Hyperiam Presentation

Helping To Develop and Improve Brands

RESTAURANT PERFORMANCE BENCHMARKING

Benchmarking systems are in place throughout various industries and, having exclusively worked in the hospitality industry, our team realised that this important tool was missing from the restaurant sector; we could not access critical market intelligence in order to analyse and direct the business and ultimately increase revenues. Our goal was simple – to empower and support restaurants, hotels and public houses with essential knowledge by developing a performance benchmarking package: If you know your current position, your true potential and how to get there by making an informed response you must measure the impact. With the support of likeminded professionals across the sector, we developed the structure and systems behind Hyperiam throughout 2008 and, having successfully tested it in a local market environment, the package has now been launched to the corporate market.

Our History & Story so far…

RESTAURANT PERFORMANCE BENCHMARKING

An Introduction to Benchmarking

Hyperiam helps restaurant businesses to achieve their growth potential by providing customers with measurements and analysis across a broad range of key performance indicators in real time, comparing the performance of restaurants to:

• the market • each other in their chain and; • individual restaurants against their competitive set.

Hyperiam provides clients with the opportunity to immediately improve revenue potential, quantify their true market position and respond quickly to market changes.

HYPERIAM

WE WILL HELP CLIENTS GROW…FASTER

...grow revenue

...grow market share

...grow profits

CLIENT’S INPUT…

Data

•Daily Data Input – either manually or interfaced.

•Note Generation & Event Record input – ideal to track new menus / weather / special events…anything that has an impact on your revenue.

Comp Set

•Ability to choose four Competitor Sets.

•Internal ‘Competitor Set’ performance.

•Competitor sorting and labelling function.

•Request new Competitors.

Reports

•Access to unlimited and multiple reports.

•Automatic reporting capabilities.

•Access to snapshot reports through to detailed site level summaries.

•Report conversion to CSV, Excel or PDF.

HYPERIAM’S OUTPUT…

Corporate / Brand Reports

Key Performance Indicator Reports

Site Level Breakdown Reports

• Simply integrated into any business, Hyperiam’s versatile and flexible reporting capabilities are available at all levels; from area management, regional management, head office, brand management etc., to individual local site.

• Competitor set labelling and sorting capabilities providing the ability to report on various criteria; location or cuisine types for example.

• Reporting availability includes, but is not limited to:

REPORTING CAPABILITIES

Average Spend Revenues Table Turns Ratio

Growth on Year Percentage Change Available Space

Revenue Splits Efficiency Reporting Performance Per Hour

Sleeper Diner Density Breakfast Conversions Int/Ext Diner Ratios

Performance Per Metre² Market Growth Consumer Behaviour

Monitoring of Strategies & Menu Changes

THE BENCHMARKING EFFECT…

A hotel franchisee, having recently opened restaurants independently but in association with two of its hotels, could not gain market data to help drive performance and revenues.

How did Hyperiam help?• Revenue split information• Market comparisons for all properties• True performance information• Consumer behaviour• Market analysis per property• Strengthened feasibility studies• Revenue and performance tracking• Verified revenues• Enhanced reporting• Target implementation and improvement• Managers are responsive and reactive


A high street restaurant chain could not find the right reporting package that gave them internal comparisons across their group and could not gain market data to help drive performance and revenues.

How did Hyperiam help?• Market comparisons for all properties• True performance information• Consumer behaviour• Revenue and performance tracking• Enhanced reporting• Market analysis per property• Strengthened feasibility studies• Feasibility studies for proposed new sites• Verified revenues• Target implementation and improvement• Managers are responsive and reactive


A public house wanted a wider view of their business, to understand consumer behaviour and ensure their marketing strategies were driving business on their slowest nights.

How did Hyperiam help?• Market share knowledge• Improved target goals• Consumer behaviour• Revenue and performance tracking• Efficiency reporting• Menu changes and strategy monitoring• Strengthened feasibility potentials• Average spends and revenue splits• Verified revenues• Reduction of overhead costs• Easily identifiable performance improvement• Easier reporting for area manager and review meetings

JUST A FEW REASONS CLIENTS CHOOSE HYPERIAM:INTERNAL

PERFORMANCE

ENHANCED REPORTING

CAPABILITITY

MENU IMPLEMENTATION

COMPILING DATA FROM MIXED BAG OF

EPOS SYSTEMS

ANALYSE TRENDS

BOLT ON REPORTING

SERVICES

CONSUMER BEHAVIOUR

MARKET COMPARISONS

ANALYSING MARKETING

STRATEGY RESPONSES

UNDERSTAND TRUE PERFORMANCE

PRICE STRATEGY

REVENUE SPLITS

REINFORCED FEASIBILITY STUDIES

STANDARDISE PERFORMANCE

REVIEWS IMPROVE & MAXIMISE REVENUES

REAL-TIME INSTANT REPORTS

NO SOFTWARE/HARDWARE COSTS

CONCLUSION…

Hyperiam enables clients to understand their competitive performance, how their brands are competing within the

marketplace and, if necessary, against each other.