How to Win the Internet (With Social Media)

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HOW TO WIN THE

INTERNET!

(with social media)

By Jonathan Wylie @jonathanwylie

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HOUSEKEEPING

h/t Eric Qualman

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DIGITAL LEARNING AT GWAEA

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LESSONS FOR EDUCATION

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RECOMMENDED READING

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SOCIAL MEDIA REVOLUTION 2015

https://youtu.be/jottDMuLesU

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DO A SOCIAL MEDIA AUDIT

• What social media accounts do you already have?

• What additional accounts do you want to start?

• Do you have usernames and passwords for each account?

• Do you have unique, secure passwords?

• Who has access to your accounts?

• Who is going to take responsibility for monitoring and posting?

• How are you sharing links to your social media accounts?

• Where are the people you want to reach with social media?

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COMPLETE PROFILES & BIOS

Get a checklist for all your accounts here: http://1drv.ms/1PcUpQB

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USE CONSISTENT BRANDING

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IMAGE SIZES FOR SOCIAL MEDIA

Facebook

• Cover photo 851x315px• Profile photo 180x180px

Twitter

• Header 1500x500px• Profile photo 400x400px• Background 1280x1024px

Google+

• Cover photo 2048x1152px• Profile photo 250x250px

YouTube

• Channel Art 2560x1440px• Profile photo 800x800px

Pinterest

• Pin photo 735x1100px• Profile photo 165x165px

Instagram

• Photos 640x640 • Profile photo 180x180px

Source: Peg Fitzpatrick

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CHOOSE A SCHOOL HASHTAG

Link to spreadsheet: http://goo.gl/PK5MEA

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SHARE USING EDU HASHTAGS

Link to Cybrary Man’s Educational Hashtags

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SPREAD THE WORDLIKE &

FOLLOWUS ON SOCIALMEDIA

• Add links on the school website

• Send flyers home with students

• Put posters up around school

• Add links in staff email signatures

• Cross promote your channels

• Embed posts from Facebook and

Twitter on your blog/website.

• Promote in the local media

• Classroom/School newsletters

• Rinse & Repeat as necessary

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SO FAR SO GOOD, RIGHT?

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SOCIAL MEDIA MANAGEMENT

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SOCIAL MEDIA MANAGEMENT

http://bufferapp.com

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SOCIAL MEDIA MANAGEMENT

http://bufferapp.com

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SOCIAL MEDIA MANAGEMENT

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IF THIS THEN THAT RECIPES

More ideas here: http://bit.ly/1abb3QD

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USING MULTIPLE ACCOUNTS

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ENGAGE WITH VISUAL MEDIA

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THE IMPACT OF VISUAL TWEETS

Hashtag Numbers Quotes Video Photo0

5

10

15

20

25

30

35

40

% Increase in retweets

Source: Twitter Media Blog

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ENGAGE WITH VISUAL MEDIA

“If something doesn’t catch the eye right away, what happens? The phone turns into a Roulette wheel and the emphatic scroll begins.”

The Power of Branding: Telling Your School Story (2014)

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TYPES OF VISUALS TO SHARE

• Photos• Graphs and Drawings• Photo Collages• Images with text • Images with quotes• Postcards and e-cards• Memes • Cartoons• Videos • Infographics• Presentations• GIFs

Walter & Gioglio (2014)

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NATIVE VISUAL NETWORKS

300m users50-70m users Over 1bn users

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CREATE WITH PABLO BY BUFFER

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CREATE WITH PABLO BY BUFFER

https://bufferapp.com/pablo

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CREATE WITH PABLO BY BUFFER

https://bufferapp.com/pablo

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CREATE WITH CANVA

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CREATE WITH CANVA.COM

www.canva.com

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THE POWER OF VIDEO

See more videos from CCSD59

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UPLOAD NATIVE VIDEO TO FACEBOOK

Tip: If you can, upload your videos to Facebook. It makes them much more visible in timelines and lets you add a call to action button.

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FREE WITH IN-APP PURCHASES

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MAKING A REAL CONNECTION

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REPLY TO EVERYTHING

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HUMANS CONNECT WITH BROWSERS?

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REPLY TO EVERYTHING

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REPLY TO EVERYTHING

https://twitter.com/ie/status/573966787806642177

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ARE YOU TALKING TO ME?

Tweet says… Who Sees it?

Hey Jonathan Wylie, know any good social media tips and tricks?

Anyone who follows you will see this tweet. Jonathan Wylie might not…

Hey @jonathanwylie, know any good social media tips and tricks?

Anyone who follows you sees this tweet, and Jonathan Wylie gets a notification that you mentioned him!

@jonathanwylie Hey, know any good social media tips and tricks?

Only people who follow both you AND @jonathanwylie will see this tweet.

.@jonathanwylie Hey, know any good social media tips and tricks?

Anyone who follows you will see this tweet. Often used to tweet a public reply that everyone will see.

h/t Guy Kawasaki

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SHARE GOOD STUFF

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THE 80-20 RULE% OF CONTENT TO SHARE

OTHER YOURS

% OF CONTENT TO SHARE

YOURS OTHERS

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I DON’T HAVE ANYTHING TO SHARE

http://nuzzel.com/

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I DON’T HAVE ANYTHING TO SHARE

www.diigo.com/buzz/hot

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I DON’T HAVE ANYTHING TO SHARE

http://topsy.com

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I DON’T HAVE ANYTHING TO SHARE

http://inagist.com

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I DON’T HAVE ANYTHING TO SHARE

http://alltop.com/

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CREDIT WHERE CREDIT IS DUE

Why?

1. It’s polite2. It’s not your work3. It builds relationships4. It’s digital citizenship5. It gets you noticed

How?

• On Twitter, Facebook & Instagram use @ symbol: e.g. @jonathanwylie

• On Google+ use a + sign: e.g. +Jonathan Wylie

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SHARE ON WEEKENDS & EVENINGS

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MONITOR SUCCESSES

• Twitter Analytics

• Facebook Insights

• Google+ Insights

• Pinterest Analytics

• Buffer

• Hootsuite

• SumAll

• SocialBro (Twitter)

• Followerwonk (Twitter)

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TWITTER ANALYTICS

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PIN IT TO WIN IT!

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KEY TAKEAWAYS

• Be Visual• Be Social• Add Value• Experiment• Cross Promote• Track Successes• Be prepared to adapt• Make it Manageable

HOW TO WIN THE

INTERNET!

(with social media)

By Jonathan Wylie www.dlgwaea.org/iowa1to1

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