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Haisai Restaurant and Haisai Restaurant and Bakery Bakery Haisai means “sincere Haisai means “sincere greeting” in Okinawan greeting” in Okinawan language. language. Michael Stadtlander’s Michael Stadtlander’s Haisai seats 28 Haisai seats 28 guests in the dining guests in the dining room and 16 on the room and 16 on the patio. patio. Haisai is open three Haisai is open three days a week with the days a week with the bakery operating five bakery operating five days a week. days a week.
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Page 1: Haisai Restaurant And Bakery

Haisai Restaurant and BakeryHaisai Restaurant and Bakery

Haisai means “sincere Haisai means “sincere greeting” in Okinawan greeting” in Okinawan language.language.

Michael Stadtlander’s Michael Stadtlander’s Haisai seats 28 guests in the Haisai seats 28 guests in the dining room and 16 on the dining room and 16 on the patio.patio.

Haisai is open three days a Haisai is open three days a week with the bakery week with the bakery operating five days a week.operating five days a week.

Page 2: Haisai Restaurant And Bakery

Restaurant Concept / InspirationRestaurant Concept / Inspiration All furniture hand built All furniture hand built The wood used to build the furniture and to create the The wood used to build the furniture and to create the

board and baton exterior were foraged by Michael board and baton exterior were foraged by Michael and his apprentices on his farm and his friends forest. and his apprentices on his farm and his friends forest.

The clay used to cover the walls also came from the The clay used to cover the walls also came from the farms pond.farms pond.

The restaurant concept is to create a totally natural, The restaurant concept is to create a totally natural, yet exciting atmosphere for guests to enjoy food from yet exciting atmosphere for guests to enjoy food from the land.the land.

Michael credits nature and the forest as his Michael credits nature and the forest as his inspiration.inspiration.

Page 3: Haisai Restaurant And Bakery

Target MarketTarget Market

35-6535-65 Annual income $250 000+Annual income $250 000+ Married Married Wealthy Cottage Wealthy Cottage Toronto YuppiesToronto Yuppies Local Bread buyersLocal Bread buyers

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Buying Habits and NeedsBuying Habits and Needs

Need to ExperienceNeed to Experience Feel as though supporting land/nature – Feel as though supporting land/nature –

sustainable restaurantsustainable restaurant Expensive meals in Toronto, Golf Expensive meals in Toronto, Golf

Memberships,Memberships,

Cottage Toys, Vacations, Cottage Toys, Vacations,

ArtArt

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ExpectationsExpectations

unique experience and meal from a very unique experience and meal from a very unique chefunique chef

everything they eat come from near by everything they eat come from near by SinghamtonSinghamton

to be shocked and entertained by the various to be shocked and entertained by the various sculptures that are located around the sculptures that are located around the restaurant restaurant

Page 6: Haisai Restaurant And Bakery

PostitioningPostitioning

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SignsSigns

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Solar PanelSolar Panel

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SignsSigns

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Aspects of ServiceAspects of Service

* Chef Stadtlander’s wife * Chef Stadtlander’s wife Nobuyo is in charge of the front Nobuyo is in charge of the front of house and encourages of house and encourages friendly, attentive and friendly, attentive and professional service from her professional service from her staff. staff.

* Service staff are semi-* Service staff are semi-formally dressed, usually in formally dressed, usually in black, but generally without black, but generally without any specific colours or styles. any specific colours or styles.

The staff are expected to be The staff are expected to be enthusiastic about serving the enthusiastic about serving the food and have an interested food and have an interested and genuine attitude towards and genuine attitude towards work. work.

. .

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Dining Room LayoutDining Room Layout

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Kitchen LayoutKitchen Layout

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EntranceEntrance

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Dining RoomDining Room

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BarBar

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Pass and Maitre D’ hotel standPass and Maitre D’ hotel stand

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PatioPatio

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PatioPatio

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KitchenKitchen

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PassPass

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PastryPastry

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BakeryBakery

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FloorsFloors

Ash flooring in dining Ash flooring in dining room, Worzol and room, Worzol and Nelke stained with Nelke stained with hemp oil.hemp oil.

Kitchens floors rugged Kitchens floors rugged non slip slate.non slip slate.

Slate and granite Slate and granite installed by long time installed by long time friend, retired tile friend, retired tile master Angelo.master Angelo.

Page 24: Haisai Restaurant And Bakery

WindowsWindows

Large window spaces Large window spaces covered by white covered by white curtains for winter and curtains for winter and light purple for spring light purple for spring and summer.and summer.

Curtain holders are Curtain holders are maple stick and antlers.maple stick and antlers.

Page 25: Haisai Restaurant And Bakery

WallsWalls

Hand created rock wall, Hand created rock wall, clay, Okinawan shells, clay, Okinawan shells, trees and anything else trees and anything else organic is hanging on organic is hanging on the walls of Haisai.the walls of Haisai.

Page 26: Haisai Restaurant And Bakery

WallsWalls

Big screen T.V. plays Big screen T.V. plays “Stadtlander News” “Stadtlander News” where Michael where Michael interviews local interviews local farmers, politicians, etc. farmers, politicians, etc. This is played while the This is played while the guest is having coffee guest is having coffee and dessert.and dessert.

Page 27: Haisai Restaurant And Bakery

Handicap Ramp/Outdoor LightingHandicap Ramp/Outdoor Lighting

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LightingLighting

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TablesTables

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GlasswareGlassware

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GlasswareGlassware

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Reidel Stemware Reidel Stemware

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FlowersFlowersFlowers The type of flowers used by chef Stadtländer and Nobuyo are typical wildflowers found on the farm or sprigs of spruce or pine to add texture and colour to the dining room.

Flowers such as bluebells, asters, clovers, and dandelions

Page 34: Haisai Restaurant And Bakery

MusicMusicMusic* The music played at the restaurant is a sample from Nobuyo’s Ipod, featuring artist’s like, Neil young, Feist, and traditional music from her home in Okinawa, Japan

Page 35: Haisai Restaurant And Bakery

FoodFood

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Food Food

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FoodFood

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FoodFood

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Breads and bubbaBreads and bubba

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BakeryBakery

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Setting up the daily breadSetting up the daily bread

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Preserves, cookbooks, DVDsPreserves, cookbooks, DVDs

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Pain au NugatPain au Nugat

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Sourdoughs, obtsplunder, zolfSourdoughs, obtsplunder, zolf

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Ravine Vineyard Stadtlander Ravine Vineyard Stadtlander GewurztraminerGewurztraminer