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Howto publish

Oct 21, 2014

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Page 1: Howto publish
Page 2: Howto publish

Genesis

Page 3: Howto publish

Genesis

Page 4: Howto publish

Pros and Cons

No advance

Responsibility

Loneliness

Control

Time to market

Increased royalty

Pros Cons

Page 5: Howto publish

1. Write for the Right Reasons

Enrich people’s lives

Further a cause

Meet an intellectual challenge

Make money

Increase consulting

Increase speeches

Wrong Reasons Right Reasons

Page 6: Howto publish

2. Use the Right Tools

Microsoft Word Adobe InDesign

Evernote

Dropbox

YouSendIt

Page 7: Howto publish

3. Write Every Day

Page 8: Howto publish

4. Build Your Marketing Platform

CuratorSectorexpert

Page 9: Howto publish

5. Start with a Kindle Ebook

Amazon

iTunes

iBooks

Nook

Google Kobo

Page 10: Howto publish

6. Tap the Crowd

Outline Manuscript PDF

Page 11: Howto publish

7. Hire a Copyeditor

10 friends

60 testers

2 OCD authors

1,400 mistakes

Page 12: Howto publish

8. Hire a Cover Designer

Page 13: Howto publish

9. Test Your Ebook

iBooksTabletsAppsCloud Readers

Page 14: Howto publish

10. Don’t Give Up

“We are not interested in science fiction which deals with negative utopias. They do not sell.”

“His frenetic and scrambled prose perfectly express the feverish travels of the Beat Generation. But is that enough? I don’t think so.”

“It is impossible to sell animal stories in the USA.”

Match the rejection to the book

Page 15: Howto publish

Artisanal Publishing Hall of Fame

Page 16: Howto publish

Tribute

“Everyone is talented, original, and has something important to say.”

Brenda Ueland

Page 17: Howto publish

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