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LIIBBA's Course Contents 2005-2006 Business-Oriented English .................................................................................................................................1 English for International Environments .............................................................................................................3 English Business Communication and Current Economic Topics .................................................................4 English Discussion and Presenting...................................................................................................................5 English Writing Clinic..........................................................................................................................................7 Creative Business Writing ...................................................................................................................................8 Spanish Grammar in Practice...........................................................................................................................10 Basic Spanish in Practice ..................................................................................................................................11 Spanish Conversation ........................................................................................................................................12 Working in a Spanish-speaking Environment ................................................................................................13 Introduction to the Finnish Language 1 ...........................................................................................................14 Introduction to the Finnish Language 2 ...........................................................................................................15 Finnish 3 ..............................................................................................................................................................16 Finnish 4 ..............................................................................................................................................................17 Finnish 5 ..............................................................................................................................................................18 Finnish 6 ..............................................................................................................................................................19 Basic Finnish 1 ...................................................................................................................................................20 Basic Finnish 2 ...................................................................................................................................................21 Work Placement ..................................................................................................................................................22 Managing Intellectual Capital ............................................................................................................................23 Principles of Leadership ....................................................................................................................................24 Essentials of Team Leadership .........................................................................................................................26 Strategies in International Business................................................................................................................28 Asian Studies ......................................................................................................................................................30 International Business Project ..........................................................................................................................31 Market Development in Russia and Baltic .......................................................................................................32 International Marketing Analysis Programme in Finland (IMEA) ...................................................................34 Deutsche Unternehmenskultur .........................................................................................................................38 Doing Business in the European Union ...........................................................................................................39 a
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Page 1: Haaga Helia's Curriculum

LIIBBA's Course Contents 2005−2006Business−Oriented English.................................................................................................................................1

English for International Environments .............................................................................................................3

English Business Communication and Current Economic Topics .................................................................4

English Discussion and Presenting ...................................................................................................................5

English Writing Clinic ..........................................................................................................................................7

Creative Business Writing ...................................................................................................................................8

Spanish Grammar in Practice ...........................................................................................................................10

Basic Spanish in Practice..................................................................................................................................11

Spanish Conversation ........................................................................................................................................12

Working in a Spanish−speaking Environment ................................................................................................13

Introduction to the Finnish Language 1...........................................................................................................14

Introduction to the Finnish Language 2...........................................................................................................15

Finnish 3..............................................................................................................................................................16

Finnish 4..............................................................................................................................................................17

Finnish 5..............................................................................................................................................................18

Finnish 6..............................................................................................................................................................19

Basic Finnish 1...................................................................................................................................................20

Basic Finnish 2...................................................................................................................................................21

Work Placement..................................................................................................................................................22

Managing Intellectual Capital............................................................................................................................23

Principles of Leadership ....................................................................................................................................24

Essentials of Team Leadership .........................................................................................................................26

Strategies in International Business ................................................................................................................28

Asian Studies......................................................................................................................................................30

International Business Project..........................................................................................................................31

Market Development in Russia and Baltic .......................................................................................................32

International Marketing Analysis Programme in Finland (IMEA)...................................................................34

Deutsche Unternehmenskultur .........................................................................................................................38

Doing Business in the European Union...........................................................................................................39

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LIIBBA's Course Contents 2005−2006Intensive Chinese Business Course.................................................................................................................41

Nordisk handel....................................................................................................................................................43

Orientation to the International Business Environment .................................................................................44

Study Period in China........................................................................................................................................46

Establishing Business .......................................................................................................................................48

Going International .............................................................................................................................................50

Financial Planning and International Finance .................................................................................................53

Fundamentals of Investments ...........................................................................................................................54

Module of Managerial Accounting ....................................................................................................................55

Sales and Purchasing ........................................................................................................................................56

Event and Relationship Marketing ....................................................................................................................57

Marketing Research ...........................................................................................................................................58

Promotional Strategy .........................................................................................................................................60

Managing Global Brands ...................................................................................................................................61

International Law................................................................................................................................................63

Maturity Examination .........................................................................................................................................65

Bachelor's Thesis...............................................................................................................................................66

Business Mathematics .......................................................................................................................................68

Quantitative Methods fo Business ....................................................................................................................69

French Conversation ..........................................................................................................................................71

French for Beginners .........................................................................................................................................72

Intermediate French ...........................................................................................................................................73

Business French.................................................................................................................................................74

Företaget på den nordiska marknaden ............................................................................................................75

Conversational Swedish 1.................................................................................................................................76

Conversational Swedish 2.................................................................................................................................77

German Business Communication ...................................................................................................................78

Basic German .....................................................................................................................................................79

German Conversation ........................................................................................................................................80

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LIIBBA's Course Contents 2005−2006German Intermediate ..........................................................................................................................................81

Business German...............................................................................................................................................82

Data Processing .................................................................................................................................................83

Conversational Russian.....................................................................................................................................85

Elementary Russian ...........................................................................................................................................86

Advanced Russian .............................................................................................................................................87

Business Russian...............................................................................................................................................88

Intercultural Business Communication ............................................................................................................89

Tools for Desinging Corporate Communication .............................................................................................91

International Economics and Business Geography .......................................................................................92

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Business−Oriented EnglishCode: ENG04L• Extent: 3 cr (81 h)• Semester: 1 − 7• Language: English• Level: core studies• Type: elective•

Learning outcomes

This course is primarily designed to enhance the participant's business terminology, along with familiarizingbusiness operations in English. In addition, there will be review of grammatical features of English specific tobusiness and oral skills practice in the form of company presentations.

Course contents

Acquisition of business vocabulary in main business operational areas• Writing essays on business−related topics• Presenting information on a company in a Poster Session•

Prerequisites

Secondary level of education.

Course materials

Mascull, Bill 2002. Business Vocabulary in Use. Cambridge University Press: Cambridge, UK.

Advisor

Kevin Gore

Teaching and learning methods

Contact learning 30 hrsDistance learning 50 hrs

In−class lectures and exercises Assignments Vocabulary Quizzes

Assessment

In−class lectures and exercises 30 %Assignments 30 %Vocabulary Quizzes 40 %

Assigments

3 assignments in total• Late assignments will receive 1/2 grade less per day late, starting from the base assessment• Assignment #1 (Psychometric Testing) 10 pts• Assignment #2 (Marketing Mega Trends Report) 10 pts• Assignment #3 (Poster Session) 10 pts•

Examinations

Quiz #1: 10 pts• Quiz #2: 15 pts•

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Page 5: Haaga Helia's Curriculum

Quiz #3: 15 pts•

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English for International EnvironmentsCode: ENG06I• Extent: 6 cr (162 h)• Semester: 4• Language: English• Level: core studies • Type: elective•

Learning outcomes

The course raises the student’s level of consciousness regarding cultural differences as part of thecommunication process. The student knows how to find and present information in English and discuss otherpeople’s ideas as well as write a report.

Course description

The course is useful for anybody planning to engage in business in the English language. The course takes alook at various aspects of business by adopting a cross−cultural viewpoint. These aspects include internationaltrade with its organizations and globalisation. The focus is on oral presentations and related discussions.Practice of meetings, negotiations and argumentation skills. Related written assignments.

Course contents

Cultural differences• Language of international business and trade•

Prerequisites

Secondary level of education with a good knowledge of English, preferably ENG04L.

Course materials

Articles of current interestRelated videos and dvdsMaterial produced by the teacher and the students Reading list recommended by the teacher

Advisor

Pekka Rasku

Teaching and learning methods

Contact hours 58 hIndependent studies 114 h

The student gives two oral presentations, one on international business or trade and one on cultural differences,participates in panel discussions, meetings and negotiations and does written assignments.

Assessment

Regular attendance and active participation in classSuccessful completion of the assignmentsTest

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English Business Communication and Current EconomicTopics

Code: ENG08L• Extent: 6 cr (162 h)• Semester: 3• Language: English• Level: core studies• Type: elective•

Learning outcomes

The student knows how to communicate naturally in English at work using appropriate vocabulary and phrases.The student learns to use international sources of economics and business−related information, process theinformation and use it in his/hr oral and written assignments.

Course description

Applying for a job, oral and written exercises on the stages of purchasing process, translating and writtingbusiness letters. Working on current economic and business texts from different sources in English (magazines,newspapers, international tv channels, internet). Using sources of information independently, processing theinformation found and completing assignments using it, team discussions, team assignments, oralpresentations, writing press releases in English.

Course contents

Applying for a job, written and oral business messages, press releases, conversations led by the students,translations, current topics, economic and foreign trade facts.

Prerequisites

Good spoken and written skills in English.

Course materials

Oxford Handbook of Commercial Correspondence. New Edition.Big Deal. 5th Edition.English−speaking media

Advisors

Leena Virtamo (1st half of the semester)Vuokko Piltz (2nd half of the semester)

Teaching and learning methods

Contact work 60 h (80% attendance required)Independent study 100 hPair and team assignments, team discussions, oral presentations, independent writing assignments.

Assessment

Active participation (80 % attendance required)Independent assignmentsTeam assignmentsExam

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English Discussion and Presenting

(native English teacher)

Code: ENG20L• Extent: 3 cr (81 h)• Semester: 1 − 7• Language: English• Level: core studies• Type: elective•

Learning outcomes

The course is designed to activate and enhance oral skills in English, as well as to promote discussion as ameans of learning. There will be a focus on verbal elaboration in order to state opinions and share information.The course provides a forum for in−depth discussion of current and relevant topics in the participants' areas ofinterest. Learning to take an active and guiding role in discussions, formulating insightful questions andclarifying unfamiliar terminology will be core features.

Course description

To provide a forum for in−depth discussion of current and relevant topics in the participants' areas of interest.There will be a focus on verbal elaboration in order to state opinions and share information.

Course contents

Discussion leadership of a discussion on an individually selected topic• Discussion games• Debate•

Course materials

Discussion vocabulary from the book by McCarthy, Michael & O’Dell, Felicity (2002). English Vocabulary inUse. Cambridge University Press: Cambridge, UK.

Advisor

Kevin Gore

Teaching and learning methods

Contact learning 32 hrsDistance learning 8 hrs

In−class discussionsDiscussion preparationDiscussion assignments

Assessment

Attendance 60 %Assignments 40 %

Assigments

Discussion Leadership assignment 20 pts max• Debate assignment 20 pts max•

Examinations and re−examinations

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None•

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Page 10: Haaga Helia's Curriculum

English Writing ClinicCode: ENG42I• Extent: 3 cr (81 h)• Semester: 5• Language: English• Level: core studies• Type: elective•

Learning outcomes

The course is aimed at those who wish to improve their English expression in writing and who need help andfeedback on their writing in English.

Course description

Producing English text related to the student's own work, such as writing a report or similar. Feedback andpractice on editing texts. Learning to use dictionaries and references.

Course contents

Three written assignments with practice and feedback

Prerequisites

Good skills in English

Course materials

Hewings, M. 1999. Advanced grammar in use. New York, Cambridge University Press.www.dictionary.com

Advisor

Marjaliisa Ekroth

Teaching and learning methods

14 contact hours (a writing clinic with small group work based on participants’ own texts), independent work 66h (producing and editing one’s own text on the basis of the feedback given)

Assessment

Assessment is based on the quality of the writing produced during the course and on active participation duringcontact sessions.

Written texts 70 %Participation 30 %

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Page 11: Haaga Helia's Curriculum

Creative Business WritingCode: ENG56L• Extent: 3 cr (81 h)• Semester: 1 − 7 • Language: English• Level: core studies• Type: elective•

Learning outcomes

To help to improve the learner’s writing style and accuracy in English with an emphasis on creativity. To learn touse helpmates (dictionaries, references, spelling programs). To get feedback on one’s own pieces of writing inEnglish

Course description

The course concentrates on developing writing skills in English with a focus on business text applications.Effective business writing is concise without being dull, and particularly in marketing and advertising, it shouldexpress itself through imagery, metaphor and example.

Course contents

Giving clarity and structure to writing (precise vocabulary and eliminating clutter)• Using language vividly (imagery and rhythm)• Writing comparison and contrast texts• Writing persuasively•

Prerequisites

The "English Writing Clinic" is highly recommended as there will be insufficient time to review punctuation andgrammatical features. The emphasis will be on writing style, thus participants already possessing an aboveaverage command in these areas are welcome to participate directly.

Course materials

Readings given by instructor, based on the book by Altano, Brian (2004). Writing Processes and Structures.University of Michigan Press: Ann Arbor, Michigan USA.

Advisor

Kevin Gore

Teaching and learning methods

Contact learning 28 hrsDistance learning 52 hrs

In−class lectures and writing exercisesWriting assignments

Assessment

Attendance 26%Assignments 70%Quiz 4%

Assigments

Assignment #1: Comparison and Contrast 20 pts max•

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Assignment #2: Business Metaphor 20 pts max• Assignment #3: Product Persuasion 20 pts max• Writing assignments are graded on a 1 to 5 scale.• Late assignments will receive 0.5 grade less per day late, starting from base assessment.•

Examinations

Punctuation Quiz 4 pts max•

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Spanish Grammar in PracticeCode: ESP20I• Extent: 6 cr (162 h)• Semester: 3• Language: Spanish/English • Level: core studies• Type: elective•

Learning outcomes

To make the student aware of the main aspects in the Spanish Grammar and to enable him to use it in thepractical world.Development of the students’ skills in mastering the Spanish language grammar and vocabulary.

Course description

This course will focus on the verb tenses in indicative and subjunctive form.Practice of prepositions and vocabulary.

Course contents

Preterito Indefinido, Perfecto, Imperfecto, Pluscuanperfecto del indicativo• Futuro, Condicional e Imperativo del indicativo• Presente y Pasado del subjuntivo• Preposiciones• Vocabulario •

Prerequisites

Basic Spanish in Practice or equivalent is required.

Course materials

To be decided at the beginning of the course.

Advisor

Alicia Jáuregui−Renaud

Teaching and learning methods

Contact hours 60 hIndependent studies 102 h

Grammar exercises, team work, simulations, videos.

Assessment

Continuous AssesmentWritten ExamsParticipation in class

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Page 14: Haaga Helia's Curriculum

Basic Spanish in PracticeCode: ESP32L• Extent: 6 cr (162 h)• Semester: 1 − 7• Language: Spanish and English• Level: core studies • Type: elective•

Learning outcomes

To master basic vocabulary, pronunciation and understanding of spoken and written Spanish. The duration ofthe course will enable continuity in practice and better results.

Course description

The focus of this study unit will be on basic grammar, vocabulary and daily oral communication. Differencesbetween Spanish in Spain and Latin America.

Course contents

All the essentials of Spanish grammar. Language uses and grammatical terms, verbs mainly in the indicativeform as well as vocabulary used in everyday situations.

Prerequisites

0 levelThose who already know the very basic, will be allowed to join the course mid−way by passing a test.

Course materials

Jover Rodriquez, A. 2002. Nuevo Mundo. Helsinki: Edita.English material from various sources, provided by the advisor.

Advisor

Alicia Jáuregui−Renaud

Teaching and learning methods

Contact hours 64Independent studies 98 h

Assessment

Continuous assessment, written exam, active participation.

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Page 15: Haaga Helia's Curriculum

Spanish ConversationCode: ESP33L• Extent: 3 cr (81 h)• Semester: 3 − 7• Language: Spanish• Level: core studies • Type: elective•

Learning outcomes

To improve the students pronunciation and vocabulary. Gain fluency in spoken Spanish. To make oralpresentations.

Course description

The first part of the course deals with conversation in everyday situations, in the second part reading of newspapers and magazines will be used for discussions and presentations.

Course contents

Practice of spoken language in Latin America and Spain. Dialogs to communicate in normal situations.Understanding advanced language and being able to discuss using topics of interest.

Prerequisites

Basic Spanish in Practice (ESP32L) or equivalent.

Course materials

Material from various sources provided by the lecturer.

Advisor

Alicia Jáuregui−Renaud

Teaching and learning methods

Contact hours 48 hoursIndependent studies 33 hours

Assessment

Continuous assessment, oral examination, active participation

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Page 16: Haaga Helia's Curriculum

Working in a Spanish−speaking EnvironmentCode: ESP39I• Extent: 6 cr (162 h)• Semester: 4 • Language: Spanish• Level: core studies• Type: elective•

Learning outcomes

The aim of this course is to help students master working place situations in a Spanish−speaking environment,to be aware of linguistic and cultural differences between the 20 countries that form the Spanish−speakingworld. It will also enable those who want to do their work placement and study abroad to do so in a proficientway.

By means of new vocabulary and practice of formal language during role play meetings and presentations thestudent will gain self confidence to act in the business world.

Course description

This course is intended for those students who already have a fair knowledge of Spanish and would like to gofurther in the use of professional language. Emphasis will also be given to the use of formal expressions duringnegotiations, writing of business correspondence, presentations and oral skills.

Course contents

Practice of grammar in different situations at work• Vocabulary for a job interview, Curriculum Vitae• View of different areas in a Company• Role play in business meetings, discussions in every day working situations• Presentations• Writing of business letters• Cultural differences between the Spanish−speaking countries•

Prerequisites

Basic Spanish in Practice, Grammar and Conversation or equivalent.

Course materials

To be decided at the beginning of the course.

Advisor

Alicia Jáuregui Renaud

Teaching and learning methods

Contact work 60 hIndependent work 102 h

Role play, presentations, written exercises, use of the Net, videos.

Assessment

Oral presentationConstant assessmentActive participationCompleton of assignments

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Page 17: Haaga Helia's Curriculum

Introduction to the Finnish Language 1Code: FIN01F• Extent: 3 cr (81 h)• Semester: 1• language: English and Finnish• Level: core studies• Type: elective•

Learning outcomes

The student will learn the basics of Finnish language and will familiarize oneself with Finnish way of life. Thestudent can understand and use familiar everyday expressions and very basic prahses aimed at the satisfactionof needs of a concrete type. He/she introduce oneself and others and can ask and answer questions aboutpersonal details such as where he/she lives and things he/she has.

Course description

The course is an introduction to Finnish language.

Course contents

Greetings• Introducing oneself• Nationalities• Numbers (prices, times, etc.)• Present tense (minä menen, minä en mene)• Singular partitive (2 autoa, 4 tietokonetta)• Singular genitive (Annan ystävä, bussin numero)• Who has? Who does not have?• Weekdays and months• Clothing, colours• Family, home, furniture• Food• Pronunciation•

Prerequisites

No previous knowledge of Finnish.

Course materials

Heikkilä, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisors

Tuula Jäppinen

Teaching and learning methods

Contact hours 32 hIndependent studies 49 h

Assessment

Active participation in lessons 20 %Assignments 10 %Examination(s) 70 %

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Page 18: Haaga Helia's Curriculum

Introduction to the Finnish Language 2Code: FIN02F• Extent: 3 cr (81 h) • Semester: 1• Language: English and Finnish • Level: core studies • Type: elective•

Learning outcomes

The student will deepen his knowledge of the basics of Finnish language and culture. The student canunderstand and use simple sentences and frequently used expressions related to areas of most immediaterelevance. (e.g. very basic personal and family information, shopping, employment).

Course description

To improve the student’s knowledge of the basic structures of Finnish language.

Course contents

Verb types 1 − 5• Consonant gradation (verbs)• Work• Hobbies, Freetime• Occupation• Means of transport• Going to doctor, shop etc.•

Prerequisites

Intoduction to the Finnish Language 1

Course materials

Heikkilä, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisor

Tuula Jäppinen

Teaching and learning methods

Contact hours 32 hIndependent studies 49 h

Assessment

Active participation in lessons 20 %Assignments 10 %Examination(s) 70 %

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Page 19: Haaga Helia's Curriculum

Finnish 3Code: FIN03F• Extent: 3 cr (81 h)• Semester: 2• Language: English and Finnish • Level: core studies• Type: elective•

Learning outcomes

The student can produce and understand brief everyday expressions in order to satisfy simple needs of aconcrete type: daily routines, expressing ones opinions, requests for information. He/she can deal with simplesituations likely to arise whilst travelling in Finland.

Course description

To improve the student’s knowledge of the basic structures and vocabulary of Finnish language.

Course contents

Imperative (Tule tänne! Tulkaa tänne! Älä tule tänne! Älkää tulko tänne!)• Singular genetive• Consonant gradation (nouns)• Local cases (Missä? Mistä? Mihin?)• Expressing ones opinion• Travelling• Expressions of time.•

Prerequisites

Introduction to the Finnish Language 1, Introduction to the Finnish Language 2.

Course materials

Heikkilä, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisor

Taija Hämäläinen

Teaching and learning methods

Contact hours 32 h: oral and written exercises individually and in pairs, group work.Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment

Active participation in lessons 20 %Assignments 10 %Examination(s) 70 %

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Finnish 4Code: FIN04F• Extent: 3 cr (81 h) • Semester: 2• Language: Finnish• Level: core studies• Type: elective•

Learning outcomes

The student can communicate in simple and routine tasks requiring a simple and direct exchange of informationon familiar and routine matters. He/she can describe in simple terms aspects of his/her backround and whathe/she did in the past. He/she can produce simple connected text on topics which are familiar or of personalinterest.

Course description

To improve the student’s knowledge of the basic structures and vocabulary of the Finnish language.

Course contents

Different situations in everyday life and business environments• Simple past (tulin, en tullut)• Pronouns• Passive (present tense)• Nominative plural• Object•

Prerequisites

Introduction to the Finnish Language 1, Introduction to the Finnish Language 2, Finnish 3

Course materials

Heikkilä, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.

Advisors

Taija Hämäläinen

Teaching and learning methods

Contact hours 32 h: oral and written exercises individually and in pairs, group work.Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment

Active participation in lessons 20 %Assignments 10 %Examination(s) 70 %

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Page 21: Haaga Helia's Curriculum

Finnish 5Code: FIN05F• Extent: 3 cr (81 h) • Semester: 3• Language: Finnish• Level: core studies• Type: elective•

Learning outcomes

Becoming familiar with topics in business and ICT field. Developing the student’s vocabulary and speakingskills, and also the knowledge of Finnish grammar.

Course description

The course is designed to improve the student´s knowledge of Finnish grammar, business and IT vocabulary.

Course contents

Texts, conversations and presentations• Finnish grammar: perfect tense, plural, comparison• The students will also learn to write various documents in Finnish, for example an e−mail.•

Prerequisites

Introduction to the Finnish Language 1, Introduction to the Finnish Language 2, Finnish 3, Finnish 4

Course materials

Heikkilä, S. & Majakangas, P. 2002. Hyvin menee! Suomea aikuisille. Helsinki: Otava.Other material will be provided by the teacher.

Advisor

Tarja Paasi−May

Teaching and learning methods

Contact hours 32 h: oral and written exercises individually and in pairs, group work.Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment

Active participation in lessons 20 %Assignments 10 %Examination(s) 70 %

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Page 22: Haaga Helia's Curriculum

Finnish 6Code: FIN06F• Extent: 3 cr (81 h) • Semester: 4• Language: Finnish• Level: core studies• Type: elective•

Learning outcomes

Becoming familiar with current topics in the business field through (simplified) newspaper articles and otherup−to−date sources. Developing the student’s vocabulary and speaking skills, and also the knowledge ofFinnish grammar. The students will also learn to write various documents in Finnish (for example, memo,quotation letter, reclamation, advertisement and official forms).

Course description

The course concentrates on improving the student’s oral and writing skills in Finnish business topics.

Course contents

Texts and conversation on the topic• advanced Finnish grammar• ICT texts and terminology• CV• application• cover letter. •

Prerequisites

Introduction to the Finnish Language 1, Introduction to the Finnish Language 2, Finnish 3, Finnish 4, Finnish 5.

Course materials

Material will be provided by the teacher.

Advisors

Tarja Paasi−May

Teaching and learning methods

Contact hours 32 h: oral and written exercises individually and in pairs, group work.Independent studies 49 h: homework, assignments and preparation for lessons and exam.

Assessment

Active participation in lessons 20 %Assignments 10 %Examination(s) 70 %

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Page 23: Haaga Helia's Curriculum

Basic Finnish 1Code: FIN90I• Extent: 3 cr (81 h)• Semester: −• Language: English and Finnish• Level: core studies • Type: elective•

Learning outcomes

The student will learn the basics of Finnish language and culture and familiarize oneself with Finnish way of life.

Course description

The course is an introduction to Finnish language and culture only for exchange students.

Course contents

Pronunciation, greetings and other key phrases, introducing oneself (home country, nationality, language skillsetc.), numbers (prices, times etc.), food, verb conjugation (types 1–3), asking questions and responding tothem.

Prerequisite

No previous knowledge of Finnish.

Course materials

To be announced at the beginning of the course.

Advisor

Tuula Jäppinen

Teaching and learning methods

Contact hours 32 hIndependent studies 49 h

Assessment

Active participation and assignments 30 %Written examination 70 %

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Page 24: Haaga Helia's Curriculum

Basic Finnish 2Code: FIN91I• Extent: 3 cr (81 h)• Semester: −• Language: English and Finnish• Level: core studies • Type: elective•

Learning outcomes

The student will deepen his knowledge of the basics of Finnish language and get an overview of Finland andthe Finnish culture.

Course description

The course is a continuation of Basic Finnish 1 only for exchange students.

Course contents

Expansion of basic vocabulary and grammar, e.g. weather, adjectives, places, means of transport, the localcases of nouns, verb conjugation; information about Finland and the Finnish culture.

Prerequisite

Basic Finnish 1

Course materials

To be announced at the beginning of the course.

Advisor

Tuula Jäppinen

Teaching and learning methods

Contact hours 32 hIndependent studies 49 h

Assessment

Active participation and assignments 30 %Presentation (in English) about Finland 10 %Written examination 60 %

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Page 25: Haaga Helia's Curriculum

Work PlacementCode: HAR07I• Extent: 30 cr (100 working days)• Semester: 5• Language: according to the country and organisation; the report in English• Level: work placement• Type: compulsory•

Learning outcomes

The primary objective of work placement is to develop the student's ability to work and function in a businessenvironment. The remaining goals are to help students apply what they have learned to actual businesssituations, and obtain a broader perspective on organizations and organizational activity.

Course description

The work placement required of all students is an essential part of studies in the Degree Programme inInternational Business. It normally takes place after the student has completed two years' studies, 120 creditpoints. The student applies for a job himself. The work placement can be passed in a Finnish or foreigncompany, public sector agency or in some other organisation.

Course contents

The work placement period, 100 full time working days, is normally uninterrupted. Sometimes students in theDegree Programme in International Business can complete their work placement requirement in two parts butthey have to make a written application before to the work placement coordinator. Students prepare a reportunder supervision of their work placement tutor. A guide to writing this report is available in the web pages ofHelia. The work placement tutor evaluates the report, insuring that it meets the specific report requirements,and also visits some of the work placement locations.

Prerequisites

120 crAttending the meeting of work placement.

Business cooperation

The company where the student does his/her work placement.

Advisor

Liisa Aarnio

Assessment

Passed/failedThe report contains self−evaluation of the student.

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Managing Intellectual CapitalCode: JOH65I• Extent: 9 op (243 h)• Semester:• Level: professional studies• Type: elective•

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Page 27: Haaga Helia's Curriculum

Principles of Leadership

(PBL Web Course)

Code: JOH68I• Extent: 3 cr (81 h)• Semester: 4• Language: English• Level: professional studies• Type: elective•

Learning outcomes

Students learn the most essential managerial skills for leading employees in the workplace. The courseprovides a toolkit for the supervisory tasks to achieve results.

Course description

The problem−based learning (PBL) approach is applied to this course. Students take responsibility for their ownlearning, while the instructor guides them as a tutor. Students construct knowledge in groups of 4 − 8 persons.Self−assessment and peer assessment have an important role in the learning process. The process modeldescribed in the PBL Web Course Study Guide are used in this course. The process includes five learningtasks. No face−to−face meetings. Students are expected to engage in active online discussion throughout thecourse. Each group opens and closes one learning task in a PBL format according to the courseschedule. Further information about the process is provided at:http://www.helia.fi/~helma/pblweb/pblweb−studyguide.doc

Course contents

The course provides the basic knowledge to clarify the roles, responsibilities and accountabilities required fromsupervisors; how to identify the key managerial issues affecting the organization; how to create an environmentencouraging communication, interaction and development; and how to build trust.

Prerequisites

Going International (KAN69I) or compulsory business studies.

To begin the course, each student must confirm their participation, complete a personal pre−assignment andattend the introductory discussion in Blackboard according to the instructions sent to the students enrolled onthe course.

Course materials

Northouse, P. G. 2003. Leadership Theory and Practice. Thousand Oaks: Sage Publications, Inc.Senge, P. H. & Kleiner, A. & Roberts, C. & Ross & R. B. & Smith, B. J. 1994. The Fifth Discipline Fieldbook.Strategies and Tools for Building a Learning Organization. London: Nicholas Brealey Publishing.Articles from business journals.Interviews.Other sources.

Advisors

Marja Brandtberg

Teaching and learning methods

The 8−step PBL approach is applied to this Web course. The work methods used in this course are suitable forstudents with a great deal of motivation for interactive studying in the information network. Rather than talking toa computer, students will be discussing with the other members of their workgroup. Therefore, each participantmust be prepared to express their ideas in writing, as well as to evaluate and respond to the ideas of other

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students. Studying the source material and searching for and evaluating additional material have a central rolein the study. Students are expected to search for topical source material available in the information networks.The extent of three credit points means a ten−hour weekly input.

Assessment

Course assessment is mainly based on the student's contribution to the opening and closing discussions. Seethe assessment criteria in the PBL Web Course Study Guide. You are also expected to complete the requiredself−assessments and mindmaps. The group members must share their personal group assessments and posta summary of their mutual group assessment to the tutor according to the course schedule.

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Essentials of Team Leadership

(PBL Web Course)

Code: JOH69I• Extent: 3 cr (81 h)• Semester: 4 − 7• Language: English• Level: professional studies • Type: elective•

Learning outcomes

The students learn the most essential team leadership skills for leading teams in the workplace. They learn tounderstand how teamwork is implemented in different organizations, becoming familiar with the purposes andbenefits of teamwork. The students also build their own study teams and develop their skills both as teammembers and team leaders. The ideal goal is a self−managed, effective team.

Course description

The problem−based learning (PBL) approach is applied to this course. Students take responsibility for their ownlearning, while the instructor guides them as a tutor. Students construct knowledge in groups of 4−8 persons.Self−assessment and peer assessment have an important role in the learning process. The process modeldescribed in the PBL Web Course Study Guide are used in this course. The process includes five learningtasks. No face−to−face meetings are held. Students are expected to engage in active online discussionthroughout the course. Each group opens and closes one learning task in a PBL format according to the courseschedule. Further information about the process is provided at:http://www.helia.fi/~helma/pblweb/pblweb−studyguide.doc

Course contents

The course provides the profound knowledge of and systematic approach to implementing teamwork in anorganization. Teamwork is viewed from individual, group and organizational perspectives with a special focuson the dynamic team leader function as a critical success factor in the team's development process.

Prerequisites

Going International (KAN69I) or compulsory business studies.

To begin the course, each student must confirm their participation, complete a personal pre−assignment andattend the introductory discussion in Blackboard according to the instructions sent to the students enrolled onthe course.

Course materials

Hayes, N. 1997. Successful Team Management. Thompson Business Press.Katzenbach, J.R. & Smith, D.K. 2000. The discipline of teams. Harvard Business Review. March − April 1993.Northouse, P. G. 2003. Leadership Theory and Practice. Thousand Oaks: Sage Publications, Inc., 203 − 233.Robbins, H. 2000. Why Teams Don’t Work − What went wrong and how to make it right.Robbins, S. 1998. Organisational Behaviour. 8th Edition or later. Prentice Hall.Senge, P. H. & Kleiner, A. & Roberts, C. & Ross, R. B. & Smith, B.J. 1994. The Fifth Discipline Fieldbook.Strategies and Tools for Building a Learning Organization. London: Nicholas Brealey Publishing, 297 − 441.Wheelan, S. A. Creating Effective Teams – A Guide for Members and Leaders (Sage Publications)Yarbrough, B.T. Leading Groups and Teams (Managerial Communication Series)Articles from business journals.Interviews.Other sources.

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Advisors

Marja Brandtberg

Teaching and learning methods

The 8−step PBL approach is applied to this Web course. The work methods used in this course are suitable forstudents with a great deal of motivation for interactive studying in the information network. Rather than talking toa computer, students will be discussing with the other members of their workgroup. Therefore, each participantmust be prepared to express their ideas in writing, as well as to evaluate and respond to the ideas of otherstudents. Studying the source material and searching for and evaluating additional material have a central rolein the study. Students are expected to search for topical source material available in the information networks.The extent of three credit points means a ten−hour weekly input.

Assessment

Course assessment is mainly based on the student´s contribution to the opening and closing discussions. Seethe assessment criteria in the PBL Web Course Study Guide. You are also expected to complete the requiredself−assessments and mindmaps. The group members must share their personal group assessments and posta summary of their mutual group assessment to the tutor according to the course schedule.

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Strategies in International BusinessCode: JOH70I• Extent: 8 cr (216 h)• Semester: 5 − 7• Language: English• Level: professional studies• Type: compulsory•

Learning outcomes

Tools and methods for analyzingg businesses and their environments• Strategic thinking• A holistic view on business operations• Understanding the strategy development process and the factors affecting successful implementation• Managing stategic change•

Course description

The course provides an introduction to the principles of business strategies. Issues like how to succeed in theglobal market place, how an organization can create and sustain competitive advantage, how to understand thebusiness environment will be dealt with. More specific issues are raised with case studies to allow the student toanalyse the strategic options international businesses are facing.

Course contents

Business environment analyses• Resource analyses• Strategic tools• Interrelationships• Strategic option development• Strategy implementation• Change management •

Prerequisites

Orientation to the International Business Environment (KAN59I)Establishing a Business (KAN68I)Going International (KAN69I)

Course materials

Lynch, Richard 2003. Corporate Strategy. Third edition. Prentice Hall. Financial Times. Harlow.Barney, Jay 1991. Firm Resources and Sustained Competitive Avantage. Journal of Management Vol. 17, No.1, pp. 99 − 120.Kaplan Robert S. & Norton David P. Having Trouble with Your Strategy? Then Map It. HBR Sept − Oct 2000.

Additional reading

Haberberg, Adrian & Rieple, Alison 2001. The strategic Management of Organisations. Harlow, England:Pearson Education Limited.Johnson, Gerry & Scholes, Kevan 2002. Exploring Corporate Strategy. 6th edition. Pearson Education Limited,Essex.Hill, Charles W.L. & Jones, Gareth R. 1998. Strategic Management Theory, An Integrated Approach, FourthEdition, Houghton Mifflin Company, New York.Porter, Michael E. 1985/1991. Competitive Advantage. Creating and Sustaining Superior Performance.Pankaj Ghemawat 1999. Strategy and the Business Landscape, Allison−Wesley.Porter, Michael E. 1980. Competitive Strategy. The Free Press. New York.

Handouts by the instructors

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Business cooperation

Guest lecturersCompany projectsCompany visits

Advisors

Maria JakubikSeija Ranta−aho

Teaching and learning methods

14 h tutorials54 h lectures, evaluation seminar52 h project94 h self−study and teamwork2 h examination

Assessment

30 % tutorial performance30 % examination30 % project work10 % distance assignment

Self−assessmentLearning diary♦ Written work♦ Course evaluation♦

Peer assessmentTutorial evaluation♦ Project Presentations♦ Project Reports♦

External assessmentTutorial performance♦ Project Report♦ Presentation♦ Examination♦

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Asian Studies

Finnish Polytechnic Network for East and Southeast Asia

The design and production of virtual courses on Asia have been implemented through separate project fundingfrom the Ministry of Education. The courses are available to all polytechnics through the e−productionenvironment of the Virtual Polytechnic.

The aims of the Asian Studies are to:

awaken an interest in Asia• create a community spirit towards Asia• develop the Asia know−how of polytechnic students• increase interaction between Asia experts and students.•

The module (15 ECTS credits) consists of three courses:

Orientation to East and South East Asia 5 ECTS credits(Satakunta Polytechnic)

1.

Health Care and Social Services in China, Japan and Thailand 5 ECTS credits (Vaasa Polytechnic,Seinäjoki Polytechnic, Central Ostrobothnia Polytechnic)

2.

Asian Tourism and Service Culture 5 ECTS credits(Jyväskylä Polytechnic)

3.

The courses are offered online and can be completed as separate courses or as one larger module. Everycourse includes its own virtual learning tasks, in the form of written assignments and online discussions.

The courses are intended for polytechnic students completing a Bachelor’s degree and interested in Asia andAsian cultures, for example, because they want to study and/or complete their practical training in Asia.

More information at:

[email protected]

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International Business ProjectCode: KAN09I• Extent: 14 • Semester: 4 − 7• Language: English• Level: professional studies • Type: elective•

Learning outcomes

Starting from a real company's research problem: construct theoretical frame, field research, analyze results,write and present the report, give suggestions to the company. A student should get familiar with projectplanning, project management, scheluding, project budjeting and reporting.

Course description

The goal of the course is to make a research to a real company.

Course contents

Research problem definition, analyzes of the company and business line, project management, budjeting, fieldresearch, computer runs and statistical analyses (SPSS), report writing, presentation. Earlier field researcheshave been in Denmark, United States, France, England (2 times), Germany (3 times), Baltic countries, Russia,Spain (3 times), Turkey.

Course materials

Yeates, Don & Cadle, James 1996. Project Management for Information Systems.Pitman Publishing.Maylor, Harvey: 2003, Project Management. Prentice Hall.Boddy; 2002 Managing Projects, building and Leading the team. Prentice Hall.

Advisors

Seppo KinkkiIrma Pulkkinen

Teaching and learning methods

LecturesProject workField researchReporting to the company

Assessment

Project work

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Market Development in Russia and BalticCode: KAN13I• Extent: 9 cr (243 h)• Semester: 5 − 7• Language: English• Level: professional studies • Type: elective•

Learning outcomes

Learning how to do a practical international business assignment (research for a client company).

Course description

See http://myy.helia.fi/~dange/imr/index.html

The course will take a very practical view of issues to be considered in developing the Baltic region markets.The perspective will be form a Finnish firms point of view and the entry stage. Students will be required to makean analysis of market opportunities for real Finnish firms (to be assigned) and to make recommendationsregarding market entry etc. Finnish first time exporters and firms with limited activities in the region will begained of the market development process: regional strategy, market screening, target market research, targetmarket entry options, recommendations & implementation challenges. Companies will finance the researchwork and pay for travel to the market.

Course contents

The course aims to take a practical approach to the challenges faced in developing markets in the BalticRegion. Students will during the process gain a good understanding of the following:

understand the client companies capabilities• considering the internationalisation strategy from a regional perspective• making a regional market analysis• selecting the markets with best fit to strategy• making a detailed analysis of the priority market• identifying concrete opportunities for client companies (given limitations in course length)• recommending the next steps to be taken in the market development process• travel to the market is required.•

Prerequisites

Course materials

Gerarrd L. Danford. 2003. Project−based Learning and Polytechnic−SME co−operation in Internationalization.Helia.

Business cooperation

Students will work with a client corporation and they are responsible for delivering quality results to the client.

Advisor

Gerard Danford

Teaching and learning methods

Project workWritten reportsVisits to the target marketsMaximum number of students 15 in class

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Assessment

60 % company assignment40 % project planReport to company evaluated

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International Marketing Analysis Programme in Finland(IMEA)

Code: KAN17I• Extent: 15 cr (405 h)• Semester: 4• Language: English• Level: professional studies• Type: elective•

Learning outcomes

Better understanding of cross−culture issues in international business• Ability to do a cultural audit• Better understanding of the international business environment• Ability to make an international business environmental audit for a business• A better understanding on country level competitiveness• Ability to make a country competitiveness audit• Practical experience from a company project• Better understanding of Russia−Baltic business environment•

Course description

The International Marketing Analysis Programme aims to develop the participants' capabilities in analysing theinternational marketing environment and understanding the impact of country−specific characteristics oninternational trade and competitiveness. The Baltic Rim (Russia, Baltic States and Scandinavian countries)provides the main context for the in−depth market understanding. Students also develop an in−depthunderstanding of the Finnish business environment.

The programme provides a comprehensive view of(a) how to understand the cultural environment,(b) the business environment (how to analyse it), and(c) the source of competitive advantage at the national level.

Course contents

The programme covers five study modules:

The Cultural Environment1. International Business Environment analysis2. Competitive Advantage of Nations3. Major IMEA Project4. Russia as an Economic and Cultural Environment (study visit)5.

The participants are a multi−cultural group of students coming from primarily exchange institutes representingdifferent parts of Europe and other countries. The maximum number of students admitted will be 36.

Course descriptions for modules:

1 The Cultural Environment

Objectives

To increase the students' awareness and understanding of cultural differences.

Content

Different cultural frameworks and theories will be presented in the class or reviewed in the literature. Differentcultures will be presented by the students, on a national, business and organizational level.

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Course materials

Hofstede, Geert 1991. Cultures and Organizations, Software of the mind. McGraw−Hill, London.Hoecklin, L. 1995. Managing Cultural Differences, Chapter 2.Mercado, Welford, Prescott 2000. European Business, Fourth Edition, Chapter 10.Lewis, Richard D. 1996. When Cultures Collide (article).Trompenaars, F. and Hampden−Turner Ch. 1998. Riding the Waves of Culture.Teaching and learning methodsReadings, lectures, and class discussions, learning diary and presentations of one’s own culture.

Assessment

Examination 40%Assignments 40%Class participation and attendance 20%

2 International Business Environment Analysis

Objectives

Introduce environment analysis tools• Apply tools to country specific assignments• Apply tools to market analysis tasks• Understand global environmental challenges• Learn to find, analyse and present relevant market information.•

Content

Models of the business environment analysis will be introduced and applied to real business cases. There willbe assignments which focus on country−level analysis. Market assessment and market selection will bestudied. Students are expected to conduct a secondary market research, to accomplish a target countryanalysis, an in−depth industry analysis, and to work out marketing recommendations which will solve thebusiness problem. Students will work in teams and individually..

This module focuses on the challenges and practical problems of a continuously changing and complexinternational business environment. Visits will be arranged to organisations which could provide usefulinformation for business environment assessment. Participation in these visits is obligatory.

Course materials

Ian Brooks, Jamie Weatherston and Graham WilkinsonThe International Business Environment, 2004ISBN 0 273 68247 4

Teaching and learning methods

Individual work, team work, cases, group discussions, company visits

Assessment

Attendance in company visits and active participation in class discussions 20%Distance Assignment − individual or pair work (report and presentation) Business Problem Assignment − teamwork (report and presentation) 40%Exam 40%

3 Russia as an Economic and Cultural Environment

Content

A week−long study tour (seven days) to St. Petersburg, Russia, involves working together with Russianstudents, under the guidance of a Russian Professor is organized as part of IMEA. Study visits to local firms inRussia will give valuable firsthand experience of the challenges facing corporations who are planning to enter

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(develop) the Russia market. Helia organize the whole Russia package including; transport, accommodation,lectures, company visits and visa applications. St. Petersburg Russia is an excellent setting for beginning tounderstand the Russian business environment and the city is also a exciting architecture and culture study.Students will be evaluated by the Russian Professor based on a exam in Russia and teamwork.

4 Competitive Advantage of Nations

Objective

The students will learn about competitive advantages at the national level. National competitiveness is a topicalarea of research. The basic theory will be derived from Michael Porter's literature on Competitive Advantage ofNations. Innovation concepts, Cluster theory and the Diamond model of national competitiveness form the basisof this theoretical foundation. The students will use the theoretical framework to make an analysis of Finland,their home country and possibly third countries. At the macro and micro level they will learn to identify clusters,describe these and understand the importance of these. Cases of Finnish companies will be used to reinforcethe theory. Visits will also be organized to Finnish enterprises.

Summary on learning objectives

Understand theoretical framework of company competition• Understand competitive advantage of Finland and other countries• Practical applications of country competitiveness theoretical framework•

Learning methods

Lectures, case studies, company visits, group presentations and independent study

Course materials

Porter, Michael 1991. The Competitive Advantage of Nations. Free Press, London.Substantial reading material is included in the Blackboard site of this module

Assessment

Test results 40%Group work assignments, individual assignments 40%Participation 20%

5 Major IMEA Project

Objective

In order to integrate the different modules of IMEA (Culture, Business Environment and Competitiveness) thestudents will be expected to complete a major project.In this project the students will be organized into teams and each team will work on a individual project. As partof the project the students are expected to make a market research study and to make a final presentation. Theprojects are completed for a Finnish organization and the student teams will report their findings to thisorganization (client) at the end of the IMEA course.The projects will involve an analysis of Finland and one other target country. The students will apply the coursecontent as a framework for their analysis. More information will be provided to the students during the ProjectModule.

Learning methods

Project Based Learning concepts will be applied in the project. The primary focus will be on delivering anexcellent final product to the customer (sponsor). Teams will work independently.

Assessment

Teams will receive a team grade. Individual grades will be given if the team performance is considered not to befair (some people may contribute less to the assignment). Team members will also evaluate each other and theSponsor will evaluate the work.

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Prerequisites

The students should already have followed a comprehensive course in basic marketing and preferably one ininternational marketing, too. They should also have a good command of English. The programme will be held inHelsinki, Finland, however some studies will also take place in St. Petersburg, Russia and a trip to Tallinn,Estonia may be planned.

Prerequisites

The course materials for each module were described above in the module descriptions.

Business cooperation

Students are involved in a major student project for a client organization.

Advisors

Gerard L. Danford

Teaching and learning methods

These were described for each module above

Assessment

These were described for each module above

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Deutsche UnternehmenskulturCode: KAN17L• Umfang: 3 ECTS• Semester: 4• Sprache: Deutsch und Finnisch• Niveau:• Typ: Freies Wahlfach•

Ziele

Aktivierung der Sprachkenntnisse sowohl in der Umgangs− als auch in der wirtschaftlichen Fachsprache.Umfassender Einblick in die deutsche Wirtschaft und in die deutsche Unternehmenskultur.

Beschreibung

Kennenlernen der deutschen Wirtschaft, deutscher Unternehmen und deutsch−finnischer Kulturunterschiede.

Inhalt

Studienreisen nach Dresden (Ende Januar) und nach Hamburg (April/Mai). Dort nehmen die Studenten anFirmenbesuchen, Vorlesungen, Projektarbeiten (Dresden) und Unternehmensplanspielen (Hamburg) sowie anden Abendprogrammen der dortigen Studenten teil. Vorgesehen ist ferner ein Vorbereitungskurs, der speziellauf das Halten von Vorträgen sowie die Erstellung von Informationsmaterial über die jeweils zu besuchendeRegion ausgerichtet ist.

Ausgangsniveau

Das Grundstudium sollte absolviert sein. Die Deutschkenntnisse sollten so gut sein, daß der Teilnehmerdeutschen Vorträgen folgen kann.

Bewerbung

Interessierte Studenten sollten ihre schriftliche Bewerbung in deutscher Sprache jeweils bis Ende Oktoberpersönlich in der Sprechstunde der zuständigen Lehrerin abgeben. Vorgesehen ist ferner ein Interview indeutscher Sprache.

Material

Aktuelles Informationsmaterial wird zu den jeweiligen Anlässen zur Verfügung gestellt. Für die Teilnahme anden Studienreisen wird ein kleiner Teilnahmebeitrag erhoben.

Lehrerin

Eila Fischer (Raum 320, Pasila; Tel. 1489 0334; [email protected])

Unterrichtsform

Nahunterricht 14 StundenSelbständige Projektarbeit 26 StundenStudienreise 1 Woche

Wertung

Zur Vorbereitung sind eine schriftliche und mündliche Firmenvorstellung sowie andere Aufgaben anzufertigen.Zum Abschluß ist ein schriftlicher Bericht über die Studienreise in Finnisch zu erstellen. Voraussetzung istferner eine vollständige Anwesenheit.

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Doing Business in the European UnionCode: KAN18I• Extent: 14 cr (378 h)• Semester: 4• Language: English• Level: professional studies• Type: elective•

Learning outcomes

To give students an overall view of the structure of the EU, the dynamics of operating in the EU businessenvironment, and the special knowledge required by business to expand successfully from their home base intothe other EU countries.

Course description

The course is a combination of three subjects: European law, economics and business.

Course contents

European Union Law focuses on EU as a legal entity, freedom of movement of goods, workers and services,competition law.

European economic topics are the integration theory, the monetary integration and the single currency, theeconomic performance and development analysis, the EU budget and budgetary policy, common monetarypolicy, trade policy and agricultural policy, the EU and developing countries.

European business module concentrates on studying EU as a business environment.

Prerequisites

Students must be at least in the second year of their degree program. Basic knowledge in economics andmarketing is required.

Course materials

European Union Law:Owen, Richard 2000. Essential European Community Law. 3rd edition (or newer). London: CavendishPublishing Ltd.or as an alternativeSteiner, Josephine & Woods, Lorna. Textbook on EC Law. 5th edition (or newer). Gosport, Hampshire. Blackstone Press Ltd.

European Economics:Ali M. El−Agraa, The European Union, Economics & Policies, 7th ed.Barbara Ingham, International Economics, A European Focus, 1st ed.

European Business:International Strategic MarketingA European PerspectiveMarilyn A. Stone & J.B. Mc Call, 2004ISBN 0−415 31 416 − x

Course handouts and recommended sources.

Advisors

Satu Pitkänen, Matti Perttu, N.N.

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Teaching and learning methods

Contact hours 124 hSelf−study hours 254 hThe course is a mixture of lectures, project working and problem based learning.

Assessment

The grade formation is as follows:

30% Project• 30% Class work• 40% Examination•

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Intensive Chinese Business CourseCode: KAN30I• Extent: 3 cr (81 h)• Semester: 3 − 7• Level: professional studies• Type: elective•

Learning outcomes

The students get basic information on Chinese business culture and the possibilities that China offers to foreigncompanies. It is necessary to understand the Chinese way to do business in order to start working or establisha company in China. The course will improve the student's attitude towards internationalisation and help tounderstand the long history of China and its culture.

Course description

The course familiarizes students with China as a business partner, its socio−economic development, itseconomic reform and China's open door policy. Moreover China's business life, trade system and investmentenvironment are dealt with. Beijing as a business environment for foreign companies will be covered as well.

Course contents

China's history, its socio−economic development, economic reform, open door policy. China and Beijing asbusiness environments for foreign companies.

Prerequisites

Compulsory business courses.

Course materials

Articles according to the lecturers.

Lecturers

Chinese professors/lecturers from our partner institutions in China

Advisor

Suvi Kalela

Teaching and learning methods

Lectures, discussions, presence is compulsory (48 h).Report and independent studying (33 h).

Timetable

The course will be carried out during 40 and 42 weeks every evening (Mon − Thu 17.30 − 20.30) and theFridays (9 − 15)

Assessment

Attending lecturesExaminations (2)Reports 2

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Evaluation

Accepted/not accepted

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Nordisk handelCode: KAN35I• Extent: 6 cr (162 h)• Semester: 4 − 7• Language: Swedish• Level: professional studies• Type: elective•

Learning outcomes

The students

get a general view of doing business in Nordic countries• get acquainted with interesting current companies• understand the role of different organizations as promoters of Nordic business, e.g. chambers ofcommerce, Finpro, Handelskontoret

get a vision of their own potential as a Nordic actor .•

Course description

The aim of the course is to acquaint students with Nordic economy including its industries, business culturesand methods, exporting and manners in society as well as to give them a chance to discuss doing business inNordic countries with representatives of companies.

Course contents

Current topics and issues in Nordic companies and business life• Visits in the Helsinki area to companies, organizations, embassies etc.• Arrangements for a study trip to (one or more) Nordic countries• Getting acquainted with Nordic business and cultural personalities •

Prerequisites

Working knowledge of the Swedish language

Course materials

Current newspaper articles and company material as a basics for discussion.

Advisors

Eija Kärnä, Marja Fabritius

Teaching and learning methods

Participants use actively their oral and written knowledge of Swedish when

participating in discussions during the lessons and company visits• discussing the visits and travel arrangements on Blackboard• reporting on current Nordic business world and company visits• contacting companies by phone and e−mail• presenting a known Nordic business person to the group.•

Assessment

Participation in discussions during lessons and visitsReports and memosTravel arrangementsNet discussions

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Orientation to the International Business EnvironmentCode: KAN59I• Extent: 13 cr (351 h)• Semester: 1• Language: English• Level: Core studies• Type: Compulsory•

Learning outcomes

The course aims to establish the following learning processes within the students:

Take responsibility for your own learning.• Develop your professional skills in international business.• Understand why a company exists.• Understand customer−focused entrepreneurship.•

The student will begin the development of the following skills:

Learning to learn and self−reflection• Acquisition and application of critical knowledge• Analytical and critical thinking and problem solving• Argumentation and presentation• Teamwork, cooperation and peer assessment•

Course description

The course provides an introduction to the international business profession and an understanding of thecompany in its international business environment. The course integrates elements from economics, businesseconomics, marketing, accounting and communication. The problem−based learning (PBL) approach is appliedto the course.

Course contents

The course is divided into six themes as follows:

Orientation to PBL and the International Business Profession.1. Company in its International Business Environment.2. Business Mission Workshop.3. Operational Profitability.4. Customer Behaviour on Various Markets.5. International Business Encounters and Conclusion.6.

The aims of the themes are as follows:

Understand the connection between PBL and the international business profession.1. Understand how a company operates in the international business environment.2. Learn to create a viable business mission for a starting company.3. Understand why the company exists and how to make a profit.4. Adopt a customer−focused attitude.5. Understand the importance of the international business etiquette and learn to plan and organise anevent.

6.

Prerequisites

Students beginning their studies at the Polytechnic should complete this course during the first semester.Successful completion of the course requires several computer skills. Therefore, simultaneous participation inData Processing (TYÖ53I) is required.

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Course materials

Ebert, R. J. and Griffin, R. W 2003. Business Essentials. 3rd edition. Upper Saddle River, New Jersey: PrenticeHall, Inc.

Mescon, M. H.; Bovée, C. L. and Thill, J. 2002. Business Today. 10th edition. Upper Saddle River, Jew Jersey:Prentice Hall, Inc.

Kotler, P. 2003. Marketing Management. International edition. 11th edition. Upper Saddle River, New Jersey:Prentice−Hall International, Inc.

Articles from academic and business journals

Business cooperation

Guest lecturersCompany visit

Advisor

Matti Helelä

Teaching and learning methods

Students construct knowledge together in PBL tutorials held mainly twice a week. Lectures and workshops,given once a week, support self−study and teamwork. The following estimate of time spent for these activities isreferential.

38 h tutorials45 h lectures and workshops268 h self−study and teamwork

Assessment

40 % Tutorial performance30 % Projects and economics assignment30 % ExaminationsAccepted/Failed: Orientation and communication skills assignments

Assessment includes self, peer and external assessment as follows:

Self−assessment

Tutorial performance• Written work• Final examination• Course evaluation•

Peer assessment

Tutorial performance• Presentations• Group reports•

External assessment

Tutorial performance• Reports and other documents• Presentations• Examinations•

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Study Period in ChinaCode: KAN66I• Extent: 3 cr (81 h)• Semester: 3 − 7• Language: English• Level: professional studies • Type: elective•

Learning outcomes

The course will familiarize the students with every day life in China and give a better understanding of theChinese thinking, traditions, marketing, legistlation and the business possibilities for foreigners in China. Theproject work is an ideal way of getting a closer look at the Chinese society and work life. Critical thinking andinternationalisation are improved by this course.

Course description

The course is conducted in China in our partner institution (Nankai University, Tianjin). There are lecturesdealing with different aspects of Chinese society and business life, also language will be taught. The studentsare responsible for the travelling and accommodation costs during the 2 weeks' study period in China, which isheld in first half of April.

Project work (additional, not compulsory)

It is possible to carry out a project work for a company acquired by the students. Credits (1 − 4) according to theproject report will be given.

Course contents

China's history, economy, law, financial intitutions, culture and business manners.Marketing in China.Chinese language.

Prerequisites

Intensive Chinese Business course (KAN30I) is recommended.

Course materials

Handouts by the Chinese professors.

Advisor

Suvi Kalela

Teaching and learning methods

Presentations in Helia.Possible project work.Lectures in China.Company visits in China.Cultural visits in China.Individual reports after the study period.

Timetable

The course will be held during the first two weeks in April.

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Assessment

Prework in Helia.Attending lectures and visits in China.Report on the study period..Report on the project work.

Evaluation

Accepted/not accepted

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Establishing BusinessCode: KAN68I• Extent: 24 cr (648 h) • Semester: 2• Language: English• Level: core studies• Type: compulsory•

Learning outcomes

The objectives of the course are for the student to develop an understanding of:

entrepreneurship and how companies operate• the process of establishing a new business• how to develop a feasible business plan•

In meeting the above listed objectives, students will develop the following skills:

effective communication, both written and oral• analytical thinking• innovative and creative thinking• IT−graphics and word processing skills• self and group assessment skills, including giving and receiving feedback• teamwork skills•

Course description

The Establishing Business −course (KAN68I) was designed for second−semester students in the DegreeProgram in International Business at Helsinki Business Polytechnic (Helia). The course integrates the mainbusiness contents, including business environment analysis, business planning and project management,marketing, logistics and operational planning, as well as management and financial accounting. Theproblem−based learning (PBL) approach is applied to the course in a project format.

Course content

Business environment analysisInvestment analysisBusiness planning and project managementStrategy researchMarketingLogistics and operational planningMicro and macro economicsManagement and financial accountingPrerequisitesOrientation to the International Business Environment (KAN59I)

Course materials

Arnold 1998. Corporate Financial Mangement. Financial Times/Pitman.Bloomberg, David J. & LeMay, Stephen & Hanna, Joe B. 2002. Logistics. Upper Saddle River, New Jersey.Prentice−Hall.Czinkota, Michael R.& Ronkainen, Ilkka A 1998. International Marketing. Fifth Edition. Forth Worth Texas: TheDryden Press.Grönroos, Christian 2000. Service management and marketing. A customer relationship marketing approach.Second edition. John Wileg & Sons Ltd, West Sussex.Heizer, Jay &; Render, Barry 2001. Principles of Operations Management. Upper Saddle River New Jersey:Prentice−Hall International Inc. orHeizer, Jay &; Render, Barry 2001. Operations Management. 6th edition.Horngren &; Foster & Datar 2000. Cost Accounting; A Managerial Emphasis. Prentice−Hall.Kotler, Philip 2000. Marketing Management. International Edition. The Millennium Edition (10th edition). Upper

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Saddle River, New Jersey: Prentice−Hall International, Inc.Rice, Anthony 2000. Accounts demystified. Prentice−Hall.Scarborough, N. M. & Zimmerer T. W. 1999. Effective small business management, an entrepreneurialapproach. Sixth edition. Prentice−Hall.Sloman, John 2000. Economics, 4th ed, Prentice Hall, ISBN 0−13−085342−9Peattie, Ken 1995. Environmental Marketing Management meeting the the green challenge. Pitman Pub.KHT−MEDIA 2002. Accounting Act and Ordinance. 3rd edition.Articles and other recommended readings.Cases.

Advisors

Soile KallinenJaana Melamies

Teaching and learning methods

This course is taught using the Problem Based Learning (PBL) approach and involves a semester long projectto develop a feasible business plan. The course content theory is covered in self−study tutorials and throughlectures. In addition, there are weekly Business Plan Workshops during which students work on various aspectsof their business plans. The semester is divided into five themes, which integrate Entrepreneurship, Economics,Marketing, Finance & Accounting and Logistics.

40 h tutorials64 h lectures52 h workshops492 h self−study and teamwork

Business cooperation

Guest lecturersCompany visitsBusiness plan fair eventPanel discussion about entrepreneurship

Assessment

30 % tutorial performance30 % business plan project (business plan report + process)40 % examsAssessment includes self, peer and external assessment.

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Going InternationalCode: KAN69I• Extent: 26 ects (702 h)• Semester: 3• Language: English• Level: core studies• Type: compulsory•

Learning outcomes

The course aims to establish the following learning processes:

to understand business environments, especially the impact of globalization• to create a strategic mindset and to understand internationalization modes• to determine the factors affecting the selection of a suitable operational mode for an internationalizingcompany

to understand how to organize people in multicultural contexts• to understand the fundamentals and importance of business contracts• to display competence in writing an in−depth report on the internationalization process of a casecompany in a selected target market and presenting it in a forum

To develop research, analytical and delivery skills in order to provide viable strategy options for a realcompany

To attain culture−specific knowledge of an area under investigation• To acquire formal report writing skills that will be of later benefit when students write the final thesis•

Course description

This course is designed for third−semester students in the Degree Programme in International Business. Thecourse integrates the main business contents from previous semesters as well as adding more depth tomarketing, logistics and human resource management. Furthermore, this semester introduces strategies forinternationalization and the appropriate operational modes, more advanced research methods with a specialemphasis on qualitative data collection skills and the fundamentals of business contracts. The problem−basedlearning (PBL) approach is applied to the course in a project format.

Course contents

The course is divided into three different themes:

Creating a Strategic Mindset and Understanding Operational Modes• Cross−Border Operational Decisions• The Working Environment•

The aims of the themes are as follows:

To understand the reasons and prerequisites for internationalization• To get acquainted with the different operational modes and to understand the factors behind the choiceof operational modes

To understand the internationalization process• To familiarize with the financial sources for Internationalization• To understand specific features and multiple factors affecting decision−making of logistics in theinternational business.

To search and interpret statistics in logistics.• To provide a physical distribution plan for the project company• To familiarize one self with export documents and procedures• To apply marketing mix for needs of the project company• To learn how to do case study research• To learn basics of personal selling and marketing services.• To understand the project company’s figures and benchmark them with other companies in the samebusiness field.

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To understand the importance that business is appropriately staffed and the role of motivation andcommitment in multicultural contexts in order to maximize performance.

To understand the fundamentals of business contracts•

Prerequisites

LiiBBA 2nd semester course “Establishing a Business” (KAN68I)

Course materials

Qualitative ReseachYin, Robert K. (1994). Case Study Research, Design and Methods. London: Sage Publications Ltd.Documents and PaymentsBelay, Seyoum (2000). Export−Import Theory, Practices, and Procedures. The Haworth Press Inc.Guide to export−import basics, vital knowledge for trading internationally. (2003). Paris: ICC.Guillermo, Jimémez (2001 or 1997). ICC Guide to Export – Import Basics. Paris: ICC Publishing S.A.Sales, services and marketing researchAllen, Peter & Wootten, Geoffrey (1992). Selling. Harlow: Pearson Education.Grönroos, Christian (2000). Service Management and Marketing. A Customer Relationship ManagementApproach. UK, Chichester: John Wiley & Sons Ltd.Hacley, Chris (2003). Doing Research Projects in Marketing, Management and Consumer Research. New York:Routledge.Keegan, Warren J & Green, Mark C. (2003). Global Marketing. Upper Saddle River: Pearson Education Inc.Lovelock, Christopher & Wirtz, Jocher (2004). Services Marketing, People, Technology, Strategy. UpperSaddler River: Pearson Education Ltd.Manning, Gerald L. & Reece, Barry L. (2001). Selling today, building quality partnership. Upper Saddle River(NJ): Prentice−Hall Inc.Strategy and Operation ModesCzinkota Michael R., Ronkainen Ilkka A (2001). International Marketing. 6th edition. Harcourt CollegePublishersCzinkota Michael R., Ronkainen Ilkka A., Moffett Michael H (2003). International Business. 6th edition.Harcourt College PublishersScarborough Norman M., Zimmerer Thomas W (2002). Effective Small Business Management. 6th edition.Prentice Hall Inc.Griffin Ricky W., Pustay Michael W (2001). International Business. A managerial perspective. 4th edition.Prentice Hall Inc.Lynch David (2003). Corporate Strategy. 3rd edition. Prentice HallOrganizational BehaviorRobbins, Stephen P. (2001). Organizational Behavior. (9th ed.). Upper Saddle River, NJ: Prentice Hall, Inc.Gomez−Mejia, Luis R. & Balkin, David B. (2001). Managing Human Resources. (3rd ed.). Upper Saddle River,NJ: Prentice Hall, Inc.Torrington, D., Hall, L. & Taylor, S. (2005). Human Resource Management. (6th ed.). Prentice Hall.International LogisticsEach project team will receive a package of the study material in advance. Please copy the readings for allproject team members. The course is based on the following literature:Michael R Czinkota & Ilkka A Ronkainen (2001). International Marketing (6th ed.) Chapter 19 Alan Harrison & Remko van Hoek (2002). Logistics and Strategy. Prentice−Hall, Essex. Chapter 4.Kenneth Lysons & Michael Gillingham (2003). Purchasing and supply chain management. Chapter 12.Michael Quyale (1999). Logistics− an integrated approach. Chapters 2 and 3.Sunil Babbar (1998). “International purchasing, inventory management and logistics research.”Miguel Helft. “Fashion Fast Forward” (in May 2002, Business 2.0)Kari Litja. “Finland´s logistical position” Gateway Finland 1998. SurveyDavid Luton. “Courier packaging handling needs?” In the Magazine of Logistics 06/01, page 44Please note that related to the team assignment and the project teams are encouraged to search statistics fromthe Internet sources, transportation prices from various logistics service providers and interview the casecompany to make a viable distribution plan for the company.LawAugust, Ray (2000). International Business Law (3rd ed.). Upper Saddle River, NJ: Prentice Hall.The United Nations Convention on Contracts for the International Sale of Goods. Vienna 1980. Arnold 1998.Corporate Financial Mangement. Financial Times/Pitman.Articles and other recommended readingsCases

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Business cooperation

Students examine the internationalization process for specific case companies and are therefore involved in amutually beneficial relationship with a business located in Finland. The outcome of the cooperation is a reportthat fosters student learning of the aforementioned objectives as well as providing useful information for thecompanies involved.

Advisors

Kevin Gore: semester coordinator, report project leaderJaana Melamies: finance & accounting tutor/resource personSoile Kallinen: logistics tutor/resource personSeija Ranta−aho: HRM tutor/resource personSuvi Kalela: marketing tutor/resource personIrma Pulkkinen: research methods/export documentation tutor/resource personBradley Mitchell: law tutor/resource person

Teaching and learning methods

Students construct knowledge together in PBL tutorials held mainly twice a week. Lectures and workshops,given once a week, support self−study and teamwork. The following estimate of time spent for these activities isreferential.

40 h tutorials100 h lectures and workshops300 h self−study and teamwork

Assessment

TUTORIAL PERFORMANCE 30 % (Individual)

Self−assessment should be handed in after each theme to the responsible tutor(s) (see list below, deadlines arelisted in schedule) with the tutorial performance form (form enclosed, you can find it athttp://myy.helia.fi/~helma/assessment/tutorial−performance.htm ). Also remember to use the form in yourpreparations for the tutorials. Deadlines must be kept.

Theme 1: KALSU, Suvi Kalela (10 %)Theme 2: PULIR, Irma Pulkkinen (10 %)Theme 3: RANSE, Seija Ranta−Aho (10 %)

PROJECT 40 % (Team)

The project is assessed in three main parts as follows:

Project Presentation 12 % (30 % of project grade)Project Report 28 % (70 % of project grade)

EXAMS/ASSIGNMENTS 30 % (Individual)

Students are expected to follow the instructions/deadlines and take exams/complete assignments for eachtutor. The tutor who gives an assignment or exam is responsible for assessment and all related questions.

RANSE 5 % KALSU 5 %PULIR 5 %KALSO, Soile Kallinen 5 %MELJA, Jaana Melamies 5 %MITBR, Bradley Mitchell 5 %

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Financial Planning and International FinanceCode: LAS14I• Extent: 6 cr (162 h)• Semester: 4 − 7 (offered every spring semester)• Language: English• Level: professional studies• Type: elective•

Learning outcomes

To develop the student's ability to analyze financial markets through the practical applications of financialplanning methods. The students should be able to take care of the financial planning and financial riskmanagement of a medium−sized company and understand the structure and challenges of internationalfinancial market.

Course description

An extension of the principles and procedures of managerial finance. The course concentrates on producingfinancial budgets, comparing different alternatives of finance and risks connected to different solutions. Thechanging character of domestic and international financial market is used as framework for the studies.

Course contents

Financial planning as a part of the planning system in a firm.• Factors affecting the financial structure of a firm• Comparative calculations of financial alternatives• International co−operation and its influence on the financing of a firm• Financial risks and risk management• Developing domestic and international financial markets: e.g. Investment banking, Venture Capital •

Prerequisites

Establishing a Business (KAN68I)

Course materials

van Horne, James C. 2001 or newer. Financial Management and Policy. 12th edition. Prentice Hall. Selectedchapters.Shapiro, Alan 2003. Multinational Financial Management. Prentice Hall, 7th edition. Selected chapters.Selected articles and readings assigned by the teacher.

Advisor

Pekka Palomäki

Teaching and learning methods

Lessons 40 h (lecturing + assignment feed−back) Distance learning 122 h

Assessment

Examination 50 %Distance learning 50 % (Team work + exercices)

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Fundamentals of InvestmentsCode: LAS15I• Extent: 3 cr (81 h)• Language: English • Semester: 4• Level: professional studies• Type: elective•

Learning outcomes

The student is able to work as an investor, who knows the most important investment instruments. He/she alsoknows yield expectations and risks related to the instruments.

Course description

An introduction to investment markets and their functions and different investement instruments.

Aims and objectives

Students master the central calculation methods related to analyzing investments and working capital. Aftercomplexing the course the student have an outlook on finance markets and on the significance of financingoperations in the different kinds of companies.

Course materials

Sharpe, William F., Alexander, Gordon J., Bailey, Jeffery V. 1999. Investments. Chapters: 3 − 9, 13 − 14, 16− 18, 21, 24 − 25.

Advisor

Irene Uusitalo

Teaching and learning methods

Independent studies

Assessment

Textbook examination

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Module of Managerial AccountingCode: LAS28L• Extent: 12 cr (324 h)• Semester: 5 − 7• Language: English• Level: professional studies • Type: elective•

Learning outcomes

To develop the student’s competence and confidence in using operational accounting tools, methods and alsoimprove working life relationships. The students will become familiar with planning and controlling profitability atdifferent levels of operations and in different business levels. In the project work students will be presented witha practical situation of one company. Also in the project work the students apply the theory, evaluate practicalapplications, develop teamwork skills, working life relationships and problem solving.

Description

Students learn management accounting tools, methods and how to improve them. The students will be able toanalyze the profitability of operating performance through practical applications. The course includes a projecton a selected company (in teams).

Prerequisites

Establishing Business

Course materials

Drury 1996. Management and cost accounting.Horngren & Faster & Datar 2000. Cost Accounting.Needles & Powers & Mills & Anderson 1999. Managerial Accounting.Handouts distributed by the teacher.

Advisor

Jaana Melamies

Teaching and learning methods

Contact hours 80 hDistance assignments and project work 244 h

Assessment

Distance assignments 20 %Examination 40 %Project 40 %

The course can not be accepted as a whole, unless the project work is presented. In case all other parts, exceptfor the project work, have been approved, the student can, however, receive some credit points.

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Sales and PurchasingCode: MAR14I• Extent: 9 cr (243 h) • Semester: 4 − 5• Language: English• Level: professional studies• Type: elective•

This course will be offered spring 2006.

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Event and Relationship MarketingCode: MAR15I• Extent: 9 cr (243 h) • Semester: 4 − 6• Language: English• Level: professional studies• Type: elective•

This course will be offered in the academic year 2006 − 2007.

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Marketing ResearchCode: MAR17I• Extent: 5 cr (135 h)• Semester: 4 − 6• Language: English• Level: professional studies• Type: elective•

Learning outcomes

Students are able to independently select a proper way to collect information for making decisions. Theyconduct a marketing research project including quantitative research and report the results and conclusions.

Students learn critical and analytical thinking as well as argumentation skilss when working on the researchtasks. Initiative, responsibility and time management are needed in order to accomplish all the tasks.

Course description

The course introduces students to the procedures in marketing research. Students work in teams conducting aresearch either based on virtual data or for a company they have chosen. Basic quantitative methods needed insurvey research are studied with the help of a statistical package SPSS.

Course contents

Main contents are defining a research problem, research design, data collection and analysis, scalingtechniques, questionnaire design, sampling design and procedures, fieldwork, statistical analyses, reportpreparation and presentation.

Prerequisites

Basic StatisticsQuantitative Methods for Business

Course materials

Study material on the web.

Burns, A. C. & Bush, R. F. 2005. Marketing Research, online research applications. Upper Saddle River:Pearson Education LTD.

Business cooperation

Research projects may be done for the needs of the companies students have chosen or the companies whohave informed their needs and willingness to cooperate during this course.

Advisors

Irma PulkkinenAki Taanila

Teaching and learning methods

Collaborative virtual team work requires active participation.

Assessment

Research report 60 %Examination 20 %Active participation 20 %

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Promotional StrategyCode: MAR18I• Extent: 3 cr (81 h)• Semester:• Language: English• Level: professional studies• Type: elective•

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Managing Global BrandsCode: MAR54I• Extent: 12 cr (324 h)• Semester: 5 – 7• Language: English• Level: professional studies• Type: elective•

Learning outcomes

The course aims to establish the following learning processes in the students:

Understand branding as a strategic tool for business management, leadership and marketing1. Reach an advanced level in self−study and tutorial work, comparing sources and models, makingthorough applications, and combining theories and your own ideas to formulate new models

2.

Learn to work professionally with a client company in a multicultural team3. Apply problem identification, analysis and solving to the brand projects discussed in tutorials4. Understand the significance of qualitative research in branding5. Learn to collect, analyse and use relevant research findings to create a brand manual for the clientcompany

6.

Course description

The course is studied in a problem−based learning (PBL) format, simultaneously introducing branding theoryand project work. Instruction is divided respectively between tutorial and resource sessions. Project workincludes each participant team conducting a qualitative study for a client company, preferably a small ormedium−sized enterprise (SME). The project begins by analysing existing information and interviewingcompany representatives at different levels to define their perceptions of the current position of the brand. Thestudy also includes determining the brand image among customers. Based on the interpretation of the researchfindings, participants make a proposal for a brand management guide for their client company.

Course contents

The theory covers strategic brand analysis; brand identity, including brand value proposition (brand promise);brand identity implementation; as well as aspects of visual, intercultural and marketing communication.

Prerequisites

Going International (KAN69I) or Becoming an International Actor (KAN64I) or ComprehensiveMarketing/Kokonaisvaltainen Markkinointi (MAR04L) or compulsory business studies

Course Materials

Aaker, D. and Joachimsthaler, E. 2000. Brand Leadership. New York: The Free Press.• Gad, T. 2001. 4−D Branding. Cracking the corporate code of the network economy. London: FinancialTimes. Prentice Hall.

Hart, S. and Murphy, J. (eds.) 1998. Brands, the New Wealth Creators. Houndmills: MacMillan PressLtd.

Ind, N. 2003. Living the brand. How to transform every member of your organization into a brandchampion. London: Kogan Page.

Jensen, R. 1999. The Dream Society. New York: McGraw−Hill.• Keller, K. L. 1998. Strategic Brand Management: Building, Measuring, and Managing Brand Equity.Upper Saddle River, New Jersey: Prentice Hall, Inc.

Knapp, D. 2000. The Brand Mindset. New York: McGraw−Hill.• Kunde, J.r 2000. Corporate Religion: building a strong company through personality and corporate soul.London: Prentice Hall.

Kunde, J. 2002. Unique now… or never. London: Pearson Education.• Schultz, D. and Barnes, B. 1999. Strategic Brand Communication Campaigns. Fifth edition.Lincolnwood, Illinois: NTC Business Books.

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Business cooperation

Guest lecturersBrand research project for a client company

Advisors

Harriet FagerholmMatti Helelä

Teaching and learning methods

Students construct knowledge together in PBL tutorials held once a week. Lectures and workshops, given oncea week, support self−study and teamwork. The following estimate of time spent for these activities is referential.

18 h tutorials22 h lectures and workshops284 h self−study and teamwork

Assessment

40 % Contribution to the project40 % Tutorial performance and individual work20 % Examination

Assessment includes self, peer and external assessment as follows:

Self−assessment

Tutorial performance• Project work• Learning processes• Course evaluation•

Peer assessment

Project proposals• Project work• Project presentations•

External assessment

Tutorial performance• Examination• Project portfolio• Presentations•

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International LawCode: OIK24I• Extent: 5 cr (135 h)• Semester: 4 • Language: English• Level: professional studies• Type: elective•

Learning outcomes

The aim of the course is to introduce the student to international legal business environment and to give him/herthe basic legal knowledge needed in international trade.

Course description

The course consists of two parts.

"Basics of the Finnish law" is intended for students who have not studied law before. Its aim is to help thestudent understand legal thinking to be able to study international law on the second part of this course. Thecourse also contributes to the student’s life and work in Finland by giving a short insight to the Finnish legalorder.

"International Business Law" provides a comprehensive introduction to international business law. After thecourse, the student has a sound understanding of the legal framework of international business.

Course contents

The first part is an introduction to the Finnish legal order and basic legal concepts. The themes are: Contracts,company law, trade, competition law, labour law and family law.

International Business Law offers a short insight to different legal systems, conflict of laws and jurisdiction. Thefocus is on business law, thus international contracts and trade are studied thoroughly. Other topics are meansof payment, dispute resolution and intellectual property rights.

Prerequisites

For students who have not studied law before the first part, Basics of the Finnish Law, is a prerequisite for thesecond part, International Business Law. Otherwise the students can attend either both parts of the course orthe second part alone.

Course materials

First part:Finnish acts: Consumer Protection Act, Act on Competition Restrictions, Employment Contract ActThe British Council 1999 (or newer). Law profile of Finland. Helsinki: Hakapaino.Supplementary material “Basics of the Finnish Law”, available on the Black Board

Second part:Ray August 2000 (or newer). International Business law. New Jersey: Prentice Hall.Satu Pitkänen 2005. Introduction to International Business Law. Available on the Black Board.The United Nations Convention on Contracts for the International Sale of Goods. Vienna 1980.

Advisors

Satu Pitkänen

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Teaching and learning methods

The course consists of lectures, case studies, discussions and individual studies.

Contact hours 4 h / week, independent studies 8 h / week.

Assessment

Assignments, presentations and class participation 50 %Examination 50 %

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Maturity ExaminationCode: OPI01I• Extent: −• Semester: 7• Language: English• Level: thesis • Type: compulsory•

Course description

The maturity examination is defined as follows in the Polytechnic Decree: "For a polytechnic degree, studentsmust write a maturity examination related to their thesis topic, showing familiarity with the topic and proficiencyin either Finnish or Swedish." (Council of State's Decree about Polytechnics No. 352/2003). After completingthe thesis, all students in the Degree Programme in International Business must write a maturity examination inEnglish, providing evidence of their professional knowledge and language proficiency.

The thesis tutor provides two alternative topics for the maturity examination. The topics are related to the thesisor the thesis writing process. The text must be coherent and written in good English. The text begins with a titlegiven by the tutor or designed by the student according to the tutor's instructions. The other required textcharacteristics include proper paragraph division, logical sentence structure, relevant use of concepts, fluentpunctuation, correct spelling, and proper use of upper and lower case letters. The text should not include anysubheadings, tables, charts or lists.

The suitable length is four ruled A4 pages, handwritten on every line. Any general examination day is usuallyrecommendable. You should register for the maturity examination by mail or email addressed to your thesistutor.

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Bachelor's ThesisCode: OPI06I• Extent: 15 cr (405 h)• Language: English• Semester: 7• Level: thesis• Type: compulsory •

Learning outcomes

The student will demonstrate an ability to work and solve problems independently. The purpose is to enhancethe student's information gathering skills and ability to apply information to solving problems related to businesseconomics.

Course description

The student should have completed enough studies to fully focus on the thesis writing process. Successfulcompletion of the thesis writing process is proof of the student's problem−solving skills and ability to workindependently in a disciplined manner. Ideally, the thesis is a professional study based on an actual businessenvironment. It also has the potential for bringing forward new information in the given field of research.

Course contents

Thesis work begins with the Quantitative Methods for Business −course. It is to be completed before workplacement and has the aim of helping students choose a thesistopic, formulate a thesis plan and compile apreliminary subject analysis. The course starts in the beginning of each term, except during summer.

Once students have chosen a topic, they are to compile a subject analysis in accordance with thesis guidelinesand submit this to their thesis coordinator’s mailbox by the due date. There are four due dates each year, whichare at the beginning of each term, except during summer.

A thesis tutor and inspector will be named for each student soon after the submittal of the subject analysis,afterwhich the student must submit his or her thesis plan in the format given in the thesis guidelines. The plan andhow to proceed are discussed during the first meeting between the student and thesis tutor.

The process ends with the completion of the thesis, which is to include an abstract and a maturity examination.

Prerequisites

Most basic and professional studies must be completed. The student should have a topic for the thesis.

Advisor

Juhani Ylikerälä

Course material

Helelä, Matti etc. Thesis Instructions. Helia Publication Series A:10, 2003.

Teaching and learning methods

After the approval of the subject analysis, the student is given a thesis tutor and thesis inspector. The studentmust submit his or her thesis plan very soon after the appointment of the thesis counsellor and assessor.Students can ask their thesis counsellors for assistance in the formulation of the thesis plan. The plan and howto proceed are discussed during their first meeting.

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Assessment

An acceptable thesis writing process is evaluated by the tutor on a scale of 1 to 5.

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Business MathematicsCode: PER10I• Extent: 5 cr (135 h)• Semester: 1 (1 − 4)• Language: English• Level: core studies • Type: compulsory•

Learning outcomes

A student will be familiar to most frequent calculations within Business sector. Percentage calculation can beapplied to changes of prices and price index and the outcome will be the change in real prices. Changes ofexchange rates can be added into previous case and real chages in import− or export prices can be calculated.Simple and compound interest should be known well enough to calculate different kind of loan payments,effective rates and basic investment calculations. A student will be able to use Excel fo solving calculationslisted above.

Course description

Basic skills of business related mathematical methods will be studied during the course. Problem solving withExcel will be learned as well.

Course contents

Course contains percentage calculation with applications, foreign currency calculations, index calculations withvariety of applications and investment calculations.

Prerequisite

Satisfactory skills in high school mathematics.

Course materials

Holopainen, Pulkkinen & Keinänen. Business Mathematics. Helsinki: WSOY.

Advisor

Kalevi Keinänen

Teaching and learning methods

4 weekly contact hours and 4 hours distant learning per week.

Assessment

Written examination 80 %Practical exercises 20 %

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Quantitative Methods fo BusinessCode: PER22I• Extent: 6 cr (162 h)• Semester: 4• Language: English• Level: core studies• Type: compulsory•

Learning outcomes

Students understand how to use quantitative methods in presenting data and in business decision−making.Students can apply methods to business problems and can communicate the results. Students adopt asystematic approach to solving business problems.

Course description

Students solve business problems independently and write a report containing description of methods, resultsand interpretations. Spreadsheet applications are used in the course.

Course contents

Presenting information using graphics, tables and descriptive figures1. Probability distributions as a tool to manage uncertainty2. Problems related to sampling3. Relationships between variables4. Basics of quantitative research methods5. Time series forecasting6. Basic concepts in linear optimization7.

Prerequisites

Matriculation examination or corresponding skills in mathematics.

Course materials

http://myy.helia.fi/~taaak/q1. Evans & Olson 2003. Statistics, Data Analysis, and Decision Modeling. Second Edition. Prentice Hall.2.

Excel is used throughout the course.

Advisors

Aki Taanila

Teaching and learning methods

Student total workload is 162 hours:

Lectures 30 hours1. Independent study 124 hours2. Preparation for and taking of, examination 8 hours3.

Student should be prepared to use 10 hours per week for lectures and independent study.

Lectures cover the essential concepts, practical examples, and tips in using Excel. The actual learning happenswhen doing assignments. While doing assignments students adopt the concepts and methods. Assignmentsencourage in thinking and comparing alternative solution methods.

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Assessment

Students must pass all the assignments and the exam. Grading is based on the assignments but excellent orpoor success in the exam may change the final grade.

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French ConversationCode: RAN03I• Extent: 3 cr (81 h)• Semester: 1 − 7• Language: French and English• Level: core studies• Type: elective•

Learning outcomes

Students refresh or deepen their oral skills.

Course description

This intermediate to advanced conversation course gives students an opportunity to review various aspects ofthe French language while developing their ability to speak using more elaborate structures and more accuratevocabulary.

Course contents

Students comment upon main news topics. Discussion on a variety of topics chosen and presented by students.Debating, role plays of various social situations, language games, videos in French (films and shortprogrammes shown on the French speaking Channel TV5), and more on request.

Prerequisites

Intermediate knowledge of French grammar, vocabulary and pronunciation. Ideally, students should take thiscourse after passing Intermediate French (RAN06I), Business French (RAN07I) or equivalent.

Course materials

To be announced at the beginning of the course

Advisor

David Mauffret

Teaching and learning methods

Contact hours 50 hIndividual work 31 h

Assessment

Attendance 50 %Class participation and preparation of activities 20 %Oral presentation 30 %

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French for BeginnersCode: RAN05L• Extent: 6 cr (162 h)• Semester: 3• Language: English and French• Level: core studies• Type: elective•

Learning outcomes

This course aims at providing participants with the basic language tools which will enable them to communicatein both general and work−related situations.

Course description

Basics of French covered developing the following language skills: speaking, listening, reading, and writing

Course contents

Communication:(among others) greetings, talking and writing about yourself (name, age, profession…) and about others,numbers, days of the week, months, countries, time, weather, daily activities, basic phone conversations,getting acquainted with a French company (employees, trade channel, products...), asking for and givingdirections.

Grammar:(among others) personal pronouns, verbs in the present tense, articles, singular and plural forms of nouns andadjectives, asking questions, possessive adjectives (my, your…) prepositions, negative sentences,demonstratives (this, that…)

Prerequisites

This course is for beginners. Students with previous knowledge of French are advised to participate in theIntermediate French (RAN06I).

Course materials

Gruneberg Anne & Tauzin Beatrice. Comment vont les Affaires? Manchette (publisher).

Advisor

David Mauffret

Teaching and learning methods

Contact hours 64 hIndividual work 98 h

Assessment

Attendance 40 %Class participation and homework 10 %Exams 40 %Essays and other assignments 10 %

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Intermediate FrenchCode: RAN06I• Extent: 6 cr (162 h)• Semester: 4• Language: English and French• Level: core studies• Type: elective•

Learning outcomes

The course aims at providing participants with more advanced language tools which will enable them tocommunicate in both general and work−related situations.

Course description

This course is the continuation of French for Beginners (RAN05L). Students will broaden their knowledge bymeans of speaking, listening, reading, and writing exercises and activities.

Course contents

Communication: (among others) asking for and giving directions (revision), travelling around in Paris and other places, morephone conversations, eating out, talking about food, saying what you like and dislike, describing people, buyingand ordering products.

Grammar:(among others) revision of the basics (see RAN05L), more irregular verbs in the present tense; future tense;past tenses, conditional tense (introduction), adverbs, more advanced negative structures, quantities.

Prerequisites

This course is for students who passed the basic course French for Beginners or those who wish to review whatthey studied in high school.

Course materials

Gruneberg Anne & Tauzin Beatrice. Comment vont les Affaires? Manchette (publisher).

Advisor

David Mauffret

Teaching and learning methods

Contact hours 64 hIndividual work 98 h

Assessment

Attendance 40 %Class participation and homework 10 %Exams 40 %Essays and other assignments 10 %

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Business FrenchCode: RAN07I• Extent: 6 cr (162 h) • Semester: 3• Language: French and English• Level: core studies • Type: elective core•

Learning outcomes

Acquainting oneself with business terminology in French.Deepening one's oral and writing skills in French.Developing the students’ awareness of cultural differences between some countries of the French−speakingworld and their country of origin.

Course description

This course concentrates on developing the students’ ability to communicate in French with a focus on businesssituations and related vocabulary. It is particularly helpful for those who need to use business French at work orwish to do their internship in a company where the working language is French.

Course contents

Establishing and operating a company in France; different corporate forms, marketing and advertising. Thestudents prepare an oral presentation on a relevant company. The course also contains fairly advancedgrammar and vocabulary exercises. Students improve their listening skills through various activities (use ofvideo and audio tapes).

Prerequisites

Intermediate French (RAN06I) or secondary level of education.

Course materials

To be announced at the beginning of the course.

Advisor

David Mauffret

Teaching and learning methods

Contact hours 64 hIndividual work 98 h

Assessment

Attendance 40 %Class participation and homework 10 %Exams 20 %Oral presentation 20 %Assignments 10 %

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Företaget på den nordiska marknaden(The Nordic Countries as Market Area)

Code: RUO05L• Extent: 6 cr (162 h)• Semester: 1• Language: Swedish• Level: core studies • Type: compulsory *)•

*) The Swedish course "Företaget på den nordiska marknaden" is compulsory for the Finnish students whohave completed secondary level education in Finland.

Learning outcomes

Students

Are able to communicate in Swedish with their Nordic partners in most common business situations.• Acquire knowledge of the Nordic economies and the role of Finland in them.• Are interested in developing their own language skills• Are able to make use of Swedish economic publications.•

Course description

The course introduces the Nordic economies.

Course contents

The student familiarizes herself/himself with the Nordic economies, intercommunication and the culturalfeatures in the market area and adopts the vocabulary for communication in this area.

Prerequisites

Passed entry level test.

Course materials

Fabritius, M. & Melkko, M. 2003. Samspel. Helsinki: WSOY.

Advisor

Marjut Melkko

Teaching and learning methods

Contact hours 64 hDistance assignments 98 h

The learning methods consist of instructions by the teacher, team work in and outside the class, discussionsand independent written and oral assignments.

Assessment

Written examinationsAccepted completion of oral and written distance assignments (5)Active participation in classes

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Conversational Swedish 1

(Diskussionssvenska 1)

Code: RUO55L• Extent: 3 cr (81 h)• Semester: 2• Language: Swedish• Level: core studies • Type: elective•

Learning outcomes

The aim is that after the course students will be able to manage everyday discussions and workplacecommunications in Swedish. Students will also be able to lead discussions in Swedish, covering topics thathave been prepared for in advance.

Course description

Oral exercises, discussions, debates, presentations.

Course contents

Students prepare for and participate in various discussions. There will also be visits to the Swedish theatre andcompanies/associations, in which Swedish will be used.

Course materials

Newspaper articles and vocabularies.

Advisor

Britt−Marie Carlsson

Teaching and learning methods

Contact hours 48 hIndependent studies 33 h

Students participate in discussions taking on roles as discussion leaders and panel participants. Students willprepare for the discussions in advance with the help of materials and vocabularies. Students will also visit theSwedish theatre and companies and/or associations.

Assessment

Classroom exercises 50 %Class participation 50 %

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Conversational Swedish 2

(Diskussionssvenska 2)

Code: RUO56L• Extent: 3 cr (81 h)• Semester: 4• Language: Swedish• Level: core studies • Type: elective•

Learning outcomes

After the course, students should be able to converse freely on topics relating to Sweden, including its society,business life and culture. Students should be familiar with Swedish culture and be able to read Swedishliterature with relative ease.

Course description

The course covers discussions on current topics of interest. Focus will be on Sweden: its society, business lifeand culture. Students will work both independently and in groups.

Course contents

Students practice their Swedish oral skills through discussions and presentations.

Prerequisites

Conversational Swedish 1 or good Swedish skills.

Course materials

Newspaper articles and vocabularies.

Advisor

Britt−Marie Carlsson

Teaching and learning methods

Contact learning 48 hIndependent studies 33 h

During the course students prepare presentations and discuss topics of current interest. Students will watch aSwedish movie, listen to Swedish music and make visits outside Helia. Students will also read a novel inSwedish.

Assessment

Classroom exercises 50 %Class participation 50 %

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German Business Communication

(Geschäfte auf Deutsch)

Code: SAK49L• Extent: 3 cr (81 h)• Semester: 6• Language: German and Finnish • Level: core studies • Type: elective•

Learning outcomes

Students can prepare business correspondence in German on diverse themes.

Course description

The course addresses modern business correspondence, including e−mails and faxes, in German. The courseinvolves on−line studies, and therefore students tackle the material on their own using the models (templates)and vocabularies provided.

Course contents

The course covers all business correspondence situations, starting from initial contact through to complaintsand reminders of non−payment. The course also includes translation, grammar and vocabulary exercises.

Prerequisites

Good skills in German.

Course materials

Liikesaksan verkkokurssi. WSOY.

Advisor

Sirpa Määttä

Teaching and learning methods

Contact learning 10 hIndependent studies 71 h

Assessment

On−line exercises 100 %

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Basic GermanCode: SAK60I• Extent: 6 cr (162 h)• Semester: 1• Language: English and German• Level: core studies• Type: elective•

Learning outcomes

Emphasis on everyday situations, travelling and social interaction. Understanding of German−speakingcultures.

Course description

Basic grammatical structures, vocabulary, pronunciation. Practice in everyday and business situations.

Course contents

Everyday situations in German−speaking environments and basic grammar.

Prerequisite

No previous knowledge of German required

Course materials

Themen aktuell 1. Kursbuch + Arbeitsbuch.

Advisor

Marketta Tikkanen

Teaching and learning methods

64 contact hours 98 independent studies

Assessment

active participation and homework 40 %• distance assignments and written exam 60 %•

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German Conversation

(Deutsche Konversation)

Code: SAK64L• Extent: 3 cr (81 h)• Semester: 5• Language: German• Level: core studies• Type: elective•

Learning outcomes

The course aims to activate and build the students’ oral skills in business life situations as well as generalknowledge of German speaking countries, e.g. their culture and business life, through original texts from thesecountries, independent research, oral presentations and conversation.

Course description

Practice of oral skills and cultural communication in business life situations.

Course contents

Business life oral situations• German speaking countries: life and culture• Studying and working in German speaking countries• Economy and business culture•

Prerequisite

After German Intermediate or other basic skills. However, each group will set its own level.

Course materials

Handouts and the Internet

Advisor

Marketta Tikkanen

Teaching and learning methods

Contact learning 48 hrsIndependent study 33 hrs

Assessment

Active class participation 70 %Oral presentations 30 %

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German IntermediateCode: SAK70I• Extent: 6 cr (162 h)• Semester: 2• Language: German and English• Level: core studies• Type: elective•

Learning outcomes

The objective is to train the student to express his/her opinions and to take part in everyday oral interaction aswell as to get acquainted with the German way of life and to understand better different German−speakingcultures.

Course description

The student's oral and written communication skills in everyday situations are improved. The understanding ofGerman through various texts and listening comprehension exercises is enhanced.

Course contents

Through versatile texts from various situations in life the student's command of vocabulary is extended and thecentral grammatical structures revised.

Prerequisite

The course is best suited after Basic German or other previous studies; 1 − 2 years at school.

Course materials

Hueber. Themen aktuell 2. Kursbuch und Arbeitsbuch. (ch 1 − 10).

Advisor

Marketta Tikkanen

Teaching and learning methods

Contact hours 64 hIndependent studies 98 h

Assessment

Continuous assessmentActive participationWritten examinationWritten distant assignments and oral presentations

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Business German

(Berufsdeutsch)

Code: SAK80I• Extent: 6 cr (162 h)• Semester: 4• Language: German and English• Level: core studies • Ttype: elective•

Learning outcomes

The student is able to work in different German−speaking business environments.

Course description

This is an introductory course to business German. Emphasis is on business vocabulary and situationalGerman.

Course contents

General business vocabulary, company and product presentation, international fairs, business transactions.Communication with customers e.g. on the phone and in business fairs. Various business events fromarranging a meeting with a customer to business correspondence.

Prerequisites

German Intermediate or 3 − 5 years at school or studying/living in Germany.

Course materials

Deutsch im Berufsleben. EDITA.The English vocabulary from the advisor.

Advisor

Marketta Tikkanen

Teaching and learning methods

Contact hours 64 hIndependent studies 98 h

Assessment

Active attendance in class and homework 40 %Written distance assignments and oral presentation 60 %

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Data ProcessingCode: TYÖ53I• Extent: 5 cr (135 h)• Semester: 1• Language: English• Level: core studies • Type: compulsory•

Learning objectives

The course will provide the student with basic tools in data processing needed for his/her studies in Helia and inbusiness. Also the student should be able to use information technology to acquire and produce information.Studying in virtual learning environment is a part of the course.

Course description

The course introduces the student to basic skills that can be used in Windows programs like word processing,presentation graphics and spreadsheet. Network skills and information search are also included.

Course contents

Helia networks system and communication• Essential computing concepts• Windows XP operating system and user interface• Information search and retrieval skills• Touchtyping• Word processing and Finnish standard layout for documents• Presentations graphics• Spreadsheet functions •

Prerequisites

This course, which is for the students starting their studies at Polytechnic, should be completed during the firststudy period.

Course materials

Hollingsworth N. & Hollingsworth M. 2002. Computer Technology. Paradigm Publishing Inc.

Advisor

Teaching and learning methods

Part of the studies will be completed virtually in Blachboard learning environment on the net.

Hands−On exercises reinforcing technical skills, distance assignments providing practice in problem solving andconnecting context to content, and quizzes offering self assessment.

Contact learningIndependent work

Assessment

Examination 85 %Assignments 15 %

The examination is hands−on and held in two parts: the first part covers the units Windows and Hardware,Word and Information Retrieval. The second part covers the units PowerPoint and Network Skills. Also a TouchTyping test is held on the basis of accepted/failed.

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Conversational Russian

(Razgovornaja praktika)

Code: VEN02L• Extent: 3 cr (81 h)• Semester: 1 − 7• Language: Russian• Level: core studies • Type: elective•

Learning outcomes

Students learn to use general spoken and business Russian.

Course description

The course includes practising spoken Russian, following current events in Russian newspapers andmagazines, and learning to discuss the read material. Features of Russian business conversation will also becovered. It is possible to complete the course by participating in a two month long Russian language course inRussia, on which a report is to be written.

Prerequisite

Knowledge of basic Russian

Course materials

Texts provided by instructor

Advisor

Oleg Matosov

Teaching and learning methods

Contact hours 48 hDistance hours 33 h

Assessment

Active participation in conversation exercises and discussions based on given texts80 % attendance required

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Elementary Russian

(Venäjän alkeet, Podgotovitelny kurs)

Code: VEN30L• Extent: 6 cr (162 h)• Semester: 4• Language: Finnish, Russian• Level: core studies • Type: elective•

Learnig outcomes

Students learn to read and write Cyrillic text use Russian in everyday situations.

Course description

Introduction to the Cyrillic alphabet, basic dialogue, pronunciation and intonation. Also covered are basicgrammar and vocabulary. The aim is that students learn to communicate in Russian in basic everyday situation.

Course contents

The Cyrillic alphabet, basic dialogue, pronunciation, intonation and vocabulary.

Course materials

Nikiforow & Keränen & Alikov 1997. Saljut! 1. Otava.Class handouts.

Advisor

Anu Riipinen

Teaching and learning methods

Contact hours 64 hIndependent studies 98 h

Assessment

Written and oral mid−term and final examHomeworkClass participation (60 % attendance required)

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Advanced Russian

(Dopolnitelny kurs)

Code: VEN31L• Extent: 6 cr (162 h)• Semester: 5• Language: Finnish, Russian• Level: core studies• Type: elective•

Learning outcomes

The knowledge of basic Russian vocabulary and grammar with an ability to use various grammatical structuresin spoken and written Russian in daily situations.

Course description

Essential knowledge of the basics of Russian vocabulary and grammar in basic situations. Suitable for studentswho wish to expand and strengthen their knowledge and skills of basic Russian grammar and vocabulary byoral and written exercises.

Course contents

Basics of written and spoken Russian in daily situations with basic grammatical structures, mainly the use ofcases and verbs.

Prerequisites

Elementary Russian

Course material

Nikiforow − Keränen − Alikov 1997. Saljut 1. OtavaRuohonen, Ritva & Strengell−Kämper, Anna 1998. Lyhyt venäjän kielioppi. Otava.Ruohonen, Ritva & Strengell−Kämper, Anna 2000. Venäjän kieliopin harjoituksia. Otava.Additional material provided by the advisor.

Advisor

Anu Riipinen

Teaching and learning methods

Contact hours 64 hIndependent studies 98 h

Assessment

Written an oral examinationsAssignmentsContinuous assessment (60 % attendance required)

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Business Russian

(Delovoi jazyk)

Code: VEN32L• Extent: 6 cr (162 h)• Semester: 6• Language: Finnish, Russian• Level: core studies • Type: elective•

Learning outcomes

The course gives a readiness to communicate by telephone and face−to−face in basic business situations. Thestudent is able to prepare simple business letters ja manages on a company introduction and business quests.

Course description

The course includes an introduction to Russian at work by telephone conversations and by writing simplebusiness letters and by creating face−to−face situations with business quests.Basic grammar, use of cases and verbs.

Prerequisites

Elementary Russian and Intermediate Russian or equivalent knowledge.Aims and objectivesAbility to communicate in Russian in various, simple business situations mainly by phone with the ability to writea simple business letter and to be able to communicate with the business quests.

Course materials

Ojanen, S−L., Laurila−Hellman, E. & Prokkola, I. 2000. Sekret uspeha 1. Yrityksen viestintää. Helsinki: HKKKcop.Additional material provided by the advisor.

Advisor

Anu Riipinen

Teaching and learning methods

Contact hours 64 hDistance hours 96 h

Assessment

Written and oral examinationsContinuous assessment (60% attendance required)Assignments

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Intercultural Business CommunicationCode: VIE86I• Extent: 5 cr (135 h)• Semester: 4 (4 − 7)• Language: English• Level: professional studies• Type: elective•

Learning outcomes

Experience of working in balanced multicultural teams• Broader and deeper understanding of culture as more than simply differing habits and language• Presentation and demonstration skills• Critical thinking and writing on challenging and sensitive topics• Compilation of a culture−specific training packet aimed at business people•

Course description

The purpose of this course is to present research and concepts on communicative behaviour between membersof different cultures and how such knowledge can aid people in their interaction with others to increase effectivecommunication and reduce misconceptions and possible conflicts. Simulation exercises and experientallearning is also another core feature of the course. Through coordinated and balanced multicultural interaction,students expose and are exposed to each other's thinking and behaviours, which forms the basis of concretelearning in this characteristically unconventional area of study.

Course contents

Theoretical approaches to analyzing culture• Communication styles• Orientation to time and space• Material culture• Identity• History• Language• Nonverbal behaviors• Adaptation• Synergy of business and culture•

Prerequisites

None

Course materials

Reading packet from the instructor.

Advisor

Kevin Gore

Teaching and learning methods

In addition to 4 hrs of weekly lectures, students are expected to spend an approximate amount of time onindependent study. The final project and exam also increase this amount.

Assessment

Attendance 30 %Assignments 40 %

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Exam 30 %

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Tools for Desinging Corporate CommunicationCode: VIE88I• Extent: 9 cr (243 h)• Semester:• Language: English• Level: professional studies• Type: elective•

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International Economics and Business GeographyCode: YHT16I• Extent: 9 cr (243 h)• Semester: 4 (4 − 7)• Language: English• Level: professional studies • Type: elective•

Learning outcomes

The student will be able to analyze international economic information and evaluate the economic performanceof different countries and trading blocs. The student will understand the theoretical background for internationaleconomics and economic geography and will be able to analyze the economic implications of free trade andtrade restrictions as well as how geography shapes and affects the economy on both the national andinternational level. From the economic perspective, the student will have a basic knowledge of the functions ofinternational markets for goods and factors of production and will gain an understanding of international tradeagreements and organizations. From the geographic perspective, the student will gain knowledge of featuressuch demographics, resources, transportation and communications, agriculture, land use, urbanity andeconomic impact and how globalization changes trading and production patterns and the influence ofmultinational corporations in this process.

Course description

The students work in teams and study the different topics from the viewpoint of the chosen countries andtrading blocs. They study the economic indicators, production patterns and trading policies of their countriesand blocs. They deepen their understanding by collecting economic data and information through case studies.the students review international economic information during the lessons and use the basic economic tools inanalyzing the future implications of different information. They give presentations on chosen topics. In order tocomplement the understanding of economics, in−depth coverage of economic geography gives students apractical foundation for understanding the global economy in an era of shifting borders, restructuringeconomies, and regional realignments. We will examine models and concepts of economic geography,including population, natural resources, international trade and development. The course content combineseconomic theory with geography in an attempt to resolve critical problems of growth, distribution, anddevelopment; and to explain their impact on international business.

In sum, international business is increasingly characterized by giant emerging markets, telecommunications andinformation technology. Global interdependence translates into the merging of business practices incross−border corporations, the paradoxical weakening and strengthening of culture, and an increasinglycommon concern for environmental problems.

Course contents

Theory of international trade and the argument for specialization• Protectionism and trade policy• The effect of multinational corporations on world trade• Trade and developing countries• Economic integration and trading blocs• International financial markets and exchange rate policy• Global markets for goods and factors of production• International economic organizations and agreements• Basic information on the EU and its effect on Finland• Globalization of the world economy• Population and the world economy• Resources and environment• Transportation and communications• Agriculture and rural land use• Urban land use• Cities as retail and service centers• Industrial location• Dynamics in international business•

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World trade patterns and flows• Development• (Integration of student−centered simulation game Civilization III to support theoretical learning)•

Prerequisites

Establishing a Business (KAN68I)

Course materials

Sloman. Essentials of Economics, chapters 11 − 12

Krugman, P. & Obstfeld, M. International Economics: Theory and Policy

Stutz, F.P. & De Souza, A.R. 1998. The World Economy : Resources, Location, Trade and Development (3rded.). New Jersey: Prentice Hall.

Hayter, R. 1997. The Dynamics of Industrial Location. London: John Wiley & Sons.

Cole, J. & Cole, F.P. 1997. The Geography of the European Union. London: Routledge.

Course handouts

Business cooperation

Although this course is not directly connected to the business community, the possible later incorporation of thetrade and economic simulation game Civilization III offers the possibility to coordinate activity with partnerinstitutions by creating fictitious yet life−like trading blocks in a competitive scenario. The simulation gamerequires the use of theoretical knowledge and implications in order to play the game effectively, therebyencouraging student−centered application of knowledge.

Advisors

Matti Perttu: International EconomicsKevin Gore: Business Geography

Teaching and learning methods

The course is a mixture of lectures, project−based assignments and student−centered learning.Contact learning 124 hIndependent study 254 h

Assessment

Project 30 %Class participation and attendance 30 %Examination 40 %

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