www.TheAppLabb.com HOW TO MOBILIZE YOUR EVENT & TAKE IT TO THE NEXT LEVEL PRESENTED BY
"How to Mobilize your Event & Take it to the Next Level"
Sep 14, 2014
Learn "How to Mobilize your Event and Take it to the Next Level"
Date: WED, MAY 07, 2014
Time: 1:30 EST
Duration: 45 mins
Facilitator: Chetan Lamba, Business Development Lead at TheAppLabb.
Get to know how to use technology to improve your event's experience as well as minimize your efforts. You will learn...
- Why is it essential to have a Mobile App for your next event, trade show, conference?
- How to inform, update, engage & delight your sponsors, speakers, attendees & exhibitors?
- How to engage participants through social media & push messaging?
- How to take control of the event through CMS?
Looking forward to a great session with you!
TheAppLabb Team
www.TheAppLabb.com
Date: WED, MAY 07, 2014
Time: 1:30 EST
Duration: 45 mins
Facilitator: Chetan Lamba, Business Development Lead at TheAppLabb.
Get to know how to use technology to improve your event's experience as well as minimize your efforts. You will learn...
- Why is it essential to have a Mobile App for your next event, trade show, conference?
- How to inform, update, engage & delight your sponsors, speakers, attendees & exhibitors?
- How to engage participants through social media & push messaging?
- How to take control of the event through CMS?
Looking forward to a great session with you!
TheAppLabb Team
www.TheAppLabb.com
Welcome message from author
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Transcript
www.TheAppLabb.com
HOW TO MOBILIZE YOUR EVENT ���& TAKE IT TO THE NEXT LEVEL
PRESENTED BY
www.TheAppLabb.com
WHAT YOU WILL LEARN –
#ideasmademobile
• Why is it important to have a mobile app for your event?
• How you can inform, update & engage your event attendees?
• How to get attention through push messaging & social media?
• How to gain control of the event mobile app through CMS?
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Our Solutions
HELLO, WE ARE
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Is the Mobile Revolution here?���
Yes.There are now over
1.4 billion Smartphone users on the planet
Source: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics
• 1 in 7 people around the globe have a Smartphone • 87% of the world has mobile technology • 66% of American adults are Smartphone owners • 91% of Smartphone owners have their devices within
arm’s length all the time
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More than 80% of event attendees have a smartphone 77% of attendees download the event’s app on their smartphone 63% of attendees download the app, ���1 week before the event An app is accessed 50,000 times on average 45% of attendees participate in in-app contests and games
MOBILE AT EVENTS
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Yet only 9% of event planners are using mobile apps for their events
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EVENT EXPERIENCE ENHANCED with
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PRESENTING
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BENEFITS OF HAVING A MOBILE APP FOR YOUR EVENT
§ Save Costs § Design & Printing Brochures and Program Guides § Staffing Needs for Handling and Distributing Marketing Materials at events § Average Design Costs = $4000 § Average Printing Cost for about 500 copies = $4000
§ Green paperless events
§ Convenience for the users to easily access event info anytime
§ Make real time announcements such as schedule changes
§ Differentiate from competition through Innovation
§ Improve user experience to increase their event satisfaction
§ Provide more value to your sponsors
§ Strengthen attendee loyalty - Attract & retain attendees
§ Convert your attendees into Brand Ambassadors
§ New revenue opportunities
§ Year round community & Increased brand recognition
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Speakers
Exhibitor���
Search
Event Schedule
News & Updates
Rich Media:
Photo, Music ���
& Video
Sponsors list ���
INFORM
Inform
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SCHEDULE
• View Events & Event Schedule • RSVP to events • Add events to calendar • See who else is going • Post event photos • Post comments • Share on Facebook, Twitter or ���
SMS & Email
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• View News through Feeds from Blog, Facebook page and Twitter account
• Comment & Share • Get Push Message Alerts
for urgent announcements
NEWS & ANNOUNCEMENTS
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PROFILE LISTINGS
Web AppsMobile Apps
Strategy Design Development
• Read all the ��� content as lists,��� documents, links ��� or in browser • Make comments,��� share on Social��� Media or send an email
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Social Media Integration
Push Notifications
Fan Wall
Feedback & Email subscription
Share – Social, Email, SMS
Polls
Networking
ENGAGE
Engage
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• Login with Facebook & Twitter • Invite friends on Facebook & Twitter • Share on Facebook, Twitter ���
or SMS & Email • Check In with Facebook & Foursquare • Like, comment & message
SOCIAL MEDIA INTEGRATION
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• Display list of attendees at the event
• Ability for admin to import this list via CSV
• Ability for user to connect with these attendees by clicking on their name, via linkedin, twitter or facebook,
• Search Registrants
ATTENDEES
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Interactive Maps
Photo Booth
Augmented Reality
Live Streaming
Badges
Leaderboard���
Rich Media
Enhanced���User Experience
Enhanced User Experience
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• View & Share Videos ���& Photos
• Upload photos
RICH MEDIA
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• Custom map pins show the event venue and other points of interest in the area
• Linked pins with a detail view containing info, directions and additional links
LOCATION
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CONTESTS § Badges
§ Reward your users with badges for specific activities. § Badges can be linked to coupons or exclusive content § Badges awarded for activities like commenting, sharing on
facebook/twitter, liking, etc. § Leaderboard Contests
§ Reward top users based on points– daily, weekly, monthly
§ Users get points for comments, share on facebook/twitter etc.
§ Users ranked on leaderboard based on # of points.
§ Social Unlock Contest – Used for Sweepstakes
§ Reward users with coupon (or unlocked content) on sharing app or email subscription
§ Geo-Fenced Rewards
§ Reward users for entering a specific zone at the event
§ QR Code Contests
§ Reward users with coupon (or unlocked content) on scanning QR code
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Registration & Ticketing
App Analytics
Gather Data
In-App Ads
Geo-Targeted messages
Sponsor
Visibility
Incentivized ���
promotions by users
Monetization ���&
ROI
Monetization & ROI
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Web AppsMobile Apps
Strategy Design Development
FAN WALL, MAILING LIST & REGISTRATION
• Ask questions or interact with event organizers or fellow attendees • Sign up for
Newsletters • Register or buy event
tickets.
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Drag & Drop Features
Manage content
Customize Design
View Analytics
Manage Users & Comments
Send
Push Messages
Manage Contests
Manage Apps���via���
CMS
Manage Apps via CMS
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CONTENT MANAGEMENT SYSTEM (CMS) - DASHBOARD
• View high level analytics
• View User Activity
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CMS – MANAGE CONTENT
• Add new content for any of the sections (News, Schedule, Info sections, Attendees, photos, videos, location etc.)
• Edit existing content for any of the sections
• Delete existing content for any of the sections
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CMS – CUSTOMIZE DESIGN
• Choose templates • Add/Edit/Delete Home
page gallery images • Edit App header • Edit Background image • Edit section icons • Change color scheme • Edit font • Arrange Sections
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CMS – MODERATE
• Every user comment or user uploaded photo is viewable in a list, allowing admin to filter to flagged items, and remove content or ban users.
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CMS – PUSH MESSAGING
• Push notifications can be targeted by geolocation down to a one mile radius
• Can be linked to content
• Each push wrapped in analytics for recipients and engagement
• Will send an automatic notification when a user crosses into a specific geo-fenced area
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CMS – ANALYTICS
• Ability to export in CSV format
Reports for : • App Downloads • App Downloads by
Platform • Unique Hits • Share Stats • Email Subscribers • Comments Breakdown • Demographic
Information
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CASE STUDIES
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Web AppsMobile Apps
Strategy Design Development
CANADIAN INTERNATIONAL AUTOSHOW
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BANFF WORLD MEDIA FESTIVAL
Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
GLUTEN FREE EXPO
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
CANADIAN SPECIAL EVENTS EXPO
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
DIVERSITY EXPO & AWARDS
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
HUMAN RESOURCE PROFESSIONALS ASSOCIATION (HRPA) ���CONFERENCE
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Web AppsMobile Apps
Strategy Design Development
Web AppsMobile Apps
Strategy Design Development
SOCIETY OF RURAL PHYSICIANS OF CANADA (SRPC) ���CONFERENCE
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OTHERS NEXTMEDIA PLANET AFRICA INTERNATIONAL IRIE FESTIVAL
FASHION FESTIVAL
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We are creating amazing apps for our clients every day – through flawless engineering coupled with our ability to create rich user experiences. We look forward to create an amazing app for you!
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OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5T 416.745.3164 | E [email protected] | W www.TheAppLabb.com
#ideasmademobile @TheAppLabb TheAppLabb TheAppLabb T
OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5T 416.745.3164 | E [email protected] | W www.TheAppLabb.com
#ideasmademobile @TheAppLabb TheAppLabb TheAppLabb T
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