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Page 1: How you can use Pinterest for your business

www.businesstrainingmadesimple.co.ukwww.businesstrainingmadesimple.co.uk

@GetTrainedUK

Please post your questions throughout

Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.

for business

Page 2: How you can use Pinterest for your business

Summary

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1. Boards

2. Pin descriptions

3. What to Pin

4. Widgets

5. Engage

6. Analyse

7. Inspiration

@GetTrainedUK

Page 3: How you can use Pinterest for your business

Stats

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• 1/3 of US women now use Pinterest

• 40% of women who use the platform are aged between 25 and 45

• Only 8% of US men use the platform

• Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined

@GetTrainedUK

Page 4: How you can use Pinterest for your business

Boards

• Keep your boards and board names specific.

E.g. Rather than having 1 board called ‘Social Media Tips’ have multiple boards about the specific platforms

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Page 5: How you can use Pinterest for your business

• Fill your boards.

Add at least 5 Pins to each board to make them look complete

Full board Empty board

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Page 6: How you can use Pinterest for your business

• Create a ‘Top Pins’ board

This tells people your most popular Pins and will encourage them to Pin them

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Page 7: How you can use Pinterest for your business

• Choose the right cover image for your board

Entice users by using eye-catching cover imagery

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Page 8: How you can use Pinterest for your business

• Think about creating a ‘Group Board’

A group board is a board where you and others that you invite can adds Pins to.

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Page 9: How you can use Pinterest for your business

Pin Descriptions

• Provide context

Why you liked the image, what idea does it represents, what tips you have to go along with it, additional information related to the image.

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Page 10: How you can use Pinterest for your business

• Link to your website

You can add live links to the captions, just copy and paste the URL in. Adding a link to a Pin’s description encourages people to click through to your website

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Page 11: How you can use Pinterest for your business

• Include a call to action

Research has shown that including a call to action shows an 80 % increase in engagment.

•Read more ways to here…

•For more information click here…

•Sign up here…

•Get a free quote…

•Watch a video…

•Learn more…

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@GetTrainedUK

Page 12: How you can use Pinterest for your business

• Use keywords and hashtags

Using keywords in your description where appropriate can increase the chance of your Pins being discovered

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Page 13: How you can use Pinterest for your business

What to Pin

• Long tall images

Research shows that tall images get Pinned more frequently and drive more traffic when compared with short images.

Infographics of this shape are very popular

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Page 14: How you can use Pinterest for your business

• A range of content from other social media sites

You can embed content from other sites such as videos from YouTube and slides shows from SlideShare

Just embed the code into the description box

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Page 15: How you can use Pinterest for your business

• Repin old content

Don’t be afraid to repin old content onto other boards if they are relevant.

This will increase the chance of them getting Pinned again.

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Page 16: How you can use Pinterest for your business

Widgets

• Get ‘Pin it’ buttons on your website. If you have a Wordpress blog

you can download a plugin that will put all the social sharing widgets next to each of

your blog posts. E.g. ‘Really simple Facebook Twitter share buttons’

• Install a ‘Pin it’ button in your browser. This will allow you to Pin content easily when browsing the internet

https://help.pinterest.com/

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Page 17: How you can use Pinterest for your business

Engage

• Don’t forget to reply to comments just like you would on any other social media platform.

• Like and repin back to people who like and repin your content.

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Page 18: How you can use Pinterest for your business

Analyse

• Use Pinterest Analytics

Use Pinterest Analytics to track which Pins are more popular. Learn from this information and use it to plan your future Pins.

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Page 19: How you can use Pinterest for your business

Inspiration@GetTrainedUK

Page 20: How you can use Pinterest for your business

Questions

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@GetTrainedUK

Page 21: How you can use Pinterest for your business

Upcoming Hangouts and Courses

• Next Hangout – LinkedIn and Lead Generation on the 1st May

• Coming soon (May) Pinterest and Instagram half day course

• Digital Content - 15th April • Social Media for Business – 23rd April • Facebook for Business – 24th April

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Page 22: How you can use Pinterest for your business

Follow us on Pinterest www.pinterest.com/GetTrainedUK

Page 23: How you can use Pinterest for your business

Follow us for hints & tips, current Social Media news and training information

@GetTrainedUK

LinkedIn.com/company/Made-Simple-Group

Facebook.com/madesimplegroup

Google.com/+BusinesstrainingmadesimpleCoUk

http://www.pinterest.com/MadeSimpleGroup

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