Tools For The Future Online & Social Media Success Why? Social Media Online - In Store Integration The Future Demonstration Why? z
Hardmans socialmediapres
Sep 01, 2014
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Tools For The Future Online & Social Media Success
Why? Social Media Online - In Store Integration
The FutureDemonstration
QuickTime™ and a decompressorare needed to see this picture.
Why? z
As opposed to trying to attract millions of eyeballs and monetize them with ads, branded social networks are less about profitability and more about creating loyal and engaged
customers that will ultimately create revenue in more conventional ways.
– Adam Ostrow, Editor in Chief at mashable.com
"Our customer is #1."
Uphold the Hardman’s Creed:
• Why is Social Media Marketing important in today’s current Business Marketing Strategy?
WHY?
Why? "Our customer is #1."
everybody’s Doing It…
The Holy See (Vatican) created an an official Facebook Fan Page for the Beatification of Pope John Paul II
Why?
The Pope is on the ‘book!
"Our customer is #1."
Really…WHY?
Why?
1. Audience – Facebook is the 2nd largest trafficked website, with over 500 million active users.
2. Referrals – Facebook is the 2nd largest referral source for video.
3. Mobile – 150 million active users take Facebook with them everywhere they go.
4. Time – Many people spend a lot more time on Facebook than on Google
5. Versatility – Many video formats are supported for uploading (Including YouTube)
Source: 10 Reasons Facebook Video Marketing Is Valuable for Business http://www.reelseo.com/facebook-video marketing/#ixzz1jjEYsiWI
©2008-2011 ReelSEO.com Online Video Guide
"Our customer is #1."
Really…WHY?
Why?
6. Length – Facebook allows up to 20 minutes, 5 minutes more than YouTube
7. Connectivity – A wide range of sharing features and engagement opportunities. While Facebook doesn't let you share it's content onto other social networks (like YouTube and Twitter), because of its large member base, you will certainly have many more connections from the onset that may lead to better sharing potential.
8. Search Engine Visibility – Facebook videos are visible within Google Search.
9. SMO (Social Media Optimization) – Excellent keyword encoding (aka, "tagging") capabilities. *Facebook is a highly attractive medium, which provides businesses with a wide audience spectrum.
10. Conversions - Hot triggers around the video for taking an intended action.
Source: 10 Reasons Facebook Video Marketing Is Valuable for Business http://www.reelseo.com/facebook-video marketing/#ixzz1jjEYsiWI
©2008-2011 ReelSEO.com Online Video Guide
"Our customer is #1."
The Purpose
Why?
• Provide “Real Time” Updates and Customer Service Assistance
• Cost Efficient - Digital vs. Tangible Costs (Marketing Overhead kept at minimum)
• Customer <--> Employee Building Relationship
"Our customer is #1."
Social Media
• Hardman’s Hardware Facebook Fan Page– Company Information
• Store Location, Hours, Maps, Contact Information– Status Updates
• In Store Deals• Product of the Week• DIY Tip of the Week• Poll Questions• Social Media Promotions & Contests - Coupons, Secret Promo Words
– Video Content (embedded via YouTube channel)– Photo Albums - Provided by Fans and Employees alike
"Our customer is #1."
Social Media
• Key Components for Facebook Fan Page Success– Promote Page to your current customers
• Word of Mouth, In Store Referrals, Facebook Ads (paid service) In Store Logo Placement (Provided by Facebook at no cost)
– Publish relevant information• DIY Tips, In Store Happenings
– Talk WITH your customers• Respond to customer “comments”, Poll questions, Relevant Specials and Updates
– Update your Page anytime, anywhere• Mobile Marketing (Update from Ripley, Charleston, Chicago!)
– Use photos and videos to tell your story• Informative Product Information, “Tip of the Month” videos, Entertaining In Store Happenings… Every
now and then, have some fun - Don’t be afraid to dance a little!
"Our customer is #1."
Previous Work Example- ‘Book BLUEPRINT
"Our customer is #1."
YouTube
Social Media
• YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.
"Our customer is #1."
YouTube
Social Media
• Share a YouTube video with friends and employees via email, social networks, or blog directly from the video page.
• YouTube provides you with the code to add videos to Hardman’s website.
"Our customer is #1."
SHARING ACROSS THE BOARD
CHANNELS
•Fluid Marketing Channel (All marketing mediums correlate for a consistent platform)
•Continuous Communication Cycle
•Real Time Customer Service
•Off Site (internet) --> On Site relations
•Real Time Updates from company
Embedded to
VIDEO CHANNEL
Embedded to
Embedded to
Embedded to
WEBSITE
ON SITE STORE LOCATION
FACEBOOK PAGE
"Our customer is #1."z Online-In Store Integration
DEMONSTRATION
"Our customer is #1."
QuickTime™ and aH.264 decompressor
are needed to see this picture.
YouTube Video
My Media Services Incorporated into a Business Website
Facebook Fan Page Box (Featuring Live Updates)
Click Image to Begin Video Demonstration
Ex: Fox Valley Troops Support www.fvts.org
Produced and Edited by Olivia Giachino
QR Codes
The Future "Our customer is #1."
Try It!
The Future "Our customer is #1."
Live Updates in 140 characters or less
•Share information, gather market intelligence and insights, and build relationships with people who care
about your company.
•Interact with other businesses within your industry
•Engage with other local businesses and customers
Do it Best Twitter Page@doitbest
Yelp
The Future "Our customer is #1."
Yelp.com Platform: To connect people with
great local businesses“Real People. Real
Reviews”
SERVICESVideo Production - On Site and Post Production
Marketing Analytics & Research
Social Media Marketing & Integration
Graphic Design & Website Development
E-Newsletter Marketing
SKILLSAVID Xpress
Final Cut ExpressAdobe Audition 3.0
Adobe CS4Social Media Platforms: Facebook, Twitter, MySpace, Blogger, WordPress, LinkedIn, Flickr, YouTube,
Digg, StumbleUpon, Technorati, reddit, Help a Reporter Out (HARO), TwellowQR Codes
Google ToolsMS Office: Word, Excel, PowerPoint, Outlook
experience
SUMMARY Valuable experience in marketing and promotions; including online and retail distribution, and social media expertise; Media Production (film and television); founder of internet blog, Reel Film Talk; Graphic Designer; and Photographer
based in Chicago, IL.The will and ease to work in a fast paced environment (experience include film and
television sets, and on-site marketing events), national and international work experience, outgoing charisma is a notable contributor to outstanding
current/potential client/customer relationships, the creative skills to design and implement branding tools, consistently looking to build and integrate new marketing
tools to drive company success, the professional stamina to create strong relationships with sports, entertainment, and business industry executives and personnel, able to relate well to all levels of management including executives,
corporate personnel, store personnel, on-site team members, willing to take charge, and execute plans of strategy across all distribution levels.
experience