How we got more than 700 mentions on twitter in less than 2 hours?

How we got more than700 mentions on twitter

in less than 2 hours?

Lets face it.. How hard can it be?

700 mentions in 2 hours is not a joke….

After all,You have to think from

the POV of your…..

What engaging on twitter looks like?

What it actually is…

If we do some math.. The cost for creating such buzz, you will have to spend some cool $$$

$...

If we do some math.. The cost for creating such buzz, you will have to spend some cool $$$

$...

Not to mention, Twitter Ads are quite

expensive.. And you might not even have access to it

Honestly, Twitter is

not as easy as

Facebook !!

Few problems that we see !

1. Not very social

1. Not very social2. Too much marketing

messages

1. Not very social2. Too much marketing

messages3. Not very innovative in

their campaigns..

Why brands struggle to create a following ?

Because they only hear,

they don’t listen…

Also many community managers crib about…

That’s right, you have to make sense, …

Focus on Context,

Not just on

Content…

Why Twitter Contests?

Drive traffic or user actions

Drive traffic or user actionsEngage followers & customers

Drive traffic or user actionsEngage followers & customersGather feedback

And Yes….To Acquire followers

So when people tweet the most?

Image Courtesy – Jeff Bullas

So how we did it? And what can you learn from it?

Campaign : Twitter Ninjas

Day and Time: Friday Noon

Twitter Contest Recipe!

#1 Clearly Define Your

Contest Parameters and Rules

Relevant Prize for Target Audience

Easy to Understand Call to Action for users to

participate

Users Informed about the guidelines

ContestLanding Page

#2 Establishing Measurement

Procedures

Establishing Measurement Procedures

Consistent campaign measuring and reporting is an integral part of any social media campaign, but it is especially important with Twitter contests.

Be sure to establish a measurement procedure before the contest launches and establish benchmarks, or you might also miss out on crucial data.

Figure Above: Simplify360 Analytics Dashboard.

#3Activation of Hash Tag

Teaser Tweets

Penultimate Tweet

#4Let some of the key

influencers on your timeline know about it.

Request them to RT.

Contest is on …………

#5Mix some fun and wit

Mix some fun and wit in your tweets!

Craft funny and witty filler tweets for keeping the momentum going!

(c) Copyrights 2013 InRev Systems www.simplify360.com

#6Contest Closure

(c) Copyrights 2013 InRev Systems www.simplify360.com

#7Publicly announce the winner while

highlighting the achievement !

(c) Copyrights 2013 InRev Systems www.simplify360.com

Fantastic Numbers

60 genuine followers,

739 mentions,

Influence score jumped

from 44 to 50

(c) Copyrights 2013 Simplify360 www.simplify360.com

For Details, Visit -

http://simplify360.com/http://simplify360.com/blog/

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@simplify360

Thank You!

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