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HUAWEI TECHNOLOGIES CO., LTD. Page 1 Huawei Confidential 时尚,全能 时尚,全能 U8500 Simply Beautiful Simply Beautiful Speedy Speedy Sharing Sharing Smart Smart
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Huawei U8500 Android Handset Presentation V1.3[1]

Oct 04, 2014

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Page 1: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 1Huawei Confidential

时尚,全能时尚,全能

U8500

Simply BeautifulSimply BeautifulSpeedy Speedy SharingSharingSmartSmart

Page 2: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 2Huawei Confidential

Content

Target customerID StoryProduct HighlightsAccessoriesSpecificationProject plan

Page 3: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 3Huawei Confidential 2010-9-22010-9-2

SegmentationSegmentation

Infotainment

Entertainment

Belonging

DisplayBasicconnectivity

Organisation

Knowledge

Family Phoners

15%

In-touchOrganisers

14%

Experiences13%

Mainstream Materialists

18%

Basic Phoners13%

MainstreamYouth

10%

Pioneer Youth

9%

Careerists8%

Tool Token

Progressive

Traditional

Lifestyle Segments / Target Users

“Young Explorers”“Active Achievers”

“Style Seekers”

“Technology Seekers”

4 Distinct Target Groups‐ High Influence to other groups‐ Relevant to develop phones for‐ Allows for clear propositions 

More refined Target Groups can be used when marketingthe products  

Source: Research Institute on Social Change (RISC)

Page 4: Huawei U8500 Android Handset Presentation V1.3[1]

U8500 Target CustomerU8500 Target Customer

HUAWEI TECHNOLOGIES CO., LTD. Page 4Huawei Confidential

Target User Style Seekers (18-38)Active consumers trendy and fun loving

Function Needs Enjoy Online life ( SNS & IM )Exciting Image captures and shares“No compromise” Industrial Design Freely User experience

Emotion Needs Attract attention & fascinateFavor stylish products Fashion, trends & Smart Cutting Edge, independent

Page 5: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 5Huawei Confidential

Design inspirationHuman Simplicity provide humanity experience and Simple Elegant life style

Key words: Minimalist Experience Affinity EquilibriumProduct temperature

Page 6: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 6Huawei Confidential

ID inspirationID inspiration

Compact

Slim

Dynamic

Exquisite

紧凑的体积

线条流畅的机身设计

舒适的握持手感

细腻而富有金属质感的材质

Cool

Neat

Futuristic

Elegant

简洁明快的造型和配色

富有未来感

灵活生动的UI界面

精致的细节

Life Style Concision makes you CoolEquilibrium is NeatFuturistic StyleTemperature bring Elegance

Image Design  Compact Design Slim with Fashion Dynamic AffinityExquisite impression

Page 7: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 7Huawei Confidential

Color Color White + Metallic issue

Futuristic Style ColourClean, delicate, white porcelain-likeScattered metal texture detail

Page 8: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 8Huawei Confidential

Dual Touch Experience

Capacitive Touch:• 3.2” Capacitive Touch• Multi-Touch (TBD)

Optical Trackpad :• Fluent glide navigation• Four-Direction glide • Press to confirm • Support slip sensitivity setup • Easy to clean & maintain

Capacitive Touch provide more fluent Touch User Experience than Resistance Touch

Glide your finger over the optical trackpad to scroll through menus and icons

Page 9: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 9Huawei Confidential

High Speed Surfing & Sharing

WiFi 802.11n 6 timesfaster than normal 802.11g

Download music/video

at unprecedented

speed

PC similar hi-speed

surfing experience

3G HSDPA 7.2Mbps download speed,

120 times faster

than 2G Enjoy online stream

video/music smoothly

Share your favorite

shot with friends by

one click

Page 10: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 10Huawei Confidential

Easy sharing--portable Hotspot

3G

Game console

Laptop

iPad

DSC

HSDPA 7.2Mbps

802.11 b/g/n

One SIM, One Account, One Tariff

to share the mobile internet

Page 11: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 11Huawei Confidential

Easy Sharing -- USB Modem

Two-in-one of smartphone and 3G Modem

= +

No extra data card anymore

High speed surfing

Page 12: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 12Huawei Confidential

SmartestLonger Battery Life and More applications and games supported

Auto-adjust Screen lightness

Auto Screen Saver

Auto Screen Layout adjustment

Gravity sensor Gravity sensor Ambient light sensor Ambient light sensor Proximity sensor Proximity sensor

Page 13: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 13Huawei Confidential

Enhanced Contact & Message

Enhanced contact and Message for touch experience

Smart dialer

Group support

SIM contact support

Page 14: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 14Huawei Confidential

Infinite Canvas

Default 3X3 matrixUnlimited Easily navigateMultiple theme

DefaultWorkEntertainmentSocial life

Page 15: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 15Huawei Confidential

Emotion UI — Zero Click Widget I Not Final Design

Calendar Memo Clock Weather clock Video

Page 16: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 16Huawei Confidential

Emotion UI — Zero Click Widget II Not Final Design

Photo viewer Photo frame Email FM Music

Page 17: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 17Huawei Confidential

Android 2.1 with Android Market

2

Hottest Android Applications1

Pre-installed Android Market with 50,000+ Applications

For most of the applications:3.2” is the best screen sizeHVGA is the best resolutioncapacitive touch is the best touch experience

Page 18: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 18Huawei Confidential

ID , Color & Earphone Not Final Design

Silver & White Silver & Black

Page 19: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 19Huawei Confidential

U8500 SpecificationRadio Interface :• GSM / GPRS :850/900/1800/1900• UMTS 900/2100 • HSDPA 7.2MbpsDisplay:• 3.2” HVGA (320x480) TFT Capacitive Touch • 262K colours• Auto rotate (G-sensor)Imaging:• 3.2 Megapixel Camera FFConnectivity:• WiFi 802.11b/g/n• BT 2.1 (A2DP)• MicroUSB (High Speed USB)Others :• Micro SD card slot (support up to 16GB)• GPS/Compass• Optical trackpad

Sensor:• Proximity Sensor • Light sensorInternet:• Google Chrome Lite browser• Streaming Audio & Video• support more markup (XHTML/HTML/WML)Applications:• GMS (Google Maps / Google Search / Gmail etc.)• Integrated Client : Facebook & Twitter• Operator approved Android 3’d Party ApplicationsDimension:112×58×12.8mm

Page 20: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 20Huawei Confidential

U8500 Project Plan

2010.102010.9.132010.5.10 2010.7.12

Marketing Sample MPTesting Sample ESS

Page 21: Huawei U8500 Android Handset Presentation V1.3[1]

Thank youwww.huawei.com

Page 22: Huawei U8500 Android Handset Presentation V1.3[1]

HUAWEI TECHNOLOGIES CO., LTD. Page 22Huawei Confidential

Competition Analysis

U8500 vs. 26 RaiseU8500 vs. Foxconn BostonU8500 vs. LG GT540U8500 vs. Samsung i5700

PLEASE DO NOT SHOW BELOW SLIDES TO CUSTOMERS

Page 23: Huawei U8500 Android Handset Presentation V1.3[1]

HISILICON SEMICONDUCTOR Page 23HUAWEI TECHNOLOGIES CO., LTD. Page 23

Huawei U8500 26 Raise Strength & weakness

Launch time Sep. 2010 2010.Q2

Price RMB 1180 retail

OS Android 2.1 Android 2.1/WM6.5

Platform MSM7225 528MHZ MSM7227-1 600MHZ

HSDPA7.2 HSDPA 7.2

Display 3.2" HVGA capacitive touch

3.2" WQVGA resistive touch

Memory 512M ROM+256M RAM, 160MB reserved

60M reserved

Storage SD up to 16G SD up to 8G

UI Huawei Emotion UI Android UI

Sensors G-sensor,ALS,proximity

G-sensor,compass

Camera 3.2MP 3.2MP

Connectivity 802.11 b/g/n,BT,USB BT,802.11b/g,USB

other A-GPS,FM,opticaltouchpad

A-GPS,FM

Battery 1150 mAh 1500mAh

weight 115g 120g

Dimension 112×58×12.8mm 113 * 56.5 * 13.8mm

Spec

1. Strength: › U8500 ID more attractive than Raise› U8500 supports 802.11n while Raise does NOT› U8500 capacitive touch provide better experience than Raise resistive touch› U8500 optical touchpad provide better experience than Raise 5-way navigation pad ???› U8500 has more memory 2. Weakness: › U8500 CPU freq a little bit lower than Raise thus has a weaker performance› U8500 battery capacity lower than Raise3. Others: › Raise support two OS WM6.5+Android,while our U8500 only supports Android, this might be a weakness for U8500

Page 24: Huawei U8500 Android Handset Presentation V1.3[1]

HISILICON SEMICONDUCTOR Page 24HUAWEI TECHNOLOGIES CO., LTD. Page 24

Huawei U8500 Foxconn Boston Strength & weakness

Launch time Sep. 2010 June. 2010

Price(FOB $) 125

OS Android 2.1 Android 1.6

Platform MSM7225@528MHZ MSM7227@600MHZ

HSDPA7.2 HSDPA 7.2

Display 3.2" HVGA capacitive touch

3.2" HVGA capacitive touch

Memory 512M ROM+256M RAM, 160MB reserved

512M ROM+256M RAM

Storage SD up to 16GB SD up to 32GB

UI Huawei Emotion UI Android UI

Sensors G-sensor,ALS,proximity

G-sensor,ALS,proximity

Camera 3.2MP 5MP

Connectivity

802.11 b/g/n,BT,USB BT,802.11b/g,USB

other A-GPS,FM,opticaltouchpad

A-GPS

Battery 1150 mAh 1220mhA

weight 115g 118g

Dimension 112×58×12.8mm 113 × 55 × 12.4 mm

Spec

1. Strength: › U8500 ID more attractive than Boston› U8500 supports 802.11n while Boston does NOT› U8500 optical touchpad provide better experience than Boston 5-way navigation pad ???› U8500 uses the latest Android 2.12. Weakness :› U8500 CPU freq a little bit lower than Boston thus has a weaker performance› U8500 battery capacity lower than Boston› Boston Camera resolution higher than U8500› Foxconn is more aggressive on price as a new entrant› U8500 launch time later than Boston3. others:

Page 25: Huawei U8500 Android Handset Presentation V1.3[1]

HISILICON SEMICONDUCTOR Page 25HUAWEI TECHNOLOGIES CO., LTD. Page 25

Huawei U8500 LG GT540 Strength & weakness

Launch time Sep. 2010 May. 2010

Price $130

OS Android 2.1 Android 1.6

Platform MSM7225@528MHZ MSM7227@600 MHz

HSDPA7.2 HSDPA7.2

Display 3.2" HVGA capacitive touch

3" HVGA resistive touch

Memory 512M ROM+256M RAM, 160MB reserved

256M ROM+256M RAM, 160MB reserved

Storage SD up to 16G SD up to 32G

UI Huawei Emotion UI 轻微定制 Android UI

Sensors G-sensor,ALS,proximity

G-sensor

Camera 3.2MP 3.2MP

Connectivity 802.11 b/g/n,BT,USB 802.12 b/g,BT,USB

other A-GPS,FM,opticaltouchpad

A-GPS,FM

Battery 1150 mAh 1500 mAh

weight 115g 115g

Dimension 112×58×12.8mm 109x54.5 x12.9

Spec

1. Strength: › U8500 supports 802.11n while GT540 does NOT› U8500 capacitive touch experience better than GT540 resistive touch› U8500 optical touchpad provide better experience than GT540 which has no navigation pad › U8500 has more memory which means more Apps can been pre-installed› U8500 has proximity sensor & ALS2. Weakness: › U8500 CPU freq a little bit lower than GT540 thus has a weaker performance› U8500 battery capacity lower than GT540› U8500 launch time later than GT540› LG has more brand value than Huawei3. Others :›

Page 26: Huawei U8500 Android Handset Presentation V1.3[1]

HISILICON SEMICONDUCTOR Page 26HUAWEI TECHNOLOGIES CO., LTD. Page 26

Huawei U8500 Samsung i5700 Strength & weakness

Launch time Sep. 2010 Sep. 2009

Price $162

OS Android 2.1 Android 2.1

Platform MSM7225@528MHZ 800MHZ

HSDPA7.2Mbps HSDPA 3.6Mbps

Display 3.2" HVGA capacitive touch

3.2" HVGA AMOLED capacitive touch

Memory 512M ROM+256M RAM, 160MB reserved

180MB ROM+128MB RAM

Storage SD up to 16G SD up to 32G

UI Huawei Emotion UI Android UI

Sensors G-sensor,ALS,proximity

G-sensor

Camera 3.2MP 3.2MP

Connectivity 802.11 b/g/n,BT,USB 802.12 b/g,BT,USB

other A-GPS,FM,opticaltouchpad

GPS

Battery 1150 mAh 1500mAh

weight 115g 124g

Dimension 112×58×12.8mm 115 x 57 x 13.2mm

Spec

1. Strength: › U8500 slimmer than i5700› U8500 supports 802.11n while i5700 does NOT, U8500 support HSDPA7.2 while i5700 only support 3.6Mbps› U8500 optical touchpad provide better experience than i5700 5-way navigation pad ???› U8500 has more memory › U8500 has ALS & proximity sensor2. Weakness:› U8500 CPU freq lower than i5700 thus has a weaker performance› U8500 battery capacity lower than Raise› i5700 AMOLED Display better than U8500› Samsung brand value over Huawei3. Others :›

Page 27: Huawei U8500 Android Handset Presentation V1.3[1]

HISILICON SEMICONDUCTOR Page 27HUAWEI TECHNOLOGIES CO., LTD. Page 27

Huawei U8500 HTC Wildfire Strength & weakness

Launch time Sep. 2010

Price

OS Android 2.1 Android 2.1

Platform MSM7225@528MHZ MSM7225@528MHZ

HSDPA7.2Mbps HSDPA7.2Mbps

Display 3.2" HVGA capacitive touch 3.2" QVGA capacitive touch

Memory 512M ROM+256M RAM, 160MB reserved

512M ROM+384M RAM,

Storage MicroSD up to 16G MicroSD

UI Huawei Emotion UI HTC sense

Sensors G-sensor,ALS,proximity G-sensor,ALS,proximity

Camera 3.2MP 5MP AF with LED

Connectivity 802.11 b/g/n,BT,USB 802.11 b/g

other A-GPS,FM,optical touchpad A-GPS,FM,optical joystick

Battery 1150 mAh 1300mAH

weight 115g

Dimension 112×58×12.8mm 106.75x60.4x11.99mm

Spec

1. Strength: › U8500 HVGA resolution is higher than wildfire QVGA, HVGA compatible with most of the App in the android market, while many app has adjustment problem on wildfire QVGA› U8500 support 802.11n while Wildfire not2. Weakness:› Wildfire Camera 5MP AF higher than U8500 3.2MP FF› Wildfire has more RAM › Wildfire battery capacity higher than U8500› Wildfire is slimmer › HTC brand value higher than Huawei

Page 28: Huawei U8500 Android Handset Presentation V1.3[1]

HISILICON SEMICONDUCTOR Page 28HUAWEI TECHNOLOGIES CO., LTD. Page 28