How to use social media to reach your key audiences

4 October 2011Kate Hughes Communications Manager

How to use social media to reach your key audiences

This session...

Who do you want to reach?

Why do you want to reach them?

Some examples Our social media journey

Questions/tweets welcome throughout!

Who do you want to reach?

Customers

StaffStakeholders

Why do you want to communicate with them?

Our ultimate objective: protect our organisation’s reputation

Inform Feedback Influence Profile Share of mind Action

How do they want to be communicated with?

Ask them… In a way that suits them! Likely to be a variety of methods Some may not want to be communicated

with Some of your audiences will be on social

media…

Our customers

82% have some access to the internet* Most popular way to access the web is

with a laptop/PC from home (45%) Second most popular is through mobile

phone (16%) 38% of those questioned are on facebook

*Teeny tiny sample size of 60!

Our Stakeholders

Council – literal stakeholder in our case Councillors/MPs Police/fire/ambulance/health University/colleges/schools Peers – ALMOs/RSLs Media/bloggers Future employees Community

Our Staff

705 staff including 240 Direct Labour Operation

13 offices, out and about – ultimately we would like to use social media to help us reduce the distance

However, embracing social media has demonstrated our value of being progressive and inspirational.

Our social media journey

Jan 2010 Present

Twitter, Facebook, new website, YouTube, LinkedIn, FourSquare, Homes on the Net, Tippingpoint! Wikipedia, Live tweeting, New Low HillCommunity Website, yammer, Chief Executiveblogging, shareable web content, Chair of Boardtweeting (@SueR10)

Any questions?

Kate HughesCommunications ManagerWolverhampton HomesT: 01902 556789E: [email protected]: www.wolverhamptonhomes.org.uk Blog: www.socialhousingcomms.blogspot.com Tw: @katehughes or @WolvesHomes