand for all green occupationsMonitor the demand for all green occupations Ongoing research/investigation of the Green Ongoing research/investigation of the Green

Economy and its influence on occupationsEconomy and its influence on occupations

http://greenjobs.workforce3one.org/http://greenjobs.workforce3one.org/

Charleston Goes GreenCharleston Goes Green

Green Initiatives Before Going Green Green Initiatives Before Going Green Was CoolWas Cool

Preservation of Buildings and TreesPreservation of Buildings and Trees Coastal ConservationCoastal Conservation New Boeing Efficient 787 Aircraft New Boeing Efficient 787 Aircraft History of Restoring not DestroyingHistory of Restoring not Destroying Clemson Restoration Institute on Clemson Restoration Institute on

former Naval Baseformer Naval Base

Clemson Wind Turbine Testing Clemson Wind Turbine Testing FacilityFacility

Clemson and local officials put up a Clemson and local officials put up a collaborative proposal to the Dept. of collaborative proposal to the Dept. of Energy for $45M grantEnergy for $45M grant

Wind turbine and drive train testing Wind turbine and drive train testing Housed in Bldg. 69 on old Navy BaseHoused in Bldg. 69 on old Navy Base Construction started & will be retro-Construction started & will be retro-

fitted by late next yearfitted by late next year

Clemson Wind Turbine Testing Clemson Wind Turbine Testing FacilityFacility

About 125 construction jobs over next About 125 construction jobs over next yearyear

In initial operation will have just under 100 In initial operation will have just under 100 jobs jobs

Indirect jobs could reach almost 900 over Indirect jobs could reach almost 900 over the first few years of operationthe first few years of operation

First spinoff company announced in March First spinoff company announced in March – IMO Group will bring 190 jobs as a wind – IMO Group will bring 190 jobs as a wind turbine parts mfg. plant in Dorchester turbine parts mfg. plant in Dorchester County, with start up this JulyCounty, with start up this July

Green ResourcesGreen Resources

Green Jobs Report from the WIC, Green Jobs Report from the WIC, www.workforceinfocouncil.orgwww.workforceinfocouncil.org

California’s Green Web Site, California’s Green Web Site, http://www.labormarketinfo.edd.ca.gov/?phttp://www.labormarketinfo.edd.ca.gov/?pageid=1032ageid=1032

DOL ETA Green Community of Practice, DOL ETA Green Community of Practice, http://greenjobs.workforce3one.orghttp://greenjobs.workforce3one.org

ONET’s Green Economy Jobs, ONET’s Green Economy Jobs, www.online.onetcenter.orgwww.online.onetcenter.org

California Industries California Industries With the Most Green JobsWith the Most Green Jobs

93,143

67,973

42,197

38,863

34,233

0 20,000 40,000 60,000 80,000 100,000

Manufacturing

Construction

Professional, Scientific, andTechnical Services

Administrative and Supportand Waste Management and

Remediation Services

Wholesale Trade

California’s Top Green JobsCalifornia’s Top Green JobsOccupations Indicated by Firms Reporting Green Jobs

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Assemblers

Farmers and Farmworkers, Sustainable

Other

Carpenters (involved in green activities)

Recycling Center Operators

Hazardous Materials Removal Workers

Architects, Except Landscape

Electricians (involved in green activities)

Alternative Fuel Vehicle Technicians

Heating and Air Conditioning Technicians andInstallers (involved in green activities)

Business Practice Skill NeedsBusiness Practice Skill NeedsWhat new skills or knowledge will future employees need in order to perform green activities

at your firm?

0%

10%

20%

30%

40%

50%

60%

70%

Perc

en

t o

f F

irm

s

Preparation of Current Green Workers – Preparation of Current Green Workers – OJT!OJT!

Presentation SummaryPresentation Summary

Kermit was Right – It is Not Easy Kermit was Right – It is Not Easy Being Green!Being Green!

Resources – BLS, ETA, ONET, States, Resources – BLS, ETA, ONET, States, & the WIC& the WIC

Green Jobs are Hard to Find and Not Green Jobs are Hard to Find and Not Real PlentifulReal Plentiful

The Answer May be Blowin’ in the The Answer May be Blowin’ in the Wind as Bob Dylan Says! Wind as Bob Dylan Says!

Questions?Questions?

Gary CrossleyGary Crossley

LovetoWork.org, LLCLovetoWork.org, LLC

[email protected]@yahoo.com

843/452-4121843/452-4121

2Workwww.LovetoWork.org

Iawp62810

Technology

green green buzz

green products

green look

green presentation

green industries

green economy

number of green jobs

green goodsservices