HOW-TO: Use Pinterest to Promote Your Business

HOW-TO:Use Pinterest to

Promote Your BusinessLeverage the Visual Web

+Chris Mohritz | [email protected] | #IdeaToOperations

OUR JOURNEY

● What is Pinterest?● Why use Pinterest?● How to create your account● What to pin● How to create boards● How to pin● How to find pinners● How to find content

We’ll jump right inFeel free to ask about my background after session

MY GOAL

Everyone leaves today witha clear topic to pin about, and

concrete steps to get going

ENJOY THE RIDE

Slides will be available at:http://meetup.com/Eureka-Scottsdale

WHAT IS PINTEREST?A Traffic Machine

IMAGE-BASED

● www.pinterest.com/theyummylife ● Social network● Sharing your interests● Boards● Pins

WHY USE PINTEREST?Its a Traffic Machine

GET HIGH-QUALITY TRAFFIC

● www.pinterest.com/theyummylife● mashable.com/2013/05/08/pinterest-most-popular-brand-boards/● sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/

HOW TO CREATE YOUR ACCOUNT

Go Business

THE 2 MINUTE SETUP

● www.pinterest.com ● Personal vs. business account● Email: can be changed later● Username: brand (or benefit you provide)● Picture: consistent or descriptive (www.

pinterest.com/cupcakeproject)● About You: why they should follow you● Location: nearest major city● Website: verify it

WHAT TO PINEye-Catching Images

EYE CANDY

● Goal (of pin): get their attention● Show benefit of your product/service● Food, fashion, fitness, crafts, photography● Travel sites, sunsets, sunrises also do well● Pretty not required (just eye-catching)● Can use screenshots (& Google Docs)● Don’t sell● Don’t forget the videos

HOW TO CREATE BOARDS

Do Your Homework

SEARCH-FRIENDLY HEADLINES

● www.pinterest.com/lifebyearth ● Name: use keywords (check Google &

Pinterest)● Description: what you’ll pin in that board● Keep most popular boards above fold

HOW TO PINBe the Latest & Greatest

EXPRESS CONCEPTS VISUALLY

● Manual, browser extension, etc.● Pin images from your blog● Source: blog post URL (money site)● Description: be engaging, ask a question● Always be testing (time, content, etc.)● Be something they haven’t seen before

HOW TO FIND FOLLOWERS

Be Interactive

DON’T PLAY THE NUMBERS GAME

● Comment (inform, inspire and interact)● Re-pin● Like● Follow (quality over quantity)

HOW TO FIND CONTENTBe Eye-Catching

START USING IMAGE SEARCH

● www.google.com/search?q=infographic+organic&tbm=isch

● Blogs: www.pinterest.com/source/travelchannel.com

● www.pinterest.com/popular● Other social networks

HOW TO GET BETTERAlways Be Improving

ANALYTICS

● www.pinterest.com/source/lifebyearth.com/analytics

● www.gopixel.me ● www.tailwindapp.com

RECAP

● Pinterest is a traffic machine● Get it while its hot● Pin “eye candy”● Be interactive● Be engaging● Point them to money site (or next step)● Always be testing (ABT)● Do more of what works● Forget what doesn’t work

RESOURCES

“Ultimate List of Pinterest Tips”● bloggingwithamy.com/pinterest-tips ● Read comments also

“Using Pinterest to Rock-out Your Brand”● sugarrae.com/online-marketing/social-

media/using-pinterest-to-rock-out-your-brand

www.pinterest.com/search/boards/?q=pinterest%20tips

GOAL CHECK

● What to pin about?● Steps to start pinning (& get traffic)?

The Mobile Minute

Note Taking Apps...

● Google Keep lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637

● Evernotewww.evernote.com

COMING UP

Next Week:● HOW-TO: Move Your Business Into The Cloud

With Google Apps

Week After Next:● HOW-TO: Research Local Businesses (And Build

A Mailing List For Free!)

In 2 Weeks:● HOW-TO: Create An Automated Email System

That Sells For You 24/7

10x.to/[email protected]