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How did you use new media technologies in the construction and research, planning and evaluation stage?
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HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

Jan 12, 2015

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Page 1: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

How did you use new media technologies in the construction and research, planning

and evaluation stage?

Page 2: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

Over the years, technology has progressed and proliferated throughout nations, and the film industry especially, has evolved extensively within this timeframe. With this advancement in technology, my group was able to; communicate to external sources to gain feedback, use software efficiently to perfect the integration of our products, research effectively to create innovative and niche products, and distribute our final pieces to reach wider audiences. 

Page 3: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

This was very useful and efficient as we already had fundamentals to build upon, such as knowing where certain titles are generally placed, how and when is best to introduce the protagonist, the right background music to use to strongly represent thriller genres and also help give viewers the emotive feeling you are trying to establish within your characters and the certain effects to use to help epitomize our thriller genre.

Firstly, my partner and I browsed the internet to access websites such as ‘IMDb’, which is a movie database site, and YouTube, which is a video-sharing site, in order to research the codes, conventions and genre signifiers of thriller films.

Page 4: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

Some of the trailers we looked at include:

Leon: The Professional

Salt

Taken

and;

Hanna,

all of which matched the style and elegance of our hind-sighted trailer.

Page 5: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

We then used high quality HD digital cameras to film the clips that will be included in our trailer. This gave us sharper and clearer material to work with when editing. The clarity of our footage enabled us to progress with our understanding of how micro features produce meaning for the audience.

After we conducted our filming, we then had to import our footage into the Apple Mac’s using a fire-wire and begin editing and merging the footage together in order to create our trailer. The software we used to edit was ‘Final Cut Pro (FCP)’.  In FCP, we were able to create sub-clips and bins, crop unwanted footage, import audio, render clips and view the progress of our work whilst editing. We were also able to develop our understanding of narrative structures through the use of FCP. The software helped us organise our ideas and play around with the narrative. We edited different versions of the trailer in FCP to find the perfect sequence that would portray our characters the way we planned.

Final Cut Pro

In the very first draft we were told that the trailer was following the narrative too much, so it was more like a film opening rather than a theatrical trailer. We then impacted on this advice by re-arranging different clips to create a fully effective trailer, including a beginning, middle and end of a full movie in just under two minutes.

FCP also enabled us to structure our narrative effectively, organise our

ideas and develop characterization. For example, to

develop the character of Jeta we had to construct many different moments

for the audience to feel emotionally connected to the footage. FCP and

the way we had to organise our project, helped us to layout the

relevant clips and experiment with the ordering of Jeta’s characterization

within the trailer. 

Page 6: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

MotionAfter we had a general idea of the structure of our trailer, we

then began to create titles and logos that would appear in the trailer, magazine and poster. These were constructed using a program called, Motion. This is a more advanced

software than ‘LiveType’ which is the software we used last year to create our film opening titles. This shows

advancement and progression in my group as we were able to learn to a further level of editing software in order to make

our work a higher standard. ‘Motion’ was expressly created to interlink with ‘Final Cut Pro’ (software we used to edit), which makes it more user-friendly and easy for us to switch

between the two applications and integrate work we invented from one software to the other, it provided us with smart

motion transitions which we added to our titles and logos to bring out the full effect.

Page 7: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

PhotoshopPhotoshop was a vital graphic editing application

throughout the creation and construction of our ancillary products. It allowed us crop, slice, blur, fade, merge and alter images and texts with numerous effects. We spent most of our time using this software as it allows users to pay attention to detail and invent commercial and life-like products, such as our magazine and poster. As there were

many features and tools to utilize in Photoshop, at times, we had to rely on the internet to access YouTube and Google to

browse for tutorials on how to navigate the software and deploy specific actions.

Page 8: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

GarageBandGarageBand was the software used to create our music. At first, we used GarageBand’s preset ‘loops’, filtering out the categories in order to find the perfect instruments and effects to correlate the genre and narrative of our trailer.

After attempting numerous times to create a musical piece to sync with our trailer, we then found it would be easier and more efficient to download and import copyright free music from the website 'freeplaymusic.com/', this website enabled us to find a piece of music that creates the right mood and atmosphere that our trailer represents.

Page 9: HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGE?

To make communication between me and my partner more sufficient,

we both were able to use the ‘Blackberry Messenger’ service to full capacity in order to ensure we

could; set meeting times, send each-other pieces of work, go

through our work and talk about what to do next all when one or the

other was not present. This ensured that we were keeping up

with pace and were always in touch to discuss our progress.

One resource I used to complete unfinished tasks in my spare

time at home, was Dropbox. This app allowed me to upload my

work from my school login to the Dropbox online storage, which is then available for me to access from my home computer which then allows me to download the

file and work on it using the appropriate program.