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© COPYRIGHT PUTTIN’ OUT, LLC. 2011
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How To Measure ROI for Social Media With Software Solution

May 11, 2015

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Business

Christi Tasker

Enjoy social success! Find our solutions and how to utilize social media. Know what's working and what's not with tips that can pay off.
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Page 1: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

Page 2: How To Measure ROI for Social Media With Software Solution

Define what is your Business Goal

MARKETING •  Increase traffic to your site •  Improve brand positioning (have more people talk about the brand) •  Reach a new customer segment •  Set a new marketing message (new positioning, new marketing campaign) •  Set a communication media with customers

You can have one major goal or multiple goals depending on your business issues.

Page 3: How To Measure ROI for Social Media With Software Solution

Define what is your Business Goal

PRODUCT •  Gather customer feedback about products •  Set up user testing •  Build a customer service •  Launch customer surveys •  Do market research and competition analysis

Page 4: How To Measure ROI for Social Media With Software Solution

Define what is your Business Goal

SALES •  Increase customer satisfaction •  Increase number of recurring sales •  Increase lead generation •  Open a new sales channel •  Reach a new customer segment

Page 5: How To Measure ROI for Social Media With Software Solution

Define what is your Business Goal

CORPORATE •  Hire talents •  Increase employee retention •  Improve internal knowledge sharing •  Increase internal communication

Page 6: How To Measure ROI for Social Media With Software Solution

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Page 7: How To Measure ROI for Social Media With Software Solution

Know who your customers are

Segment precisely your customers as this is the beginning of successful ROI with Social Media. Because you will know your customer, you will be able to set up the most appropriate campaign and target the most relevant media.

Page 8: How To Measure ROI for Social Media With Software Solution

Know who your customers are

•  Socio-demographics data •  Usages (psychological data) •  Communication channels •  Expectations in term of sales and messages •  How do they perceive ads •  What are their social graphs (how do they link to each other) •  Purchasing decision cycle •  Who do they partner with

Page 9: How To Measure ROI for Social Media With Software Solution

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Page 10: How To Measure ROI for Social Media With Software Solution

Define the right campaign •  Define the messages •  Define the tone •  Define the formats (video, ads…) •  Define the degree of virality (some formats will be more appropriate than others for a pure viral campaing) •  Pick the partners you want to work with •  Define your budget •  Define your timeline

Page 11: How To Measure ROI for Social Media With Software Solution

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Page 12: How To Measure ROI for Social Media With Software Solution

Select the right media for you

Not all the Social Media will be successful for you ! And one of the last thing you want to is be like everybody…

Page 13: How To Measure ROI for Social Media With Software Solution

Select the right media for you - Examples

You want to launch a new fashion product targeting 20-35 years old women. Your business goal is to position the marketing message and trigger the first sales…which social media could you select ? •  Blogs •  YouTube •  Viral campaign on Facebook with a social game •  Twitter contests for the product on your current corporate account…

Page 14: How To Measure ROI for Social Media With Software Solution

Select the right media for you - Examples

You offer a BtoB product targeting big corporations and you want to increase customer satisfaction and generate more sales with your installed base… which social media could you select ? •  Webinars •  Forums for tips •  Online advisory boards •  Virtual fairs where customers can meet and talk to each others •  Slideshare to present new products…

Page 15: How To Measure ROI for Social Media With Software Solution

Select the right media for you - Examples

You acquired a new company and you want to spread the message that you now have new offers in your porfolio… which social media could you select ? •  Blogs •  Twitter •  Slideshare •  Wikipedia…

Page 16: How To Measure ROI for Social Media With Software Solution

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Page 17: How To Measure ROI for Social Media With Software Solution

Allocate the right resources

Social Media require resources to create the content and keep your communities active.

Page 18: How To Measure ROI for Social Media With Software Solution

Allocate the right resources

•  Think thoroughly to build a team to deal with social media •  Social Media does not happen by magic, it requires people who know what they are talking about and not only social media users •  Identify internally who are already the best people to talk about your company and set up a pod gathering these people •  Work with partners who can leverage your brand and others who can create valuable content

Page 19: How To Measure ROI for Social Media With Software Solution

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Page 20: How To Measure ROI for Social Media With Software Solution

Measure the results

Yes ROI exists for Social Media ! Depending on your business goal you can assess if you reached your target. Different measures will be used.

Page 21: How To Measure ROI for Social Media With Software Solution

Measure the results

TRAFFIC •  Number of views •  Number of unique visitors •  Number of returning visitors •  Drop rate •  Location of the users •  Time spent on the site…

Page 22: How To Measure ROI for Social Media With Software Solution

Measure the results

BRANDING •  Number of external links •  Number of conversations about the brand •  Quality of the conversations •  Number of active users in the community…

Page 23: How To Measure ROI for Social Media With Software Solution

Measure the results CUSTOMER SATISFACTION •  Recurring sales •  Number of customers willing to talk in your favor in conferences for example •  Number of user feedbacks for new products generation and product testing •  New revenues generated on a new segment…

Page 24: How To Measure ROI for Social Media With Software Solution

Measure the results

INTERNAL PROCESSES •  Number of qualified candidates you reached •  Employees turnover •  Employees satisfaction (do a survey to know about it) •  Increase in productivity (timelines met, conflicts decreased…)…

Page 25: How To Measure ROI for Social Media With Software Solution

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Page 26: How To Measure ROI for Social Media With Software Solution

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THE PUTTIN’ OUT SOFTWARE MAKES ONLINE MARKETING EASY…

Engage Update multiple social networks and blogs at

once

Analyze Track the success of

social media and email campaigns.

Measure Prove the effectiveness

of every piece of content you distribute.

Monitor Monitor what's being said about your brand

online.

Page 27: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

Update multiple social networks and

blogs at once.

Page 28: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

Send Email Newsletters

Text Message (SMS) your customers

Page 29: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

In one single place:

Read & respond to what people are saying about your business

on the social web.

Page 30: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

Generate Leads

Build Brand Awareness –

Increase Your Web

Presence

Increase Profits

Page 31: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

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Page 32: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

YeA! I combined all my social media accounts including YELP in the

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Page 33: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

I know my marketing budget isn’t being

wasted. PuTTin’ OuT incorporated Google Analytics in reports.

Page 34: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

For me to engage my patients with health tips.

Page 35: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MAKES IT POSSIBLE…

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Page 36: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MADE IT POSSIBLE…

For us to dance and sing after our

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Page 37: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

PUTTIN’ OUT MADE IT POSSIBLE…

For me to see what’s being said about my

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Page 38: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

Taught me to easily understand and

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PUTTIN OUT…

Page 39: How To Measure ROI for Social Media With Software Solution

© COPYRIGHT PUTTIN’ OUT, LLC. 2011

Try it for FREE!

www.PuTTinOuT.com/OnlineMarketing

Page 40: How To Measure ROI for Social Media With Software Solution

More information? Contact

[email protected] 770.654.1552