How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Media 2014

fReddit hates (non-reddit) marketers

Reddit hates (non-reddit) marketers

• Hypocrisy

• No single

standard

• Common with

people in

general

youtube.com/watch?v=uOtuEDgYTwI

• Be a real user

• Understand the rules for each SubReddit

• Comment as much, if not more, than you submit• Find at least one community you are passionate about

• Build your account prior to submitting

• Don’t try to game the voting system

• Be anonymous and secretive

• Try, try, and try again

Tips

• Text based submissions that don’t link out

• /r/self/ - /r/askreddit – many others

• Popular on Support and Help Subreddits• Some Subreddits only allow Self posts

• Conversational approach and allows subtle

promotion

Self Post (aka Text Post)

• Start discussions around topics of interest

• Ask for feedback and help

Making Self Posts

• Allow linking in the content• Edit later to add links or promotional elements

• Participate in comments • Links, coupon codes, branding

• Track self posts for AMA requests• Topic expertise requests lead to AMAs growth and

success

Why Self Post

• One of most popular Subreddits

• Obama, Bill Gates, Celebrities, etc

• Everyday people too

AMA (Ask Me Anything)

Everyday AMA

Too much AMA

• People ask for AMAs all the time, so set up feeds and

search for request you can fulfill• AMA Request

• Self posts in desired Subreddits

AMA (Ask Me Anything)

• Identify ideal

Subreddits• Redditmetrics.com

• Redditinsight.com

• Review TOP and

Controversial

• Review Moderators

for their interests

Redditinvestigator.com

• Create content focused for Reddit success• Submit to the right Subreddit

• Topics Mods and Users Like

• Good Title / Description

• Not all first letters capitalized

• Submit at right time (10am EST)

• Takes a popular view on a topic

• Identify right Subreddit

• Adhere to Redditquette

• Be engaged, creative, and extraordinary!

• reddit.com/advertising/• Self serve up to $30,000 budget

Ad

• /r/HailCorporate/• Reddit responses

• Pro / Con

• Ads Reddit is

Proud Of

Newcastle S****B***

• Self Post format

• Doesn’t link out

• Funny and edgy

Ifwemadeit.com

Responding to Comments• Related threads

• Reddit exclusive offers

• Link to resources

Beef Jerky Comments

Discount Beef Jerky

Jerky AMA