Top Banner
37

How to make film marketing filmi.

Jun 19, 2015

Download

Chatty Girija

Film marketing is serious business for Bollywood. Yet it needs to have all the masala, high-pitch drama to make it a blockbuster.

I had written this more than a year ago on why films should be digitally marketed. The idea was to make simple straight facts read experiential and entertaining...like the movies.

Hope you like it.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: How to make film marketing filmi.
Page 2: How to make film marketing filmi.

An infinite virtual land occupied with life-like fantasy experiences.

The present doesn’t exist here, the future is built for today.

The mind reads the heart, the heart acts it and speech is devoid of pixelation. Create, find and make you own world

order.

The unstoppable force unfolds!Kahaani ab shuru…

Page 3: How to make film marketing filmi.

MAYAJAAL of

BOLLYWOODpresents

ON THE VERGE OF VIRTUAL story

CAST Online Vigyapan

Samaj ka Media MelaKhoj Engines

Chalte Chalte Phones

&Filmi Fantasy Fundas

in Online Dhandas

CREW Superstar Servers

Nautanki Networks

MUSIC The Bands of Width

Page 4: How to make film marketing filmi.

Online Stats

Page 5: How to make film marketing filmi.
Page 6: How to make film marketing filmi.
Page 7: How to make film marketing filmi.
Page 8: How to make film marketing filmi.
Page 9: How to make film marketing filmi.
Page 10: How to make film marketing filmi.
Page 11: How to make film marketing filmi.
Page 12: How to make film marketing filmi.
Page 13: How to make film marketing filmi.
Page 14: How to make film marketing filmi.
Page 15: How to make film marketing filmi.

Woh bhi ONLINE hote…

Tum kehna kya chahte ho?

Page 16: How to make film marketing filmi.

SocialMedia

Page 17: How to make film marketing filmi.
Page 18: How to make film marketing filmi.
Page 19: How to make film marketing filmi.

…aur unka bhi FACEBOOK account

hain

Page 20: How to make film marketing filmi.

MOBILESTATS

Page 21: How to make film marketing filmi.
Page 22: How to make film marketing filmi.
Page 23: How to make film marketing filmi.
Page 24: How to make film marketing filmi.
Page 25: How to make film marketing filmi.
Page 26: How to make film marketing filmi.

Entertainment predictions

Page 27: How to make film marketing filmi.
Page 28: How to make film marketing filmi.
Page 29: How to make film marketing filmi.
Page 30: How to make film marketing filmi.

SOCIAL MEDIA se apne Nirbhaya ko

aaj bhi zinda rakha

Page 31: How to make film marketing filmi.
Page 32: How to make film marketing filmi.

“ye jo aap sab ONLINE bol rahe hain, iske

paise charge karte hain ya ye muft ka gyaan

hai....

nahi ye to muft hai….par fyaada zabardast hain”

Page 33: How to make film marketing filmi.

Case Study

Page 34: How to make film marketing filmi.

Budget•This movie was one of the most costly movie in the Indian history with 120 crores sent.•The movie has done MARKETING of about ‘’52 CRORES” for this movie spend by the SPONCERS•Out of this about 15 crores was spent ONLINE

Corporate tie-ups The movie have tied up with about 25companies like: Nerolac• HCL• Mc Donalds• Videocon• Nokia• Force India

Online Marketing•An official website with exclusive contents and updates of film. Ticket booking available on website•The movie had tie up with YouTube, Google’sG+ social network.•Tie up with social networking sites like Go Jiyo, Twitter, Facebook.

Kids Promotion: Merchandise & GamesAction Figures & Comics

Page 35: How to make film marketing filmi.

For the first time, “Zindagi Milegi Na Dobara” was promoted only via mobile phone and online.Film studio Excel Entertainment tied up with Airtel, to push 2-3 minute trailers for free to its 55 million subscribers. Producer Ritesh Sidhwani said such technology enabled more targeted marketing for films, which are facing increasing competition from other forms of entertainment and are no longer guaranteed healthy box-office returns. “We felt we needed to go beyond voice to promote-Zindagi Milegi Na Dobara.”In addition to the mobile phone promos, the film had a dedicated page on Facebook- now standard alongside a film website and trailers on the file-sharing website YouTube.

Page 36: How to make film marketing filmi.

Unhae sirf ONLINE SHOPPING karni chahiye

Page 37: How to make film marketing filmi.

Mere Dost Picture Abhi Baaki Hai …