Harry europeana strategic business plan

Strategic Business Plan2015- 2020 Draft v0.7

Presentation Projects meeting September 2013

Friday, September 27, 2013

Europeana 2008-2015

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BackgroundEuropeana was conceived in 2005 by a letter from 6 heads of State, led by the French President Jaques Chirac, to the President of the European Commission, Mr. Barroso.

Jacques ChiracAleksander KwasniewskiGerhard SchroederSilvio BerlusconiJosé Luis Rodriguez ZapateroFerenc Gyurcsany

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Phase 1: Central Point of access model

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Libraries

Europeana

Drents archief

Louvre

TEL

Mus

eum

s

Archives

The first phase of the work has focussed on making our heritage available in a uniform, interoperable way, for citizens across Europe to enjoy through a central point of access.

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Aggregation Infrastructure

Domain Aggregators:• TEL• APEX• EUscreen• EFG• Linked Heritage


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Content growth This in turn has led to a spectacular growth in objects: currently over 27 million objects in 32 languages with all 28 member states represented.

*Temporary loss of 1.8 million due to transition to CC0

*


The portal www.europeana.eu is the most visible expression of this united Europe.

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http://www.europeana.eu






It’s a website!


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Usage growth There is a direct link between the amount of objects in the repository and the amount of visits to the site. Large contributors such as France and Germany receive the largest proportion of the visits to the sites (portal, mobile, apps).


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Network growthThis was realised primarily by resolving co-ordination failure: without the co-ordinating efforts of Europeana the most likely scenario would have been fragmentation of databases and data standards, leading to high development costs and loss of synergy. A strong and representative network is key to this success.


Stuff we are good at:

Aggregation infrastructureData Model (EDM)


Stuff we are not so good at:

Generating usage (on our portals)


Phase 2: Distributed access Model

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It’s an API!


The second phase of our work has focussed on making the material more accessible to individuals, professionals and creative industries across Europe.

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In order to target new and different customer segments we needed to make the material accessible through a wide variety of services and therefore developed a more open licensing structure: the CC0 Public Domain dedication for metadata.

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API growthThe effect of the change in license was felt immediately: currently over 770 organisations (commercial and non-commercial have requested an API key, 66% of them are already implementing them in a variety of services.


This has enabled us to make our culture available on a wide variety of services, resulting in increased visibility of cultural institutions and their holdings across Europe. For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum.

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Solving IPR Issues (CCO)Setting up new projects


Stuff we are not so good at:

Reaching Creative IndustriesShowing value for cultural institutions


Supply chain

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Content Providers Aggregators Distributors Users

1. Europeana serves 2300 content providers (>60.000 in Europe)2. This is scalable through the network of aggregators (70% of the aggregators serve >2000 content providers)3. Europeana is the hub for aggregation and for the co-ordinationand development of knowledge and standards.4. A similar scalable setup needs to be created on the distribution side. Through a limited amount of strong partner networks such as the European Business Network, EU schoolnet, Wikipedia, and social networks (pinterest, tumbler, facebook, etc.) this can be accomplished.5. This will allow access, visibility and re-use to increase with strong multiplier effects.


Europeana 2015- 2020

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Phase 3: Digital Service Infrastructure

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Its an accellerator!

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tourism

63 M

research+

Education+

Creativity+

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culture

22.7 M

Europeana is extremely well positioned as a catalyst of change, a Digital Service Infrastructure that can reduce costs of accessibility, fuel a burgeoning creative economy, and realise spin-off effects in other sectors.

DSI

87.32 M


Key recommendations

1. Provide direct access to content;

2. Develop a more explicit value proposition for cultural institutions;

3. Work with existing communities;

4. Turn ‘portal thinking’ into ‘platform thinking’;

5. Europeana needs to become more entrepreneurial.

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CollectiveInnovativeNetworkedScalable


In order to realise this potential the Europeana DSI will provide services on 4 different levels: Aggregation, Facilitation, Distribution and Engagement.

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1. Europeana will provide value-added services that allow the Cultural sector to do their work faster, cheaper and better, for example with cloud based hosting services and more efficient aggregation tools. Premium (paid) services will be developed.

(Clou

d)

service

s

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Impact:22.7 million in cost reductionA unified repository of >100 million objectsIncreased direct access to content (in particular PD)5.63 million income through premium services


How do we motivate institutions to open up

their content?


R&D- Innovation

2. Europeana will co-ordinate solutions for pan- European accessibility issues such as cross-border access of content, ISO standards and improved interoperability of data, multilingualism, development of semantic web/LOD, e.g. to work with Google Knowledge Graph. 32

Impact:Shared practices for data modeling and IPRStrong spin-off potential in other industriesMachine readable content for new services


What are the main (technical and legal)

hurdles for opening up?


Creative

Industries

3. Europeana will develop a service centre for the creative industries and cultural entrepreneurs. They will get easy access to free and licensed content, consultancy services, a network of entrepreneurs and venture capital and incubation services.

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Impact:60 million + in benefitsBetween 9 and 20 successful startups20 + Europeana apps in appstores


How do we create a meaningful relation with the creative

industries?


4. Europeana will develop community based end user services, that allow users to access validated content through strong community based platforms such as Wikipedia and thematic partner sites such as Europeana Fashion.

Active Audien

ces

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Impact:Dramatically Increased visibility (on wiki 10 WW1 images = 9 million impressions)Increased participation


How do we engage voluntary contributions

from communities?


@europeana: Powered by projects!


Eur 30 mln/yr



Eur 96.000/day



500 people across Europe



30 million objects



2 million lines of code



The largest single dedication to the PD



How about the future??


Closer cooperation


Horizon2020


Creative Europe


...


Harry Verwayen

[email protected]

Thank you

50Friday, September 27, 2013

mailto:[email protected]

mailto:[email protected]

MethodologyThis (draft) Strategic Business Plan has been developed during the period June 1- July 16 by the Europeana Foundation (EF) to guide the transition into the new Multi-Annual Financial Framework (MFF). This document is the result of intense investigations in a short time frame and draws primarily on the following sources:

1. Europeana Benefit-Cost Ratio (SEO Economic Research): this research was commissioned by EF to investigate the current and future cost-benefit ratio of Europeana. It focusses primarily on the areas where Europeana plays a role in realising European added value through positive externalities. 1. Fundraising (Myra Kelly Fundraising consulting): this research has focused on investigating alternative funding streams for Europeana, in particular through sponsorship and fundraising. 2. Market revenue investigations (Institut Nationale Audiovisuel): this research was conducted to provide an overview of possible revenue streams for self-sustainability. 3. Roadmap 2020 (Business Models Inc): investigation on value propositions for the 4 client groups of Europeana: cultural institutions/end users/creative industries/European Union.

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Support #Alezculture!7.230 + signed petitions4.800 + tweets #allezculture #europeana>9.000.000 + views on twitter

Neelie Kroes, Vice President of the Commission: ‘People often speak about closing the digital divide and opening up culture to new audiences but very few can claim such a big contribution to those efforts as Europeana’s shift to cultural commons’.

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Support

http://blog.europeana.eu/2013/06/linked-across-borders-and-time-travelling-exhibition/ In this blog, Famous Bulgarian writer, Georgi Gospodinov, who was a special guest at the travelling exhibition launch said: ‘With projects like [Europeana], we can enter museums and their collections without effort but we can also grant those collections the opportunity to get right inside us. Europeana allows us to carry them along with us every day. We can have centuries of culture in our pocket – on our phones, on our computers. What we do with it is down to our own curiosity.’

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http://blog.europeana.eu/2013/06/linked-across-borders-and-time-travelling-exhibition/




Support

Speaking at the Europeana Conference as part of the Irish presidency, Jimmy Deenihan, Irish Minister for the Arts, heritage and the Gaeltacht, said ‘Europeana is a powerful tool to increase the capacity to experiment with cultural assets and to promote a powerful creative economy. [..] Europeana is at the forefront proving that by providing data sets for new digital applications cultural bodies can realise additional social and economic benefits, through real innovation and creativity.’

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Support

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