hop.on Pitch Deck

Inner-city transport needs a revolution

UNCOMFORTABLE

UNFRIENDLY

UNSOCIAL}TAXI

BIKE CAR

PARKING

PUBLIC STUFF

INNER-CITY TRANSPORT

EXPENSIVE

People need what we believe in

… while offering an absolutely UNIQUE IN-CAR SOCIAL EXPERIENCE

with every ride and creating content that is shared in a

PROPRIETARY SOCIAL NETWORK.

an AFFORDABLE, FUN AND SAFE transportation

alternative …

… that ON-DEMAND connects

COMMUNITY members with a trusted PRIVATE DRIVER

at the push of a button…

Simple, yet attention-grabbing

Just one tap to hop.on

HOP.ON

HOP.ON NOW

Profile

Payment

Sharing is caring

Help

Driver ModeCommunityHOP.ON NOW

Berolinastraße 6

Your next buddy can be here in 3 minutes.

HOMESCREEN MENU VIEW BUDDY APPROACHING

RATE SHARE

PAY

YOUR HOP.ON PROFILE

Fabian lets you HOP.ON in 3 minutes.

Can’t wait to meet him? Check out Fabian’s Profile.

Stalk me and my ride.

Fabian

TIP AND DONATE TO

FABIAN

DO GOOD.

Fabian

12 € +-

HOLY MOLY… DUDE, THAT ROCKED!

PICK A PIC

SHARING IS CARING

TAG YOUR BUDDIES SPLIT IT

Fabian Wiktor

SASH JUST DID A HOP.ON TWO FRIENDS IN FABIAN’S RIDGE RACER

RIDGE RACER2011 SKODA FABIA RS

4

SASCHA HAERTEL

RUDI BAUMEISTER

YO DAWG! !FUN RIDE WITH THE BOYS.

BASTIAN NOLDE

BASTIAN JUST JUMPED INTO FABIAN’S HOP.ON.

A growing market with huge potential

17-35 years old*

smartphone users

40% of all taxi customers

€4 Bil / Year

German taxi market*

40%

and growing

*Source: taxi.de

*Source: www.berliner-taxi-vereinigung.de!

within the target group!

€64 Mil / Year€640 Mil / Year10%

Conversion

Realistic conversion, huge effect

We like ourselves a working system

Match supply & demand

The hop.on Community

Sharing is caring

Rate & Pay

15% share / avg.

Nope, we’re NOT the next UBER

!!

Pickup Fee 1€ Insurance 1€ Kilometer 1€ Minute 0.3€

Fair Pricing

Price Capping

!!!

Flexible Donations = No P-Schein

70-75% of Taxi

10€ Tip/Donation suggestion

Final tip/donation adjustment based

on satisfaction

Max. +20% of estimation

Financial benefits for everyone

Save 25% per ride

15% commission

Earn with every hop.onEarn up to 30€/hour

Why hop.on is gonna fly

Bow Tie = Virality

Proven business modelReal, active community through natively integrated content creation and sharing

Large Savings

It’s about standing out in the crowd

Absolutely overpriced

Like, really Social

Couldn’t be less social

Fairly priced

On-demand ride sharing

Public Stuff

Car Sharing

Taxi Apps

Limo’s

The first REAL Mobility Social Network

On-Demand rides

User Profiles Create & share content

Social Network Functions

Full-on virality through simple vehicles

The Bow Tie

Original Content

Connect & Share

Earn Driving Credit

Driver & Passenger Referrals

15€ For a friend

Split the bill

and invite non-members

Welcome Package

The Special Ones

transport the spirit

WELCOME

for drivers

Multi-Step Go2Market

Friends and family as first driversContent and Paid Ads

Community-Events / Block-Parties

Seek strategic partnerships (soundcloud, EyeEm…)

Guerrilla-Marketing

Sign-up Page hop-on.me

Conversion into Homepage

Guerrilla-Mktg

Partners

hop-on.me

In the future - socialize wherever you go

Our vision of a customer journey - from door2door with hop.on

ride.now go.far drive.it

On-demand and long-distance ride-sharing, P2P car sharing and on-demand courier services - all within hop.on

ride.now

We live hop.on

FABIAN, CEO MGMT, FINANCES, PRODUCT, USABILITY, DESIGN !Project Management @ RWE E-Mobility High-potential program @ Deutsche Telekom Master International Marketing (SF, Ca.) BSc. International Business Administration

SASCHA, CMO BRAND BUILDING, MARKETING, MGMT !Senior Brand Manager @ RYZZE Urban & Entertainment Marketing @ NIKE B.A. @ Sportökonomie (Berlin)

FLO, CTO BACKEND, SERVER, JAVA, ANDROID !

Co-Founder @ Kunstsysteme Software Developer @ überall (favor.it labs)

Software Developer @ Siemens IT System Electronics Technician @ dresearch

Digital Media Systems

Our Ask...

min. 250.000€ for 8 Months

Team

Summer ‘14 February

Initial Community

Backend Social Finalize Product

15k 235kBootstrappedIdea

Grow & Improve

TodayJanuary April June

Scale & Expand

...and how we will use it

we will need the money to recruit

50 drivers, 1500 active passengers

and prepare the expansion

65%19%

10%

4%

StaffMarketing

Development

Legal Rent2%

What else we need

Coding Resources

!iOS

Android

Launch Support

!Marketing

(Online & Offline)

Legal Support

!Regulatory & Politics

Mad Design Skills

!Web & Mobile

Staff & Network

!Skilled workforce

Give us a ring and hop.on

FABIAN WIKTOR, CEO [email protected] !0151/27555662

Visit us @ www.facebook.com/HopOnRides

Backup

Who the hop.on Buddies are

21-45 years Open-Minded Students Local Artists Unemployed Looking for interesting contacts and additional earnings

18-35 years Curious and tech-savvy Students Party folks Start-up people On-the-fly passengers

Today Berlin, tomorrow Europe – Growth

Berlin

Controlled Community Building

}Ruhrgebiet Cologne

Hamburg Frankfurt Munich

Leipzig/Dresden

Amsterdam Vienna Zurich Kopenhagen Warszaw Prague Paris

}}

Year 1

Year 1/2

Year 2

Year 3

First Feedback - That’s what they said