How To Be A #PORM Star by Alexia Leachman

#PORM Personal Online Reputation Management

@AlexiaL

#PORM

Why do we need to rock

at being #PORM stars?

We speak… work…

shop… date…

…LIVE online

Why might someone

check you out online?

•  They’ve met you •  They’re going to meet you •  They’ve heard about you •  They’ve read about you •  They’ve seen your Tweet / FB / LinkedIn status •  They’re thinking of hiring you •  They’re thinking of investing in your business •  They’re thinking of doing business with you •  You’re going on a date with them •  They’re your peers keeping tabs on you

82% of employers look up candidates on social media

64% reject a job application after viewing a candidate’s social media

88% 25% 8%

What does Google say about you?

Your online presence needs to reflect,

support and enhance your worldly presence

#PORM @AlexiaL

Tru

What is “reputation”

anyway?

“Character is like a tree and reputation like its shadow. The shadow is what

we think of it; the tree is the real thing.” "Abraham Lincoln

“Character is like a tree and reputation like its shadow. The shadow is what

we think of it; the tree is the real thing.” "Abraham Lincoln

Personal brand

It’s what this lot think of you

& what you DO

What you SAY

How is ONLINE Reputation different?

You create the content!�

It’s all up to you!

You’re in total control of your online

reputation because YOU create the content #PORM

@AlexiaL

10 ways to rock at being a

#PORM star

Get a #PORM name

1

iD iD

Make it easy for people to FIND you, CONNECT with you and REMEMBER you

#PORM @AlexiaL

Make the most of

your assets

2

Use your talents & your strengths

Get sticky 3

It’s all about the conversation

Are you engaging…

… or watching from the sidelines?

Go where the action is

4

Where & how

should you spend

your time?

Know WHO you want to engage with

and WHERE they hang out online

#PORM @AlexiaL

Stay on top… 5

Use Google alerts to stay on top of when new mentions appear online

… but go deep

Use pipl to search the deep web to see the harder to find content about you

Know what you want

6

Being strategic about your online presence will save you heaps time and trouble

#PORM @AlexiaL

Keep it up 7

Be consistent

Get your story

straight

8

Your bio is the hook that makes people

want to find out more about you. Get it right!

#PORM @AlexiaL

Don’t be a d*ck

9

…whinging… …angry…

You’re argumentative…

You need to have the last word

…rude…

You’re always venting frustrations

Clearing your head trash allows the real, nicer, calmer, stress-free you to show up

#PORM @AlexiaL

Don’t fake it

10

Be real. Be you. Be nice. #PORM

@AlexiaL

You can’t build a

reputation on what you're

going to do. HENRY FORD

@AlexiaL

#PORM

www.alexialeachman.com

Any Questions?

www.alexialeachman.com