How to have your guys actually make money

Show Your Team They Can Actually

Make Money In Car SalesJust Follow the Money Map, It’s All About the Numbers

@SeanVBradley 267.319.6776

ProblemThey’re selling cars, but still not making money…

@SeanVBradley 267.319.6776

Dealership Averages

17,500+

10 $350-$4009.6

Franchised Dealerships

Average Units Sold per Month

Average Commission

per Car

Average Salespeople

per Dealership

@SeanVBradley 267.319.6776

Sales Professional Averages

Avg. Commission per Car

Avg. Units

Sold per Month

Monthly

Weekly Hourly Yearly

$350 9.6 $3,360 $781 $15.60 $40,320

$400 9.6 $3,840 $893 $17.80 $46,080This doesn’t include time spent out of the Dealership Networking, Prospecting,

Making Phone Calls, Etc.

You’re Guys are making 40k A Year… Not Bad Right?

@SeanVBradley 267.319.6776

So Why Is This A Reality?

Nobody Ever Showed Them How To Make Money…

@SeanVBradley 267.319.6776

Now, You Can!

The First Steps…You Need To Know Your #’s

Expense #’s Tax Rates

#’sACPC #’s

@SeanVBradley 267.319.6776

NEEDS

In Two Categories

Fixed

• Rent• Car• Etc.

Situational

• Child Support

• Medical Expenses

• Etc.

Living

• Food• Leisure• Etc.

Incidentals

• Gas• Tolls• Etc.

Investments

• Stocks• 401K• Etc.

Expenses

WANTS

@SeanVBradley 267.319.6776

Using Their #’s

Fixed

$3,000

Situational

$1,000

Living

$1,000

Incidentals

$1,000

Investments

$2,000

Example Expenses

$8,000$8,000

$4,000

$12,000Tax Expense

@SeanVBradley 267.319.6776

Helping Them Figure Out Their ACPCSecond Step

Average Compensation Per Copy

Spiffs Spins Bonus Commission Salary $400

@SeanVBradley 267.319.6776

Find out what your dealerships average ACPC is!

What’s the Highest? What’s the Lowest? Where Does each employee fall?

AUTO

TIP!

$400 ACPC

$520 ACPC

$300 ACPC

Average ACPC

@SeanVBradley 267.319.6776

Cars

to b

e

Sold

Exp

en

ses

$8,000

Tax R

ate $4,00

0 AC

PC $400

Final StepNumber Crunching

@SeanVBradley 267.319.6776

Exp

en

ses$12,00

0

How do you get them to sell that many cars, and in turn make more money?

The Money Map!

They Need to Take

Responsibility for

Their Numbers

Accountability Graphic

@SeanVBradley 267.319.6776

But What if You’re Not Helping a Sales Person?

What If you’re helping a…. Internet Coordinator BDC Rep Appointment Setter

@SeanVBradley 267.319.6776

Pay Plan Recommendations

SalaryPer Week

$400

Appointment

$1

Show

$15

Sale

$25

@SeanVBradley 267.319.6776

How Much Do You Want To Make?

$2,500?$3,000?

IRS Wants $500 per Month

@SeanVBradley 267.319.6776

How Do You Get There?

@SeanVBradley 267.319.6776

Pay Plan Recommendations

@SeanVBradley267.319.6776