How Brands Can Effectively Use Display Advertising

How Brands Can Effectively Use

Display Advertising

Kristin Vick– Account Manager at Hanapin

Marketing– PPC Hero Blogger– @krisvick

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AGENDA

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1.Quick Review: What is Display Advertising?2.How can you use it?3.What results can you expect?4.Conclusion

What is Display Advertising?

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Step-By-Step – Creating an SQR Pivot Table

IMAGE ADS

VIDEO/AUDIO ADS

How Can You UseDisplay Advertising?

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Step-By-Step – Creating an SQR Pivot Table

Remarketing (Retargeting)

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Upselling

Take advantage of your customer list, and encourage your customer to come back more often. Entice them to buy more, or upgrade.

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Step-By-Step – Creating an SQR Pivot Table

Upselling

Create Custom Lists to Build a Target Audience

Target similar products or services that make the most sense

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Step-By-Step – Creating an SQR Pivot Table

Inform & Remind

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Step-By-Step – Creating an SQR Pivot Table

ContextualContextual targeting allows you to target potential customers by targeting keyword topics/content of specific website.

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Step-By-Step – Creating an SQR Pivot Table

BehavioralBehavioral targeting allows you to target potential customers by using their online browsing behavior.

What Kind of Results Can You Expect?

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Step-By-Step – Creating an SQR Pivot Table

Benchmarks• Cost• > $1.00

• Click-Through Rate• > .8% and below

• Conversion Rate• Approx. 1%

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Step-By-Step – Creating an SQR Pivot Table

Reminders:There are almost 10x’s more the opportunity to show a display ad over search. Be careful how much budget you allocate to display!

CONCLUSION

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Step-By-Step – Creating an SQR Pivot Table

• Keep Top-Of Mind• Goals• Customer Device• And The Customer Their-self

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