Company Overview Feb. 28, 2014
How Managed Mobile Marketing Solutions Generate More Business
Sep 13, 2014
This presentation shows how mobile engagement is increasing across the world.
It demonstrates the importance of having a mobile website... Having a mobile website is no longer optional.
The other features included Mobile Websites which facilitate brand engagement include:
1. Click-to-call
2. Click-to-SMS
3. Click-to-Email
4. Mobile friendly data capturing forms
5. Appointment setting/ Reservations module
6. Mobile Commerce-receive payments made on mobile phones
7. Events-promote upcoming events
8. Promotions/Special Offers
9. Videos
10. Picture galleries
11. Menus/ Products and Services offerings
12. Operating hours
13. Click-to-Map: with directions to your business establishment/s( with GPS accuracy)
14. Social Sharing
15. QR codes for integrating offline marketing with mobile marketing
16. Mobile Discount Coupons- great for increasing traffic during off-peak periods
17. Search Engine Friendly Mobile Webpage- that are easily found on GOOGLE
18. Compatible with all smartphones including iPhones, BlackBerry, Androids and Windows.
Using our proprietary software, we create Facebook Contests for your Business Facebook Fan Page, whereby you give away something that your target audience values, for free as an incentive for participation. Initially this will encourage your current customers to share your message/ spread your message to their networks, by so doing you turn your contest entries into potential advertising channels/ marketing channels for your brand. In turn, the people on your current customers network will receive marketing message, get to know your brand, engage with your brand, become customers and will also contribute to the spreading of your marketing message when they enter the contest. This creates a viral marketing effect for your business.
YOU ALREADY KNOW THAT FACEBOOK IS BIG AND YOU ALSO KNOW THAT THE NUMBER OF MOBILE PHONE USERS IS EXPLODING.
It demonstrates the importance of having a mobile website... Having a mobile website is no longer optional.
The other features included Mobile Websites which facilitate brand engagement include:
1. Click-to-call
2. Click-to-SMS
3. Click-to-Email
4. Mobile friendly data capturing forms
5. Appointment setting/ Reservations module
6. Mobile Commerce-receive payments made on mobile phones
7. Events-promote upcoming events
8. Promotions/Special Offers
9. Videos
10. Picture galleries
11. Menus/ Products and Services offerings
12. Operating hours
13. Click-to-Map: with directions to your business establishment/s( with GPS accuracy)
14. Social Sharing
15. QR codes for integrating offline marketing with mobile marketing
16. Mobile Discount Coupons- great for increasing traffic during off-peak periods
17. Search Engine Friendly Mobile Webpage- that are easily found on GOOGLE
18. Compatible with all smartphones including iPhones, BlackBerry, Androids and Windows.
Using our proprietary software, we create Facebook Contests for your Business Facebook Fan Page, whereby you give away something that your target audience values, for free as an incentive for participation. Initially this will encourage your current customers to share your message/ spread your message to their networks, by so doing you turn your contest entries into potential advertising channels/ marketing channels for your brand. In turn, the people on your current customers network will receive marketing message, get to know your brand, engage with your brand, become customers and will also contribute to the spreading of your marketing message when they enter the contest. This creates a viral marketing effect for your business.
YOU ALREADY KNOW THAT FACEBOOK IS BIG AND YOU ALSO KNOW THAT THE NUMBER OF MOBILE PHONE USERS IS EXPLODING.
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Transcript
PowerPoint Presentation
Company OverviewFeb. 28, 2014
1AgendaAbout BrandmateWhy Mobile?Mobile StrategyPremium Mobile WebsitesSample ApplicationsQR CodesText Messaging
About BrandmateBrandmate is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs, promotions and campaigns.
Mobile Web AppsQR CodesMobile Location AnalyticsText Message MarketingSocial Media ManagementMobile SEO & Mobile AdvertisingThe Mobile RevolutionMore than a third of Adults in South Africa own a smart phone. 95% of smartphone owners search locally.
By2015more mobile phones will connect to the Internet in S. Africa than computersSmartphone users have almost DOUBLEDin South Africa between 2010 and 2014Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.
4Smartphones are always on, always with you
A Mobile Website is MOBILE!Smartphones Are Used Everywhere
Exponential Growth in Searches on SmartphonesThe Number Of Mobile Internet Users Is Exploding Engagement is on the Rise
Mobile Web Browsing On The Rise
Google Gives Precedence to Mobile Optimized Websites
Viral Social Media Marketing
Search Engine Friendly Pages
Mobile Commerce
Offline-to-Mobile Integration
More to Mobile Marketing than Text Messages
Teenagers and The More Mature ALL Embracing Smartphones
Consumers use smartphones to search for Local Businesses
37%55%44%18-24 YR OLDS18-24 YR OLDSMOBILE USERSchecked their mobile in the last five minutes.checked their mobile in the last fifteen minutes.checked their mobile in the last thirty minutes.Source: InsightExpressMobile is Immediate!19 Mobile Web Mobile Advertising SMS ContestingMobile Web Mobile Coupon and Updates opt-in Mobile Web Mobile Updates Mobile Apps
Mobile WebSMS Coupon or IncentivesMobile AppsmCommerce Mobile Web SMS updates Coupons (Web & SMS) Mobile Apps Polling and VotingYou get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.Mobile Purchase Decision MakingThe Mobile Purchase Decision Funnel turns eyeballs into buyers.20Use these tools to build brand preference, drive transactions, and increase customer loyalty.APPSMOBILE WEBPlatform IndependentRich ExperienceBrand ExtensibleEasily PublishableNo A separate application is required for each platform.Yes The mobile web is accessible on each platform.Yes Apps can take total advantage of native features.Yes/No With work, some native features can be used.Yes Apps are a great extension of your brand.Yes Mobile sites are a great extension of your brand.No Apps require a lengthy approval process for release.Yes Updating a mobile site takes mere minutes.Traditional Apps vs Mobile Web AppsN
Platform BenefitsTurnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwideScalable: always up-to-date, robust, flexible and secureIntegrated: powerful CMS integrates with any existing website
Our platform is Compatible with more than 98% of mobile traffic!
Premium Mobile WebsitesOur mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand.Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
A Mobile Website is designed to help your visitors take action quickly
Mobile Website vs Standard Website
BEFORE AND AFTER Some of our Professional Designs
Over 30 features
Mobile Microsites
Contact InformationData CollectionProduct DatabaseSocial NetworkingContent DownloadMobile CommerceGeolocationContest Entry
Customer AcquisitionAllows companies to engage users and capture information on location
Drive traffic through QR codes, SMS links, email, Facebook and Twitter
Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
2 years fromR59No contract R1300Mobile Offers & Loyalty DiscountsOffer free gifts, discounts, incentives, and reminders with our Mobile Coupon PlatformCreate a campaign, broadcast it, and experience an immediate increase in traffic!
Mobile coupons are a great way to:Have immediate impact on your brandEliminate printing and mailing costsTrack redemption ratesMinimize investment in your POS set-up
SampleSAVE R10mCommerce Mobile Sales On-the-GoGives your consumer the ability to purchase instantly, when and where the impulse strikes!
Combines: ease of purchase location-awareness ready access to information
Mobile commerce will surpass eCommerceA must have for ticket-based events and retailAccessible via social media, SMS and QR codes
Use these tools to drive transactions, and increase loyalty.
The QRPRO Matrixx Marketing CycleQR CodesA QR code is only as good as its landing page
SMART QR Codes:
Point to mobile optimized landing pagesGrab attentionHelp spread mobile couponsBuild lists of mobile phone usersRun better marketing metricsEasily share mobile media (photos/videos)Achieve marketing objectives!
Text Message (SMS) MarketingBulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.
Mobile Keywords: Text yourword" to 12345 provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.
Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.
Mobile Voting: Create all types of fun and engaging SMS votes/polls.
Visit m.brandmate.co.za
MMS Picture MessagingMMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone.
Increased Direct Response Rate
Targeted MMS
Personalized MMS
Interactive MMS
Mass MMS Announcements
Go Green
37
Visitors Unlikely To Return To A Non-mobile Friendly Website
This means that a mobile website should be a much more simplified version of a main website, providing only the most important information -- and it should be designed so the mobile site is easy for visitors to navigate using only their fingers.Mobile users want to land on a website that immediately presents the key information quickly, cleanly and concisely.
They want a website that is easy to read and has the key information immediately accessible.Desktop websites are still very valuable assets, but do not translate well on mobile devices. Mobile visitors usually want to get in and out quickly, having found the specific information they were looking for. They are not interested in browsing or reading extensively on their tiny screen.Mobile User -Experience
Options
Mobile coupons have 10x higher redemption rate than printed couponsSMS-backed mobile loyalty programs tie in with email and direct-mail programsInclude a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion. In retail, SMS is becoming the best tool for CRM and loyalty efforts.
Use SMS for: store alertsnews updatescoupons reminders
SMS for Direct Response
What your customer wish you would DO!
Thank You!Contact UsVisit our website: www.brandmate.co.za
OR
Our mobile website: m.brandmate.co.za
AND
CHOOSE A PLAN
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