Hfn investor pitch_deck

Mike Noonan | CEO

Health Freedom Network

Monday, November 4, 13

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Our team

Justin FioreContent Director

Mike NoonanCEO Casey Colvin

Sales DirectorExperienced Business Development For Health-based Multimedia: $7M

Sales to Traditional Docs

Experienced Integrative Medicine Expert: 20 years as advisor to health

pioneers.

Content Marketing Pro: Techniques and consultation helped make #1

Best-seller Kevin Trudeau $60M and millions for icon Donny Osmond

Monday, November 4, 13

What is the problem?

We provide them mainstream VISIBILITY and CREDIBILITY

Consumers have few reliable ways to find and vet holistic expertsThere is no “Web MD” or “Healthgrades” for Holistic docsHolistic docs work on ca$h basis and lack the support (like Group Medical Practice Management) & acumen to market effectively

Paying Holistic Practitioners get more - and better qualified LEADS!

Patients access preventive healthcare at a time when it costs to be sick

Consumers get access to info-products, events, and digital assets that all provide additional revenue sources!

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- Holistic Docs get viritually no referrals & have to generate leads constantly

Monday, November 4, 13

Our SolutionWe leverage radio to give our experts and brand credibility, digital assets to funnel

leads, and followup and track using email and sms marketing to ensure that:

Leads are aggregated, qualified and maximized!

Docs get more big ticket payers, locally and nationally!

Engagement is continual with consumers to sell more products!

Monday, November 4, 13

Experience: We have executed this very model for

holistic docs, entertainers, and celebrities!

Engagement: Holistic Medicine is yearning for the systemized, professional system we’re offering!

Timing: Preventive, holistic healthcare that is practiced around the world is needed in America where sickness is high despite world-leading health spending.

Our advantages

Monday, November 4, 13

Opportunity

The MarketDespite decades of lavish spending on healthcare, Americans also lead the world in many categories of disease such as cancer.

This population is now paying more for healthcare and getting less coverage in return.

The future will see long waiting lists for treatment due to doctor shortages. Preventive health will be a priority for millions.

#1:

$40 Billion

40%

Amount Americans spend annually

on holistic health - OUT OF POCKET!

America’s world ranking in per-capita healthcare spending.

of Americans are aged 45+ (about 100 Million

people!)

We are poised to seize this moment of chaos in healthcare, leverage affordable and powerful media channels, capture leads, & drive them to cash practices in need of greater reach and systemized marketing tools.

Monday, November 4, 13

Holistic Referrals Made Simple. Product overview1: Consumers are convinced through multi-channel content marketing: National Radio Show, 24/7 stream & on-demand audio, publishing and video marketing, social media, app and sms marketing, email marketing.

Hear

Listen See Vids

Find Your Doc!

2: Consumers are captured by texting our shortcode, calling our 24/7 call center @ 888-812-DrTV, or directly at www.HealthFreedomNetwork and are connected to a doc by city or specialty (cancer, autism, Lyme, etc.)

3: Consumers are converted from prospect to customer through phone, text, and email followup campaigns. Appointments can be made directly with our affiliated practitioners.

4: Customers & prospects alike are contacted many times over to become customers of our practitioners or other products: Info-products, events, affiliate offers, continuity programs, etc.

Thursday, November 7, 13

How will we make money?Fees

Other

Practitioner Affiliation Fees

Info-products, Events, Expansion

20 practitioners each paying $599/mo. for leads in 10 markets =$1.4M Annual Gross

(This is scalable to 100+ markets, more practitioners, & more specialties!)

Extensive mass media reach, sustained digital engagement, and systemized marketing followup =

Live Event Revenue, Ad sales, Info-product Sales,

& International Expansion

Monday, November 4, 13

Competitive Analysis

There are several companies successfully using national radio primarily to reach health consumers.

They use it as lead gen for hardline product sales such as

supplements:

There are a handful of companies that target health conscious consumers using multimedia content online. Mercola uses digital publishing to sell branded hardline products, while Gaiam and Natural News

use subscription and ad sales models, respectively. Healthgrades and WebMD are two leading ad and subscription supported

digital brands. Healthgrades features directories of physicians, while WebMD

purports to allow users to “self-diagnose.”

It is not unusual for doctors to use radio for lead gen on the local level. We are unaware of any national networks that use radio in tandem with

digital assets to create content marketing for patient lead gen.

Monday, November 4, 13

Business model

TechnologyAssesmentTrainingMarketing

Our database can be monetized many times over using repurposed content our Paying Practitioners provide to help capture leads in the first place!

We capture leads by phone, text, & online. All roads lead to the same strategic sales funnel. Our techniques are not

the norm in holistic medicine: Consistent

prospect engagement and customer up-sells.

Consumers connect with Paying Practitioners.

Practitioners connect with patients while paying

lower customer acquisition costs and getting more

local, national, and international recognition.

Media for mass reach & credibility, multi-channel

distribution for sustained growth; Content marketing to build expert

status and strong emotional bonds that mere paid search &

SEO lacks, and lasting outreach & engagement that single-use

electronic media and interruption advertising can’t match.

Content Connection ContactCapture

Monday, November 4, 13

Investing

Marketing 10%

Salaries 35%

40% Media Buys

15% Operations & Reserve

$ 175, 000

Essential personnel covered for 2 quarters.

Sales lists, trade shows, cross-country sales calls

This budget will allow us to expand to 8 markets to ramp up sales.

Studio space, utilities, equipment, etc.

Monday, November 4, 13

+ 1 877 324 4227

RevolutionaryMediaGroup

Contact Mike Noonan | CEO

twitter.com/NaturalNews4U

facebook.com/HealthFreedomNetwork

W www.HealthFreedomNetwork/Invest

[email protected]

Monday, November 4, 13