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igital Business Model Presentat Presented by Team Two: Robin Ray Suraj Atreya Beatriz Briones Alex Lund Anna Arancon Adriana Mancilla
44

Group Project Submitted: Girl Effect Presentation

Nov 01, 2014

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Alexander Lund

Group Project Submitted for Digital Marketing Optimization Class on the Girl Effect NGO.
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Page 1: Group Project Submitted: Girl Effect Presentation

Digital Business Model Presentation

Presented by Team Two:Robin Ray

Suraj AtreyaBeatriz Briones

Alex LundAnna Arancon

Adriana Mancilla

Page 2: Group Project Submitted: Girl Effect Presentation

Overview of Organization

• VIDEO

Page 3: Group Project Submitted: Girl Effect Presentation

Overview of Organization

Target Audience:

• Government or International Organizations• Private Donors• NGOs • Private Employers• General public

Page 4: Group Project Submitted: Girl Effect Presentation

Services Offered• Counting

• Working to officially recognized identification for adolescent girls

• Collecting data on adolescent girls and disaggregate it by age and gender to asses whether programs are reaching adolescent girls

Page 5: Group Project Submitted: Girl Effect Presentation

• Investing

• Increasing funding for adolescent girls • Expanding opportunities for girls to attend secondary

school• Re focusing HIV - AIDS prevention • Re orienting health delivery systems to work fro

adolescent girls• Economically empowering adolescent girls by

building and protecting their assets

Services Offered

Page 6: Group Project Submitted: Girl Effect Presentation

• Advocating

• Making the law work for adolescent girls• Equipping adolescent girls to advocate themselves in

their communities• Mobilizing communities, families, men and boys to

support adolescent girls

Services Offered

Page 7: Group Project Submitted: Girl Effect Presentation

Geographical Markets• NGOs and Government

• Latin America• India• Bangladesh• Africa

• Donors• UK• Canada• US• Australia • Western Europe

Page 8: Group Project Submitted: Girl Effect Presentation

Current Business Model Partner Network Key Activities Offer C Relationship C Segments

•Global giving •Local government•Local Ngos•Businesses•United Nation Foundation•Coallition for adolescent Girls• Those who work for girls

•Advocate•Count •Invest

Key Resources•Volunteers•Paid staff•Strong relationshipsInformation gathering

•Raise awareness about empowering adolescent girls as a solution to global poverty.•Influence and leverage policy makers to incorporate adolescent girls into their program and their police.•Motivate practitioners and NGOs to build their girl expertise

•Tax reductions•Corporate Social Responsability•Training programs for NGOs

•Government•International organizations•Private donor•Practitioner or NGOs•Private employer •Online donations

•Corporate partners donations•Text messages •Volunteering

D Channels

Benefit Streams •Donations•Volunteering•Influencers «spreading the word»

Page 9: Group Project Submitted: Girl Effect Presentation

Current Business Model

Donors

Girl Effect.org

NGO-Government

Page 10: Group Project Submitted: Girl Effect Presentation

Framework for Costumer Motivation

• NGOs / CEOs

• Individual doners / Private /Companies

• Government

Page 11: Group Project Submitted: Girl Effect Presentation

Irritation Fun

High involvemnt

Low involvement

PositiveNegative

AspirationFrustration

Framework for Understanding Consumer Motivation

Individual Doners

Companies

Private Employers

NGOs

Government

Page 12: Group Project Submitted: Girl Effect Presentation

• Crowdsourcing

• Gamification

• Aggregation

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Potential Business Models

Page 13: Group Project Submitted: Girl Effect Presentation

Crowd Sourcing

BenefitsOffers Brisk Economical SolutionsAccess to a Much Larger Talent PoolBetter Understanding of Customer NeedsLeverage expertise throughout the world

Page 14: Group Project Submitted: Girl Effect Presentation

• In-game advertising is thriving.• Gaming connects brands to valuable audiences• In-game advertising works.• In-game advertising is measurable, inexpensive and easy to do.• Buying and selling virtual goods is becoming mainstream.

GamificationGame

company creates a game and makes it popular

1Brands join

the games to advertise or sell virtual

goods2

Brands get customer

engaged or monetize

their virtual goods

3Companies get revenue from the brands to allocate them on the games

4 Measurement and results are communicated 5

Page 15: Group Project Submitted: Girl Effect Presentation

Aggregation

Content sourced Users rate contentMeasurable and scalableLarge accessibility

Portal feeds information from many

sources1 Users recommend

content2Community

rates and the most popular

content is shown

3

Encourages sharing 4 Monetize and

Sustain 5

Page 16: Group Project Submitted: Girl Effect Presentation

Accesibility and Attractiveness

10 1622

22

10

ACCESIBILITY

ATTRACTIVENES

CSG

A

Page 17: Group Project Submitted: Girl Effect Presentation

1-9-90 Rule

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Page 18: Group Project Submitted: Girl Effect Presentation

Selected Business Model

Page 19: Group Project Submitted: Girl Effect Presentation

Justification

• Talent: tap creative and inspired participants whom you can leverage to create results

• Affordability: breaking it down into smaller and more focused pieces

• Expertise: only people with expertise in that particular area will engage

• Speed: The “crowd” can do it! and with quality• Ripple effect: information can be disseminated from

community to community to broaden its impact.

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Page 20: Group Project Submitted: Girl Effect Presentation

Motivations to participateMOTIVATION PHRASESProtective I feel I belong to a communityValues I feel its important to help othersCareer I can show my work and make new

contactsSocial People I´m close to do itEnhancement It makes me feel neededIdeology I believe on the benefits of the project

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Page 21: Group Project Submitted: Girl Effect Presentation

Micro volunteeringDomain engagement

Volunteers

Fundraising Community Gaming Mobile Transactions

Funding

Social MediaBrands

Share results

Awareness Social Media

Brands

Business Model

Page 22: Group Project Submitted: Girl Effect Presentation

Social Media Channels

Functionality:• Adopt a Project• Share your Project• Ask your community to join• Request Funding• Share Updates

Page 23: Group Project Submitted: Girl Effect Presentation

Social Media ChannelsBenefits:• Deep relationships and engagement• Extensive reach• Easy to participate• Facilitates crowdsourcing • 51% of donors prefer giving online

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Cases:

Social Media Channels

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Mobile ChannelsFunctionality:• Access the mobile website • Process payments through a mobile phone• Receive notifications on the status of the project• Send messages to friends for support

Page 26: Group Project Submitted: Girl Effect Presentation

Mobile ChannelsBenefits:

• High Open Rate • Lower resistance to spending • Simple method to donate • Real time engagement with users

Page 27: Group Project Submitted: Girl Effect Presentation

Mobile ChannelsCase Studies:

Page 28: Group Project Submitted: Girl Effect Presentation

Girl Effect – Collaboration with Brands

Stories: Know about girls – photos, words, artStories: Know about girls

– photos, words, artUser sharing to friends, donate, contribute

Comment, rate, acquire points

Collaboration with Brands – Cause Marketing

Brands incentivize users and / or Girl Effect

User engagement with Brands, PR

Page 29: Group Project Submitted: Girl Effect Presentation

Some examples

BenefitsCollaborative approach

Cause Marketing and Relevant Targeting

Comment, Rate, Participate

Users get to see results of their contribution

Page 30: Group Project Submitted: Girl Effect Presentation

Micro-volunteering

Sign up and get a profile:

interests and skills

Connect with volunteering opportunities

Volunteer and record your

efforts

Page 31: Group Project Submitted: Girl Effect Presentation

Microvolunteering

• Convenient

• Crowd-sourced

• Network-managed

Benefits: Case Study:

Page 32: Group Project Submitted: Girl Effect Presentation

Transactions

Page 33: Group Project Submitted: Girl Effect Presentation

Transactions

• Convenient and simple

• Wow people everyday in every way

• Privacy and security

Benefits: Case Study:

Page 35: Group Project Submitted: Girl Effect Presentation

• Securing Girls projects to succeed

• Bigger support for Girls

• People keen on sharing knowledge

• Giving supporters social recognition

Benefits

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• Securing Girls don´t get pulled down by their environment

• Provinding a support network to Girls

• Profesionals get recognition and practice (pre graduates)

Benefits

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FUNDRAISING

Page 39: Group Project Submitted: Girl Effect Presentation

COMMUNITY

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Game Industry

Creation

Virtual Goods

Revenue

Monetize

Gaming

Page 41: Group Project Submitted: Girl Effect Presentation

BenefitsPersonal achievement.

Group motivatorContextual communications.

Social Media Integration.

GEO Location VOLVO on MyTown Taami Nutz on Farmville

Some examples

Page 42: Group Project Submitted: Girl Effect Presentation

Micro volunteeringDomain engagement

Volunteers

Fundraising Community Gaming Mobile Transactions

Funding

Social MediaBrands

Share results

Awareness Social Media

Brands

Business Model

Page 43: Group Project Submitted: Girl Effect Presentation

Girl Effect + Digital Business Model

• VIDEO

Page 44: Group Project Submitted: Girl Effect Presentation

Thank You!

Questions?