Growing Revenue through Pay Per Click Marketing Presented by: Nathan Pabich & Lyndsey Kramer Digital Third Coast Internet Marketing www.digitalthirdcoast.net 773-904-2700
Jan 13, 2015
Growing Revenue through Pay Per Click Marketing
Presented by:Nathan Pabich & Lyndsey KramerDigital Third Coast Internet Marketingwww.digitalthirdcoast.net773-904-2700
Webinar Offer LogMyCalls Free Trial
• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880
Next WebinarThursday, Dec. 13, 2 PM EDT What BATMAN Has Taught Me About Being A Master Marketer
• How to be a forensic detective and read your analytics• Look at web traffic as you would a crime scene• How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors• Sign up LogMyCalls.com/webinar
Jesse Wroblewski serves as the Founder and Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms.
He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.
Jesse Wroblewski, Generations Beyond
Today’s Agenda
Is PPC the Right Type of Advertising for your Business?
What Advertising Platform is Best?
How Do I Get Started?
How Do I Measure Results?
Is PPC Right for My Business?Set the Goal(s) for Your Campaign:
Are you looking for more sales? More leads? Brand awareness?What are You Willing to Invest to Reach that Goal?
Is There Search Volume for Your Market?
Google SearchKeyword Tool
Competitive Analysis
Can Your Site Convert?
Have you received leads before? Is it clear what people should do when they arrive on your site?
An Example for Our Discussion
Google Search
Keyword Tool
Keyword Tool
Low Search Volume
Can Your Site Convert?
Keywords and Key Phrases within Content
Easily Navigated Pages
Clear Calls to Action
Ensure the Website Works Properly
Can You Track It?
Unique Confirmation Pages
Set Up Proper Tracking Before Launching Any Campaigns
Google Analytics
Conversion Tracking
Call Tracking – Like Log My Calls?
Getting Started
I’m ready!
What Platform Should You Use?
Starting in Google AdWords
Account Structure
Ad Campaigns in AdWords
Refined Keyword Analysis
More Robust to Target More Queries
Group Keywords into Like Themes
Negative Keywords
Ad Writing
Does the Ad Represent Every Keyword in Your Ad Group?
What is Your Unique Value Proposition?
Quality ScoreQuality Score is an estimate of how relevant your ads, keywords,
and landing page are to a person seeing your ad.
Your Quality Score is Calculated by Google based on:
• Your keyword's past click through rate (CTR)• Your display URL's past CTR• Your account history• The quality of your landing page• Your keyword/ad relevance• Your keyword/search relevance• Geographic performance• Your targeted devices
Additional Considerations
Set Up Campaign in “Pause” Mode
Ensure Tracking is Implemented Properly
Beware of Default Settings in AdWords
Review Bids and Budget
Launch!
Launch Account
Measure Results – Data is King
Test, Test, Test!
Optimize
Questions?
Webinar Offer LogMyCalls Free Trial
• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880
Next WebinarThursday, Dec. 13, 2 PM EDT What BATMAN Has Taught Me About Being A Master Marketer
• How to be a forensic detective and read your analytics• Look at web traffic as you would a crime scene• How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors• Sign up LogMyCalls.com/webinar
Jesse Wroblewski serves as the Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms.
He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.
Jesse Wroblewski, Generations Beyond