Guide on how to use pinterest for business

DISCOVERYRESEARCH PRODUCTS, BRANDS, TIPS

COLLECT IDEAS

KEEP TRACK OF INFORMATION

10 MM MONTHLY USERS

67.8% OF USERSFEMALES

40.2% OF USERS25-44 YEARS OLD

63,8% OF USERSDONT HAVE CHILDRENDATA SOURCE: COMSCORE CANADA

CONNECT WITH FEMALE CUSTOMERS

2. EXPRESS BRAND VALUES BEYOND PRODUCT OR SERVICE

3. BUILD RELATIONSHIPS BY PROVIDING USEFUL INFO 4. Humanize Your Brand

5. INSPIRE ACTION

WEEKDAYS: WEEKENDS:12 AM TO 2 PM8 PM TO 1 AMSATURDAYSBEFORE 12 AM

POST ABOUT:MONDAY - FITNESSTUESDAY - GADGETSWEDNESDAY - QUOTESTHURSDAY - FASHIONFRIDAY - HUMOR

POST ABOUT:SATURDAY - TRAVELSUNDAY - FOOD

WHO IS YOUR TARGET AUDIENCE?WOMENMENCAN YOU POST GOOD IMAGES?ARE YOU IN FASHION, DESIGN, FOOD OR ART INDUSTRY?YESYESNOTRY OTHER PLATFORMSTRY PINTEREST!NO

PINTEREST ANALYTICS VIA BUSINESS ACCOUNT:PROFILE ANALYTICS: IMPRESSIONS, REPINS, CLICKS, ALL TIME STATSAUDIENCE ANALYTICS: DEMOGRAPHICS, INTERESTS WEBSITE ANALYTICS: USERS THAT GO FROM PINTEREST TO YOUR SITE

THIRD PARTY TOOLS:ALL MAJOR SM MONITORING TOOLS: RADIAN6, SYSOMOS, BRANDWATCHSPECIALIZED TOOLS: CURALATE, PINALYZER, OCTOPIN

B2C IS A PRIMARY FOCUS OF PINTERESTUSERS ARE ACTIVE IN THEIR FREE TIMEUSERS RESEARCH THEIR HOBBIES, PERSONAL INTERESTSUSERS LOOK FOR VISUALLY PLEASING CONTENTB2B SHOULD STILL TRY PINTEREST IF:THEY ARE IN FOOD, DESIGN, ART AND CRAFTS, FASHION OR BEAUTY INDUSTRY

WHY WHOLE FOODS IS SUCCESSFUL ON PINTEREST?

THEY FOLLOW 4 SIMPLE RULESPROVIDE TIPS

2. GO BEYOND YOUR PRODUCT3. CREATE VISUALLY PLEASING IMAGES

4. INSPIRE ACTION

ENTERING PINTEREST THINK ABOUT THE COST OF:IMAGE PRODUCTION

PINTEREST MANAGER

ANALYTICS TOOL

YOU WILL HAVE TO PAY FOR HIGH QUALITY PHOTOGRAPHY OR GRAPHIC DESIGNYOU WILL NEED FULL TIME STAFF WHO WILL MANAGE YOUR PRESENCE ON SOCIAL MEDIA PLATFORMS INCLUDING PINTEREST YOU WILL MOST LIKELY NEED TO USE SOCIAL MEDIA MANAGEMENT TOOLS BEYOND PINTEREST ANALYTICS

ONE OF THE BEST RESOURCES YOU CAN USE TO GET STARTED ON PINTEREST IS AN EBOOK BY HUBSPOTDownload the ebook

5 useful Pinterest analytics tools by Ann SmartyPinterest timing and frequency by Courtney SeiterEverything You Need to Know to Get Started With Pinterest for Business BY Ginny SoskeyComScore Canada

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