Grundini Book 1

Gru

ndin

iV

ery g

raphic w

ork

by P

eter Gru

ndy

Pantone black and red 032Smiths, Candy pink, Colourplan 300gsm

Typ

eLa

nd

Fact

Triang

leH

and

This is n

ot a

p

rom

otio

n,

it is simp

ly th

e w

ay I w

ant

you to

see m

y w

ork

Typ

e

Injector accurately

positioned todeliver precisejet of fuel into

combustionchamber

DirectInjection

SAVE

FUEL

E from

Save Fu

el advertisem

ent

Even letterforms can

work as diagram

s

Geo

type

Australia

RussiaC

hinaA

merica

IndiaEuropeJapan

+ Assorted anim

als from

around the world

KangarooKoala BearD

ragonReindeerTigerBullFish

Sex

Everything you needed to knowbut w

ere too afraid to ask

B fro

m A

rchitects

Language p

oster

26 modern buildings

drawn in a

traditional style

DIY

typefa

ce

For Fuse 15 ‘C

ities’ edition

‘DIY is a developm

ent of an idea first produced as a large poster, A

rchitects Language. D

IY (D

esign it youself) investigates type as landscape. Letterform

s and buildings are both constructed from

a library of system

ized m

odules arranged strategically in space to provide function and expression. You can choose tw

o options: DIY

Foundations creates m

ysterious silhouettes, over w

hich DIY

Skeleton can be overlayed to create a cityscape of com

plex detail and engineering.’

Land

PreviousU

topia

Every morning I get

up and go to thecity w

here dreams

are made

Zones

Post Office Tow

erTate M

odernShell Building

Dark view

s of London m

omentarily seen

from trains

Battersea Power Station

rh

76%-

Spaces

IoEuropaG

anymede

Callisto

Mim

asEnceladusTethysD

ioneRheaTitanH

yperionIapetusPhoebePuckM

irandaA

riel

Places imagined but

never visited and never likely to

Fact

lh

g2 Fashion

g2 Ru

bbish

g2 Film

g2 Football

g2 Children

g2 A

rms

g2 M

usi

c

g2 Fitness

g2 Pets

Over half of all the UK childcare staff in

2003 were not specially trained

The five permanent members of the UN security council – the US, UK, France, Russia and China – are responsible for

88% of the world’sreported conventional arms exports

On average, the amount women spend in a lifetime on shoes and clothes that will never be worn is

£12,810

In the 1992/93 season, when the Premier League was formed the proportion of foreign players was

13% In the 2004/05 season it was

50.6%

The most watched film in UK cinema history is Gone With the Wind (1940) with an estimated audience of

35m

In the six months from June to December 2004, boys aged 10-15 in the UK who were active gamers spent on average

£101 buying games

In 2005, legal downloads accounted for

6% of record company revenue. The global market was worth £624m

An estimated

£200m is wasted every year by members who never go to the gym. Jane Fonda’s Workout isone of the best-selling home videos of all time, remaining in the US Billboard Top Ten chart from 1982 to 1986 and at number one for 52 consecutive weeks. By 1985 it had sold

1m copies

Around

20% of the food we buy is discarded, meaning that on average every household throws away £424 of wasted food each year

In 2003,

27% of women in the UK owned a cat

g2 Games

G2

‘Each week the

Guardian’s Leo

Hickm

an and inform

ation design agency G

rundy &

Northedge

collaborate on a unique in-depth graphic providing an instant briefingon one of the issues of the w

eek.’

G2

In 2005/6 Tilly N

orthedge and I designed 24 w

eekly spreads for the G

uardian’s G

2 newspaper

EN

VIR

ON

ME

NT

Triang

le

CH

INA

CO

MPL

IAN

CE

PRIVA

TE A

TTORN

EYS G

ENER

AL

MARKET STATES

TRENDS

GLOBA

LIS

ATION

SECURITY

TRUST

US &

CH

INA

ENERGY

DEMO

GRA

PHY

CLIM TECHANGE AFRICA HYDROHYDROCARBON

Trilemm

a

picto

gra

ms

Introductionary im

ages to the world

of energy

Low

Tru

st G

loba

lisation Open D

oo

rs

F l ags

EfficiencyMarket incentives

Social cohesion, justiceThe force of community

SecurityCoercion, regulation

The Trilem

ma

Triang

leM

ap

pin

g co

nven

tions

Efficiency

Security Social cohesion

Points on the map show complex policy trade-offs and social choices, as competing forces pull toward the three triangle apexes

One of the three “two wins, one loss” areas, indicating a plausible equilibrium

Points inside this circle represent trade-offsthat are shaped by stronger market forces than today:“more globalisation”...

… and points on this circle show trade-offs shaped by stronger emphasis on social values: “a world closer to our religious ideal” or “a world more respectful of the planet”.

starting from the

centre of the triangle

“where weare now”

Fast, energy-intensive global growthRemove barriers to investment?

Relinking

$

Concerns over long-term supplies and long term availabilityWhich way towardsenergy security?

ReservesCarbon emissionsmonitored and pricedPromote low-carbon economy?

Carbon

$

Three u

nd

erlyin

g d

iscontin

uities

Market incentives

The force ofcommunity

Forces, o

bjectives, a

nd

acto

rs

How states ca

n use the 3 force

s

•In

cent

ives

•Reg

ulat

ory

pow

er

•Coer

cive

p

ower

•M

ilita

ry & diplomatic p

ow

er

Coercion,regulation

TRIAN

GLE

RILEM M

IRONIRONMENMENTT

BUSIN

ESS

NND

Trilemm

a

dia

gra

ms

Explanatoryim

ages of the w

orld of energy

DEMOGRA

PHY

SECURITY

TRUST

GLOBA

LIS

ATION

CLIM TE CHANGE

HY

DR

O- C A

RB

ON

STATES

MAR

KET

ENERGY

CH

INA C

OM

PLIA

NC

E

PRIVA

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TTORN

EYS G

ENER

AL

CLIMATE CHANGE

AFRICA

CARBONHYDRO

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ENERGY

ENERGY

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AFRICA RICCCAC

AFRICA

rh

Ha

nd

PreviousThe C

reative ReviewCarb

on fo

otp

rint

20 en

ergy h

ands

Connect

Com

municate

Alert

RailD

riveIndustryFlyPow

erEnvironm

entN

ew technology

Old technology

ElectricitySailA

rchiveSurfW

arningW

aterD

omestic

RoadsG

lobal warm

ing

SIERR

A LE

ONE

NATURE

CH

INA

MALAWIR

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INTERNATIONAL

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IS A UNIQUE PARTNERSHIP OFPEOPLE WHO ARE FIGHTING FOR

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A handful of countries

and activities that define A

ctionaid, giving m

ultiple verbal m

essages in one sim

ple picture

Hand seq

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Pointing handLeft handRight handM

editation hand

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The ultimate palm

top for vodafone

peter@

Gru

nd

ini.co

mw

ww

.Gru

nd

ini.co

m

My tu

tor lo

ok

eda

t my d

raw

ing

in a

life class

and

said

, ‘It ta

kes th

irty

yea

rs to crea

te a

style’..

Well th

irty

yea

rs is up

, th

is must b

e it

A mixture of work for clients, remastered without compromise and work for myself expressing unused ideas, presented under five headings.

If you would like a copy of the printed version of Grundini please contact me.

Grundini

Letterforms have always played an important part of my work as have arrows, heads, hands and other body parts. I use these things as vehicles to visualise ideas. This first section looks at a variety of typographic concepts from real jobs to personnel projects such as the Architects Language poster from the very early 90s.

Type

This section is entirely new work. Landscapes here are mostly spritual exercises of observation and simplification that ultimately feed back into iconographic work as well as going on sale to my customers and clients.

As Grundy & Northedge much of our work was seen in the public domain, but none so much as the weekly infographic spot Tilly Northedge and I designed for the Guardian newspaper in 2005 and 2006. We considered it the definitive G&N project.

Shell Scenarios are tools that help us understand multiple futures. My job since 2000 has been to help Shell visualise those tools. In 2004 Albert Bressand introduced a concept called the Trilemma by which one can have any adjacent two points of a triangle but not all three. No room for the holy trinity then! and no surprise the importance of the triangle in my ideas for this Scenario generation.

Someone once said, ‘where would you be without the hand motif?’ So with no apology here are some old favourites and some brand new ideas, all remastered and redrawn for the book.

All work in Grundini is created in Adobe software on Apple computers with the exception of ‘Architects Language’ which was drawn by hand before I had a computer, or indeed Abode had created illustration software.

A special thanks to the following musicians/groups who have inspired me over the years, BiosphereBrian EnoCanFaustHarold BuddKeith JarrettKlaus SchulzeManualPhilip GlassPink FloydPopol VuhSteve RoachTangerine DreamTerry Rileyall available on itunes.

A special thanks to Tilly Northedge with whom I built Grundy & Northedge between 1980 and 2006.

All work and ideas are the property of Grundini Ltd and are available for sale atwww.grundini.com

You can buy my work from me or if you prefer go towww.coshuk.com

Grundini 2(The return of Grundini)is planned for release in 2010.Planned topics, Heads, Eyes, Facts2, Olympics and Globes.

Land Fact Triangle Hand And

Gru

ndin

iV

ery g

raphic w

ork

by P

eter Gru

ndy

Pantone black and red 032Smiths, Candy pink, Colourplan 300gsm