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Hw UX Rr F it I A Agile Development Process Kyle Soucy | Usable Interface | @kylesoucy Marriott International Agile Day December 2013
53

How UX Research Fits Into an Agile Development Process

Aug 11, 2014

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Kyle Soucy

This talk that was given at an internal event for the product design and development teams at Marriott International.
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Page 1: How UX Research Fits Into an Agile Development Process

H!w UX R"#"$r%& Fit# I'(! A'

Agile Development Process

Kyle Soucy | Usable Interface | @kylesoucyMarriott International Agile Day December 2013

Page 2: How UX Research Fits Into an Agile Development Process

Agile + UX W!" #$

$% !&r'?

Page 3: How UX Research Fits Into an Agile Development Process

It doesn’t offer guidance on what to build, only how.

- Erika Hall

“”

Page 4: How UX Research Fits Into an Agile Development Process

Agile Manifesto Principles1. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.

2. Welcome changing requirements, even late in development. Agile processes harness change for the customer’competitive advantage.

3. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.

4. Business people and developers must work together daily throughout the project.

5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.

6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

7. Working software is the primary measure of progress.

8. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain aconstant pace indefinitely.

9. Continuous attention to technical excellence and good design enhances agility.

10. Simplicity–the art of maximizing the amount of work not done–is essential.

11. The best architectures, requirements, and designs emerge from self-organizing teams.

12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

Our highest priority is to satisfy the customer

Page 5: How UX Research Fits Into an Agile Development Process

Always7%

Often13%

Sometimes16%

Seldom19%

Never45%

Always Often Sometimes Seldom Never

Always or often used 20%

Seldom or never used 64%

Actual Use of Requested Features

Source: The Standish Group “Charting the Seas of Information Technology”

Page 6: How UX Research Fits Into an Agile Development Process

Needed?I$ UX r($(&r)! (v(*

Page 7: How UX Research Fits Into an Agile Development Process

[Without UX research], you’re just building the wrong product faster.

- Aviva Rosenstein

Page 8: How UX Research Fits Into an Agile Development Process

What about A/B Testing?

Doesn’t explain why a design is better

You still don’t know if an untested version

would be better

It takes more time and effort and most don’t

provide clear data

Page 9: How UX Research Fits Into an Agile Development Process

D!"# UX r"#"$r%&

fit?

Page 10: How UX Research Fits Into an Agile Development Process

YES!

Page 11: How UX Research Fits Into an Agile Development Process

How?

When? Where?

Page 12: How UX Research Fits Into an Agile Development Process

L(+$ ,$ b(-#* %,r

Journey...

Page 13: How UX Research Fits Into an Agile Development Process
Page 14: How UX Research Fits Into an Agile Development Process

Benefits

Page 15: How UX Research Fits Into an Agile Development Process

Collaboration

Page 16: How UX Research Fits Into an Agile Development Process

Quicker UX Implementation

Page 17: How UX Research Fits Into an Agile Development Process

In an agile world, there’s no wrong time for conducting UX research.

- Fr$') G*!

Page 18: How UX Research Fits Into an Agile Development Process

Waterfall

Analysis Design Coding Testing

Analysis

Design Coding

Testing

Agile

Analysis

Design Coding

Testing

Analysis

Design Coding

Testing

Page 19: How UX Research Fits Into an Agile Development Process

How?

When? Where?

Page 20: How UX Research Fits Into an Agile Development Process

Three Options:

Page 21: How UX Research Fits Into an Agile Development Process

Spike

#1

Page 22: How UX Research Fits Into an Agile Development Process

Source: http://uxdesign.smashingmagazine.com/2012/11/06/design-spikes-fit-big-picture-ux-agile-development/

Page 23: How UX Research Fits Into an Agile Development Process

Spike

#1

Page 24: How UX Research Fits Into an Agile Development Process

Three Options:2Parallel Sprints

&Staggered Sprints

Page 25: How UX Research Fits Into an Agile Development Process

Parallel Sprints

#1

Page 26: How UX Research Fits Into an Agile Development Process

Sprint 1Dev:

UX:

Sprint 2 Sprint 3

Release

Sprint 1 Sprint 2 Sprint 3

Page 27: How UX Research Fits Into an Agile Development Process
Page 28: How UX Research Fits Into an Agile Development Process

Usability Test Moderator Guide and Script

Page 29: How UX Research Fits Into an Agile Development Process

Usability Testing

Report

Page 30: How UX Research Fits Into an Agile Development Process
Page 31: How UX Research Fits Into an Agile Development Process

T"#( +"## ,$r(-%-,$'(#

& Focus on top priority

Page 32: How UX Research Fits Into an Agile Development Process

A'w$(# b"recruiting

Page 33: How UX Research Fits Into an Agile Development Process

G(+ (v(r"%*( #*v%.v(' #* &

Design Studio

Page 34: How UX Research Fits Into an Agile Development Process

S/(+)! Pr($(*+ Cr#+#q,(

Page 35: How UX Research Fits Into an Agile Development Process

R I T E

Page 36: How UX Research Fits Into an Agile Development Process

Rapidterativeesting

valuation

IT

E

Page 37: How UX Research Fits Into an Agile Development Process

RITE Process

Test 1 person

Change design

Page 38: How UX Research Fits Into an Agile Development Process

How do you make design decisions based on only testing 1 person?

Page 39: How UX Research Fits Into an Agile Development Process

Modified RITE Process

Test 3 people

Change design

Page 40: How UX Research Fits Into an Agile Development Process

Key to Success…

Attendance of product decision makers during testing!

Page 41: How UX Research Fits Into an Agile Development Process

Staggered Sprints

#2

Page 42: How UX Research Fits Into an Agile Development Process

Source: http://www.upassoc.org/upa_publications/jus/2007may/agile-ucd.pdf

Tip: Choose a feature to develop first that has a lengthy dev sprint.

Page 43: How UX Research Fits Into an Agile Development Process

W!&+ &b%,+

“Sprint Zero”?

Page 44: How UX Research Fits Into an Agile Development Process
Page 45: How UX Research Fits Into an Agile Development Process

B#- '($#-*

Up Front

Page 46: How UX Research Fits Into an Agile Development Process

C%*',)+

Just Enoughr($(&r)!

Page 47: How UX Research Fits Into an Agile Development Process

N! .$(("r w&-%& !,(-!',Be Part Of The Scrum Team

Page 48: How UX Research Fits Into an Agile Development Process

Release & Sprint Planning

Page 49: How UX Research Fits Into an Agile Development Process

Sprint Review & Retrospective

Page 50: How UX Research Fits Into an Agile Development Process

Recap:

Parallel Sprints#1

Staggered Sprints#2 }Design Studio

RITE

Options:

N% 0&++(r w!#)! %1+#%*,Be A Part Of The Scrum Team

Sprint Zero = Just Enoughr($(&r)!

Page 51: How UX Research Fits Into an Agile Development Process

E0br&)( +!( 0(+!%';

Be Agile Yourself

Page 52: How UX Research Fits Into an Agile Development Process

Learn more...- Article: Adapting Usability Investigations for Agile User-Centered Design

by Desiree Sy - http://www.upassoc.org/upa_publications/jus/2007may/agile-ucd.html

- Article: Twelve emerging best practices for adding UX work to Agile development by Jeff Patton - http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html

- Article: Getting Software RITE by Jeff Patton - http://agileproductdesign.com/writing/ieee/patton_getting_software_rite.pdf

- Article: Cost Effective Approaches to Iteration in Agile UX by Jared Spool - http://www.uie.com/articles/cost_effective_approaches_agile/

- Article: Create Great UX in an Agile World by Conducting Lean UX Research - http://uxmag.com/articles/create-great-ux-in-an-agile-world-by-conducting-lean-ux-research

- Blog post: UX Meets Agile: Design Studio Methodology by Michael Dubakov - http://www.targetprocess.com/blog/2011/05/ux-meets-agile-design-studio-methodology.html

- Book: Lean UX By Jeff Gothelf and Josh Seiden

- Book: Just Enough Research by Erika Hall

Page 53: How UX Research Fits Into an Agile Development Process

www.usableinterface.com

@kylesoucy

Thank you.

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