HCL cdc bring IT PROFESSIONALS

School of Business

A REPORT ONON

“HCL as a Player in IT sector and where it stands”

BY

Mohammad Sadiq08osb612

AT

A REPORTON

“HCL as a Player in IT sector and where it stands”

BY

Mohammad Sadiq08osb612

A report submitted in partial fulfillment of the requirements of

MBA Program

Submitted to the

PrincipalOmegan School of BusinessJAIPUR

Company Guide: Mr. HarshFaculty Guide: Mr. R.V Kataria

TABLE OF CONTENTS

Acknowledgement Introduction of company ABSTACT Introduction of Project Main text Reference

Acknowledgement

I would like to devoted Mr.Harsh (Corporate guide ) for his

valuable suggestion, necessary guidance and cooperation for

helping of this project. Without his help compilation of this

research study would not have not been possible.

I am also thankful to the Faculty member Mr. R.V Kataria and our

respected principle sir Mr. J.m ovasdi (ICFAI Omegan School of

Business, Jaipur) for his support and vital guidance. I sincerely

acknowledge each and every individual who has helped me in

preparation, of this project.

Introduction of company

HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries, and most impotently, a deep- rooted commitment to innovate makes it a true technology giant.As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCLcdc. Is an initiative that enables individuals to be benefit industry ready IT.

Opportunities and beyond:

HCL takes students to the core of IT fundamentals and the most advanced cutting problems. Its course modules are structured to give me the best of both worlds, academic and hands-on. Whether anybody are a beginner or a working professional, HCLcdc. Can make a difference to our learning curve and there by to our curve.

Empowering students to bring out the best:

As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly believes “only a leader can transform me into a leader “HCLcdc. Is a formalization of this experience and credo which has been perfected over three decades? it is an initiative that enables aspiring individuals to benefit from HCL’s longstanding expertise in the space and become industry ready IT professionals.

About HCL Enterprise

HCL Enterprise is a leading global technology and IT enterprise with annual revenues of US $4.1 billion (Rs. 17,889 crores). The HCL Enterprise comprises two companies listed in India - HCL Technologies & HCL Info systems. The 3-decade-old enterprise, founded in 1976, is India’s original IT garage start-up. Its range of offerings span Product Engineering, Technology and Application Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and distribution of ICT products. The HCL team comprises over 47,000 professionals of diverse nationalities, who operate from 17 countries including 360 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms

Vision statement

“To create industry ready professionals “

Mission statement

To provide world-class information technology and services in order to enable our customer to serve their customer better.

Core Values

Nothing transforms life like education. I shall honor all commitments I shall be committed to Quality, Innovation and growth.

I shall be responsible corporate citizens

Competitors of HCL CDC

In domestic market HCL cdc has many competitors. Some small players also has competition in IT education sector. Competitors of HCL CDC..

i) GTii) IIJTiii) NIITiv) IIHTv) JET KING

Product of HCL CDC

HCL is an IT company and it is an Indian company and it produce computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the training to students & employees in the field of Hardware, Software, Networking and Telecommunication.

Hcl products:-

To join the pampered tribe of IT wiz kids, the Career Development Centre or CDC offers a number of industry relevant courses.

o MCSE –Microsoft certified software engineer

o CCNA –Cisco certified network associateo RHCE –Red hat certified engineer

Structured program provide by HCL CDC:-:-

HCL Certified Enterprise Engineer (HCE+)

HCL Certified Network Engineer (HCNE) Basic Hardware Advance Networking Network Technology and Devices System Engineer Linux Administrator HCL Certified Software Engineer (HCSE Dot Net Track) HCL Certified Software Engineer (HCSE Java Track) HCL Certified Software Engineer (HCSE Oracle Developer Track) Implementing Windows Application using VB.Net Implementing Windows Application using C#.Net Core Java 1.5 Advance Java 1.5 Basics of IT Hardware MS Office C C++ HTML Internet and Mail HCL Certified Service Pro (HSPro

Our Alliances and Partnerships

To provide world-class solutions and services to all our customers, they formed Alliances and Partnerships with leading IT companies worldwide.HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus, Duplo, Samsung and Novell.

Project Title

“HCL is a player and where it stands in IT Sector”

Project title is “HCL is a player and where it stands in IT Sector” this title tell me the about HCL that how much market it has because it includes the competitive study of all the IT Institutes those are providing the same course and have a very good reputation in market. I choose this title because i want to study that market share of HCL and where it stands.

In IT education it has been said that if education is a kingdom

than Students is its king. Education involves only servicing to students, so satisfying them ultimately makes the business will be profitable.

Abstract

I joined HCL Company, Jaipur (CDC Ltd.Jaipur) as an intern on 20 April, 2009. I am working in the Marketing Department of HCL.

Schedule

Visiting all the IT institutes and studying about their products and prices, and marketing strategies. Identify the concept of visual merchandising and how to make convince the target group and design the promotional target for the products, which are providing by the Institutes. Analyse them for getting result which can be helpful in promotion of HCL and make HCL as a leader among other IT sector..

Timings: Login time: 9:30 AM Reporting time: before 8:00 PM

The works assigned to me during Training at HCL (CDC

Ltd.) are:

First week (20th April- 27th April)

In first week understands the products of HCL CDC

I registered me as a trainee in HCL.

I participated in education fair and distributed pamphlets

SECOND WEEK (27th April-4th May)

In second week collect data from different schools and

Collages.

I gave IIR report to corporate guide

THIRD WEEK (4th May-11th May)

Collect the information of HCL CDC compotator products

and make a analysis of report.

prepare synopsis for project

FOURTH WEEK (11th may- 18th May)

I went in Rajasthan Patrika Education fair and council the target audience.

I send synopsis and weekly report to my faculty guide Mr. R.V KATARIA

FIFTH WEEK (19th may- 23th May)

Prepare an Interim report.

Analysis the data which was collected by me through

different sources.

SEVENTH WEEK (1st June-6th June)

Meeting with Faculty guide in collage.

Preparation for Final report.

Phase 2: Comparative study of Company

The objective of this phase to understands the market dynamic and

studies the competitor of HCL CDC and tries to find out the gaps

between them. It’s includes the followings steps by me:

Visiting all the IT institute and collect the information about

their center and their product, marketing strategies and the

extra facility provide by them.

Phase 3: Products Mix

The objective of this phase to find out the difference between the

products of HCL CDC and its competitor in local market. Its

include the followings steps by me:

Visiting all the IT institute and collect the information about

their products.

Fees structure of the same course providing by the entire IT

institute in Jaipur.

Phase 4: Conclusion

The objective of this phase to include all the facts and findings

and our suggestion from which company can increase its sale and

came to know strategies about their compotator. And most of the

institutes use branding for their product so HCL should has

branding in local market as well in national market .HCL should

also provide short term courses with their networking and other

program

Introduction of project

Project Title“HCL is a player and where it stands in IT Sector”

Project title is “HCL is a player and where it stands in IT Sector” this title tell me the about HCL that how much market it has because it includes the competitive study of all the IT Institutes those are providing the same course and have a very good reputation in market. I choose this title because I want to study that market share of HCL and where it stands.

In IT education it has been said that if education is a kingdom

than Students is its king. Education involves only servicing to students, so satisfying them ultimately makes the business will be profitable.

Market Research

To Study the Marketing Dynamics and how much market share cover by HCLcdc (HCL career development centre)

Phase 1: The objective of phase 1 is to collect data from the designated area/market and competitor Analysis

Collection of data from market, my regular target of data collection is 40 data per day from the market, and

In competitor analysis, I have to sort out the competitor of HCL CDC present in the Jaipur market, product they are offering,

Strategy

A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

A marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors.

Survey Research

A survey research is defined as the method of collecting information by asking a set of pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individuals through interviews. Typical survey objectives involve describing or learning from an ongoing activity

by studying the changes in behavioral patterns of the subjects of interest to the researcher.

Plan for achieving the same with weekly time lines

I have to collect the data from 280 customers (students) in a week.

I will get fill the form of students those are interested in HCL CDC Hardware, software networking, courses

I will try my best to achieve the weekly target and above the target

Identification of segments:-

My customer segments are of two types:

I) Technical students (those students they are doing or done Engineering and any technical courses.).

II) Non technical students (those students they are 12th passed and graduate in any stream or those are pursuing graduation.

Plan on how to approach segments:

My plan for how to reach the target customers are as follows:-

I have door to door contact with the customers. I have contact with many educational institutes for

contact to students. I have organized the seminar with my group at the schools

and college campus. I have use reference to reach the customers

QUSSTIONAIRE

Name:- / /

Address:-

Telephone number(s)

Landline:

Mobile:

Any previous computer experience?

None at all A Little Completed Basic Course Other (please state

What is your qualification? Pursuing 12th Graduate post graduate

Why would you like computer training?

General Interest For job Other (please state)

Training Required

Basic computer knowledge Networking Hard ware Software engineer Other (please state)

Which IT institute you prefer most?

NIIT F-Tec GT HCL CDC other

Why you prefer it most?

for job assurance for job assistance for good quality training Affordable

SAMPLE SIZE

V

What is your qualification?

According to survey I got many of students are interested in computer education among them most of are under gradute and they are seeking for good institute and carrier development centers.

Why would you like computer training?

I asked many of students about their preferences in computer programs and most of them answered for Job .

Required training?

From above question I came to know that many students are interesting in software engineering in spite of networking, hardware, or other computer knowledge.

Which IT institute you prefer most?

I got that many students are unknown about HCL and they are well known about GT and other IT institutes and to make people aware about HCL we have to use promotion strategy in branding of HCL CDC…

Why you prefer it most?

And reason is GT providing many short term and affordable program for the students.

Communication strategy:

When did interact the customers then there I will use my soft skills and interpersonal skills through questionnaire. I will try to familiar with the customer because when i get more familiar with the customer then customer feel very comfort and they believe on me easily .

I should have good command in English for get better corporate exposure but I should know Hindi and local language of rural area in their language. Because they understand easily in their language.

Limitation

The data collected is totally dependent on respondents’ views, which could be bias in nature.

Sometimes respondents do not give a response or give

partial response. It is called non response error. The

reason may be lack of knowledge or unwillingness to

answer.

The sample size is small and it may not actually represent

the whole population.

There is limited time available each day and lot of tasks

have to completed in a day like preparing reports,

conducting surveys, spend time at the office to gain

knowledge, etc.

Work I have been done in 4 week:

FIRST WEEK (20th April-27th April)

I started our sip on 20th April 2009 i had meeting with our corporate guide Mr. Harsh who told me about the procedure that how i collect data of different students in different area and the areas are east of Jaipur site like;

Chandpole Banipark Shastri nagar

I prepared a questionnaire and send it to our corporate guide .Whole “SIP“ Is divided in four phase in which first phase is about data collection and about competitive analysis he also make understand me about “HCL” product and further three phases will understand on second half of a sip program gave him IIR report for sip report. Than I started our “SIP” program through visited in different schools I organized seminar and make them aware about” HCL CDC” and its program. i collected data from various schools ,institutes and colleges I send data of students number with their name and contact number with permanent addresses. I collected data from “education fair”. It was all about our first week.

SECOND WEEK (27th April-2th May)

In our second week of sip program again i had meeting with our faculty guide and he told me to visit different institute for

competitive analysis. i visited institutes like GT , IIHT ,JETKING ,F-TECH from there i collected information about there product and prices .

THIRD WEEK (4th May-9th May)

In our third week they asked for data collection of MAT exam students and i gave them more than 150 data of MAT students by visited in different examination centre.

FOURTH WEEK (11th may- 16th May)

I went in Rajasthan Patrika education fair where “HCL CDC” has a counter. I contributed for HCL like I distributed pamphlets , collected data via brochures and lucky coupons ,I made walk- in many students to the counter and also council them .

FIFTH WEEK (18th-23rd may)

I prepared my interim report with help of weekly report and synopsis and I did competitive analysis through visited in different institutes are as follows:-

GT IIHT F-TEC JET KING

Sixth week (25th-30th)

In this week I had Meeting with Faculty guide in my collage

prepared Final report.

REFERENCES

I visited in schools and different IT institutes for collecting data .and education fairs and I came to know more about hcl through visited at different sites of hcl like:

www. hcl cdc.in www.google.inwww.hcl.in

I took information from different business books and many other sources like newspapers which help me to find out fact and findings to make report more useful for the college and company as well.

Recommendation

I have done deep study and I came to know that many students preferred IT institutes which would help them to get job and easy to afford it means HCL cdc should use promotional strategy in urban as well in rural areas because in rural areas students at there ready to take admission in the same institute where students of their town and villages were already study hence, I suggest HCL should start their promotional activities more in rural than urban areas ..