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[HATCH! PROGRAM] HATCH! FAIR Overview

May 08, 2015

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Introduction to HATCH! PROGRAM, a not-for-profit organization to promote and support entrepreneurship and SMEs, until November 2013, one year after its creation.

Overview of HATCH! FAIR 2013, the first social startup conference and exhibition in Vietnam.

The difference of this event, comparing to other startup events, is to connect the startup community to the larger business network and ecosystem.

  • 1.FAIR Start-up Exhibition & Conference Partnership Opportunity

2. About HATCH! FAIR 2013 Aims: Promote and support the development of small and medium businesses in Vietnam Connect business to customers, investors and potential partners HATCH! FAIR 2013 is an annual project of HATCH! PROGRAM, a not-for-profit initiative to promote and support entrepreneurs, start-ups and SMEs in Vietnam.FAIRStart-up Exhibition and Conference Indochina Plaza Hanoi 214 Xuan Thuy, Cau Giay December 21-22, 2013 http://fair.hatch.vn +844 6275 7406 fair@hatch.vnFAIRPage 1 3. About HATCH! FAIR HATCH! FAIR Content PR Plan Sponsorship PackageFAIRPage 2 4. HATCH! PROGRAM One year achievements> 47> 2,000520small and big events in both Hanoi & Ho Chi Minh citystrategic advisors under the board of advisors for HATCH! PROGRAMmembers in HATCH! PROGRAM community> 100directories of resources and start-upsstaffs and interns across the country and outside VietnamFAIRPage 3 5. Date & LocationDecember 21-22, 2013 Level 2, Indochina Plaza Hanoi 241 Xuan Thuy, Cau Giay, HanoiFAIRPage 4 6. Participants From 20-40 years old Start-ups and SMEs in Vietnam Representatives of MNCs Angel-, Seed-, and Early-stage Investors Mentors, Educators, Corporate Sponsors Start-up Ecosystem Supporters and Resource Providers Students and other business officersFAIRPage 5 7. Start-up Conference A platform for knowledge and experience sharing, idea exchange among start-ups and SMEs about Vietnam start-up ecosystem.FAIRPage 6 8. Conference StageInformation Area for SponsorsTea-break AreaOutdoor SignageFAIRPage 7 9. Start-up Exhibition A place in which we gather the best start-ups in Vietnam in the past year, including outstanding technology start-ups, businesses that are reaching out to global market, as well as social enterprises.FAIRPage 8 10. Check-in AreaStart-up BoothsDEMO AreaNetworking AreaFAIRPage 9 11. FAIRPage 10 12. Public and Media Relations Engagement Plan Campaign Idea:FAIRBusiness is Open (M ca doanh nghip ca bn)Report of Media as of 29 November 2013: 26 online media 1 TV interview schedule for Dec 10The main issues of Vietnamese start-ups include: Lacking of sharing and receiving quality feedback Lack of testing and refining business models Lack of connecting and finding suitable founders This results in young entrepreneurs dreaming of untested markets, and not utilizing supporting resources. Therefore, Vietnamese start-ups need to open themselves to the emerging entrepreneurship ecosystem to succeed. The HATCH! Program is at the epicenter of this ecosystem.FAIRPage 11 13. Promotion Plan ObjectiveNov3rd weekHATCH! PROGRAMHATCH! PROGRAM PositioningApproachResponseHATCH! PROGRAM is a not-for-profit iniHATCH! PROGRAMs role in the tiative to build and connect the start-up community community to potential resources.HATCH! FAIR HATCH! FAIR PromotionInformation about HATCH! FAIR 2013Active learning about the event and taking action (Sponsorship, booth registration)HATCH! FAIR HATCH! FAIR PromotionHATCH! FAIR 2013 and the solution for the fragmentation of the communityActive learning about the event and taking action (Sponsorship, booth registration and activity participation)HATCH! FAIR HATCH! FAIR PromotionHATCH! FAIR 2013 and the solution for the fragmentation of the communityActive learning about the event and taking action (Sponsorship, booth registration and activity participation)3rd weekHATCH! FAIR HATCH! FAIR PromotionHATCH! FAIR 2013 and the solution for the fragmentation of the communityActive learning about the event and taking action (Sponsorship, booth registration and activity participation)4th weekThanks to all organizations and individuals who Sharing the results of HATCH! HATCH! FAIR participated and supported FAIR 2013 the program4th week 1st week 2nd weedDecJanHATCH! PROGRAMSupport the connections after the eventSharing and pushing potential connectionsAcknowledgment of contribution to HATCH! FAIR 2013 Acknowledgment of supporting partnersFAIRPage 12 14. Marketing Plan Broadcast Other EventsDigitalDirect MarketingSocial Media Word of MouthFAIRPage 13 15. Strategy Broadcast TV ProgramWOM Startups and Businesses network databaseDigital Articles Banners Short News Advertising EmailDirect Marketing Leaflets at co-working space, shopping malls & university Direct registrationSocial Media HATCH! Facebook Group & PagesEvents HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city Other eventsFAIRPage 14 16. Key Performance Indicators (KPIs) 506210355035010,0005,000150,000times HATCH! FAIR 2013 video broad-castedtimes HATCH! FAIR broad-casted in TV programbiggest start-up channels report live about HATCH! FAIR within 2 daysleaflets distributed at events, universities and co-working spacestimes HATCH! FAIR broad-casted in the TV in VTC 10, Hanoi TV, InvestTVdays HATCH! FAIR banners placed on 3 biggest start-up websites in Vietnampress release news postedinterview programs and direct interview at InfoTV and InvestTVarticles in online news and magazinesfans in our social mediaadvertising emails sent to 50.000 accountsFAIRPage 15 17. Communication Channels TV VTC News Hanoi TV Invest TV VTV 6 InfoTV Vietnam News Agency LifeTV Locations Co-working spaces Company Offices Shopping Malls Coffee shops UniversitiesStart-up Media Techdaily.vn GIK.vn Action.vn TechinAsia StartupDigest Pandora.vn Vietnam financial & economy channel Ticketbox NexttopeventBusiness Media VnExpress CafeF Vietnamnews Vietnam Times 24h Vietnam Business Forum Business Times Business & Integrity Investment Bridge Saigon Times Saigon Businessman VTC News Vietnam News Agency Financial Times Business & Trade Times New Hanoi The Word Hanoi ASEAN MagazineFAIRPage 16 18. Sponsorship Package (Our public relations programs are professionally managed by G2 (Vietnam), a WPP company; however, neither G2 nor HATCH! PROGRAM are responsbile for our media partners editorial decisions.)GOLDEN EGG SPONSOR - USD $5,000 Opening speech and opportunity to share at Vietnam and International startup conference FIRST prioritized position at the Booth area Advertised in the DEMO area Access to 2000 visitor & 50 exhibitor database FIRST priority recognition on HATCH! FAIR Materials FIVE Conference Passes Special Mention in Handouts, Articles and Report Featured in HATCH! FAIR & HATCH! website during 2014 FOUR dedicated mentions on HATCH! Social Media FOUR branded standees during two-day conferenceFAIRPage 17 19. SILVER EGG SPONSOR - USD $3,000 SECOND prioritized position at the Booth area Access to 2000 visitor & 50 exhibitor database SECOND priority recognition on HATCH! FAIR Materials THREE Conference Passes Special Mention in Handouts, Articles and Report Featured in HATCH! FAIR & HATCH! website during 2014 TWO dedicated mentions on HATCH! Social Media TWO branded standees during two-day conferenceBRONZE EGG SPONSOR - USD $1,000 THIRD priority recognition on HATCH! FAIR Materials ONE Conference Pass Featured in HATCH! FAIR & HATCH! website during 2014 ONE Dedicated mention in HATCH! Social Media ONE branded standee on site during TWO days conferenceFAIRPage 18 20. For more information, please contact: Ms. Nguyen Bich Diep Corporate and Public Affairs Officer Email: fair@hatch.vn Mobile Phone: +84 127 585 4898 Thank you.FAIRPage 19

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