IRRATIONAL LABS
Kids and markers
“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”
“Do you want to play with markers?”
“You’ve done such a good job I will give you a Good Player Award.”
Surprise!
Kids and markers
“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”
“Do you want to play with markers?”
“You’ve done such a good job I will give you a Good Player Award.”
Surprise!
Free time?
Quality of drawing?
Kids and markers“Do you want to play with markers?”
“You’ve done such a good job I will give you a Good Player Award.”
Surprise!
Free time? Quality of drawing?
“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”
extrinsic
intrinsic
extrinsic
intrinsic
3 ways to drive (not kill) intrinsic...
Call Center
Call Center
Call Center
2x more time on the phone Money raised increase from $185 to $503 weekly
A letter condition, written by people who got scholarships
Call Center
Control
3 ways to drive (not kill) intrinsic...Visceral, specific connection
Hey random person…How much are you willing to buy
this origami for??
Hey random person…How much are you willing to buy
this origami for??
5X premium
Made it harder...
3 ways to drive (not kill) intrinsic...Visceral ConnectionAllow and encourage effort
There are 2 conditions
$3.00
$2.70
$2.10
$1.80
Progress Futile
Progress FutileWho built more legos?
11
Futile
7
Who built more legos?Progress
8
Futile
7
Who built more legos?Progress
How much do you love legos?
3 ways to drive (not kill) intrinsic...Visceral ConnectionAllow and encourage effort Show progress
Last point...this stuff works at work, communities and at the end of presentations.
Write down an idea about how you can increase contribution of one of your members and go share it with someone else.