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Household appliances market in china market brief

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Page 1: Household appliances market in china   market brief
Page 2: Household appliances market in china   market brief

HOUSEHOLD APPLIANCES

MARKET IN CHINA

Market Brief

Beijing Zeefer Consulting Ltd.

October 2011

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Authorized by: Beijing Zeefer Consulting Ltd. Company Site: http://www.Zeefer.org Online Store of China Industry Reports: http://www.AllChinaReports.com

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this publication with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this publication. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this publication.

The information in this publication may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this publication may also be changed or removed without prior notice.

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About Zeefer Consulting Beijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing China market research, China market entry strategy and industrial intelligence information services. ZEEFER was founded in 2002, located in Beijing, China. ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCH

It is market entry guidance for target products, providing essential China market information, assisting clients to enter China market and expand market share in China. This research service extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCH

Providing on demand market research service, it is focusing on assisting clients to solve the individual issues when they are interested in China market. Usually the research contents covering product viability, competition analysis, market size, sales channel, administration issues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCH

Providing import and export data analysis for target products, a direct view to describe import and export trend by plenty figures and tables. Contrasting the trade data in different countries, origins, destinations and trade modes. To discover the fact and reason behind the trend changes. FINDING CHINESE PARTNERS

To assist clients in finding the right potential partners, connecting clients with potential buyers, distributors, agents, importers and exporters, administrative organizations and competitors in China. CHINA INDUSTRY PROFILES

500+ yearly updated industry profiles on 500+ Chinese industries. The profiles present overview for each of these industries by providing concise analyses and 3 years key data. These profiles reflect the position of foreign enterprises and show the regional differences across China in each of the industries.

CHINA MARKET REPORTS This series includes more than 200 market research reports on over 200 market sectors in China. Contents of these reports consist of market size, market share & structure, hot domestic regions, top 10 enterprises, import & export, key statistical data and industry standards. All the market reports are yearly updated. For more information please visit: Company Site: www.Zeefer.org China Industry Reports: www.AllChinaReports.com

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TABLE OF CONTENT

Household Refrigerator & Freezer Market in China.........................................................1

Household Electric Fan Market in China............................................................................4

Household Electric Kitchen Appliances Market in China .................................................7

Household Electric Cleaning Appliances Market in China .............................................10

Household Electric Beauty & Health-Care Device Market in China..............................13

Household Audio Equipment Market in China ................................................................16

Air Conditioner Market in China ......................................................................................19

Lighting Equipment Market in China ...............................................................................22

Television, DVD & Video Equipment Market in China ...................................................25

Watch, Clock & Timing Instruments Market in China ...................................................28

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www.AllChinaReports.com Industry Reports & Market Research

HOUSEHOLD REFRIGERATOR & FREEZER

MARKET IN CHINA

China household refrigerator & freezer market size exceeded RMB 100 billion in 2009, a growth of more than 15% on a year-on-year basis, according to Zeefer Consulting's research report - China Household Refrigerator & Freezer Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 65 foreign enterprises above designated size engaged in the household refrigerator & freezer industry, accounting for more than 20% of all household refrigerator & freezer enterprises above designated size across China. All foreign household refrigerator & freezer enterprises achieved a profit of more than RMB 1 billion in all, accounting for more than 25% of the total profit in this industry. Foreign household refrigerator & freezer enterprises achieved a profit margin of more than 4%, almost same with the industry average, and they achieved a ratio of return on assets of more than 7%, higher than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the household refrigerator & freezer industry achieved a sales revenue of more than RMB 150 billion in all. In the household refrigerator & freezer industry, more than 250 enterprises were above designated size, an increase of more than 15% on a year-on-year basis. On an annual average, employees in household refrigerator & freezer industry were more than 150,000, an increase of more than 2% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in household refrigerator & freezer industry across China achieved a profit

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of more than RMB 6 billion in all, a growth of more than 70% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 4%. In 2009, more than 45 enterprises in this industry suffered a loss. and the loss from them added up to RMB 269.6 million.

In terms of household refrigerator & freezer import and export, in 2010, the value of imported household refrigerator & freezer products in China was more than USD 50 million, Shanghai, Guangdong and Jiangsu ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 40.6 million, accounting for more than 75% of the gross imports across China. In 2010, the gross export of household refrigerator & freezer products exceeded USD 3 billion, Guangdong, Jiangsu and Zhejiang ranked top 3 as domestic origins, exports from these origins added up to USD 2.5 billion, accounting for more than 70% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in household refrigerator & freezer industry won a market share of more than 70% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 30% (source: data for 2008). In terms of the market position of imported household refrigerator & freezer products, in 2009, imported products won a market share of 0.2% in the household refrigerator & freezer market across China.

Data Source: China Household Refrigerator & Freezer Market Report

Related Industry Reports: China Household Refrigerator & Freezer Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

China Household Electric Appliances Mfg. Industry Profile

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China Domestic Appliances Industry Profile

China Air Conditioner Market Report

China Household Electric Kitchen Appliances Market Report

China Household Beauty & Health-Care Device Market Report

China Household Electric Fan Market Report

China Household Electric Cleaning Appliances Market Report

中国家庭用冷蔵機器業界レポート

中国電気機械器具製造業界レポート

中国家電製品業界レポート

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HOUSEHOLD ELECTRIC FAN MARKET IN

CHINA

China household electric fan market size exceeded RMB 15 billion in 2009, a growth of more than 10% on a year-on-year basis, according to Zeefer Consulting's research report - China Household Electric Fan Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 55 foreign enterprises above designated size engaged in the household electric fan industry, accounting for more than 20% of all household electric fan enterprises above designated size across China. All foreign household electric fan enterprises achieved a profit of more than RMB 550 million in all, accounting for more than 50% of the total profit in this industry. Foreign household electric fan enterprises achieved a profit margin of more than 4%, almost same with the industry average, and they achieved a ratio of return on assets of more than 6%, almost same with the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the household electric fan industry achieved a sales revenue of more than RMB 20 billion in all. In the household electric fan industry, more than 200 enterprises were above designated size, an increase of more than 15% on a year-on-year basis. On an annual average, employees in household electric fan industry were more than 75,000, a decline of more than 5% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in household electric fan industry across China achieved a profit of more

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than RMB 1 billion in all, a growth of more than 100% on a year-on-year basis. In 2009, more than 35 enterprises in this industry suffered a loss. The industry average of the rate of return on assets was higher than 5%, and the rate of return on net assets was higher than 15%.

In terms of household electric fan import and export, in 2010, the value of imported household electric fan products in China was more than USD 150 million, Guangdong, Shanghai and Jiangsu ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 127.6 million, accounting for more than 70% of the gross imports across China. In 2010, the gross export of household electric fan products exceeded USD 2 billion, Guangdong, Zhejiang and Shanghai ranked top 3 as domestic origins, exports from these origins added up to USD 2.1 billion, accounting for more than 90% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in household electric fan industry won a market share of more than 45% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 10% (source: data for 2008). In terms of the market position of imported household electric fan products, in 2009, imported products won a market share of less than 6% in the household electric fan market across China.

Data Source: China Household Electric Fan Market Report

Related Industry Reports: China Household Electric Fan Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

China Household Electric Appliances Mfg. Industry Profile

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China Domestic Appliances Industry Profile

China Household Refrigerator & Freezer Market Report

China Air Conditioner Market Report

China Household Electric Kitchen Appliances Market Report

China Household Beauty & Health-Care Device Market Report

China Household Electric Cleaning Appliances Market Report

中国家庭用送風機業界レポート

中国電気機械器具製造業界レポート

中国家電製品業界レポート

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HOUSEHOLD ELECTRIC KITCHEN

APPLIANCES MARKET IN CHINA

China household electric kitchen appliances market size exceeded RMB 60 billion in 2009, a decline of more than 2% on a year-on-year basis, according to Zeefer Consulting's research report - China Household Electric Kitchen Appliances Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 200 foreign enterprises above designated size engaged in the household electric kitchen appliances industry, accounting for more than 25% of all household electric kitchen appliances enterprises above designated size across China. All foreign household electric kitchen appliances enterprises achieved a profit of more than RMB 2 billion in all, accounting for more than 55% of the total profit in this industry.

In terms of the industry size, in 2009, enterprises above designated size inside the household electric kitchen appliances industry achieved a sales revenue of more than RMB 95 billion in all. In the household electric kitchen appliances industry, more than 800 enterprises were above designated size, an increase of more than 25% on a year-on-year basis. On an annual average, employees in household electric kitchen appliances industry were more than 270,000, a decline of more than 5% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in household electric kitchen appliances industry across China achieved a profit of more than RMB 3 billion in all, a growth of more than 30% on a year-on-year basis. In 2009, more than 100 enterprises in this industry

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suffered a loss. The industry average of the rate of return on assets was higher than 5%, and the rate of return on net assets was higher than 10%.

In terms of household electric kitchen appliances import and export, in 2010, the value of imported household electric kitchen appliances products in China was more than USD 100 million, and PRC, Germany and Italy ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 62.7 million, accounting for more than 40% of the gross imports. Shanghai, Guangdong and Jiangsu ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 110.8 million, accounting for more than 75% of the gross imports across China. In 2010, the gross export of household electric kitchen appliances products exceeded USD 10 billion, Guangdong, Zhejiang and Fujian ranked top 3 as domestic origins, exports from these origins added up to USD 10.6 billion, accounting for more than 85% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in household electric kitchen appliances industry won a market share of more than 45% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 20% (source: data for 2008). In terms of the market position of imported household electric kitchen appliances products, in 2009, imported products won a market share of 1% in the household electric kitchen appliances market across China.

Data Source: China Household Electric Kitchen Appliances Market Report

Related Industry Reports: China Household Electric Kitchen Appliances Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

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China Household Electric Appliances Mfg. Industry Profile

China Domestic Appliances Industry Profile

China Household Refrigerator & Freezer Market Report

China Air Conditioner Market Report

China Household Beauty & Health-Care Device Market Report

China Household Electric Fan Market Report

China Household Electric Cleaning Appliances Market Report

中国キッチン家電製品業界レポート

中国電気機械器具製造業界レポート

中国家電製品業界レポート

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HOUSEHOLD ELECTRIC CLEANING

APPLIANCES MARKET IN CHINA

According to Zeefer Consulting's research report - China Household Electric Cleaning Appliances Market Report and calculated according to Zeefer China Market Size formula, China household electric cleaning appliances market size in 2009 exceeded RMB 30 billion, a growth of more than 20% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 100 foreign enterprises above designated size engaged in the household electric cleaning appliances industry, accounting for more than 35% of all household electric cleaning appliances enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 25 billion in all, accounting for more than 55% of the total sales revenue from all household electric cleaning appliances enterprises above designated size across China.

In terms of the industry size, in 2009, enterprises above designated size inside the household electric cleaning appliances industry achieved a sales revenue of more than RMB 45 billion in all. The total assets of all enterprises in the industry exceeded RMB 35 billion, a rise of more than 10% on a year-on-year basis. On an annual average, employees in household electric cleaning appliances industry were more than 75,000, almost same when compared with that in the previous year.

In terms of industry profit, in 2009, enterprises above designated size in household electric cleaning appliances industry across China achieved a profit of more than RMB 2 billion in all, a growth of more than 30% on a

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year-on-year basis. On average, enterprises achieved a profit margin of more than 5%. In 2009, more than 50 enterprises in this industry suffered a loss.

In terms of household electric cleaning appliances import and export, in 2010, the value of imported household electric cleaning appliances products in China was more than USD 70 million, and South Korea, Germany and PRC ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 33 million, accounting for more than 45% of the gross imports. Shanghai, Jiangsu and Guangdong ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 57.4 million, accounting for more than 80% of the gross imports across China. In 2010, the gross export of household electric cleaning appliances products exceeded USD 5 billion, and USA, Japan and Germany ranked top 3 as export destinations. Exports to these destinations added up to USD 2.5 billion, accounting for more than 40% of the gross export.

In terms of the market share in China, top 10 leading enterprises in household electric cleaning appliances industry won a market share of more than 40% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 6% (source: data for 2008). In terms of the market position of imported household electric cleaning appliances products, in 2009, imported products won a market share of less than 2% in the household electric cleaning appliances market across China.

Data Source: China Household Electric Cleaning Appliances Market Report

Related Industry Reports:

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China Household Electric Cleaning Appliances Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

China Household Electric Appliances Mfg. Industry Profile

China Domestic Appliances Industry Profile

China Household Refrigerator & Freezer Market Report

China Air Conditioner Market Report

China Household Electric Kitchen Appliances Market Report

China Household Beauty & Health-Care Device Market Report

China Household Electric Fan Market Report

中国清掃用家電製品業界レポート

中国電気機械器具製造業界レポート

中国家電製品業界レポート

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HOUSEHOLD ELECTRIC BEAUTY &

HEALTH-CARE DEVICE MARKET IN

CHINA

According to Zeefer Consulting's research report - China Household Beauty & Health-care Device Market Report and calculated according to Zeefer China Market Size formula, China household electric beauty & health-care device market size in 2009 exceeded RMB 6 billion, a growth of more than 20% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 50 foreign enterprises above designated size engaged in the household electric beauty & health-care device industry, accounting for more than 30% of all household electric beauty & health-care device enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 9 billion in all, accounting for more than 60% of the total sales revenue from all household electric beauty & health-care device enterprises above designated size across China. Foreign household electric beauty & health-care device enterprises achieved a profit margin of more than 8%, higher than the industry average, and they achieved a ratio of return on assets of more than 10%, higher than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the household electric beauty & health-care device industry achieved a sales revenue of more than RMB 10 billion in all. The total assets of all enterprises in the industry exceeded RMB 9 billion, a rise of more than 8% on a year-on-year basis. On an annual average, employees

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in household electric beauty & health-care device industry were more than 50,000, an increase of more than 2% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in household electric beauty & health-care device industry across China achieved a profit of more than RMB 1 billion in all, a growth of more than 15% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 6%. In 2009, more than 30 enterprises in this industry suffered a loss. the percentage of loss-incurring enterprises was higher than 15%.

In terms of household electric beauty & health-care device import and export, in 2010, the value of imported household electric beauty & health-care device products in China was more than USD 75 million, Shanghai, Guangdong and Beijing ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 69.6 million, accounting for more than 85% of the gross imports across China. In 2010, the gross export of household electric beauty & health-care device products exceeded USD 3 billion, and USA, Japan and Germany ranked top 3 as export destinations. Exports to these destinations added up to USD 1.9 billion, accounting for more than 45% of the gross export.

In terms of the market share in China, top 10 leading enterprises in household electric beauty & health-care device industry won a market share of more than 60% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 15% (source: data for 2008). In terms of the market position of imported household electric beauty & health-care device products, in 2009, imported products won a market share of less than 7% in the household electric beauty & health-care device market across China.

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Data Source: China Household Beauty & Health-Care Device Market Report

Related Industry Reports: China Household Beauty & Health-Care Device Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

China Household Electric Appliances Mfg. Industry Profile

China Domestic Appliances Industry Profile

China Household Refrigerator & Freezer Market Report

China Air Conditioner Market Report

China Household Electric Kitchen Appliances Market Report

China Household Electric Fan Market Report

China Household Electric Cleaning Appliances Market Report

中国美容健康家電製品業界レポート

中国電気機械器具製造業界レポート

中国家電製品業界レポート

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HOUSEHOLD AUDIO EQUIPMENT

MARKET IN CHINA

According to Zeefer Consulting's research report - China Household Audio Equipment Market Report and calculated according to Zeefer China Market Size formula, China household audio equipment market size in 2009 exceeded RMB 35 billion, a decline of more than 8% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 350 foreign enterprises above designated size engaged in the household audio equipment industry, accounting for more than 50% of all household audio equipment enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 55 billion in all, accounting for more than 70% of the total sales revenue from all household audio equipment enterprises above designated size across China.

In terms of the industry size, in 2009, enterprises above designated size inside the household audio equipment industry achieved a sales revenue of more than RMB 75 billion in all. They produced a total of more than 91,490,000 units of audio combination equipment, a decline of more than 8% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 45 billion, a rise of more than 1% on a year-on-year basis. On an annual average, employees in household audio equipment industry were more than 260,000, a decline of more than 10% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in

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household audio equipment industry across China achieved a profit of more than RMB 2 billion in all, a decline of more than 8% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 2%. In 2009, more than 150 enterprises in this industry suffered a loss. and the loss from them added up to RMB 501.6 million.

In terms of household audio equipment import and export, in 2010, the value of imported household audio equipment products in China was more than USD 2 billion, and PRC, Malaysia and Japan ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 1.9 billion, accounting for more than 75% of the gross imports. Guangdong, Shandong and Jilin ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 1.9 billion, accounting for more than 75% of the gross imports across China. In 2010, the gross export of household audio equipment products exceeded USD 8 billion, and Hong Kong, USA and Japan ranked top 3 as export destinations. Exports to these destinations added up to USD 5.7 billion, accounting for more than 65% of the gross export.

In terms of the market share in China, top 10 leading enterprises in household audio equipment industry won a market share of more than 35% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 9% (source: data for 2008).

Data Source: China Household Audio Equipment Market Report

Related Industry Reports: China Household Video & Audio Equipment Mfg. Industry Profile

China Household Audio Equipment Mfg. Industry Profile

China Television & Radio Receivers, Recording Or Reproducing Apparatus

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AIR CONDITIONER MARKET IN CHINA

According to Zeefer Consulting's research report - China Air Conditioner Market Report and calculated according to Zeefer China Market Size formula, China air conditioner market size in 2009 exceeded RMB 150 billion, a growth of more than 6% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 90 foreign enterprises above designated size engaged in the air conditioner industry, accounting for more than 35% of all air conditioner enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 55 billion in all, accounting for more than 25% of the total sales revenue from all air conditioner enterprises above designated size across China.

In terms of the industry size, in 2009, enterprises above designated size inside the air conditioner industry achieved a sales revenue of more than RMB 200 billion in all. They produced a total of more than 73,325,000 units of room air conditioner, a decline of more than 10% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 150 billion, a rise of more than 10% on a year-on-year basis. On an annual average, employees in air conditioner industry were more than 175,000, almost same when compared with that in the previous year.

In terms of industry profit, in 2009, enterprises above designated size in air conditioner industry across China achieved a profit of more than RMB 10 billion in all, a growth of more than 50% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 5%. In 2009, more than 60 enterprises in this industry suffered a loss. the percentage of

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loss-incurring enterprises was higher than 20%.

In terms of air conditioner import and export, in 2010, the value of imported air conditioner products in China was more than USD 20 million, and Japan, South Korea and PRC ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 12.2 million, accounting for more than 45% of the gross imports. Guangdong, Shanghai and Jiangsu ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 18 million, accounting for more than 70% of the gross imports across China. In 2010, the gross export of air conditioner products exceeded USD 5 billion, and Japan, USA and Brazil ranked top 3 as export destinations. Exports to these destinations added up to USD 2.6 billion, accounting for more than 45% of the gross export.

In terms of the market share in China, top 10 leading enterprises in air conditioner industry won a market share of more than 80% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 35% (source: data for 2008). In terms of the market position of imported air conditioner products, in 2009, imported products won a market share of 0.1% in the air conditioner market across China.

Data Source: China Air Conditioner Market Report

Related Industry Reports: China Air Conditioner Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

China Household Electric Appliances Mfg. Industry Profile

China Other General Purpose Machinery Industry Profile

China Household Refrigerator & Freezer Market Report

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LIGHTING EQUIPMENT MARKET IN

CHINA

China lighting equipment market size exceeded RMB 55 billion in 2009, a growth of more than 20% on a year-on-year basis, according to Zeefer Consulting's research report - China Lamp Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 500 foreign enterprises above designated size engaged in the lighting equipment industry, accounting for more than 25% of all lighting equipment enterprises above designated size across China. All foreign lighting equipment enterprises achieved a profit of more than RMB 900 million in all, accounting for more than 20% of the total profit in this industry. Foreign lighting equipment enterprises achieved a profit margin of more than 3%, lower than the industry average, and they achieved a ratio of return on assets of more than 3%, lower than the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the lighting equipment industry achieved a sales revenue of more than RMB 80 billion in all. They produced a total of more than 1,683,810,000 unit/pieces of lamps & lighting fittings, a decline of more than 9% in total production on a year-on-year basis. In the lighting equipment industry, more than 1,500 enterprises were above designated size, an increase of more than 15% on a year-on-year basis. On an annual average, employees in lighting equipment industry were more than 295,000, a decline of more than 10% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in

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lighting equipment industry across China achieved a profit of more than RMB 3 billion in all, a growth of more than 30% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 4%. In 2009, more than 350 enterprises in this industry suffered a loss. and the loss from them added up to RMB 340.5 million.

In terms of lighting equipment import and export, in 2010, the value of imported lighting equipment products in China was more than USD 1 billion, Jiangsu, Guangdong and Shanghai ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 1.1 billion, accounting for more than 85% of the gross imports across China. In 2010, the gross export of lighting equipment products exceeded USD 9 billion, Guangdong, Zhejiang and Jiangsu ranked top 3 as domestic origins, exports from these origins added up to USD 8.2 billion, accounting for more than 80% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in lighting equipment industry won a market share of more than 10% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 2% (source: data for 2008). In terms of the market position of imported lighting equipment products, in 2009, imported products won a market share of less than 6% in the lighting equipment market across China.

Data Source: China Lamp Market Report

Related Industry Reports: China Lamp Mfg. Industry Profile

China Electric Machines & Apparatuses Mfg. Industry Profile

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TELEVISION, DVD & VIDEO EQUIPMENT

MARKET IN CHINA

China television, DVD & video equipment market size exceeded RMB 150 billion in 2009, a growth of more than 10% on a year-on-year basis, according to Zeefer Consulting's research report - China Television, DVD & Video Equipment Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 200 foreign enterprises above designated size engaged in the television, DVD & video equipment industry, accounting for more than 50% of all television, DVD & video equipment enterprises above designated size across China. All foreign television, DVD & video equipment enterprises achieved a profit of more than RMB 4 billion in all, accounting for more than 60% of the total profit in this industry.

In terms of the industry size, in 2009, enterprises above designated size inside the television, DVD & video equipment industry achieved a sales revenue of more than RMB 250 billion in all. In the television, DVD & video equipment industry, more than 450 enterprises were above designated size, an increase of more than 8% on a year-on-year basis. On an annual average, employees in television, DVD & video equipment industry were more than 265,000, a decline of more than 5% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in television, DVD & video equipment industry across China achieved a profit of more than RMB 7 billion in all, a growth of more than 40% on a year-on-year basis. In 2009, more than 100 enterprises in this industry

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suffered a loss. the percentage of loss-incurring enterprises was higher than 25%. The industry average of the rate of return on assets was higher than 4%, and the rate of return on net assets was higher than 10%.

In terms of television, DVD & video equipment import and export, in 2010, the value of imported television, DVD & video equipment products in China was more than USD 1 billion, and PRC, Japan and Germany ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 1.2 billion, accounting for more than 80% of the gross imports. In 2010, the gross export of television, DVD & video equipment products exceeded USD 40 billion, Guangdong, Jiangsu and Fujian ranked top 3 as domestic origins, exports from these origins added up to USD 34.1 billion, accounting for more than 80% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in television, DVD & video equipment industry won a market share of more than 50% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 10% (source: data for 2008).

Data Source: China Television, DVD & Video Equipment Market Report

Related Industry Reports: China Household Video & Audio Equipment Mfg. Industry Profile

China Television, DVD & Video Equipment Mfg. Industry Profile

China Television & Radio Receivers, Recording Or Reproducing Apparatus Industry Profile

China Household Audio Equipment Market Report

Top Nine Companies In Television, DVD & Video Equipment Mfg. Industry In China

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中国家庭用ビデオ業界レポート

中国家庭用オーディオビジュアル業界レポート

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WATCH, CLOCK & TIMING

INSTRUMENTS MARKET IN CHINA

China watch, clock & timing instruments market size exceeded RMB 15 billion in 2009, a decline of more than 5% on a year-on-year basis, according to Zeefer Consulting's research report - China Watch & Clock Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 200 foreign enterprises above designated size engaged in the watch, clock & timing instruments industry, accounting for more than 50% of all watch, clock & timing instruments enterprises above designated size across China. All foreign watch, clock & timing instruments enterprises achieved a profit of more than RMB 300 million in all, accounting for more than 55% of the total profit in this industry. Foreign watch, clock & timing instruments enterprises achieved a profit margin of more than 3%, almost same with the industry average, and they achieved a ratio of return on assets of more than 3%, almost same with the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the watch, clock & timing instruments industry achieved a sales revenue of more than RMB 10 billion in all. In the watch, clock & timing instruments industry, more than 400 enterprises were above designated size, an increase of more than 1% on a year-on-year basis. On an annual average, employees in watch, clock & timing instruments industry were more than 105,000, a decline of more than 9% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in

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watch, clock & timing instruments industry across China achieved a profit of more than RMB 550 million in all, a growth of more than 20% on a year-on-year basis. In 2009, more than 100 enterprises in this industry suffered a loss. and the loss from them added up to RMB 173.3 million. The industry average of the rate of return on assets was higher than 3%, and the rate of return on net assets was higher than 9%.

In terms of watch, clock & timing instruments import and export, in 2010, the value of imported watch, clock & timing instruments products in China was more than USD 2 billion, Shanghai, Guangdong and Beijing ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 2.1 billion, accounting for more than 95% of the gross imports across China. In 2010, the gross export of watch, clock & timing instruments products exceeded USD 3 billion, and Hong Kong, USA and Japan ranked top 3 as export destinations. Exports to these destinations added up to USD 2 billion, accounting for more than 60% of the gross export. Guangdong, Zhejiang and Fujian ranked top 3 as domestic origins, exports from these origins added up to USD 2.7 billion, accounting for more than 90% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in watch, clock & timing instruments industry won a market share of more than 20% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 4% (source: data for 2008). In terms of the market position of imported watch, clock & timing instruments products, in 2009, imported products won a market share of higher than 60% in the watch, clock & timing instruments market across China.

Data Source: China Watch & Clock Market Report

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Related Industry Reports: China Watch & Clock Mfg. Industry Profile

China Watches & Clocks Industry Profile

中国時計·タイマー類製造業界レポート

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