GSummit SF 2014 - Achievement Unlocked: Gamification of Loyalty by Jeff Berry

Achievement Unlocked: The Gamification of Loyalty

June 12, 2014

Gamification Defined

More ≠ Better

Spin-offs of your favorite TV shows

Being too tanned

Tans that have gone too far

Everything about 80s fashion

Inappropriate use of QR Codes

Manage

expectations

In terms of next

steps

A few quick wins

Take this offline

Win-win situation

Move the

needle

Skin in the

game

Manage

expectations

In terms of next

steps

A few quick wins

Take this offline

Win-win situation

Move the

needle

Skin in the

game

Overuse of business jargon

When Bad Gamification happens to

Good Companies

Our Approach to Gamification

With our Associates

With our Clients

With our Customers

With our Associates

With our Clients

With our Customers

Gamification is one slice of your

Engagement Pie

Don’t make it the entire pie!