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@rockfish @brandery Dave Knox Chief Marketing Ocer, Rockfish Co-Founder, The Brandery How to Build a Startup That Thrives
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How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Aug 11, 2014

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Rockfish

At the inaugural South by Southwest V2V in August 2013, Rockfish Chief Marketing Officer and Brandery Co-Founder Dave Knox presented a 20/20 Vision talk on “How to Build a Startup That Thrives.” The talk answered the question of “Can today’s startups become tomorrow’s General Mills or P&Gs?”

In the startup world, overnight success stories make a big splash. But what happens when initial rounds of investment dry up, the press moves on and success relies on your business strategy as much as your creativity?

This presentation can help entrepreneurs, startup founders and even brand marketers look beyond the first 5 years to build a foundation for the next 60.
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Page 1: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

@rockfish @brandery

Dave Knox Chief Marketing Officer, Rockfish Co-Founder, The Brandery

How to Build a Startup That Thrives

Page 2: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

companies from the original 1955 Fortune list remain today. Only 71 out of 500

Page 3: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

General MotorsExxon Mobil DuPont Texaco General ElectricChevron U.S. Steel Mobil Gulf Oil Amoco Shell Oil Bethlehem Steel Sinclair Oil Union Carbide CBS Kennecott ConocoPhillips International Paper Eastman KodakAT&T Technologies Republic Steel Procter & GambleGoodyear Tire & Rubber Intl. Business MachinesAlcoaNabisco Group HoldingsCitgo PetroleumARMCOAMAXConocoFortune Brands Phelps Dodge Ryerson TullRCA

Firestone Tire & RubberSunocoGoodrichJ.E. Seagram PPG IndustriesMarathon Oil Kraft BoeingAtlantic Richfield NL Industries Navistar InternationalDouglas Aircraft UnocalWeyerhaeuserTidewater OilOlinDow ChemicalUSGPure OilTexasgulfAmerican Can National IntergroupSkelly OilSperry Uniroyal General FoodsAmerican CyanamidCrown ZellerbachAnacondaGilletteAllis-ChalmersUnited TechnologiesCoca-Cola

Richfield OilBendix Caterpillar Jones & Laughlin Steel3M BorgWarner Aeroquip-Vickers Monsanto Campbell SoupSunray OilIngersoll-RandBorden ChemicalLockheed MartinLiggett GroupRockwell AutomationOwens-IllinoisAsarcoGeneral DynamicsContinental GroupDeereAmerican StandardReynolds MetalsYoungstown Sheet & TubeMartin MariettaNabisco BrandsAmerada HessCurtiss-WrightEsmarkScott PaperBP AmericaChryslerCorningManville

General MotorsExxon Mobil DuPont

General ElectricChevron

Mobil Gulf Oil

ConocoPhillips

AT&T Technologies

Procter & Gamble

Intl. Business Machines

Ryerson Tull

Caterpillar

Lockheed Martin

General Dynamics

Deere

Marathon Oil Kraft Boeing

Dow Chemical

United TechnologiesCoca-Cola

Page 4: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

between 2008 and 2010. More companies closed than opened in that time frame.

170,000 companies closed

Page 5: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

of Fortune 1000 companies were60% new to the list between 1993 & 2003.

Page 6: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

of startups are expected to fail within the first year.50%

Page 7: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

More than of households in the US have a P&G product in them.

Only of internet users ages 18-29 have used Instagram.90%

28%

Page 8: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Built to Last is at its core about relentless, creative drive.

Page 9: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

“We’re capitalists and we’re fighters,

and today’s David is tomorrow’s Goliath.”–Andy Dunn, Co-founder and CEO, Bonobos

Page 10: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

of building a startup6 tenets that lasts.

Page 11: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Founders to be 100.don’t live

Page 12: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Grow talent from within - and keep it.

Page 13: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Reinvent your product – time and time again.

Page 14: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

“We focus and that focus

– David Powell, Retired VP Marketing, 3M

a lot on innovation, reinvent ourselves many times.”has allowed us to

Page 15: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

1850 Express mail1882

Money Orders

1891 Traveler’s Cheque

1919 Overseas Banking

1915 Travel Services

1922 Luxury Cruises

1958 Charge Cards1987

Credit Cards

2003 ExpressPay

2007OPEN Forum2011 Serve Pre-paid

Page 16: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Build your foundation.from

Page 17: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013
Page 18: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Nike+ FuelBand

Page 19: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Amazon Web Services

Page 20: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Disrupt your own disruption.

Page 21: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

“Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then

-Reed Hastings, Founder and CEO, Netflix

they’ll turn out to be right.”

Page 22: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

In 1997, 100% of Netflix subscriptions were DVD-based.

By 2013, the number of streaming subscribers is 3 times higher than DVD subscribers in the US.

Page 23: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Have conviction in your thesis.

Page 24: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Google’s mission is to organize the world’s information and make it

universally accessible and useful.

Page 25: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

expecting things to be better,not one where you’re expecting things to be worse.”

–Elon Musk, CEO/Product Architect, Tesla Motors, CEO/CTO, SpaceX

“You want to have a future where you’re

Page 26: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Build the cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

It's a big job, and we don't do it alone. With our customers and Giving Partners, we're transforming everyday purchases into a force for good around the world. One for One.®

best product,

We’re in business to change lives.

Patagonia:

TOMS:

Page 27: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

Protect and defend your brand.

Page 28: How To Build a Startup That Thrives: Dave Knox presentation at SXSW V2V 2013

“Products are made in the factory, but brands are made in the mind.”

–Walter Landor, Founder, Landor Associates

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“I had to pick myself up and get on with it, do it all over again,

only even better this time.”– Sam Walton, Founder, Walmart