Hospitality Management Team

Brainwave Management- Hospitality Management & Development

Ashwin D’Cunha

April 2010

Confidential Information2

Hospitality Management & Development

Executive Summary

Brainwave has harnessed an unrivalled depth of hospitality management experience over many years. This experience and professionalism is demonstrated by achievements in the industry

The Brainwave Hospitality Team has worked across the globe with brands such as TAJ, ONE & ONLY (Kerzner International), Le MERIDIEN, ANANTARA HOTEL GROUP, ELITE HOSPITALITY, FLORA HOTEL GROUP, MARS RESTAURANTS, and RAMEE HOTEL GROUP

The Team has worked on Concept Planning, Pre-Opening, Opening and Operations of Hotels /Restaurants in India and abroad

Brainwave Management Services is looking to tie-up with hotel /restaurant developers & investors for Hotel / Restaurant Management Contracts across India

Distressed Hotel / Restaurants chains are of specific interest

The Team is also interested in introducing new concepts in the Indian Hospitality industry

Management Team



Management Team

Management

Mr. Ashwin D’Cunha ; Managing Director

Mrs. Snigdha Banerjee D’Cunha ; Director Operations & actively involved in Food & Beverages

Mr. Shivraj Johar ; Business Head Hospitality

Mr. Jagdeep Pillai ; Sales & Marketing

Mr. Sameer Despande ; Operations Manager and actively involved in Rooms Division

Mr. Rahul Kotyan ; Food & Beverages

Mr. Shaik Mohammad Sultan ; Corporate Chef

Advisors

Mr. Praveen Roy

Mr. Aldrin D’Cunha



Ashwin D’Cunha ; Managing Director

17 years experience in Food & Beverages, Project Management and Hotel operations across the globe

Worked with President Hotel, India; Carnival Cruise Lines, Miami, USA ; Atlas Hospitality Group, Dubai; One & Only One Royal Mirage, Dubai; The Embassy Club, Dubai; Rendezvous Restaurants, India; Bombay Palace Group of Restaurants, New York, USA

Type of Projects handled :

Management of Hotel and Food & Beverages operations

Human Resources- training & recruitment

Sales & Marketing planning for Hotels and Restaurants

Concept & Design Planning

Financial Planning for Hotels & Restaurants

Pre-Opening and Opening Project Management

Education

Honors student in PG Hotel Management Course from KC College, Mumbai India

Honors student in Food Production & Patisserie from IHM, Mumbai

Honors from “All Star Bartenders & Mixologist”, New York.

Honors from WSET UK; Wine and Spirit Advanced Education




Major Projects

Pre-Opening and Post Opening Management of 3 hotels over 5 years for “One & Only Royal Mirage Resort”- among the 10 best resorts in the world as declared by Conde Nast Traveler

Pre-Opening of Bombay Palace Restaurants in New York City, USA

Opened the “Embassy Club London” in Abu Dhabi – an enterprise of Mark Fuller & Andy Taylor (Co-Manager of Iron Maiden, The Rock Group)

Started an entire vertical of Food & Beverage and Hotel Apartments for Elite Hospitality, Bahrain

Opened Dubai’s first Arabesque with 3 level concepts- sports bar, main dance & VIP bar

Concept of Nina, Dubai’s first Indo Euro Restaurant and Rooftop Lounge & Open Sky Bar

Concept, Design and Operations for “Food & Beverages” – a retail, lifestyle, dining & entertainment venue in Bangalore

Concept and recruitment for Southern Sun, a Retail & 5 Star Hospitality venue in Dubai

Pre-Opening and Post-Opening Operations of 2 mega liners for Carnival Cruise Liners, Miami, USA




One & Only Royal Mirage , Dubai

Elite Hospitality , Bahrain

Bombay Palace , New York

Among the 10 Best Resorts in the World

Embassy Club, Abu Dhabi



Snigdha Banerjee ; Director Operations

14 years experience in Food & Beverages, Project Management and Hotel operations across the globe

Worked with Taj Group of Hotels, UEI Global Hotel Education


Management of Food & Beverages operations

Human Resources- training & recruitment

Planning & Holding Events such as fashion shows, music album launches, product launch

Concept Planning

Pre-Opening and Opening Project Management

Set Up and Operations in India for UEI Global Hotel Education for Berggruen Group, USA

Education Honors in Hotel Management from Indian Institute of Hotel Management (IIHM) by Taj Hotels India

Total Quality Management from Indian Institute of Hotel Management (IIHM) by Taj Hotels India




Major Projects Pre-Opening and Post Opening Management of restaurants for “One & Only Royal Mirage Resort”- among the 10 best resorts in the world as declared by Conde Nast Traveler

Set Up and Operations in India for UEI Global Hotel Education for Berggruen Group, USA

Restaurant Manager with The Taj Group of Hotels, India

Human Resources solutions for Southern Sun Hotel, Dubai




One & Only Royal Mirage , DubaiTaj Group of Hotels , India UEI Global Education India

Among the 10 Best Resorts in the World



Shivraj Johar ; Business Head

19 years experience in Food & Beverages industry spread across Luxury Hotels, Banqueting and Restaurant Chains

Worked in Taj Group of Hotels for over 10 years in India and Maldives; Mayfair Celebrations – Gravis Hospitality, India; Jones Lang LaSalle, India


Pre-Opening and Operation of large Food & Beverages operations

Operations and Business Development of 5 Star Hotels

Restaurant Operations

Education

Diploma in Hotel Management, Catering Technology & Applied Nutrition from Institute of Hotel Management Chennai




Major Projects

Opened and Operated Taj Hotel in Maldives

Part of the Food & Beverages Team to launch Taj Residency in Vishakhapatnam

Operations for Mayfair Celebrations (Gaylord Restaurant) across North India

Handled Integrated Facilities Business Line for Jones Lang LaSalle, India




Taj Resort Maldives Gaylord Restaurant, New Delhi

Taj Residency, Vishakhapatnam



Jagdeep Pillai ; Sales & Marketing

22 years experience in Hospitality Sales & Marketing

Worked in Le Meridien Hotels & Resorts for over 15 years and with Anantara Hospitality Group


Sales & Marketing Strategy

Brand Standards and Corporate Brand Development

Developing and Controlling Marketing and Advertising budgets

Database management & CRM

Public Relations, Media Buying, Media Relations, Road shows with major international property developers

Strategic & Promotional Tie-ups

Education

BTech Diploma in Hotel Management and Catering Studies from Thanet Technical College, Broadstairs, UK




Major Projects

Successful Marketing Strategy (including pre opening) & Brand Strategy for launch of “Qasr Al Sarab”; a luxury hotel by Anantara in Abu Dhabi

Marketing Strategy for “Desert Islands Resort & Spa”; a hotel by Anantara in Middle East. The hotel has won the prestigious “Conde Nast” hot destination award twice

Launched Marketing Steering Committee with Le Meridien regional office in the Middle East

Handled Le Meridien's involvement in Land Rover’s new car launch and Le Meridien’s coffee table magazine “Mosaic” to create brand awareness in the Middle East




Qasr Al Sarab, Abu Dhabi Desert Island Resort & Spa,

Abu Dhabi Le Meridien Middle East

Conde Nast hot destination award



Sameer Deshpande ; Operations Manager

15 years experience in Hospitality Operations and Management

Worked with Elite Group, Bahrain; Palms Hotel, India ; Sahara India Parivar, India; & Sahil Resorts, India


Day to Day operations of a hotel

Maintaining service standards

Pre-Opening Management

Team Building

Inspection & Compliances

Quality Control

Budgeting and Manpower planning to make operations cost effective and in line with business goals

Education

Bachelors in Hotel Management from The Presidency College Of Hotel Management, India




Major Projects

Operations Manager for Apartment Hotel of Elite Hospitality with 298 rooms in Bahrain

Pre-Opening and Opening of Sahil Sarovar Hotel in Lonvala, India

Concept and Planning for Radisson Spa & Resort, Alibaug

Conceptualization and Pre-Opening for 6 multi-cuisine restaurants at Amby Valley Sahara Lake City




Elite Hospitality , Bahrain

Radission Resorts & Spa, Alibaug

Sarovar Hotel & Amby Valley , Lonvala



Rahul Kotyan ; Food & Beverages

14 years of experience in Food & Beverages operations within Hotels, Multi-unit Restaurant operations and Pre-Opening & Project Startups

Worked with Taj Group; Ramee Group of Hotels; Flora Hotels, Dubai; MARS Restaurant, India and Lite Bite Foods, India

Type of Projects handled:

Heading Food & Beverages operations including Restaurants, Banquets, Conferences, Catering

Pre-Opening project operations

Menu Planning

Vendor and Product Sourcing

Team recruitment and training

Formulating standards and procedures

Education

Advanced Diploma in Hospitality Management from Australian College of Travel & Hospitality Management, Melbourne.

Diploma in Hotel Management, Catering & Nutrition from Institute of Hotel Management, Catering and Nutrition, Ahmedabad




Major Projects

Mumbai Operations for Lite Bite Foods with responsibilities including branding, operations, feasibility evaluation, recruitment & training, setting up systems, vendor handling

Handling Food & Beverages operations for 2 hotel apartments of Flora Hotels, Dubai

Pre-Opening and Operations of 7 restaurants at Ramee Royal Hotel, Dubai

Operations of 4 restaurants, nightclub and 24 hour room service with a team of 76 at Gordon House Mumbai & Pune

Pre-Opening of Masala Bay restaurant at Taj Land’s End, Mumbai




Flora Park Hotel, Dubai

Ramee Hotel, Dubai

Masala Bay Restaurant, Taj Land’s End, Mumbai



Shaik Mohammad Sultan ; Corporate Chef

Culinary professional with more than 20 years of experience in industry and academia

Worked with Taj Group of Hotels, Elite Group Bahrain, Shri Shakti College of Management and Osmania University

Type of Projects handled:

Oversee Food & Beverages operations

Selection, Planning, Requisitioning for supplies and approval of Standard of Supplies

Coordinate the Planning of menus like-, Daily Buffets, Theme menus for banquets & food festivals

Controlling of all operational costs; food, labor and materials

Banquet Kitchen and Conference Operations standardization

Designing of facilities requirements in coordination & consultation with the builder, equipment manufacturers and suppliers

Education

Diploma in Hotel Management from Institute of Hotel Management, Catering Technology & Applied Nutrition, Hyderabad




Major Projects

Setting up 2 Hotel properties’ kitchen operations from ground zero in tandem with requirements on its catering role, budgets and desired business returns at the Elite Group, Bahrain

Sous Chef for Majorda Beach Resort, Goa, India

Chef De Partie at Taj Banjara, Hyderabad, India

Faculty; Food Production at Shri Shakti College of Management and Osmania University, Hyderabad




Elite Resort & Spa , Bahrain

Majorda Resort & Spa, Goa

Taj Banjara, Hyderabad



Praveen Roy ; Advisor

25+ years stalwart of Indian Hospitality Industry

He has set up various hospitality projects across India and Internationally

Work experience includes Taj Group of Hotels for over 18 years and successful creation of Indian Institute of Hotel Management (IIHM)

Dean of IIHM and General Manager of the Taj Hotel

Setup of UEI Global Hotel Education in India for Berggruen Group, USA

Currently assisting Restructuring of Baisan Hospitality Institute and Hotels in Bahrain

Aldrin D’Cunha ; Advisor

A Visionary & Guiding Force for the team

An Advertising & Media expert

Setup Brainwave Advertising in Dubai and holds worldwide royalty for Qatar Yellow Pages

Member of Launch Team of Tata Yellow Pages in Mumbai

An Entrepreneurial and Business mindset

Our Value Addition Approach



Value Addition Approach

Experienced Managers of Existing Hotels

Track Record in Profit Maximization

Solution for Distressed Assets

Support for Take Overs & Acquisitions

New Hotel Design and Build Support

Preparation for Asset Disposal

Financial Value Addition



Financial Value Addition

Deliver Profit Maximization

Complete Asset Management

Optimization of performance of distressed assets

Immediate & detailed examination to identify potential savings

Preparation of Annual Budget Plan broken down monthly

Preparation of monthly management accounts to include cash flow forecasts

Reappraisal of hotel management and employee structure to achieve maximum efficiency and best payroll to revenue ratio

Identification of all hotel capital requirements to include maintenance and capital projects with supporting justification and payback analysis

Review the hotel’s internal controls to ensure that all revenue is recorded properly and no exposure to cash losses are experienced

Preparation for Sale of Asset, is applicable

Sales & Marketing



Sales & Marketing

Development of annual Sales & Marketing Plan

Review and updating of all hotel collateral

Branding/Rebranding of hotel in the marketplace

Design of hotel website

Maximizing visibility of hotel on all websites

Establishment of hotel with all Third Party Intermediaries

Advertising & Marketing campaigns

Representation of hotel at Business Fairs

SWOT Analysis of Hotel

Human Resources



Human Resources

Review of organization structure and positions to ensure that labor costs are in line with the industry norm

Recruitment

Training & Development

Annual Training Plan

Compliance with all statutory hiring

Review of employee contracts

Compilation of job descriptions

Compilation of team hand book

Compilation with employment law

Ensure all legal obligations in relation to staff employment including contracts are fully observed

Hotel Operations



Hotel Operations

Effective Yield and Revenue Management

Cost Control- Effective management of Food & Beverage costs

Detailed assessment of management and key employees and an operational audit of hotel’s activities

Energy management

Complying with all statutory requirements- Fire, Health & Safety

Comment on hotel positioning and assessment of performance compared to competitive peer group

Root and branch examination of potential income generating areas in hotel to ensure no sales opportunities are lost

Review and amendment of all hotel literature including brochures, sales material, menus, wine lists and guest room documentation

Identification of existing key sales account and future potential accounts

Rigorous examination of purchasing procedures at hotel to ensure maximum efficiencies

Project Management



Project Management

Feasibility study of proposed site

Recommendations of design, layout of hotel and facilities

Recommendations on Interior Design scheme

Purchase of all pre opening items for the hotel

Ensure all statutory requirements are adhered to

Identifying and implementing a brand suitable for the hotel

Setting up and agreeing all standards of operation for the hotel

Quality Systems



Quality Management

Development of Standard Operating Manuals

Mystery Guest Audits

Implementing Standards

Benchmarking against competitors

Operation & Management Agreement



Management Agreement

Brainwave Management Services would require appointment under an Operations & Management Agreement

The initial term to be for a period of 5 years and can include joint break clauses

Management Fees will comprise % of Annual Gross Income and Incentive Fee from Gross Operating Profits

Of specific interests are Distressed Hotel / Restaurant and Upcoming Properties across India

Focus is also on Management tie-up with investors for their foray in Indian Hospitality space

We believe our value added approach will maximize owner returns not only in monetary terms but also in brand image

Confidential Information

Thank You

43

Ashwin D’Cunha Email: [email protected]

Mobile: +91 9619279635

Hospitality Management Team

Documents

management of hotel

hotel operations

pg hotel management

flora hotel group

anantara hotel group

ramee hotel group

hotel apartments

president hotel