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IRRATIONAL LABS
29

How to Drive (Not Kill) Intrinsic Motivation

Apr 14, 2017

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Page 1: How to Drive (Not Kill) Intrinsic Motivation
Page 2: How to Drive (Not Kill) Intrinsic Motivation

Kids and markers

“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”

“Do you want to play with markers?”

“You’ve done such a good job I will give you a Good Player Award.”

Surprise!

Page 3: How to Drive (Not Kill) Intrinsic Motivation

Kids and markers

“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”

“Do you want to play with markers?”

“You’ve done such a good job I will give you a Good Player Award.”

Surprise!

Free time?

Quality of drawing?

Page 4: How to Drive (Not Kill) Intrinsic Motivation

Kids and markers“Do you want to play with markers?”

“You’ve done such a good job I will give you a Good Player Award.”

Surprise!

Free time? Quality of drawing?

“There is a gold star and ribbon called the Good player Reward. Do you want to win this?”

Page 5: How to Drive (Not Kill) Intrinsic Motivation

extrinsic

intrinsic

Page 6: How to Drive (Not Kill) Intrinsic Motivation

extrinsic

intrinsic

Page 7: How to Drive (Not Kill) Intrinsic Motivation

3 ways to drive (not kill) intrinsic...

Page 8: How to Drive (Not Kill) Intrinsic Motivation

Call Center

Page 9: How to Drive (Not Kill) Intrinsic Motivation

Call Center

Page 10: How to Drive (Not Kill) Intrinsic Motivation

Call Center

2x more time on the phone Money raised increase from $185 to $503 weekly

Page 11: How to Drive (Not Kill) Intrinsic Motivation

A letter condition, written by people who got scholarships

Call Center

Control

Page 12: How to Drive (Not Kill) Intrinsic Motivation

3 ways to drive (not kill) intrinsic...Visceral, specific connection

Page 13: How to Drive (Not Kill) Intrinsic Motivation
Page 14: How to Drive (Not Kill) Intrinsic Motivation

Hey random person…How much are you willing to buy

this origami for??

Page 15: How to Drive (Not Kill) Intrinsic Motivation

Hey random person…How much are you willing to buy

this origami for??

5X premium

Page 16: How to Drive (Not Kill) Intrinsic Motivation

Made it harder...

Page 17: How to Drive (Not Kill) Intrinsic Motivation

3 ways to drive (not kill) intrinsic...Visceral ConnectionAllow and encourage effort

Page 18: How to Drive (Not Kill) Intrinsic Motivation

There are 2 conditions

Page 19: How to Drive (Not Kill) Intrinsic Motivation

$3.00

Page 20: How to Drive (Not Kill) Intrinsic Motivation

$2.70

Page 21: How to Drive (Not Kill) Intrinsic Motivation

$2.10

Page 22: How to Drive (Not Kill) Intrinsic Motivation

$1.80

Page 23: How to Drive (Not Kill) Intrinsic Motivation

Progress Futile

Page 24: How to Drive (Not Kill) Intrinsic Motivation

Progress FutileWho built more legos?

Page 25: How to Drive (Not Kill) Intrinsic Motivation

11

Futile

7

Who built more legos?Progress

Page 26: How to Drive (Not Kill) Intrinsic Motivation

8

Futile

7

Who built more legos?Progress

Page 27: How to Drive (Not Kill) Intrinsic Motivation

How much do you love legos?

Page 28: How to Drive (Not Kill) Intrinsic Motivation

3 ways to drive (not kill) intrinsic...Visceral ConnectionAllow and encourage effort Show progress

Page 29: How to Drive (Not Kill) Intrinsic Motivation

Last point...this stuff works at work, communities and at the end of presentations.

Write down an idea about how you can increase contribution of one of your members and go share it with someone else.