HOW TO WRITE A BLOG POST IMI Blog Editors Fabio Grassi Eva Maguire
How to Write a Blog Post
Jun 20, 2015
A collection of insights from personal and professional bloggers on how to overcome your fears and get blogging!
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HOW TO WRITE A BLOG POST
IMI Blog EditorsFabio GrassiEva Maguire
SOME QUESTIONS TO START WITH…
© Irish Management Institute 2013
Why would you read something online?
What are your expectations of this workshop
today?
What is a blog?
Why post original content online?
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What is a blog?
What it is: A short self-published… article.. in the first person which can take the form of commentary/
news/knowhow/tips/interviews…
What it isn’t: An academic article… An advert
© Irish Management Institute 2013
Why blog?
- Give people a broader view of who you are- Tell a story- Show expertise- Reach a wider audience- Influence thinking- Help others
- Get attention from your potential market
- So does it sell what you do? …Depends on what you blog about…
WHAT MAKES A GOOD THEME?
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A highly read blog has….
Resonance
Relevance
Shareability
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A relevant trendSomething that people
are talking about
Your insightYour take
A point of interest
Something specific you’ve noticed
How to pick a theme
Call to Action
Find a point of entry
…and round it out
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Lots of blogs… same structure … just different points of entry
Some blogs start with the point of interest (something they have noticed)
Marketing Has a Bad Case of Technology Vertigo, and IT Needs to Help
The Karaoke Effect: How to Perfect Your Startup’s Story
Some start with the insight Building your personal brand is easier and more valuable than you mig
ht think
Some start with the trend Culture eats results for breakfast Warren Gatland right or wrong?
Some even start with the call to action Independent bookshops: share your survival strategies
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Our current All time top 10
IDENTIFYING WHAT’S TRENDING
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Useful tools
Google Trends- Hot Searches- Explore
Google AdWords - Get Search Volume
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Uncovering Trends Business
- Mashable
- Trends alltop
- WFS
- Davidreport
The Full list- 18 Top Sites For Trend Spotting in 2014
LET’S HAVE A GO….
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A relevant trendSomething that people
are talking about
A personal insight
Your take
A point of interest
Something you’ve noticed
Step 1: Pick your point of entry
Call to Action
© Irish Management Institute 2013
?
?
?
?
© Irish Management Institute 2013
Step 2: Get your thoughts down
A relevant trendSomething that people
are talking about
A personal insight
Your take
A point of interest
Something you’ve noticed
Call to Action
I personally think…I think it boils down to…What I/we find is…
It seems like everyone is talking about….A client recently mentioned to me
that…
I’ve noticed…
This might be helpful… What do you think?Have a look at what we’re doing in this area..
© Irish Management Institute 2013
Step 2: Round it out..
A relevant trendSomething that people
are talking about
A personal insight
Your take
A point of interest
Something you’ve noticed
Call to Action
© Irish Management Institute 2013
Have a go…
Take 20 minutes Use the template Pick a starting point – trend/insight/point of
interest/call to action Then fill in the blanks Try different orderings
© Irish Management Institute 2013
Step 3: Make it a blog post
Piece the paragraphs together.
Read Is it too long? Would I read it? Am I saying something interesting? Does it give a sense of me as an individual? If you quote any facts make sure they are correct
…and rewrite
Add a picture
Come up with a catchy title (ideally trend + point of interest)
© Irish Management Institute 2013
Shows you have something
insightful to say
Keeps people up to date
Less frequent
More frequentUpdates &
Sharing linksTwitter
LinkedInFacebook
Commentary
Blogs and website articles
Publication channels
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Setting up your own (free) blog
As easy as setting up an email account…
Try out
- Blogger https://www.blogger.com/tour_start.g
or- Wordpress http://wordpress.com/
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Want to start reading more business writing online?
For a start – look at the links we recommend to our followers
on Twitter
https://twitter.com/IMI_Ireland
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The Irish Management Institute blog
IMI Blog
Non-IMI blogs by IMI staff Over the Bar Geode The City on the Page
© Irish Management Institute 2013
Thank you
And happy blogging…
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