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Taking America’s Pulse on Mobile Healthcare Consumers and Physicians Rate a Range of Concepts © Harris Interactive 1 Presented By: Joseph B Porus VP Harris Interactive Milt Ellis VP Harris Interactive
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Harris interactive ctia mobile health presentation

Dec 05, 2014

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  • 1. TakingAmericasPulseonMobileHealthcare ConsumersandPhysiciansRate aRangeof Concepts PresentedBy: JosephBPorus VPHarrisInteractive MiltEllis VPHarrisInteractive1 HarrisInteractive
  • 2. TakingtheVitalSignsofMobileHealthcare PartnershipbetweenCTIAandHarrisInteractivetostudytheacceptanceofmobile healthcareamongthegeneralUSpopulationandphysicians.Answerkeyquestions: Howfamiliarareconsumersanddoctorswithmobilehealthcare? Aretheyinterestedinmobilehealthcare,andifsowhy? p y g g Howinterestedareconsumersandphysiciansinemergingmobilehealthcare concepts? Gaugeoverallattitudestowardsmobilehealthcareandhowitcanimprovequalityof healthcare.Whatarethebarriers? healthcare. What are the barriers? Willmobilehealthcaresvaluepropositionworkforconsumersanddoctors? 2
  • 3. PresentationRoadmap Methodology Howthemarketresearchwasconducted Mobile Healthcare Is the market ready? MobileHealthcare Isthemarketready? Attitudestowardtraditionalmedicine MobileHealthcareawareness,familiarity Gaugingpotentialandinterest AttitudesTowardMobileHealthcare ConsumersandDoctorsTellAll Whereistherealvalue? WhowillMobileHealthcareHelpMost? p Arethereconcerns? Willconsumersswitchmobilecarriersandevenhealthcareproviderstoget MobileHealthcareservices? TestingNineMobileHealthcareConcepts Whichoneshavethegreatestpotential SummaryandQ&A 3
  • 4. ResearchwasconductedamongstConsumersandPhysicians 3,229GeneralUSPopulationRespondents GeneralsamplingofUSpopulation N=2,899 ChronicallyIllPatients N=330 Cardio N=261 Diabetic N=189 244PhysicianRespondents GeneralPractitioners N=115 Specialists N=129 Cardiac Specialists N=66 CardiacSpecialists DiabeticSpecialists N=63 ThesurveyincludedquestionsfromthePatientActivationMeasureTM Th i l d d ti f th P ti t A ti ti M (PAMTM)fromInsigniaHealth.Thetoolisusedtoassessrespondentsself managementabilitiesalongacontinuumofincreasingactivation. Significancetestingisperformedata95%confidencelevel,denotedwitha* Si ifi t ti i f d t 95% fid l l d t d ith 4
  • 5. MobileHealthcare healthcaresolutionsprovidedviatheuseof mobiletechnology smartphones p wirelesstabletcomputers wearablewirelessbiosensors, and/orwirelesschronicdisease monitoringdevices Allowsphysiciantomonitor, diagnoseconditions,and/or di diti d/ administermedicationsremotely Consumersrespondedaspatients Consumers responded as patients and/orcaregivers;Physicians respondedforfitintheirpracticeHarrisInteractive 5
  • 6. TheMobileHealthcareLandscape Howmuchdoesthemarketknowaboutmobile healthcare? Isthererealinterest? Isthemarketready?HarrisInteractive 6
  • 7. About1/3ofadultsandmorethanhalfofphysicianshaveheard ofMobileHealthcare GeneralUSPopulationvs.ChronicallyIll GeneralPractitionersvs.Specialists %Yes %Yes Q800 HaveyouheardofMobileHealthcareorasimilarconceptbeforetoday? (Allrespondents:basen=3473)HarrisInteractive 7
  • 8. Butthedetailsarestillamystery Onlyasmallfractionofadultsanddoctorsareveryfamiliarwiththespecifics GeneralUSPopulationvs.ChronicallyIll p y GeneralPractitionersvs.Specialists p Top2Box Top2Box GeneralPop 6% GeneralPrac 9% ChronicallyIll 3% y Specialists p 13% * Q805 WhatleveloffamiliaritydoyouhaveofMobileHealthcare? (Respondentsawareofmobilehealthcare:basen=1225)HarrisInteractive 8 *Denotesastatisticallysignificantdifference
  • 9. ConsumersandPhysiciansareintriguedbymobilehealthcare Almost80%ofspecialistswanttolearnmore GeneralUSPopulationvs.ChronicallyIll GeneralPractitionersvs.Specialists Top3Box Top3Box GeneralPop 39% GeneralPrac 59% ChronicallyIll 41% Specialists 79% * * Q910 BasedonthisdescriptionofMobileHealthcare,howinterestedareyouinlearningmoreabout it?(Allrespondents:basen=3473)HarrisInteractive 9 *Denotesastatisticallysignificantdifference
  • 10. Compellingmobilehealthcareapplicationsmayinfluenceconsumer choiceofmobileproviderordevice Q860 BasedonwhatyounowknowaboutMobileHealthcare,whichofthefollowingstatementsapply toyou? (AllGeneralUSPopulation:basen=3229)HarrisInteractive 10
  • 11. WhatpeoplelikeanddislikeabouttheconceptofMobile Healthcare GeneralPopulation WhatTheyLike What They Like WhatTheyDislike What They Dislike + Convenient/Easy BigBrother/PrivacyInvasion + ConstantMonitoring Cost + FewerDoctorsVisits HavingtoWearDevice/Patch + M bilit Mobility A /R li bilit f I f Accuracy/ReliabilityofInfo + Savestime Impersonal/NoFacetoFace Physicians WhatTheyLike WhatTheyDislike + ConstantMonitoring Cost/Reimbursement + Track Patients Between Visits TrackPatientsBetweenVisits Impersonal/No Face to Face Impersonal/NoFacetoFace + EasytoUse/Access Accuracy/ReliabilityofInfo + RemindsPatients CreatesMoreWork + GetPatientsInvolved FewerPatientVisits Q817/Q819 Basedonyourcurrentunderstandingwhatdoyoulike most/leastabouttheconceptofMobileHealthcare?HarrisInteractive 11
  • 12. Diversepocketsofthepopulationshowpotential GroupsMostInterestedInMobileHealthcare (Top2Box:Extremely/VeryInterested) Q910 BasedonthisdescriptionofMobileHealthcare,howinterestedareyouinlearningmoreabout it?(Allrespondents:basen=3473)HarrisInteractive 12
  • 13. PatientActivationMeasuredefinesfourbasicsegmentsof activationorselfmanagementcompetency 1015%ofthe 2025%ofthe 3540%ofthe 2530%ofthe population* population* population* population* *MedicaidandMedicarepopulationsskewlowerinactivation * d d d d l k l13
  • 14. PatientActivationisstronglyassociatedwithinterestinmobile healthcare Averag Response by Level ge e Indicatehowinterestedyouwouldbeinfindingoutmoreabouttheservice(MobileExams& y g ( Consultations)foryourpatients/yourself/someoneelse(e.g.relativeorlovedone)(110scale) GeneralPopulation,n=2,912HarrisInteractive 14
  • 15. AttitudesTowardMobileHealthcare WheredoconsumersseetherealvalueinMobile Healthcare? Whowillmobilehealthcarehelpmost? Whatisthephysiciansviewpointonvalue?HarrisInteractive 15
  • 16. Consumersseemobilehealthcareofferingsecurityand convenience TopAttributes Absolutely/Very ImpliedBenefits NecessaryAllowformorehomebasedcare 68% ControlandoptionsMakethepatientfeelliketheyarealwaysbeingwatched 57% GreatersecurityOfferameasureofsafetyforpatientsortheirfriends/familyOffer a measure of safety for patients or their friends/family 57% Safetyandconnectivity Safety and connectivityGivepatientspeaceofmind 54% FillinggapsintraditionalcareEnablepatientstomanagetheirowncare 54% ControlandIndependenceMakemedicalcareeasiertoobtainMake medical care easier to obtain 51% ConvenienceGivepatientsmorefreedomandchoices 51% MoreoptionsHelptheenvironmentbylimitingtravelfordoctorvisits 45% Greenerplanet,greenerwalletImprove the overall health and quality of life for everyoneImprovetheoverallhealthandqualityoflifeforeveryone 39% LessBurdenonfamily yImprovemyoverallhealthandqualityoflife 37% HealthcaremywayReducethecostofhealthcareandinsurancepremiums 33% Efficiencymeanssavings p p ppImprovethepersonalrelationshippatientshavewiththeirdoctor(s) 25% Bettercommunication Q935 Pleaseindicateyourlevelofagreementwitheachofthefollowingstatements (NonChronicallyIllGeneralUSPopulation:basen=2899) 16
  • 17. Mobilehealthcareisseenasincreasingaccesstocare,athome andwhiletraveling Top2Box GeneralUSPopulation Excellent/Good Q825 Basedonyourcurrentunderstanding,howwelldoyouthinkmobilemedicalserviceswould rateonprovidingeachofthefollowingbenefits. *DatacollectedfromastudyruninSeptember2009.(n=2334)HarrisInteractive 17
  • 18. ConsumersseeMobileHealthhelpingpeoplelikethemselves p gp p Respondents seevalue clustered aroundMain Street Q850 Which,ifany,ofthefollowingtypesorgroupsofpeopledoyoufeelwillbemosthelpedby MobileHealthcare? (AllGeneralUSPopulation:basen=3229)HarrisInteractive 18
  • 19. Physiciansseemobilehealthcareasawaytoincreaseefficiency whilebenefitingpatients TopAttributes Absolutely/Very ImpliedBenefits Necessaryy General Specialists PractitionersAllowformorehomebasedcare 78% 86% LessburdenonfacilitiesReducethenumberofofficevisitsnecessaryforsomepatients 72% 73% ReduceworkloadOfferameasureofsafetyforpatientsortheirfriends/family 64% 73% AsafetynetformeGivepatientspeaceofmind 63% 68% Reduceneedlesscalls/visitsGivepatientsmorefreedomandchoices p 56% 55% Choiceisgoodforall gEnablepatientstomanagetheirowncare 56% 68% Mobiletoolscreatepower BeingpartofrealmedicalImprovetheoverallhealthandqualityoflifeformypatients 50% 65% advancementMakemedicalcareeasiertoobtainMake medical care easier to obtain 43% 54% Doctor/patientpartnering Doctor/patient partneringImprovetheoverallhealthandqualityoflifeforeveryone 42% 46% MorepatientqualitytimeImprovethepersonalrelationshippatientshavewiththeirdoctor(s) 40% 46% CreatenewtrustlevelsHelptheenvironmentbylimitingtravelfordoctorvisits 33% 44% LessofficehoursReducethecostofhealthcareandinsurancepremiums 23% 27% Awin/winforall Q935 Pleaseindicateyourlevelofagreementwitheachofthefollowingstatements. (AllGeneralPractitioner:basen=115 AllSpecialists:basen=129) 19
  • 20. Physiciansanticipateanetdecreaseinpatientvisitsdueto mobilehealthcaretechnologyadoption GeneralPractitioners Specialists AverageExpected AverageExpected PatientVisitIncrease: PatientVisitIncrease: 10% 12% AverageExpected g p AverageExpected Average Expected PatientVisitDecrease: PatientVisitDecrease: 20% 15% Q920 WithMobileHealthcare,doyouthinkthetotalnumberofpatientsvisitingyourofficeeachweekwilldecrease,staythe same,orincrease? Q922BywhatpercentwouldyouexpectMobileHealthcaretodecrease/increasethenumberofpatientsyouseeeachweek?HarrisInteractive (AllPhysicians:basen=244) 20
  • 21. DoctorssupportcontinuedMobileHealthcareinvestment 8in10doctorsandnearly9in10Specialistssupportinvestmentstodrive MobileHealthcare GeneralPractitioners Specialists p Q950 DoyousupportthecontinuedinvestmentindevelopingMobileHealthcare (AllPhysicians:basen=244)HarrisInteractive 21
  • 22. Doctors,andespeciallyspecialists,seebroadvalueforpatients Top2Box: andhealthcareinfrastructure AbsolutelyEssential/ VeryNecessary * Q940 PleaseindicatehownecessaryyoufeelMobileHealthcareisinimprovingthequalityofcarefor eachofthefollowingindividuals.(AllPhysician:basen=244)HarrisInteractive 22 *Denotesastatisticallysignificantdifference
  • 23. MobileHealthcareConcepts M bil H lth C t ExaminenineMobileHealthcareconceptsindetail Whichonesshouldbeinyourbusinessplan?HarrisInteractive 23
  • 24. MobileHealthcareConceptsTestedAwidearrayfromrelativelysimpletocomplex MobileMedicalReminder Ashortmessage(text messages/SMS)senttoapatientsmobiledevice withreminders.Thesereminderscouldbeforan upcomingdoctorsappointment,taking medication,immunizationupdates,refill prescriptions,etc. MobileMonitoring Asmallpatchwornonthe skincapableofwirelesslylinkingtoapatients mobiledevice. Thepatchcouldmonitorheart rate,EKG,respiration,andbloodpressure.This informationwouldallowthepatienttomanage theirtherapiesaswellaswirelesslytransmit informationtodoctorsoramonitoringstationto keepthemuptodate. 24
  • 25. MobileHealthcareConceptsTestedAwidearrayfromrelativelysimpletocomplex MobileMonitoringofElderly Asmallpatchwornontheskin capableofwirelesslylinkingtoapatientsmobiledevice.The mobiledevicewouldpreciselytrackthelocationofthewearer andwouldbeabletotellifthepersonwasstanding,sitting, lyingdown,orfelldown.Thiscouldbeusedtomonitorelderly patients,thosewithdementiaorAlzheimersandrelated illnesses.Alertswouldbesenttodoctorsorcaregiversifthe illnesses. Alerts would be sent to doctors or caregivers if the patientleftadesignatedareaorexperiencedafallorother medicalemergency.Monitoringofsomevitalsignscouldalso beincorporated. MobileMedicine/Administration Viaapatchontheskin linkedtoamobiledeviceapatientcouldmanagetheirtherapy aswellastransmitinformationtoaphysician(suchasblood pressure,heartrate,respiration,etc.).Iflevelsindicatedthata changeinmedicationwasnecessaryanalertwouldbesentto change in medication was necessary an alert would be sent to thepatientorcaregiver.Medicationcouldalsobe administeredremotelybyadoctor. Themedicationwouldbe activatedbyamobilesignalandabsorbedintothepatientsskin (smartbandage/patch).Thisservicecouldhelpdiabetics monitorinsulin,cardiacpatientsmonitorbloodlevelsandavert heartattacks,ormonitorchildrenwithcriticalmedication needs. 25
  • 26. MobileHealthcareConceptsTestedAwidearrayfromrelativelysimpletocomplex MobileSkinScreening Ifanindividualdiscovereda potentialskinirregularity,theycouldusethecamerain theirmedicaldevicetotakeaphotoandsendittoa doctor/specialist whowouldprovideprofessional screeningandpossiblefollowupaction. InfantMonitoring Mobilesensorthatcouldinclude I f t M it i M bil th t ld i l d video,sound,andmotiondetectiontomonitorinfants andgivedirectinformationtoparentsorcaregivers. Similartoshortrangebabymonitorstodaybutusethe mobilenetwork.Advancedsensorscouldalsomonitor respirationratesandheartratetohelpwithsleeping disorders. MobileExamsandConsultations Avideolinkwiththe mobiledevicecouldprovideavirtualdoctorsvisitwith aphysicianoraspecialist,enablingevaluationofspecific conditions.Additionalsensorstotransmitblood chemistry,EKGandrespiration couldalsobeevaluated inrealtime.Thesevirtualdoctorvisitscouldsupplement in real time. These virtual doctor visits could supplement regularcheckupsormonitorspecificconditions. 26
  • 27. MobileHealthcareConceptsTestedAwidearrayfromrelativelysimpletocomplex MobileCareinRemoteAreas Manylocations havesparsemedicalresources.Evengoingon vacationtoremotelocationsandforeigncountries raisesconcerns.Thisservicewouldprovidea degreeofmobilemonitoringandaccessto familiarhealthcarepersonnelandfacilities.This servicecouldalsobepurchasedforshortamounts service could also be purchased for short amounts oftime basedonlengthofstayorspecial circumstances. MobileWellnessCare Amobiledevicecan becomeapersonaltrainerandcoach,monitoring exerciseroutinesanddesigningcustomworkouts tomeetfitnesslevelsandgoals.Thedevicewould trackdietandnutritionandalsoincorporatesocial networkingsites.Themobiledevicecould networking sites The mobile device could downloadprogressreportstodoctors,physical therapistsorhealthclubs. 27
  • 28. Mobileexams,monitoring,andwellnesscarearethemost appealingconcepts RelativeAppealofConcepts li t IndexScores USGenPop USGenPop ChronicallyIll General Physician (SelfUse) (Self Use) (Someone Practitioners Specialists Else) MobileExamsandConsultations 144 #1 138 #1 168 #1 116 128 MobileWellnessCare 137 121 130 123 125 MobileMonitoring 113 116 127 143 186 #1 MobileMonitoringofElderly 112 134 123 151 #1 107 MobileMedicalReminder 100 101 91 120 131 MobileMedicine/Administration 88 90 98 92 127 MobileCareinRemoteAreas 87 82 73 94 68 MobileSkinScreening 68 58 61 34 15 InfantMonitoring 52 60 30 27 13 Key > 99 StrongPerformers 75 99 GoodPerformers