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Facebook for Business How to Reach More with your Facebook Business Page
45

How to Get Started on Facebook Business Pages

Jun 09, 2015

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tEkk3

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Page 1: How to Get Started on Facebook Business Pages

Facebook for BusinessHow to Reach More with your Facebook Business Page

Page 2: How to Get Started on Facebook Business Pages

Don’t have a page yet?

Page 3: How to Get Started on Facebook Business Pages

5 Quick Ways to Audit Your Page

1.Do you have a username?

2.Do you have strong profile and cover photos?

3. Is your basic info complete and accurate?

4.Does your page look good?

5.Are you telling your story?

Page 4: How to Get Started on Facebook Business Pages

Your Facebook Username

Make sure your site has a username

Page 5: How to Get Started on Facebook Business Pages

Your Facebook Username

and not the default username

Page 6: How to Get Started on Facebook Business Pages

Need to set your username?

To edit your username click “Edit Page>Edit Settings”

Page 7: How to Get Started on Facebook Business Pages

Need to set your username?

Page 8: How to Get Started on Facebook Business Pages

Do you have strong profile and cover photos?

Page 9: How to Get Started on Facebook Business Pages

Stay compliant! It’s easy.

Facebook has easy to read page guidelines. Read them for yourself: https://www.facebook.com/page_guidelines.php

Page 10: How to Get Started on Facebook Business Pages

Is your basic info complete and accurate?

Page 11: How to Get Started on Facebook Business Pages

Does your page look good?Scroll down your page. Does it look good? You don’t

have tobe a graphic designer to recognize visual appeal.

Page 12: How to Get Started on Facebook Business Pages

Does your page look good?

Page 13: How to Get Started on Facebook Business Pages

Are you telling a story?

Add milestones to tell your customers your story

Page 14: How to Get Started on Facebook Business Pages

Add your milestones

Page 15: How to Get Started on Facebook Business Pages

Add your milestones

Page 16: How to Get Started on Facebook Business Pages

Congratulations!

Page 17: How to Get Started on Facebook Business Pages

What Is the #1 Rule?

I have a rule that I call the #1 rule of content marketing. Can you guess what it is?

Page 18: How to Get Started on Facebook Business Pages

Relevance!

Page 19: How to Get Started on Facebook Business Pages

What Should I Post?

Be authentic! Post things that you’re interested in and that are relevant to your audience.

Post pictures of your products, of you, and of your customers.

Ask questions.

Experiment.

Page 20: How to Get Started on Facebook Business Pages

Need Some Ideas?

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What Do You Want to Promote?

Special offers

Education

Humor

Special events

Page 28: How to Get Started on Facebook Business Pages

How Much Should I Post?

With the news feed from Facebook, you can post the same thing in the morning and the same thing at night, and two different groups of fans will see your post.

We recommend starting with at least posting once per day. Ideally 2-3 times per day is beneficial!

You can schedule posts with the Facebook scheduling tool as well.

Page 29: How to Get Started on Facebook Business Pages

How to Unlock More “Reach”

Take a look at a post you did earlier today or yesterday on your computer, or on the “Pages” Facebook app.

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What’s the Point?

Do you know what the primary goal of posting to your Facebook page should be?

Why would you invest all this time and energy?

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To Send Them Here:

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Page 34: How to Get Started on Facebook Business Pages

Why?

Facebook changes all the time and it’s free. They can change it whenever they want.

You want to leverage the free tool to build digital assets that you own.

Always be collecting your customers email addresses, and always provide them outstanding value that they can’t find anywhere else.

Page 35: How to Get Started on Facebook Business Pages

Strengthen Your Brand

It takes a consumer 7-10 impressions before they build up enough trust and confidence to buy from you.

How can you get impressions?

Page 36: How to Get Started on Facebook Business Pages

Radio

Ranges from $600-2,000 per month (20-50 plays per month)

Page 37: How to Get Started on Facebook Business Pages

Newspaper AdsMinimum $22 for one impression in a small local paper

Page 38: How to Get Started on Facebook Business Pages

Direct Mail

$200 for a single route drop (postage and printing)

Page 39: How to Get Started on Facebook Business Pages

What Should You Do?

Build a consistent base of branding

Use special marketing injections to promote buyer action

Focus on consistency, and vary your messaging periodically so it looks “new” to your prospects.

Page 40: How to Get Started on Facebook Business Pages

Little Acorn Media Offers:

10,000 to 20,000 impressions per month for our advertisers

Reach up to 35,000 consumers each week

Flexible packages and no long term commitment

A foundation with which you can launch many different marketing campaigns

Page 41: How to Get Started on Facebook Business Pages

All Our Packages Include These Features:•SEO Link Backs•Referral Bonuses (10% off your next months bill)

•PDFs of Your Articles (at your request)•Drawings for Package Upgrades (Motion Ads)

•Business Directory Page Listing•Unlimited Press Release Publishing•Exposure to Over 35,000 Readers Per Week

Page 42: How to Get Started on Facebook Business Pages

School Page Sponsorship $300 per month

Sponsor of every school story for the selected school

One featured story per month and two sets of ads

Platinum Package $249 per month

One featured story per month and two sets of ads

Gold Package $199 per month

Two featured stories every three months and two sets of ads

Silver Package $149 per month

One featured story every three months and one set of ads

Bronze Package $99 per month

One featured story every six months and one set of ads

Page 43: How to Get Started on Facebook Business Pages

tEkk3 Offers:

$95 for a one hour consultation to review:

Your website

Your social media presence

Your email marketing

Including an additional follow up check in call or meeting at our office to review your goals and progress to date.

Page 44: How to Get Started on Facebook Business Pages

Questions?

Please call anytime: 888-618-9123 or email [email protected]

Page 45: How to Get Started on Facebook Business Pages

Need more help?

Little Acorn Media, LLC

tEkk3

Little Acorn Media, LLC

Little Acorn Media, LLC

Social Media Local Marketing

Web Design Marketing Consulting

[email protected]

440-940-6761

[email protected]

312-857-8373

We’re here to help. Please reach out anytime you need any help at all.