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Nov 18, 2014
A STUDY PROJECT REPORT ONConsumer Behavior of HMT machine Tools Ltd.
Theoretical knowledge without practical knowledge is of little value. In order to achieve concrete and positive result along with theoretical concept the exposure of real life situation existing in corporate is very much needed. To fulfill this need the management course has a provision for the practical study program. I thank my institute to provide us such opportunity having training period in our course so that students can have real felling of industrial life.
My project study is based on Studying the Consumer Behavior of HMT machine Tools Ltd. The objective of my study is to know the Consumer Preferences, its Loyalty towards the company, to know the market awareness of consumers.
It was my fortune to get training in very healthy atmosphere. I got ample opportunity to views the overall working of the evaluation of marketing program of HMT Machine Tools Ltd.
In the coming pages an attempt has been made to present a comprehensive report concerning different aspects of Consumers Behavior.
I am extremely grateful to the management of HMT Machine Tools Ltd. for giving me an opportunity to pursue study at the company. Which else Company could have given me the better knowledge than the leading Machine Tool Company in the Nation. It was really a great valuable period for me. First of all I would like to express my gratitude towards to Miss Yamini Gupta who helped me a lot in completion of my study. He was there to support me whenever I needed help at every point of my study. At the outset, I would take this excellent opportunity to render my sincere gratitude to Mr. Naveen Dhingra Manager Marketing Devision. It is because of his kind assistance that I was able to complete this project successfully. Last but not least I am grateful to all other members of the HMT family who guided me and provided me all the necessary resources to complete my study without any difficulty and made my Industrial study an experience memorable and success.
(Rajesh Kumar Sharma)
Chapter-1: Company Profile Chapter-2: Project Profile Chapter-3: Research Methodology Chapter-4: Limitations Chapter-5: Suggestions Chapter-6: SWOT Analysis Chapter-7: Conclusions Chapter-8: Findings and AnalysisAppendix Bibliography Schedule Forms of performance appraisal
Chapter-1: Company Profile
Hindustan Machine Tools6
Hindustan Machine Tools is a public sector undertaking of the Government of India. In 1953, the latter incorporated the machine tool manufacturing company by the name of Hindustan Machine Tools Limited. HMT as a brand is popular among the masses as a premium watch making company. However, since its very inception, HMT Limited is into a lot of other things as well. Over the years HMT, (as Hindustan Machine Tools is popularly known) has diversified into watches, tractors , printing machinery, metal forming presses, die casting & plastic processing machinery, CNC systems and bearings. HMT has also been successful in absorbing technology in all product groups by collaborating with recognized manufacturers from all over the world. Moreover, Hindustan Machine Tools has also evolved through continuous in-house Research and Development (R & D). Today, HMT has six subsidiary companies under its supervision namely: HMT Machine Tools Limited HMT Watches Limited HMT Chinar Watches Limited HMT International Limited HMT Bearings Limited Praga Tools Limited As a holding company, HMT Ltd. manages the tractors business directly and entirely as it does with the 1st four companies of the following list. In case of the last two, HMT enjoys a holding percentage of 97.25 and 51 respectively.
Besides, Hindustan Machine Tools Limited has 18 manufacturing units. HMTs tractor business commenced its operations in 1971 in technical collaboration with M/s Motokov of Czechoslovakia. HMT started the operation with the manufacture of 25 horse-power tractor at the manufacturing plant in Pinjore,Haryana.7
HMT Limited, the pioneer in Machine Tools Industry in India and manufacturers of a diversified range of products has incorporated HMT MACHINE TOOLS LIMITED as its fully owned subsidiary on 9th August 1999 . HMT MACHINE TOOLS LIMITED (HMT-MTL) is a Multi unit, Multi location, Multi technology Company manufacturing a wide variety of STATE-OF-THE-ART Machine Tools. HMT-MTL has its manufacturing units at Five locations with each unit specialized in a particular family of Machines. The Sales and Service network is spread across the length and breadth of the country. As leading manufacturer of Machine Tools in India HMT-MTL provides
The best of products in terms of technology, productivity and cost effectiveness Comprehensive Customer Support services including Application Engineering,
Customer Training and After sales service.
HMT Machine Tools Ltd.
Today, HMTs machine tool expertise has been developed to such an extent that HMT Machine Tools Ltd. can design & develop any kind of machine, from simple lathes to multi station transfer lines, from stand alone CNC machines to flexible manufacturing systems, leading to factory automation. HMTs broad range of machine tools covers General Purpose Machines and CNC Machines to meet the application needs of every engineering industry. Pioneering the concept of CNC technology in India, HMT has the distinction of being the very first company to successfully manufacture its own CNC systems, in association with Siemens of Germany. Today, HMT is well positioned at forefront of the precision engineering field. Its manufacturing plant employs a high skilled work force. Strongly supported by excellent in house R&D base, HMT contributes to the technological advancement of Machine tools. To date, over 80,000 machine tools on par with international standards in quality and performance, manufactured by HMT, are in use all over India. HMT is the largest unit in the industry with around 40% market share. It employees over 4236 workers in total. HMT have its manufacturing units at five locations with each unit specializing in a particular family of machines/services. The Sales and Service network is spread across the length and breadth of the country.
While HMT Machine Tools builds robust machines to extracting specifications, HMTs sophisticated quality assurance facilities ensure products that are highly reliable and dependable. All the HMT machine tools manufacturing units are are on a way of upgrading to ISO 9001-2000 accreditation. ISO 9001 accredited and
VARIOUS UNITS & DIVISIONS OF HMT
YEAR1953 1961 1962 1963 1965 1967 1971 1971 1972 1972 1973 1975 1975 1975 1978 1981 1981 1982 1982 1983 1985 1986 1991
UNITS / DIVISIONMachine Tools I Machine Tools II Watch Factory I Machine Tools III Machine Tools IV Machine Tools V Tractor Division Die Casting Division Printing Machinery Division Watch Factory II Precision Machinery Division Machine Tools VI HMT (International) Ltd. Watch Factory III Watch Factory IV HMT Bearings Limited Quartz Analog Watches Watch Factory V Specialised Watch Case Division Stepper Motor Division Ball Screw Division CNC Systems Division Central Re-conditioning Division
LOCATIONBangalore Bangalore Bangalore Pinjore Kalamassery Hyderabad Pinjore Bangalore Kalamassery Bangalore Bangalore Ajmer Bangalore Srinagar Tumkur Hyderabad Bangalore Ranibagh Bangalore Tumkur Bangalore Bangalore Bangalore
STATEKarnataka KarnatakaKarnataka Haryana Kerala Andhra Pradesh Haryana Karnataka Kerala Karnataka Karnataka Rajasthan Karnataka Jammu & Kashmir Karnataka Andhra Pradesh Karnataka Uttar Pradesh Karnataka Karnataka Karnataka Karnataka Karnataka
Vision and Mission
To establish as one of the worlds premier companies in the engineering field having strong international competitiveness To achieve market leadership in India through ensuring customer satisfaction by supplying internationally competitive products and services To achieve sustained growth in the earnings of the group on behalf of shareholders
Corporate Objectives & Goals13
To encourage the modernization of Indian Industry through the supply of engineering goods and services of world class excellence To maintain technological leadership through continuous efforts to update product technology and manufacturing methods To globalize our operations by developing a mix of international markets and businesses To ensure a satisfactory return on capital employed, to meet the growth needs and the aspirations of our stakeholders To present an active, pleasant and productive working environment
Corporate Vision: To be a leading GLOBAL ENGINEERING CONGLOMERATE focused on CUSTOMER
DELIGHT in our fields of Endeavour.
Corporate Mission: To establish as one of the worlds premier companies in the engineering field having strong international competitiveness To achieve market leadership in India through ensuring customer satisfaction by supplying internationally competitive products and services To achieve sustained growth in the earnings of the group on behalf of shareholders
Objectives & Goals To encourage the modernization of Indian Industry through the supply of engineering goods and services of world class excellence14
To maintain technological leadership through continuous efforts to update product technology and manufacturing methods To globalize our operations by developing a mix of international markets and businesses To ensure a satisfactory return on capital employed, to meet the growth needs and the aspirations of our stakeholders To present an active, pleasant and pr