@vascellar i Digital Evolution Time is ticking... Andrea Vascellari - CEO
How Brands Can Survive & Thrive Online - Digital Evolution
May 09, 2015
Andrea Vascellari's presentation about "digital evolution" and how "digital species" - in this case websites & web properties of brands and organizations - need to adapt to environmental changes (new technologies, etc...) or else they will be wiped off the face of the world wide web.
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@vascellari
Digital Evolution
Time is ticking...
Andrea Vascellari - CEO
@vascellari
'Real World'The Earth is 4.54 billion years
(based on radiometric age dating of meteorite material, terrestrial and lunar samples)
@vascellari
'Digital World'
Arpanet (1957)first knowledge transfer network
...Internet (1990)TCP-IP prot.
credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
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Primary cause of extinction
inability of species to adapt to environmental changes. !
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Mass Extinctions
http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
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Digital Extinction
credit: http://briansolis.com/
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Anyone?
http://www.flowtown.com/blog/9-websites-stuck-in-the-1990s-2
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Ellesmerocerids!
http://en.wikipedia.org/wiki/Evolutionary_history_of_cephalopods
Among the earliest cephalopods order to emerge
The only shelled cephalopods that survived the end-Cambrian extinction.
All the following cephalopods are derived from these forms
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A few 'bits' later...
we've gone a long way...
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Forget Websites...Think of Digital Brains
Digital brains aren't that different from human brains...
Hindbrain (vital functions)
Midbrain (reflex center)
Forebrain (2 hemispheres:logic & creative)
credit: http://www.flickr.com/photos/zillafag/3284353334/
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Digital Brain
Digital brains aren't that different from human brains...
Hindbrain (index, config, css, etc.)
Midbrain (forms, spam filters, etc.)
Forebrain (overall design & functionality)
credit: http://www.flickr.com/photos/zillafag/3284353334/
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Game Changers
credit: http://briansolis.com/
new / evolvedspecies
environmentalchanges
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Evolution Failure?
you get wiped off the face of the www :D
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
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Natural Digital Selection
StrategyWhat to do to survive?
credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
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Natural Digital Selection
TacticsHow to do it?
credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
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Digi-Evolution
Google is a digi-sage
it picks the best digital brains that people need to achieve certain objectives.
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
@vascellari
A Good Place to Start
itive.net/get-started
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
+ -
@vascellari
don’t go extinct...survive & thrive in the digital jungle!
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