HANATOUR.com HANATOUR.com Media Guide. NO.1 in Korea listed on LSE, first in the KOSDAQ companies 2 1. COMPANY OVERVIEW HANATOUR 1 SECTIONBRIEFSREMARKS.

HANATOUR.comHANATOUR.com

HANATOUR.com Media Guide

NO.1 in Korea listed on LSE, first in the KOSDAQ companies

2

1. COMPANY OVERVIEWHANATOUR1

SECTION BRIEFS REMARKS

HISTORY

1993.11: Established 1999.12: Outbound 1st, Air ticket 1st 2000.11: Listed on KOSDAQ 2006.11: Listed on London Stock

Exchange

Ranked the best seller for consecutive 11

years KOSDAQ STAR INDEX company The first travel company listed in KOSDAQ

PRINCIPAL ACCOMPLISHMENT

2008. Air ticket : 1.48 Million 2008 Outbound : 1.12 Million Travelers 2008 1.3 Billion Sales Volume 2009. Market cap of 450 billion won

1st in the industry with 22% market shares 1st in the industry with 26% market shares

NUMBER OF EMPLOYEES

1,954 Not included temporary workers

NETWORK

A wholesale business with 9,000 retail

agencies. 36 Local branches

1,000 HANATOUR-branded sales agencies 120 Online HANTOUR-labeled partner website

GLOBAL NETWORK Overseas branch offices over 30 cities

SUBSIDIAIRIES

Web tour

CJ worldis

Hana Golf

12 Domestic subsidiaries

Online & accommodation specialized agency

FIT specialized agency, joint venture with CJ

Various golf & leisure business company

① HANATOUR① HANATOUR

③ AD PRODUCTS

② HANATOUR.com

1. COMPANY OVERVIEW2. BUSINESS OVERVIEW3. BRAND

④ REFERENCE


3

1 2. BUSINESS OVERVIEW

0 50 100 150 200 250 300

Top agencies' track records in outbound package market <unit: thousand travelers>

HANATOUR

MODETOUR

LOTTE TOUR

FREEDOM TOUR

ONLINE TOUR

FI TOUR

NEX TOUR

SEJOONG

YELLOW BALOON

INTERPARK TOUR

890 1,280

410 680

280 320

220 260

130 190

90 170

140 160

70150

60 140

90 130

1,130

570

270

220

160

150

150

150

150

120

2006

2007

2008


Ref. Korea Association of Travel Agents (kata.or.kr)

HANATOUR


③ AD PRODUCTS

② HANATOUR.com

④ REFERENCE


5 10 15 20 25 30 35 40 45 50

4

1 3. BRAND

Ref. : customer research result by Travel Times (7. 2009) <www.traveltimes.co.kr>

HANATOUR

MODETOUR

NAEIL TOUR

FI TOUR

LOTTE TOUR

INTERPARK TOUR

KAL TOUR

YELLW BALOON

ONLINE TOUR

2.7%

2.4%

2.1%

1.9%

1.4%

1.2%

1.2%

8.9%

5.8%

45.6%

JAU TOUR

Brand Preference

Korea Standard-Service Quality Index1ST ranked in the travel agency category

Ranked 63rd in the“2009 The Korea

100 Best Brand” chosen by Brand Stock

(The only travel agency)

Korea Brand Power Index 1ST ranked

5 consecutive years in the travel agency category

Awarded ‘2009 Korea Brand Star’ – Travel Agency

category for 5 consecutive years selected by Brand

Stock


HANATOUR


③ AD PRODUCTS

② HANATOUR.com

④ REFERENCE


HANATOUR.com

2 1. USER

5

② HANATOUR.com② HANATOUR.com

③ AD PRODUCTS

① HANATOUR

1. USER2. STATUS 3. TARGET AD SOLUTION4. REPORTING5. CORE OF VALUE

CHAIN6. COMPREHENSIVE

EFFECT7. LOW COST & HIGH

EFFECT

MEMBERSMEMBERS

AGE/REGIONAGE/REGION

PURCHASING POWER

PURCHASING POWER

FEATUREFEATURE

About 1.1 million

About 3,000 new members per month

Age: 20s 35%, 30s 41%, 40s 16%, OVER 50s 7%

Region: Over 70% of Seoul & Metropolitan area

Average Purchase Price : 820,000 WON per person

Much higher spending than other travel agencies

Oriented to quality of products and reliability of service, rather than cheap price

High-end demands who enjoy their cultural tastes and leisure at worldwide

Active and affluent class, visiting foreign country mainly for leisure & entertainment

SITE VISITSITE VISIT

user’s main purpose of visit is to buy travel & leisure products

High revisit rate (Searching-consulting-reservation-preparation for travel-payment-

travel-revisit after travel)

④ REFERENCE


2. STATUS

2 hundred thousand daily Unique Visitors and 2.4 million daily Page Views in average on high-peak season

The largest travel portal site in Korea with (NO.1 UV, NO.1 PV in the industry)

20 page views per visitors in average, and more than 20% of members are the actual purchasers

No. 1 site not only for the site traffic, but also the actual purchase transactions

6

2

Ref. Korea Association of Travel Agents (kata.or.kr) / ranky.com (2009. 6)

Rank Travel agency 2008 OutboundTravelers

PV(Daily)

UV(Daily)

1 HANATOUR 1,126,901 1,140,908 52,074

2 MODETOUR 568,617 553,394 26,262

3 LOTTE 274,861 150,727 8,175

4 JAUTOUR 224,420 103,674 6,487

5 OK TOUR 176,450 - -

6 ONLINE 161,607 329,631 15,592

7 YEOHANSA.COM 160,898 93,680 7,201

8 SEJOONG 151,778 65,883 4,509

9 TOUR BAKSA 150,137 109,315 7,469

10 YELLO BALOON 145,986 116,711 9,475

Ranks above are from Ranky.com and travel agencies without PV, UV data are not listed

Rank Travel agency 2008 OutboundTravelers

PV(Daily)

UV(Daily)

11 NEX TOUR 122,543 375,552 21,385

12 VERY GOOD TOUR 116,681 118,788 10,583

13 INTREPARK TOUR 100,768 640,305 56,531

14 HYUNDAI DREAM 83,842 - -

15 KAN TOUR 75,230 127,720 7,977

16 SEGYE TOUR 71,532 - -

17 REDCAP 65,204 - -

18 TOUR2000 63,479 - -

19 BT&I 58,608 - -

20 TOUR MANIA 44,197 - -

HANATOUR.com

① HANATOUR





EFFECT③ AD PRODUCTS

④ REFERENCE


3. TARGET AD SOLUTION

7

2

CRM Targeting: with 5 million DBs of HANATOUR, provides the best AD effect by approaching only to the targeted visitors

IP Targeting: tracking the region, industry and ISP of IP user, expose ADs only to the targeted IP users

Exposed banner about Pusan Exposed banner about corporate travel

Exposed banner about backpack tour

Visitor living in PusanVisitor living in Pusan Employee at CorporateEmployee at Corporate Visitor from UniversityVisitor from University

Golf TravelerGolf Traveler Keyword‘Europe’Keyword‘Europe’ 20s-30s single women20s-30s single women

Displaying golf related banner Displaying Europe related banner Displaying female interested material

HANATOUR.com

① HANATOUR






④ REFERENCE

Golf Travel


4. REPORTING

8

Provide not just AD result data but valuable marketing data which may be useful for marketing source

Using HANATOUR’S AD server system, provide various data such as Impression, Net UV, CTR, Unique Click, ETC.

User’s data like age, region and marital status, result of event participation, product sales analysis and, ETC.

2

■ Results of event & promotion■ Results of event & promotion

■ Basic analysis■ Basic analysis

■ Sales Analysis■ Sales Analysis

HANATOUR.com

① HANATOUR






④ REFERENCE


5. THE CORE OF VALUE CHAIN

9

2

HANATOUR is also at the core contact points with travelers in all travel related services, including Air, Hotel, Duty-free, Insurance, Airport, Telecommunication, finance, etc.

HANATOUR keeps in continuous touch and communications with customers through the all process of their travel (even from travel planning stage before the travel also to the end of the travel)

By concentrating AD to HANATOUR.com instead of dispersing AD to each industry media, You can take lower cost and higher effects,

Preperation of travel

Searching information and consulting is the first step of travel

Consultation and sales over all items like hotel, air-tickets, etc.

Getting information and privilege from HANATOUR (discounts of DFS and various travel supplies)

Offer information on convenient facilities in the airport and overall needs

After travel , writing reviews, posting or printing pictures, and various community activities

Financial information (Insurance, exchange, credit-card charge)

Information and guide through on and off- line during travel

HANATOUR.com

① HANATOUR






④ REFERENCE


1,000 HANATOUR-brandedSales agencies

1,000 HANATOUR-brandedSales agencies

Targeted Campaign Service Targeted Campaign Service

Various off-line printsVarious off-line prints

Retailers in affiliated discount storesRetailers in affiliated discount stores

6. COMPREHENSIVE AD EFFECT

HANATOUR.com is not only the 1st travel portal site, but also has various and the largest off-line AD channels

Off-line AD effect through 1,000 HANATOUR-branded agencies, 9,000 retailers and big distribution partners

Providing comprehensive and various AD solution through worldwide branch network of HANATOUR

10

2

Actual customer of 1.6 mil. yearlyActual customer of 1.6 mil. yearly

HANATOUR.com

① HANATOUR






④ REFERENCE


7. LOW-COST & HIGH-EFFEFT

Web surfing and online purchases are the major trends of today’s travel service The high-income brackets have tendencies to spend more in travel, to use online information, and to have more

frequent travel purchase ADs focused on visitors to Hanatour.com provides better efficiency than AD to untargeted people through normal

mass media

Monthly Income

RespondentTravel

Spending

Travel plan in a

year

Getting information by

internet▼ 2mil

won 8% 1.41 mil 57.1 % 47.5 %

▼ 3mil won

13% 1.58 mil 63.1 % 63.1 %

▼ 4mil won

19% 1.87 mil 60.7 % 65.7 %

▼ 5mil won

19% 1.73 mil 66.6 % 79.1 %

▼ 6mil won

19% 1.78 mil 71.4 % 72.0 %

▲ 6mil won

20% 2.20 mil 85.2 % 65.9 %Ref. Korea Tourism Organization (Research on the actual practice of people’s overseas travel in 2008)

11

2

Purchase travel/leisure product

High-income brackets, enjoying overseas travel

Social leading class, active and enjoying culture & leisure

Considering quality and reliability

HANATOUR.com USER

With cheaper AD costs, HANATOUR.com provide better user inclination and visit purpose than any other media exposed to the untargeted

HANATOUR.com

① HANATOUR






④ REFERENCE

<UNIT: KRW>


12

1. GLOBAL NAVIGATION

Global Navigation: Always exposed area in all depth and pages of HANATOUR.com

GN1GN1

GN2GN2

GN3GN3

3 AD PRODUCTS

③ AD PRODUCTS③ AD PRODUCTS

② HANATOUR.com

① HANATOUR

1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4. PACKAGE/HONEYMOON 5. BACKPACK/FIT6. GOLF/DOMESTIC TOUR7. SPECIAL OFFER &

ITINERY8. TRAVEL INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL

④ REFERENCE


13

2. MAIN PAGE

M2, M3 sections are available only for co-marketing AD with HANATOUR (prior consultation is needed)

M1M1M2 -AM2 -A MSMS

M4M4

M2 -CM2 -C

M2 -BM2 -B

3 AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


14

3 2. MAIN PAGE

CP1CP1

SSSS

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


15

3. SUB-MAIN PAGE3

S2S2

S1S1

Comes after : any of sub menu on GN area, or left menu on main page

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


16

4. PACKAGE/HONEYMOON (SUB-MAIN PAGE)3

P2P2

P1P1

P3P3

P4P4

P5P5 W2W2

W1W1

HONEYMOON MAINHONEYMOON MAINPACKAGE MAINPACKAGE MAIN

Sections above are restrictive due to promotion of products. (needed prior consultation)

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


17

5. BACKPACK/INDIVIDUAL TOUR (SUB-MAIN PAGE)

3

F1F1 F2F2

B1B1

B4B4

B3B3

B2B2

INDIVIDUAL TOUR MAININDIVIDUAL TOUR MAINBACKPACK TOUR MAINBACKPACK TOUR MAIN


AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


18

6. GOLF/DOMESTIC TOUR (SUB-MAIN PAGE)3

G2G2

G1G1 AK1AK1

G3G3 AK2AK2 AK3AK3

DOMESTIC MAINDOMESTIC MAINGOLF MAINGOLF MAIN


AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


19

7. PROJECT MD & ITINERARY3

MD1MD1

I1I1

ITINERARYITINERARYPROJECT MDPROJECT MD

[PROJECT MD] Upper right side of Global Navigation

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


20

8. TRAVEL INFORMATION3

PZ1PZ1

[Travel information] Upper right side of Global Navigation

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


21

9. LOG-IN & MY PAGE3

L1L1

MY1MY1

Log-In PageLog-In Page My PageMy Page

[Log-in] Upper right side of Global Navigation

[My page] Upper right side of Global Navigation

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


22

10. RESERVATION, CONFIRMATION / PAYMENT PAGE

3

Pop-Under

RV1RV1RV2RV2

PY1PY1

RESERVATION / CONFIRM PAGE RESERVATION / CONFIRM PAGE PAYMENT PAGEPAYMENT PAGE

AD PRODUCTS


② HANATOUR.com

① HANATOUR



④ REFERENCE


23

11. NEWSLETTER3

MC1MC1

NEWSLETTER FOR ONLINE MEMBERNEWSLETTER FOR ONLINE MEMBER NEWSLETTER FOR MILEAGE MEMBERNEWSLETTER FOR MILEAGE MEMBER

NL1NL1 NL2NL2

AD PRODUCTS


② HANATOUR.com

① HANATOUR

1. GLOBAL NAVIGATION2. MAIN PAGE3. SUB-MAIN PAGE4.

PACKAGE/HONEYMOON

5. BACKPACK/FIT6. GOLF/DOMESTIC

TOUR7. SPECIAL OFFER &

ITINERY8. TRAVEL

INFORMATION9. LOG-IN & MY PAGE10. PAYMENT PAGE11. NEWSLETTER12. FUNCTIONAL MAIL

④ REFERENCE


24

12. FUNCTIONAL MAIL3

CONFIRMATION MAIL CONFIRMATION MAIL

MA1MA1

TRAVELERS CONTRACTTRAVELERS CONTRACT

PRIVATE AD MAILPRIVATE AD MAIL

MA2MA2

MA1 : Once made a first reservation, automatically sent to customer.

MA2 : Traveler's Contract, mailed to customers※ MA2 is sent, 1. after the first reservation 2. when a travel condition is changed (price, tourist number) 3. when final itinerary is confirmed, before 3 days of

departure.④ REFERENCE

AD PRODUCTS


② HANATOUR.com

① HANATOUR




25

TERMS4

HANATOUR.com is a commercial site selling travel products. Any AD content which may conflict with HANATOUR’s commercial interest or policy may need mutually agreed change or modification of the contents, or may not be displayed on the site.

VAT is not included

Advertiser should make AD design file in PSD extension format, and send it to HANATOUR

Target AD only to IPs of Yongnam province(Southeast of Korea) is available only for CPT products, and 30% of the product price will be charged (except e-mailing)

CPT products cost 120% of original price during peak seasons (holiday season & winter and summer season)

CPM products are available, when you purchase more than 1 million IMP (impression)

The Impression of all products are just average data. Actual AD result may be different, depending various marketing factors.

When a banner is always occupied by other advertiser before you sign final AD contract for the banner, it will be possible to use other sections under mutual agreement.

Once you cancel the reservation of CPT products, penalty may be charged as below• Schedule Delay: Can not purchase the product for 1 month after the advertisement• Cancelation: Can not the purchase the product for 3 months after the notifications.

④ REFERENCE④ REFERENCE

③ AD PRODUCTS

PV : Page Views (the number of total visits to the page)

UV : Unique Visitors

IMP (Impression): Exposure counts of the AD banner

Account(Rolling): A maximum number of AD on a AD AREA (EX. Max. 5 Account : 5 AD is rotated on the AD Area)

CPM : Cost Per Millennium (AD cost per thousand Impression)

CPT : Cost Per Time (CPM charges based on exposure numbers, CPT charges based on contracted time)

CPS : Cost Per Sale (Cost charged based on the finally sold product)

Terms and ConditionTerms and Condition

TermsTerms

REFERNCE

② HANATOUR.com

① HANATOUR

HANATOUR.comHANATOUR.com

INQUIRY : HANATOUR PARTNERSHIP DEVELOPMENT TEAM

Manager JI Hee, Lee

Mail : [email protected]

Tel : 02-2127-1274

Manager Kyu Tae, Lee

Mail : [email protected]

Tel : 02-2127-1280

HANATOUR.com HANATOUR.com Media Guide. NO.1 in Korea listed on LSE, first in the KOSDAQ companies 2 1. COMPANY OVERVIEW HANATOUR 1 SECTIONBRIEFSREMARKS.

Documents

company overview hanatour

travel company

brand hanatour ad products

business overview

brand stock

travel agencies

ad products hanatour

best brand