How to take advantage of search engines for your local business.. THE LAST FRONTIER LOCAL and MOBILE SEARCH Take advantage with… JOAN MARIE VERBA SOCIAL.

How to take advantage of search engines for your local business..

THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with…

JOAN MARIE VERBASOCIAL MEDIA MANAGER

Who we are and why you should care.

Your customers are on Mobile devices.

If you’re not there, too, you’re missing out on their business!

I can help you connect!

Today’s business owners are faced with an enormous problem

Why?1. Search results are dominated by large

corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical

basis4. Inability to make transition from traditional

advertising medium

Before the Internet:

Staying connected meant advertising with:• Phone Directories• Newspaper• TV• Direct Mail• Telemarketing• Print Ads• Word of Mouth

Times are rapidly changing

• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail

• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software

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Traditional advertising mediums are loosing their effectiveness

The statistics are astonishing

• 1 Trillion — Number of web pages in the world1

• 50 — Percentage of small business without a website

• 78 — Percentage of households with two or more computers2

• 82 — Percentage of local searches that result in offline action3

• 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches

6 1 Google July 25,2008

2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)

Having a website isn’t enough

• How do people find it?

• How do you drive trafficto a website?

• Are you satisfied with your current web presence?

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Search optimization companies are far too expensive for most local businesses!

Consumers are Talking about and Reviewing YOU!

Local Search – A New Opportunity• 71% of all American adults use the Internet.• 91% of all Internet users use a search engine

to find information.• Over 50% of all purchases are preceded by an Internet

search• 30 percent of all search queries contain a city, state or zip code.• There are 2.6 billion local searches a month• What does this have to do with you?• You don’t need a website! (Although having one helps)

Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users There are 5 billion plus cell phone user vs. only 1.8 billion Internet users

(almost 3x in market size.)(almost 3x in market size.)

• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.

• There is a fundamental shift in how people are communicating.There is a fundamental shift in how people are communicating.

• Text open up rates are 95%Text open up rates are 95%

Not to mentionNot to mention……

• 73% of new mobile phone buyers report that text messaging 73% of new mobile phone buyers report that text messaging is the most important feature on their phoneis the most important feature on their phone

• The typical mobile phone user now sends more text messages The typical mobile phone user now sends more text messages than mobile phone callsthan mobile phone calls

• Gen Y and Z consider e-mail passe’. Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail In fact, some universities have stopped distributing e-mail

accounts.accounts.

• You can buy traffic for pennies a click!You can buy traffic for pennies a click!

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Geo-targeted campaign placement on major search engines

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Provide access to potential customers through Google and

Yahoo maps

Provide access to potential customers through Review Sites

Our Services

• Set up local listings• Make sure all elements

are there to get high placement.

• Optimize Places pages on Google, Bing, Yahoo.

• Mobilize your business• Set up lists of customers• Enable mobile coupons• …and more!

Review Process

Simple!Our Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.

A Comment on the Economy

• When times are bad for the economy, it can be a great time to start a business. In fact, 16 of the 30 companies that make up the Dow industrial average were started during a recession or depression. These include Procter & Gamble, Disney, Alcoa, McDonald's, General Electric and Johnson & Johnson

• These economic times are an opportunity. Companies that make it will end up with a larger market share than when they started.

• How does one take advantage of the opportunity? By being known—how does one get known? Marketing and promotion

• Without promotion something terrible happens..nothing ---PT Barnum

Joan Marie VerbaSocial Media Manager – Mobile Marketing

Contact information:Phone: 952-938-4275Email:[email protected]: http://www.socialmediajmv.comFacebook: http://www.facebook.com/socialmediajmvTwitter: http://twitter.com/joanmarieverbaLinked In: Joan Marie Verba