Health Careers Institute at Dartmouth | Grassroot Soccer

EDUCATE. INSPIRE. MOBILIZE. STOP THE SPREAD OF HIV

1. WHO WE ARE

2. THE PROBLEM WE’RE TRYING TO SOLVE

3. HOW WE’RE TRYING TO SOLVE IT

4. DOES IT WORK?

5. BEHIND THE SCENES

https://youtu.be/YQKU3BS2kBs

MISSION Grassroot Soccer is a sport for development NGO that uses the power of soccer to educate, inspire, and mobilize communities to stop the spread of HIV.

VISION A world mobilized through soccer to create an AIDS-free generation.

Equatorial Guinea

Haiti

India

Dominican Republic

Nigeria

Malawi

Lesotho

Tanzania

Ethiopia

Botswana

Central African Republic

Ukraine

South Africa Zimbabwe

Zambia

Kenya

Norwich, VT (HQ)

London, UK

Cape Town (Africa HQ)

Boston, MA Washington, DC

Madagascar

Uganda Jamaica

Brazil

Argentina

Affiliate Countries

Key:

Offices/Staff presence

GRS Partnership Programs

Pending GRSP Programs

GRS Peace Corps Sites

WHY WE DO WHAT WE DO HIV prevalence in Grassroot Soccer Affiliate and surrounding countries

Zambia | 12.5%

Zimbabwe | 14.9%

South Africa | 19.1%

Swaziland | 26.5%

Lesotho | 23.3%

USA | 0.6%

Canada | 0.3%

Botswana | 23.4%

Life Expectancy at Birth (years)

25

30

South Africa Zimbabwe

Zambia

35

40

45

50

55

60

Botswana Swaziland 65

70

WHY WE DO WHAT WE DO Impact of AIDS on life expectancy

Years

WHAT’S DRIVING THE EPIDEMIC?

POOR INFORMATION Only 30% of youth demonstrate comprehensive HIV knowledge.

LACK OF TESTING AND TREATMENT Fewer than ½ of infected individuals know their status; these people are 96% more likely to infect someone else.

HARMFUL GENDER NORMS In many countries, more than 1/3 of girls have experienced sexual violence by age 18.

STIGMA Stigma and discrimination contribute to fear of testing and a lack of support for HIV+ individuals.

LACK OF MEDICAL MALE CIRCUMCISION About 85% of men are not circumcised, a procedure which reduces a man’s risk contracting HIV by 60%.

RISKY BEHAVIORS Older partners, overlapping partners, and drug and alcohol abuse all fuel the epidemic.

GRASSROOT SOCCER’S START Professional soccer players experience the effect of AIDS in Zimbabwe and the power of soccer to inspire

THE GRASSROOT SOCCER FORMULA: ROLE MODELS + CURRICULUM + SOCCER

ROLE MODELS BUILD TRUST, SET POSITIVE EXAMPLES, SUPPORT PARTICIPANTS, AND

FACILITATE LEARNING

https://youtu.be/Qp43PLVHHzI?list=PLWvOYvF5xlgg7KiTwZycAkW1a5laJ28NX

GAMES ACT AS ALLEGORIES, CREATE MEMORABLE EXPERIENCES, AND

ANCHOR LEARNING OUTCOMES

FIND THE BALL! CAN YOU TELL WHO HAS THE BALL JUST BY LOOKING AT THEM?

SNAKE TAG! THE MORE THE SNAKE GROWS, THE MORE DIFFICULT IT IS TO AVOID.

IMPROVE KNOWLEDGE

REDUCE STIGMA

INCREASE ACCESS TO SERVICES

PROMOTE HEALTHY GENDER NORMS

EMPOWER GIRLS THROUGH SOCCER

PROMOTE VOLUNTARY MEDICAL MALE CIRCUMCISION

15  

Skillz Core

Generation Skillz

Skillz Street

Skillz Holiday

Skillz Tournament

IT WORKS! ACCESS TO SERVICES

“WE TESTED BECAUSE THE COACHES WERE SUPPORTIVE…AND WE FELT LIKE IT WAS THE RIGHT THING TO DO. IT’S RIGHT TO KNOW YOUR STATUS.”

- GRASSROOT SOCCER PARTICIPANT 23% Test 47% Test 1 HIV+ Youth on Treatment 24 HIV+ Youth on Treatment (1000 Youth)

IT WORKS! EMPOWERING GIRLS

WITHOUT GRS 1,000 Girls

WITH GRS 1,000 Girls

IMPROVEMENT Per 1,000 Girls

HIV TEST 18% = 180 Girls 70% = 700 Girls 288% = 520 Girls

KNOWLEDGE OF SEXUAL HEALTH

SERVICES 18% = 180 Girls 29% = 290 Girls 63% = 110 Girls

SELF ESTEEM THROUGH SPORT

11% = 110 Girls 100% = 1,000

Girls 809% = 890 Girls

“GRASSROOT SOCCER IS RESTORING DIGNITY AND BUILDING SELF-ESTEEM OF YOUNG GIRLS LIVING IN A CHALLENGING ENVIRONEMNT, TRANSFORMING THEM INTO ACTORS FOR THE HIV PREVENTION REVELOUTION.”

- MICHEL SIDIBÉ, UNAIDS EXECUTIVE DIRECTOR

The primary purpose of the Health Careers Institute is to allow students to explore a wide range of career possibilities in the field of health care, while learning about important issues and topics in health care today.

RESEARCH & DEVELOPMENT To solve a problem you have to understand the problem and the context that it exists in. How you solve it follows.

GRS has conducted 19 research studies in 8 countries, including multi-year RCTs.

TRAINING AND CAPACITY BUILDING Great people mean great programs. Great training helps coaches realize their potential as GRS facilitators and community leaders.

MONITORING & EVALUATION To solve a problem you have to understand what effect your programs have and adjust accordingly.

SALESFORCE & SKILLZ SCOREBOARD

TECHNOLOGY Enhances participant experience, participant support, and data quality.

OPEN DATA KIT

COMMUNICATION Organizations must communicate with local communities, governments, funders, the research community, and partner organizations.

Good communication builds a strong brand, improves an NGO’s potential impact, and spreads knowledge.

ORGANIZATIONAL STRATEGY All organizations need to look at the big picture and position themselves for success from an operational and business standpoint.

BUSINESS DEVELOPEMENT It costs a lot to tackle a big problem. GRS is an $8 million non-profit. Every year we have to fill the budget through private and government grants, corporate partnerships, donations, and whatever we can think of. This requires creativity and entrepreneurship.

INTERNS They’re on-site, supporting site staff, solving problems, filling gaps,

and making sure each day goes smoothly.

SOME TAKEAWAYS COMPLEXITY An epidemic is the result of many drivers, some related and some independent.

MULTIFACETED SOLUTIONS To stop an epidemic, you have to address its drivers. These could be knowledge-based, political, cultural, medical…almost anything.

MANY ROLES TO PLAY There are many ways to help eradicate an epidemic. Education, research, marketing, and policy all play a part.

“SPORT HAS THE POWER TO CHANGE THE WORLD. IT HAS THE POWER TO INSPIRE, IT HAS THE POWER TO UNITE PEOPLE IN A WAY THAT LITTLE ELSE DOES. IT SPEAKS TO YOUTH WITH A LANGUAGE THEY UNDERSTAND. SPORT CAN CREATE HOPE, WHERE ONCE THERE WAS ONLY DESPAIR.”

- NELSON MANDELA

ORGANIZE A 3V3 PickUP TOURNAMENT! Use your creativity to create an event that uses soccer to raise awareness and critical funds for Grassroot Soccer’s work around the world. Contact ssanderson@grassrootsoccer to get started.